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#121: Our Simple 3 Step Demand Generation Strategy for 2024 | George Coudounaris on the Execution Matters Show
Manage episode 398015128 series 2965183
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Demand Generation is the strategy that B2B organisations need to scale their businesses effectively. But when you ask marketers what demand generation means, you get so many different answers.
In this interview, Founder of The B2B Playbook, George Coudounaris, gives away their simple 3 Step Strategy for Demand Generation. We also go into topics like:
+ how to create and capture demand
+ the strategy you need to drive more demand
+ how you can do this in an efficient way with limited resources
PLUS at the end we share some examples of companies that have taken this strategy and used it to make their marketing team the main driver of pipeline for their business.
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00:05:00 Deep Dive into Demand Creation
00:07:30 The 5 BEs Demand Generation Framework
00:11:30 Balancing Demand Creation & Capture
00:12:00 Scaling Demand Creation & Capture
00:18:00 Getting Buy-In for Demand Creation
00:20:30 Challenges in B2B Demand Generation
00:22:30 Earning Trust in Marketing
00:25:30 Content Repurposing & Tools
00:30:00 Leveraging Technology for Demand Creation
00:31:10 The B2B Incubator's Unique Approach
00:33:10 Perfecting Campaigns with Team Collaboration
00:35:00 Real-World Impact of Demand Creation
00:37:50 B2B Demand Generation for Small Teams
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
Check out: https://theb2bplaybook.com/the-b2b-incubator
S05 E121 - The B2B Playbook
#demandgeneration #demandgen
#b2bmarketing
152 episodes
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