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#119: How B2B Marketers can 'Be The Best' - Top Demand Gen Insights from Season 5

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Manage episode 395343382 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems.

This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy!

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Introduction to Season Five Recap

00:03:40 Exploring 'Be the Best'

00:07:00 Neuroscience in B2B Marketing

00:10:30 Applying the 5 BEs Framework

00:14:10 Fun Tactics from Big Brands

00:17:00 Ethical Concerns in Marketing

00:20:30 Building an Education Ecosystem

00:24:00 Consistency and Success in Marketing

00:27:20 Challenges in Implementing Strategies

00:31:10 Future of Education Ecosystems

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E119 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

  continue reading

152 episodes

Artwork
iconShare
 
Manage episode 395343382 series 2965183
Content provided by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Chen & George Coudounaris, Kevin Chen, and George Coudounaris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It's the grand finale of Season 5 of The B2B Playbook, so we're giving you the TL;DL version! We show you what it means to 'Be The Best' when it comes to your demand generation marketing, exploring cutting-edge concepts like neuroscience in marketing and the burgeoning role of educational ecosystems.

This also means that we're at the end of our 5 BEs Framework for demand generation. We've been sharing it with you step-by-step now for 119 episodes - pretty crazy!

-----------------------------------------------------

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00:00 Introduction to Season Five Recap

00:03:40 Exploring 'Be the Best'

00:07:00 Neuroscience in B2B Marketing

00:10:30 Applying the 5 BEs Framework

00:14:10 Fun Tactics from Big Brands

00:17:00 Ethical Concerns in Marketing

00:20:30 Building an Education Ecosystem

00:24:00 Consistency and Success in Marketing

00:27:20 Challenges in Implementing Strategies

00:31:10 Future of Education Ecosystems

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/the-b2b-incubator

S05 E119 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing

#b2bsaas #contentstrategy #demandgeneration

#B2BMarketing #DemandGeneration #MarketingStrategy #contentmarketing

  continue reading

152 episodes

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