Best Glass Advertising Podcasts (2024)

1
What's Up with the No Shows 4:16

7h ago4:16

4:16

What do you do when your guest is a "No Show", your co-host is on vacation and bartender is out of town...? You talk to your audience for a few minutes. Thanks to our sponsor, Perspectiv. Their mission is to help more people reach their potential and lead happy and impactful lives by helping them find a career that aligns with their purpose. Find P…

1
Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers 42:51

5d ago42:51

42:51

Send us a Text Message. Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice a…

1
Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers 42:51

3d ago42:51

42:51

Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injur…

1
From F1 to Manchester United: How marketing drives success in the worlds most elite teams - Ellie Norman 49:42

4d ago49:42

49:42

Ellie Norman has been at the top end of some of the biggest organisations in the world, having held senior marketing roles at Formula 1 and Virgin Media. Most recently, Ellie has been the Chief Communications Officer of Manchester United, one of the most high-pressure jobs in the world. In this episode I talk to Ellie about what it takes to drive s…

1
I wonder if....? 1:03:27

5d ago1:03:27

1:03:27

You aren't alone if you have ever asked yourself the same question. Our guest, Emily Saccenti of Elemental Exhibitions, asked herself the same question and is now carving her niche in the small, connected world of botanical garden exhibitions. She is a 20-year veteran of the museum and botanical garden exhibition industry and has overseen the plann…

1
Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 31:44

10d ago31:44

31:44

Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm — Finding fulfil…

1
Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 31:44

10d ago31:44

31:44

Send us a Text Message. Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small l…

1
The Marketoonist on why humour is good for business - Tom Fishburne 1:00:33

11d ago1:00:33

1:00:33

In this episode I speak with Tom Fishburne, better known as the Marketoonist. Tom likes to poke fun at our industry through his entertaining cartoons saying what we're all thinking. We recently had him join as as our cartoonist in residence at Cannes Lions, where he shared his experience through a cartoon each day. We also discuss some of Tom's gre…

1
From one franchise to the next 1:03:04

12d ago1:03:04

1:03:04

In this episode, we're showcasing John Hewitt, an American entrepreneur. He is the co-founder of Jackson Hewitt, the founder of Liberty Tax Service, and currently serves as the CEO of ATAX. In 2018, he launched Loyalty Brands, a group of franchise businesses and services aimed at helping franchise buyers succeed quickly and over the long term. With…

1
Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io 46:42

17d ago46:42

46:42

Send us a Text Message. Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake syste…

1
Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io 46:42

17d ago46:42

46:42

Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake systems and client experience…

1
How e.l.f built a billion dollar beauty brand - Kory Marchisotto 46:52

18d ago46:52

46:52

Kory Marchisotto is the Chief Marketing Officer of e.l.f Beauty, a beauty company that surpassed over $1b in annual sales. They're digital first brand builders, taking the internet by storm and connecting closely with their customers. In this episode we talk about why Kory invests heavily in their brand, how every employee is a shareholder and why …

1
Rejection is just another name for Redirection 46:26

19d ago46:26

46:26

One of the primary human conditions is rejection, which occurs in many ways and instances in everyone's lives. Unless you are an alien, you have experienced it, too. In this episode, we discuss our own encounters with rejection and how we cope and persevere through redirection. Thanks to our sponsor, Perspectiv. Their mission is to help more people…

1
Craft a Revenue-Generating Legal Team with Elise Holtzman, CEO of The Lawyer's Edge 49:49

24d ago49:49

49:49

Send us a Text Message. Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or …

1
Craft a Revenue-Generating Legal Team with Elise Holtzman, CEO of The Lawyer's Edge 49:49

26d ago49:49

49:49

Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership — Und…

1
How Gymshark built a unicorn with influencers - Noel Mack 50:21

25d ago50:21

50:21

We're again talking about one of my favourite topics; challenger brands. In this episode we've got one of the most successful challenger brands in the world, Gymshark. They're one of the original influencer and social media creative brands, growing to be Britain's fastest growing Unicorn. I'm joined by their Chief Brand Officer, Noel Mack, to give …

1
Donna Burke An Unusual Obsession and Business: Toilet Masking Gadgets 58:29

28d ago58:29

58:29

Donna Burke is an Australian actress, singer, writer and entrepreneur known for her songs and roles in video games including Metal Gear Solid, Silent Hill 2 and 3 and for being the English announcer on the Tokyo to Osaka Shinkansen bullet train. Despite being a singer and voice artist, Donna obsesses over toilet masking gadgets. We talk to her abou…

1
Build a High-Performance Law Firm with Brian Glass, the Partner at BenGlassLaw 54:37

1M ago54:37

54:37

Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm by clearly expla…

1
Build a High-Performance Law Firm with Brian Glass, the Partner at BenGlassLaw 54:37

1M ago54:37

54:37

Send us a Text Message. Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a l…

1
B2B brand building in the era of AI with Jon Lombardo and Peter Weinberg 50:04

1M ago50:04

50:04

Listeners of have shown me time and again that you want more B2B content, so in this episode I'm joined again by the Les and Peter of B2B, Jon Lombardo and Peter Weinberg (previously of the LinkedIn B2B Institute). We discuss why B2B marketing departments need to put their focus on building brands rather than talking about product features, why dis…

1
Catching up with Tommy Ward 1:07:53

1M ago1:07:53

1:07:53

Tommy Ward is a jazz singer whom we had on the podcast a couple of years ago. We had the pleasure of catching up with him this week. He started his career singing in the sultry lounges of Las Vegasm where at 17, he and his band were one of the youngest opening acts in Las Vegas history completing 90 shows for Billboard #1 artist and Las Vegas headl…

1
Boosting Profit with Strategic Law Firm Management with Suzette Welling, the CEO of Law Practice Edge 33:15

1M ago33:15

33:15

Send us a Text Message. Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop…

1
Boosting Profit with Strategic Law Firm Management with Suzette Welling, the CEO of Law Practice Edge 33:15

1M ago33:15

33:15

Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new compensation models…

1
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook 40:43

1M ago40:43

40:43

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters. The conversation ranges from how can you make the case for creativity in business …

1
Debra Fine is bAAaacck and we talk about the art of small talk 1:11:50

1M ago1:11:50

1:11:50

Do you dread networking events? Or do you spend an abnormal amount of time hiding out in a bathroom during social gatherings? If you answered yes, this episode is your key to empowerment. Debra Fine, the author of The Fine Art of Small Talk, is our guest and she equips you with practical tips for getting into and gracefully exiting polite conversat…

1
Crafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice Exchange 1:03:09

2M ago1:03:09

1:03:09

Send us a Text Message. Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth han…

1
Crafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice Exchange 1:03:09

2M ago1:03:09

1:03:09

Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scena…

1
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world 54:06

2M ago54:06

54:06

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspecti…

1
From Finance 'Bro' to Irish Whiskey Distiller: The Inspiring Journey of Aidan Mehigan 1:04:29

2M ago1:04:29

1:04:29

Natterjack was born from one man's dream to create whiskey, a dream that has stood the test of time due to his persistence and passion. Aidan Mehigan, the founder and distiller, is a risk-taker who values the lessons learned from mistakes more than the fear of regrets. Join us as we embark on a fascinating journey with Aidan, tracing his evolution …

1
Doubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker Institute 42:12

2M ago42:12

42:12

Send us a Text Message. Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immedia…

1
Doubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker Institute 42:16

2M ago42:16

42:16

Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic respon…

1
From Hamlet to Haribo: the serious case for humour - Trevor Robinson 50:28

2M ago50:28

50:28

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective things you can do to make people remember you and buy your products. I'm catching up with someone who knows all about humour. Trevor Robinson was the …

1
Self Care as Part of an Entrepreneurs Toolbox 59:02

2M ago59:02

59:02

Running your own business requires making countless decisions and wearing many hats. It can be challenging, which is why it's important to take time to refuel your tank and practice self-care daily. In this episode, we discuss personal self-care techniques that can help entrepreneurs stay motivated and resilient in the face of adversity. Thanks to …

1
Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP 45:39

2M ago45:39

45:39

Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, pai…

1
Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP 45:39

2M ago45:39

45:39

Send us a Text Message. Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadca…

1
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne 42:05

2M ago42:05

42:05

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been …

1
Handling Setbacks 32:32

2M ago32:32

32:32

On this episode of the VO Bar podcast, Victoria, Will, and Al talk about setbacks, how to deal with them, and what some common setbacks voice actors encounter are. Chapters: [00:00:00] Setbacks and Struggles [00:01:29] Navigating Auditions and Holds [00:04:18] The Voiceover Business [00:07:40] Professional Etiquette in Voiceover [00:10:30] Voiceove…

1
Data Targeting, Local Advertising, and White-Label Media Buying: A Conversation with Robert Brill, Founder of Brill Media 1:16:17

2M ago1:16:17

1:16:17

In this episode, we talk to Robert Brill about data targeting, local advertising, and white-label media buying—all critical business promotion tools. Robert has worked in advertising for over 20 years. In 2013, he realized that he wanted to help businesses large and small leverage the power of advertising and marketing to grow, so he started Brill …

1
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy 42:10

2M ago42:10

42:10

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at …

1
No Secrets Here! 1:20:13

2M ago1:20:13

1:20:13

Have you ever wondered what goes on behind the scenes of the Toasting to Business Podcast? Well, this episode is your chance to find out! We had the opportunity to attend the annual Artpreneur Expo organized by Fine Arts and Crafts Entrepreneurs @faaceartist, where we interacted with creative individuals and turned the microphones on the attendees.…

1
Scott Galloway on the end of the brand era, monetising rage and how to create wealth 1:11:19

3M ago1:11:19

1:11:19

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is d…

1
Sound is Powerful: A Conversation with a voice-over talent and singer. 1:12:00

3M ago1:12:00

1:12:00

In this episode, we talk to Jodi Krangle, a professional voice-over talent and singer. She explains how the voice you use for a commercial campaign, explainer video, or corporate narration can make you sound world-class or have your potential customers or clients tune you out. And there’s nothing worse these days than being ignored. A well-thought-…

1
Getting More Law Firm Leads with Matt Spiegel, the CEO of Lawmatics 29:25

3M ago29:25

29:25

Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…

1
Getting More Law Firm Leads with Matt Spiegel, the CEO of Lawmatics 29:25

3M ago29:25

29:25

Send us a Text Message. Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time…

1
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison 49:34

3M ago49:34

49:34

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more. Timestamps 00:00 - Intro 00:47 - Where did the name Boom come from 01:31 - Scott’s background at Saatchi&Saatchi 04:57 - What is…

1
Responding to Inquiries 29:35

3M ago29:35

29:35

This week Al, Victoria, and Will talk about handling inquiries - especially when they're lowball budgets, or don't provide enough information to actually give a quote. This discussion stems from a recent inquiry Will had that did not have a budget, and was fishing for a deal. Visit our websites: Will Vincent Victoria Prather Al Moulliet Thanks for …

1
What's Up? Content Marketing is what's up 40:50

3M ago40:50

40:50

That's what Darrin and Lynn want to know and discuss in this episode. We wax poetic about movies, drink, and culture and update you on future guest appearances and local happenings. The meat and potatoes of the episode is talking about content marketing. Thanks to our sponsor, Perspectiv. Their mission is to help more people reach their potential a…

1
Boosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLC 33:37

3M ago33:37

33:37

Send us a Text Message. 👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the…

1
Boosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLC 33:37

3M ago33:37

33:37

👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number of leads and clo…

1
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis 1:02:47

3M ago1:02:47

1:02:47

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising. Timestamps 00:00:00 - Intro 00:00:50 - Craig’s marketing background 00:02:…

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