Best George Coudounaris Podcasts (2024)

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#141: Demand Generation, Sales & Marketing Alignment, and AI in B2B - Steve Armenti (ex-Google) - Demand Gen mini-series Ep.13 55:22

4d ago55:22

55:22

When sales and marketing play on the same team, an organization is able to acquire new customers far more efficiently. But the two are so often at odds with each other. Marketing are pressured to generate 'leads' right now, often forcing their hand to pass onto sales low-intent leads that have little interest in buying. Sales are just looking for '…

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#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12 31:59

11d ago31:59

31:59

Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having a much more efficient method of acquiring new customers. But the reality of most organisations is the two teams are often at odds with each other. Marketing are pressured to generate 'leads' right now, often fo…

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#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11 35:52

21d ago35:52

35:52

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. Th…

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#138: Demand Generation KPIs: What to measure at each stage - Demand Gen mini-series Ep.10 36:06

25d ago36:06

36:06

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How should you measure the success of your Demand Generation programs? What KPIs should you use? This week, we walk you through our proven 3-tiered framework f…

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#137: How to Budget for Demand Generation (creation vs capture allocation) - Demand Gen mini-series Ep.9 30:49

1M ago30:49

30:49

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- How much budget should you allocate to Creating Demand versus Capturing Demand? In other words, should you be spending more getting in front and building trust…

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#136: Our Demand Gen Content Framework that Drives Pipeline (plus how to get it seen by your audience) - Demand Gen mini-series Ep.8 34:44

1M ago34:44

34:44

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- Want a demand gen content framework that builds trust and pipeline from your future customers? How can you then get it in front of your target audience? How do…

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#135: The 5 BEs Framework: A Step-by-Step Guide to Driving Demand Generation - Demand Gen mini-series Ep.7 34:48

2M ago34:48

34:48

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.com Get your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX --- In this episode, we're sharing our proven 5 BEs framework for demand generation. This simple yet powerful framework has helped B2B marketers like you go from b…

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#134: 5 Steps to Transition from Lead Gen to Demand Gen - Demand Gen mini-series Ep.6 33:52

2M ago33:52

33:52

Want to make the change from lead generation to demand generation? Making the shift from lead generation to demand generation can be a game-changer for B2B marketers looking to drive sustainable, scalable growth. But knowing how to execute that transition smoothly is key. In this episode, we lay out our proven 5-step framework for successfully impl…

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#133: 10 Questions to Decide If You Should Start a New Demand Gen Strategy - Demand Gen mini-series Ep.5 33:13

2M ago33:13

33:13

Are you struggling to generate consistent demand and pipeline for your B2B business? In this episode of The B2B Playbook, we dive deep into 10 critical questions that will help you determine whether you need to start your demand generation strategy from scratch or simply plug the gaps in your existing approach. You'll love our comprehensive framewo…

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#132: How To Build A Winning Business Case and Get Internal Buy in For Demand Generation? - Demand Gen mini-series Ep.4 33:13

2M ago33:13

33:13

How do you get buy-in from your organization to pursue Demand Generation as a strategy? We show you EXACTLY how, step-by-step. (Plus we share some free templates to help you put together the presentation you need to!) We cover everything from evaluating the effectiveness of your current lead generation efforts to calculating the true ROI of your ma…

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#131: What Companies Are Suited To Demand Generation? - Demand Gen mini-series Ep.3 23:14

3M ago23:14

23:14

Are you wondering if demand generation is the right fit for your company? We bring out the whiteboard again in this video to explore which companies are suited for demand gen. We'll take into account different go-to-market strategies, industries, and business models. We examine real-life success stories, from traditional manufacturing to cutting-ed…

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#130: When is the Right Time to Invest in Demand Generation? (and mistakes to avoid getting started) - Demand Gen mini-series Ep.2 23:08

3M ago23:08

23:08

When is the right time to invest in Demand Generation? Are you struggling to scale your B2B business? Tired of feeling like you're searching for a needle in a haystack when it comes to finding new customers? If so, it might be time to explore demand generation. What is Demand Generation? If you asked 10 different marketers, you'd get 10 different a…

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#129: What is Demand Generation (PLUS lead gen vs demand gen, benefits, easy framework) - Demand Gen mini-series Ep.1 45:59

3M ago45:59

45:59

What is Demand Generation? If you asked 10 different marketers, you'd get 10 different answers. But at The B2B Playbook, we are practitioners and teachers of Demand Generation. So we're here to set the record straight. Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_…

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#128: LinkedIn's own B2B go-to-market strategy (revealed) - Lucy Sonter 53:06

3M ago53:06

53:06

Head over to Sessions.us and sign up for a 14-day free no strings attached free trial https://sessions.us//?utm_source=podcast&utm_medium=body&utm_campaign=b2bplaybk This week we have one of LinkedIn's very own marketers - Lucy Sonter - on the show to walk us through how the beast itself pulls together its own B2B go-to-market strategy. Lucy shares…

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#127: How to Start & Grow a B2B Podcast for your Company or Personal Brand - lessons from $1million+ pipeline 45:05

4M ago45:05

45:05

Thinking of starting a B2B podcast for your company or personal brand? Or running one but you it's not achieving the goals you wanted it to? With 130+ episodes in the bank and over $1million+ in pipeline generated from their podcast, hosts of The B2B Playbook Kevin Chen and George Coudounaris share all the things they wish they knew before getting …

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#126: Capture More Demand & Drive Pipeline with this Next Level B2B SEO Strategy - Sam Dunning 1:01:28

4M ago1:01:28

1:01:28

This week we have B2B SEO strategy and execution expert Sam Dunning on the show to walk us through how B2B marketers can use SEO to capture more demand and drive pipeline while they sleep. Sam shares his no nonsense strategies and frameworks that transform SEO from a mere traffic generator to a robust lead and revenue-driving machine. Learn about c…

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#125: B2B SaaS Demand Generation: Q&A | George Coudounaris hosted by Factors.ai 58:10

4M ago58:10

58:10

How can B2B SaaS companies drive long term revenue with Demand Generation? What gaps do most have in their strategy? How can they execute this strategy with so few resources? This week George Coudounaris sits down with Factors.ai to share The B2B Playbook's Demand Generation Framework - The 5 BEs Framework. He also answers questions from the audien…

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#124: How Apollo.io Grew Their Audience By 400% in Just 9 Months (Social Media Marketing Strategy) - Meryoli Arias 46:20

4M ago46:20

46:20

This week we sit down with B2B Social Media Marketing expert Meryoli Arias to share how she helped Apollo.io's social media grow 400% in 9 months. She details the strategies she used to drive this rapid growth, and has set the foundations in place for a brand that continues to grow because people know, like and trust it. Tune in and learn: + the im…

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#123: Demand Generation Marketing: our easy to apply 5 BEs framework to drive revenue in B2B 43:07

4M ago43:07

43:07

Demand Generation Marketing is one of the most important go-to-market strategies that a business must execute if it wants to scale profitably. But it can be so confusing and seems so hard to define. The good news? We have a framework for Demand Generation marketing that has been rigorously tested, and led many B2B marketers to go from being 'order …

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#122: Bottom of Funnel Content that Converts - Secrets to Capture More Demand with Lashay Lewis 59:21

5M ago59:21

59:21

This week we sit down with B2B BoFu content expert Lashay Lewis, who shares her strategy and secrets of a Bottom of Funnel Content Strategy that converts and captures demand. She unveils the intricacies of tailoring content to drive conversions, providing practical strategies to nurture prospects effectively at the final stage of the buying journey…

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#121: Our Simple 3 Step Demand Generation Strategy for 2024 | George Coudounaris on the Execution Matters Show 40:48

5M ago40:48

40:48

Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers. In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics lik…

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#120: Adem Manderovic - How B2B Companies can Drive Better Commercial Outcomes with Closed Circuit Selling 49:30

5M ago49:30

49:30

This week we have a 7x ex-head of sales - turned marketing expert on The B2B Playbook - Adem Manderovic! He's combined his unique experience as both an 'old school' seller and a modern marketer to bring us an advanced, holistic Demand Generation framework that drives better commercial outcomes called Closed Circuit Selling. Tune in and learn: + why…

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#119: How B2B Marketers can 'Be The Best' - Top Demand Gen Insights from Season 5 36:32

5M ago36:32

36:32

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems. This also means that we're at the end of our 5 B…

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[repost]: Get 20x More Eyeballs On Your Content With Our Advanced Repurposing Framework 31:16

6M ago31:16

31:16

Still struggling to keep up with content creation? Even with a system in place, new channels and their content requirements can quickly blow out your workload. We’re here to help, particularly you small business marketers! We recap our content repurposing framework and process, but also give you some great tips on how to take it to the next level! …

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[repost]: How To Leverage Partners & Affiliates To Grow Together 28:22

6M ago28:22

28:22

Dream 100. Remember that great concept we talked about all those episodes ago, way back in season 1?! Well now it’s time to leverage that concept when making the most of affiliates and partnerships! This week, we’ll tell you why it’s so powerful and when to look into it. As well that, we’ll give you a simple framework and process to go about gettin…

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[repost]: The 6-Step Storytelling Formula to Captivate Your Customers and Stay Memorable 32:00

6M ago32:00

32:00

Scale can be a problem in itself.. As your business grows, the mission gets fuzzy and the brand gets harder to explain. That can happen internally and externally. It makes it harder for your brand to stand out, and certainly makes your job as a B2B marketer harder! If it’s hard for your team to remember the tagline, how will your customers remember…

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#118: From Zero to Hero: Our B2B Demand Gen Transformation Story - (PLUS! how you can do the same) 45:56

6M ago45:56

45:56

How did we go from performance marketers that nobody knew, to some of the most recognizable and leading voices in the Demand Generation community? In this episode, we go deep into how we have applied our own 5 BEs Framework for Demand Generation to our own business, sharing the strategy and tools we used to help execute it. Not only do we share our…

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#117: The Best Content Framework to Influence Your Buyers for Demand Gen Marketers 43:03

7M ago43:03

43:03

Are you ready to transform your B2B demand gen marketing strategies? Dive into this episode of The B2B Playbook, where we unravel the most effective content framework for demand generation marketers. Understand the intricacies of influencing buying journeys and discover how to utilize these insights to make a significant impact in your B2B space. F…

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#116: Crafting An Irresistible B2B Offer: 7 Steps To Create an Offer So Good Your Customer Can't Say 'No' 37:49

7M ago37:49

37:49

Make an offer SO DAMN GOOD that your customer feels stupid saying ‘NO’ to it. That’s the challenge we laid down to our B2B marketers in this episode of The B2B Playbook. Now, most marketers when they think about an ‘irresistible offer’ turn their minds to pricing, free trials, or overpromising with huge commercial outcomes. But that’s not a sustain…

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#115: Mastering B2B Paid Media in 2024 - Adaptation and Strategy in a Changing Landscape 19:17

7M ago19:17

19:17

Change is the only constant. That's more true than ever in demand generation marketing. Thankfully, there's an easy way to stay on top of these changes and thrive, not just survive! In this week's episode of The B2B Playbook, join George Coudounaris and Kevin Chen as they delve into the ever-shifting paid media landscape of digital marketing. Disco…

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#114: B2B vs B2C: The Marketing Strategies You're Missing - What You Can Learn 30:17

7M ago30:17

30:17

Is the line between B2B and B2C marketing blurring? In this episode, we dissect the convergence of B2B and B2C marketing strategies. We dive into the 5B's Framework and discuss how it's more relevant than ever in both contexts. Don't miss our key insights and actionable tips! ----------------------------------------------------- SUBSCRIBE to our ch…

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#113: B2B Marketing: Scaling Strategies for Small Teams | Tech Stack, Data & More 24:42

7M ago24:42

24:42

Are you struggling to scale your B2B marketing efforts? Do you lead a small team and wonder how to make a big impact? In this episode of The B2B Playbook, we dive deep into the strategies, tools, and mindset you need to scale your B2B marketing function effectively. We cover everything from cross-functional collaboration to tech stack, data privacy…

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#112: Scaling Your B2B Team: The Art of Managing Bottlenecks and Processes - Pt.1 26:24

8M ago26:24

26:24

Welcome to another episode of The B2B Playbook Podcast! Today, we're diving deep into the challenges of scaling your B2B marketing team. We'll discuss how to identify and fix bottlenecks, why team dynamics matter, and the importance of having an All-Star Process. Tune in to discover actionable insights and strategies for scaling your B2B team effec…

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#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best 35:28

8M ago35:28

35:28

Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks. In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover ho…

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#110: Mind Tricks In B2B Marketing part 4: The Power of Scarcity & Unity in Marketing 34:44

8M ago34:44

34:44

Unlock the secrets of scarcity and unity to drive more revenue for your business. In this episode, we dive deep into the psychology behind these powerful principles and how you can leverage them in your marketing strategy. Don't miss out on these game-changing insights! ----------------------------------------------------- SUBSCRIBE to our channel:…

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#109: Mind Tricks in B2B Marketing part 3: The Power Of Social Proof (behavioural science) - Be The Best 26:01

8M ago26:01

26:01

More B2B Marketing neuroscience insights this week! We hope you’re enjoying this mini-series! This week, we’re looking at Social Proofing. That age old feeling that something is good if others seem to think it’s good. As usual we dive into a quick definition before getting into some great examples of it at play, including our own experience in util…

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#108: Mind Tricks in B2B Marketing part 2: Liking & Authority (behavioural science) - Be The Best 27:22

9M ago27:22

27:22

We’re continuing to explore neuroscience insights for B2B marketing levers to pull. This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries. These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world aro…

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#107: Mind Tricks in B2B Marketing part 1: Reciprocity & Commitment & Consistency (behavioural science) - Be The Best 30:06

9M ago30:06

30:06

Neuroscience and B2B marketing. It seems like there’s a wide gulf between the two only the biggest of businesses and industry experts can bridge in their work. But that’s not true! All you need is the knowledge of the key principles and some examples to help guide your thinking as you start to apply these ideas to better frame your own marketing ef…

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#106: Be The Best - The Power of Education in B2B Marketing | How to Build An Education Ecosystem 37:01

9M ago37:01

37:01

Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems. Why do companies invest so …

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#105: B2B Demand Generation: The $500 Campaign that generated $145,000 in Pipeline (how you can copy) - The Perfect B2B Marketing Campaign 58:01

9M ago58:01

58:01

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline. Join us as we unveil the strategies, collaborations, and …

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#104: Be The Best - Thinking Outside the Box: B2B Marketing That Makes People Pay Attention! 27:44

10M ago27:44

27:44

Thinking outside the box when it comes to following a B2B Marketing framework. It’s almost a paradox to go outside the framework, but that’s exactly what we’re asking you to do! Or more accurately, challenge yourself to look at the application of the framework differently each time you go through it. We talk about what this looks like, why it’s imp…

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#103: Be The Best - A New Approach to B2B Marketing: The Circular Framework 24:48

10M ago24:48

24:48

Dive deep into the world of B2B marketing with our latest episode of The B2B Playbook! Discover the Five B's Framework, the power of regular review, and the importance of staying updated with your audience. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights and strategies to elevate your B2B marketing gam…

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#102: Be The Best - How To Future-Proof Your B2B Marketing (new season overview!) 26:58

10M ago26:58

26:58

We’re here at the final BE of the 5 Be’s Framework and the 5th season of the podcast! With just over 100 episodes under our belts, we still feel like we’re just getting started. And that’s the sort of optimism about B2B marketing that we hope to pass on in this season as well! Here we cover some overarching themes to guide you in going forward with…

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#101: How To Prove Your Marketing Campaigns Are Working - Tracking & Reporting You Need - Crafting the Perfect B2B Campaign Pt.4 - Pasha Irshad 56:09

10M ago56:09

56:09

🎬 How do you prove that your B2B marketing campaigns are helping drive revenue for your business? As B2B marketers, it feels like we're constantly having to report prove our worth to both leadership and sales. Sure, the latest campaign led to traffic and leads... but nobody really cares about that. They want opportunities and REVENUE! So we show yo…

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#100: Drive More Pipeline & Revenue for your B2B Company in 12 weeks | With Limited Time & Resources 23:27

11M ago23:27

23:27

If you're a B2B marketer with limited resources, in a small team and you're struggling to drive pipeline and revenue for your business - keep reading! SEE THE PROGRAM: https://theb2bplaybook.com/the-b2b-in... In this episode, we share the details of our 12 week program - The B2B Incubator. It gives you: - The strategy - The templates - The tools AN…

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#99: How To Create LinkedIn Ads that Lead to Pipeline & Revenue (B2B) - Crafting the Perfect B2B Campaign Pt.3 - Justin Rowe 51:29

11M ago51:29

51:29

🎬 How do you create LinkedIn Ads that lead to pipeline and REVENUE? What if you don't have a very big ads budget to play with? What objectives should you use? What about creative?? We only had $500 to play with, so we had LinkedIn Ads expert Justin Rowe come in and devise a plan to make us ROI positive as soon as possible. This is part of our exper…

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#98: Creating Landing Pages and Writing Copy That CONVERTS - Crafting the Perfect B2B Campaign Pt.2 - Expert Jess Cook 1:00:36

11M ago1:00:36

1:00:36

🎬 How can you create the PERFECT landing page for your B2B business? And what copywriting techniques can you use to help you convert MORE TRAFFIC into paying customers? We've got copywriting and landing page wizard Jess Cook to show us exactly how. This is part of our experiment to see if, along with 4 of THE BEST marketers in the business, we can …

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#97: B2B Marketing in a Down Economy: Proven Strategies for Success - Demand Generation 39:37

11M ago39:37

39:37

Are you a B2B marketer struggling to navigate the challenges of a down economy? You're not alone. But what if we told you that even in tough economic times, you can still generate demand and prove your worth? Today we dive deep into the strategies that successful B2B marketers use to thrive in a down economy. We'll share insights on how to optimize…

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#96: BONUS episode! Listen to Customer Research Expert Ryan Gibson Conduct the PERFECT Customer Interview 58:45

11M ago58:45

58:45

🎯 Join us on a mission to create The Perfect B2B Marketing Campaign! 💼✨ We know that every great campaign begins with customer research, and that's exactly where we're starting! 📚 In this exciting video, our Customer Interview expert Ryan Gibson 👨‍💼 will take you behind the scenes as he interviews our Dream Customer, Monica, to uncover valuable ins…

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#95: How to Conduct Customer Interviews Like a Pro and Turn it Into Marketing Material - Crafting the Perfect B2B Campaign Pt.1 - Expert Ryan Gibson 38:00

11M ago38:00

38:00

🎬 Welcome to our latest video where we dive deep into the world of B2B marketing. We're testing if four of the best B2B marketers can create the perfect B2B marketing campaign. 🚀 All good campaigns start with customer research. So we got THE BEST in the business to help us out. Ryan Gibson is the founder of ContentLift.io, and is here to interview …

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