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#105: B2B Demand Generation: The $500 Campaign that generated $145,000 in Pipeline (how you can copy) - The Perfect B2B Marketing Campaign

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Manage episode 377207199 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline.

Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!

Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Campaign Goals and ROI

10:00 Analyzing Initial Results and ROI from LinkedIn Ads

18:30 Discussing Cohort Capacity and Revenue

19:20 Partner Incentives and Rewards

26:10 Attribution Challenges and Strategies

29:20 Leveraging Qualitative Data

30:00 Refining Customer Targeting

37:20 Program Duration and Customer Satisfaction

38:00 Addressing Sales Friction

38:30 Discussing the 12-Week Program Timeframe

50:30 Future Strategies and Customer Journeys

51:00 Adjusting Messaging and Positioning

51:20 Applying the 80-20 Rule for Efforts

51:30 Engaging Newsletter Subscribers

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

S05 E105 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #demandgeneration #linkedinads

  continue reading

152 episodes

Artwork
iconShare
 
Manage episode 377207199 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week on The B2B Playbook, we take you on a WILD journey where we turned a modest $500 investment into a thriving LinkedIn Ads campaign. We put our money where our mouth is and show you the demand generation strategy we used to create a campaign that generated a ROAS of 38:1 in pipeline.

Join us as we unveil the strategies, collaborations, and insights that made the campaign so successful. Tune in now to witness a marketing experiment come to life, achieving remarkable results and setting the stage for future successes. It's a story of growth, learning, and triumph that you won't want to miss!

Get the strategy, templates and tools we used to launch this campaign here: https://theb2bplaybook.com/the-perfect-b2b-marketing-campaign

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 Introduction: Campaign Goals and ROI

10:00 Analyzing Initial Results and ROI from LinkedIn Ads

18:30 Discussing Cohort Capacity and Revenue

19:20 Partner Incentives and Rewards

26:10 Attribution Challenges and Strategies

29:20 Leveraging Qualitative Data

30:00 Refining Customer Targeting

37:20 Program Duration and Customer Satisfaction

38:00 Addressing Sales Friction

38:30 Discussing the 12-Week Program Timeframe

50:30 Future Strategies and Customer Journeys

51:00 Adjusting Messaging and Positioning

51:20 Applying the 80-20 Rule for Efforts

51:30 Engaging Newsletter Subscribers

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

S05 E105 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #demandgeneration #linkedinads

  continue reading

152 episodes

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