))
#111: Mind Tricks In B2B Marketing part 5: Anchoring, Loss Aversion & Goldilocks - Be The Best
Manage episode 381276874 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Have you ever wondered how big brands subtly influence our purchasing decisions? Learn the neuromarketing secrets that allow them to manipulate our brains with subtle mind tricks.
In this video, we break down techniques like anchoring, loss aversion and the Goldilocks effect that tap into the way our minds work on an evolutionary level. Discover how to ethically apply these same methods to capture attention, steer choices and drive sales for your B2B business.
-----------------------------------------------------
SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook
SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/
GET the latest CONTENT: https://theb2bplaybook.com/
-----------------------------------------------------
00:00 Introduction
01:15 Be the Best - Season Five Introduction
01:35 Unlocking Neuromarketing Secrets
02:10 Anchoring in B2B Marketing
02:41 Mastering Anchoring Techniques
04:31 The Power of Price Anchoring
05:16 Patterns and Anchoring Effects
06:25 Strategic Mindset: Manual vs Automatic Mode
25:52 Loss Aversion: The Fear of Missing Out
33:03 Key Takeaways and Action Steps
----------------------------------------------------
👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bincubator.com/
-----------------------------------------------------
S05 E111 - The B2B Playbook
-----------------------------------------------------
#b2b #b2bmarketing #neuromarketing #b2bsaas #priceanchoring
149 episodes
Share
