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#108: Mind Tricks in B2B Marketing part 2: Liking & Authority (behavioural science) - Be The Best

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Manage episode 379188152 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re continuing to explore neuroscience insights for B2B marketing levers to pull.

This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.

These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Ryan Reynolds' Success with Mint Mobile

00:02:00 Introduction to Liking & Authority

00:04:00 The Power of Liking in Marketing

00:05:00 The Telephone Fundraising Experiment

00:06:00 Real-world Implications of Liking

00:14:40 The Milgram Experiment & Authority

00:16:00 Authority in Marketing & Endorsements

00:17:00 Michael Jordan's Endorsement of Nike

00:19:20 Trusting Tim Ferriss as an Authority

00:20:20 Building Brand Authority in Marketing

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

S05 E108 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #neuromarketing

  continue reading

152 episodes

Artwork
iconShare
 
Manage episode 379188152 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

We’re continuing to explore neuroscience insights for B2B marketing levers to pull.

This week, we’re looking at ‘Liking’ & Authority as two more key principles to help guide us at the forefront of our respective industries.

These are a few more tried and true principles that not only help us make sense of what’s happening in the marketing world around us, but also allow us to tap into these principles in our own work as we look to continue to get better at helping our dream customers.

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Ryan Reynolds' Success with Mint Mobile

00:02:00 Introduction to Liking & Authority

00:04:00 The Power of Liking in Marketing

00:05:00 The Telephone Fundraising Experiment

00:06:00 Real-world Implications of Liking

00:14:40 The Milgram Experiment & Authority

00:16:00 Authority in Marketing & Endorsements

00:17:00 Michael Jordan's Endorsement of Nike

00:19:20 Trusting Tim Ferriss as an Authority

00:20:20 Building Brand Authority in Marketing

----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bincubator.com/

-----------------------------------------------------

S05 E108 - The B2B Playbook

-----------------------------------------------------

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #neuromarketing

  continue reading

152 episodes

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