show episodes
 
A show dedicated to accountants and bookkeepers who are looking to grow their practice. We deep dive into both the theory and the exact steps you need to grow your practice in the way you always dreamed. You will learn marketing, sales, hiring, management, pricing... everything it takes to scale a practice. The one thing we don’t talk about are accounting skills. You already have those. What we do is give you business skills.
  continue reading
 
Artwork

1
The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

Unsubscribe
Unsubscribe
Weekly
 
Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.
  continue reading
 
Loading …
show series
 
Show Summary In today's episode of the Grow My Accounting Practice podcast, we have a special treat for our listeners. The hosts themselves, Mike Michalowicz, author of the renowned book Profit First and Co-Founder of Profit First Professionals, and Ron Saharyan, Managing Director and Co-Founder of Profit First Professionals, alongside our wonderfu…
  continue reading
 
Reviews are Like Death & Taxes & Should be Treated that Way: Miriam Ellis wrote a great article at Moz providing small business owners tips on how to overcome their fear of reviews. But they really need to go further. Given that reviews, like death and taxes, are not going anywhere businesses need to not only remove their fear but create stringent …
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice podcast, we had the pleasure of hosting Harley Liechty, the CEO and Founder of Get Better Bookkeeping. Harley shared valuable insights into the journey of his firm's growth and the key factors that have contributed to its success. He discussed the challenges faced during the initial…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Kathy Dise, the founder of BudgetEase, to share her insights on financial management strategies. Kathy emphasizes the critical importance of conducting monthly meetings with clients to ensure ongoing success. These regular check-ins provide an oppo…
  continue reading
 
The need to move SMBs from Tactics to Strategy & how fractional CMO’s can do that: John Jantsch is a seasoned consultant, speaker, and bestselling author, notably recognized for his Duct Tape Marketing brand. He shares his journey of owning an agency for 30 years, highlighting his affinity for small to midsize businesses and the challenges they fac…
  continue reading
 
In this special edition, Mike and David discuss their visit to Brussels to attend Google’s report on their compliance with the European Digital Markets Act (DMA). The DMA, targeting large tech entities including Google, aims to regulate their status as gatekeepers to the internet. This session, specifically addressing Google's compliance, saw over …
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we're thrilled to welcome Maddie Craig, the founder of Blue Cypher Bookkeeping, as our special guest. Maddie shares invaluable insights on being the ultimate brand ambassador for your business, emphasizing the importance of exuding confidence and pride in what you do. She h…
  continue reading
 
What on-page factors are associated with sites that see big gains or declines after Google updates? Cyrus Shepard explains his recent research looking at correlations between a range of on page factors that might affect Google’s perception of your site and analyzes which factors were associated with increases or decreases in site visibility. Are st…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we are joined by Jonathan Bello, the Founder/CEO and Principal Accountant of One 8 Solutions. Jonathan shares invaluable insights into building a successful team through effective hiring and onboarding strategies. Firstly, Jonathan delves into the hiring talent roadmap, emp…
  continue reading
 
Google’s March Core Update & FUD: David Mihm sheds light on Google's March core update, marking it as an unusually impactful monthly adjustment from the tech giant. The update has sparked extensive conversation among SEO experts. He highlighted three key focus areas of the update: scaled content, largely driven by AI technologies; site reputation a…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice podcast, we have the privilege of hosting April Stroink, whose journey from what she describes as her worst year to possibly her best year in coaching is nothing short of inspiring. April's resilience and determination have shaped a compelling narrative that we believe holds valuabl…
  continue reading
 
Show Summary In today's insightful episode of the "Grow My Accounting Practice Podcast," we welcome Sarah Webb, who sheds light on strategic approaches to targeting licensed professionals. Sarah delves into her experience and expertise, addressing key questions like, "How did she successfully target licensed professionals?" Listeners can expect to …
  continue reading
 
Consumer Research Highlights Limited Impact of DMA Mandated Google's SERP Changes: Near Media unveiled findings from their latest research on the restaurant vertical in Ireland, investigating the effects of Google's Search Engine Results Page (SERP) changes in light of the Digital Markets Act. The study aimed to ascertain whether Google's adjustmen…
  continue reading
 
Long tail searcher behaviors: 10% of Discovery searches involve a brand search on Google: In our most recent multi-location consumer Google search behavior research analyzing restaurant searches we saw roughly 10% of all searchers use the scrolling map for location precision and we saw an equal number of searchers do a local brand search as part of…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have the privilege of hosting Andrew Berg, CPA, the managing member of Berg Advisors and Lightyear Business Advisors. A trailblazer in the industry, Andrew shares valuable insights into the transformative decisions his firm made, notably abandoning the time-tracking mode…
  continue reading
 
Google adds Reddit to product searches and spammers follow: We discuss a new study by Glenn Alsop that examines the prevalence of discussion and forum search features This module is a tacit admission on Google's part that its algorithm can no longer actually surface good organic content. LikeThe study, which analyzed 10,000 product review search qu…
  continue reading
 
Show Summary Elaine Pofeldt takes center stage on the Grow My Accounting Practice Podcast, shedding light on the intriguing trend of individuals crafting million-dollar, one-person businesses. Throughout the episode, Pofeldt explores the diverse industries where these businesses thrive, offering insights into the unique challenges and opportunities…
  continue reading
 
Will AI Improve SMB Websites? Consumers overwhelmingly prefer AI-generated content over human-created content across various formats, signaling a potential shift in online content creation. Businesses and agencies are adopting AI for content creation, citing effectiveness and cost reduction. However, concerns about the loss of human touch and authe…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have a special guest, Deanna Zubrickas, from Relay, a dynamic platform dedicated to fostering effective relationships between small business owners and their advisors. Initially launched as a banking platform exclusively for accountants and bookkeepers, Relay has evolved…
  continue reading
 
What 10 years of changes to the SERPS mean for marketers today: We discuss Andy Crestodina’s most recent article where he looks at 10+ years of changes to google search results and what they mean. He highlights the evolving dynamics of search engine optimization (SEO) and the importance of diversifying marketing strategies beyond just SEO and Googl…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice Podcast, we have a special guest, Sue Fulmer, who currently serves as Ron Saharyan's assistant at the Profit First Professionals Homebase team. Sue delves into her professional background, sharing insights into her significant role during her 17-year tenure at Mars, Inc. As she reflect…
  continue reading
 
Will Fired Google Raters Be Replaced with AI? Last week Google terminated their relationship with one of the companies responsible for rating the quality of websites. Certainly Google has been on a cost cutting rampage of late with layoffs and product cancellations. But is the ending of one of their relationships with one of the companies responsib…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have the pleasure of hosting Hope Blankenship, the founder of To the Rescue Bookkeeping. Hope shares her insights on the age-old question for entrepreneurs – does work-life balance truly exist for bookkeepers? As a seasoned professional in the field, Hope dives into the …
  continue reading
 
SGE has huge impacts but is still just a testing ground: Some industries, like healthcare, are impacted by Google’s SGE (search generative experience) than others with 76% of queries analyzed being impacted by SGE. While other industries show lesser impact, it is still significant. But SGE is still just a test and one that impacts those likely to e…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice podcast, we dive deep into the transformative journey of Stacey Seguin, a Mastery Certified Profit First Professional. Stacey shares her profound insights on discovering life's purpose and the pivotal role it plays in shaping a successful accounting practice. Through engaging anecdo…
  continue reading
 
How the Google Guarantee Scam Impacts Honest Businesses? The Google Guarantee Scam is frequently perpetrated by groups of foreign nationals working in relative anonymity and looking for a quick profit. While some blame goes to these actors, the ultimate fault and responsibility lies with Google. Honest businesses have been negatively impacted by th…
  continue reading
 
Join us in this eye-opening discussion with Zachary Dotson, an experienced marketer in the home services industry, as he sheds light on a rampant scam in Google Local Service Ads. Learn how fake companies are exploiting the system with stolen licenses and profiles, bait-and-switch pricing tactics, and the impact on legitimate businesses and consume…
  continue reading
 
Show Summary In today's insightful episode of the Grow My Accounting Practice podcast, we are thrilled to have Dan Richards, the Commercial Director of MyFirmsApp, sharing his insights. Dan emphasizes the crucial need for everyone in the accounting profession to be on the education and nurturing journey, fostering a rising tide effect in the indust…
  continue reading
 
What Should Businesses Do About Google SGE? Google has not yet announced any concrete plans for the future of Search Generative Experience (SGE), and it is unclear how it will evolve in the coming years. SGE is still in its early, very crude stages and it is not yet known how it will impact search traffic. Many SEOS reacted with fear and loathing b…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice podcast, we're joined by Stacy Lang, a highly experienced Certified Public Accountant and Mastery Level Certified Profit First Professional based in Phoenix. With over two decades in the field, Stacy unveils the origins of her business, sharing key moments that laid the groundwork for …
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice podcast, we are excited to welcome Val Duvick, a seasoned wedding photographer turned business coach and certified Profit First Professional specializing in female creatives. With a unique perspective and unconventional, life-centered business strategies, Val challenges the notion t…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice Podcast, we welcome Melissa Lynn Miranda, CPA, founder of Step By Step Accounting—a fully virtual and teaching-oriented accounting and advisory firm recently recognized as a Top 50 Woodard Accounting Firm. Melissa shares invaluable insights on building a systematized business that does…
  continue reading
 
The Google Review Fraud Landscape in Maps & LSA and How a Business Should Respond: Google Review Fraud Landscape (10:17): Estimates that 18% of reviews across various platforms are fake. Home service industries, such as locksmiths, moving companies, and HVAC, are heavily affected. Legal sector is also impacted, with fake reviews prevalent among per…
  continue reading
 
Will Google's Reactive Behavior to Search Quality & AI Solve Their Problems? Google is struggling to adapt to the changing market dynamics, including the rise of AI, TikTok, and criticism of declining search result quality. Google's efforts to retain younger users by modifying its search results to include more engaging content like social media, s…
  continue reading
 
Show Summary In this riveting episode of the "Grow My Accounting Practice Podcast," we are joined by Nicole Bendig-Lamb, the innovative force behind Snarky Sweet Cake Chick, LLC. Nicole takes us through her entrepreneurial odyssey, underscoring the transformative impact of Profit First and the Pumpkin Plan on her flourishing home-based business. He…
  continue reading
 
Can Gemini Fix Search? Google’s current interface and attempts at query refinement are largely broken. Google’s new Gemini upgrade to SGE appears to offer advanced search query refinement capabilities and individualized user interfaces that could resolve both of those issues. The potential or customized and visually diverse search results when inte…
  continue reading
 
Show Summary In this episode, we are joined by two exceptional guests, John Drawdy, a seasoned Profit First Professional and the owner of Paragon, along with Kristen Griffin, also from Paragon. The focus of today's discussion revolves around the application of Profit First principles in a larger business setting. John and Kristen kick off the conve…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice Podcast, we have Judie McCarthy, the Co-founder of Client Hub and CEO and Founder of Think Leader Consulting as our guest. The conversation delves into the pivotal role of process and procedure development in achieving scalability within accounting practices. Judie begins by emphasizin…
  continue reading
 
In this extended episode of the Near Memo, Greg Sterling , Joy Hawkins, Darren Shaw & Mike Blumenthal explore the role of generative AI and how it has evolved one year after CHat GPT was released. We cover: Experiences and opinions on the use of AI tools like ChatGPT in SEO and content creation. The effectiveness of AI in different aspects of agenc…
  continue reading
 
Show Summary On today's episode of the Grow My Accounting Practice Podcast, we're joined by Lori Mercaldi, owner of Financial Tally. Lori discusses her business transition to advisory services, highlighting the intrinsic value it brings to both clients and the overall trajectory of Financial Tally. She challenges the perception that one can be "too…
  continue reading
 
Google’s Newest Search Features: “Whipped cream on S.H. I. .T”.? While Google's new features aim to enhance user interaction and personalize the search experience, they may not address broader user concerns about search result quality and privacy. And in fact may, as David points out, might just be whipped cream on a not very tasty substrate. The s…
  continue reading
 
Show Summary In this episode of Grow My Accounting Practice Podcast, our guest is the incredible Lou Clarke, delving into enlightening topics that are sure to spark your interest. Lou explores the fascinating interplay between energy and financial flow, providing insights into how our mindset influences our relationship with money. Unpacking the dy…
  continue reading
 
Google Maps from useful to bloat? Google Maps continues to add new features and functionality and as it has become a primary search engine for Google and its forward facing brand it has included so much functionality that it suffers from extreme bloat. The new immersive directions exemplifies the problem. but Maps is a deep moat and it is very diff…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice Podcast, Cheri Andrews, Esq, illuminates key aspects crucial for establishing and managing a business entity. She emphasizes the critical nature of creating a separate legal entity for businesses, outlining its impact on various business facets. Cheri discusses the importance of assemb…
  continue reading
 
Show Summary In today's episode of the Grow My Accounting Practice Podcast, we have David Cristello, the Founder & CEO of Jetpack Workflow, as our esteemed guest. David delves into the concept and functioning of Recurring Client Management (RCM) Systems, shedding light on what it entails and how it operates. He emphasizes the importance of evaluati…
  continue reading
 
Show Summary In this episode of the Grow My Accounting Practice Podcast, our guest, Donna Leyens, President and co-founder of Pumpkin Plan Your Biz, explores the realm of Business Growth Coaching. Donna delves into the challenges faced by business coaches, emphasizing the need to avoid reinventing the wheel for each client, which can lead to incons…
  continue reading
 
“Running a startup is like being in a knife fight,” BeanBox Co-Founder and CEO Matthew Berk unexpectedly says, as he describes the arduous but rewarding journey from the world of SaaS to making a real-world consumer product. From Local Search to the Speciality Coffee Business: Matthew Berk’s personal and professional path took him from a humanities…
  continue reading
 
Show Summary In today's GMAP podcast episode, Chris Burns, the founder of Your Cyber Team, delves into the critical topic of selecting the right cybersecurity partner as your paramount business decision for 2024. He underscores the mounting intricacy of cyber threats, emphasizing the importance of a robust defense strategy. Discussing the evolving …
  continue reading
 
GBP Call History’s History - What does it say about Google? Google Business Profile Call History has been problematic from the start because it made the business of calling a business more like roulette. When it disappeared after months of barely functioning every thought it had been nuked. But it's back. Its chaotic development, its checkered hist…
  continue reading
 
Show Summary In this episode, John Briggs, owner of Incite Tax, joins the "Grow My Accounting Practice" podcast. The discussion dissects prevalent myths hindering business growth, offering insights to debunk these misconceptions and facilitate sustainable growth. Addressing the issue of burnout, John provides practical tips for business owners teet…
  continue reading
 
Loading …

Quick Reference Guide