Best Gray Gleason Podcasts (2024)

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270 - How to Monetize a Podcast, with George Macdonald 32:52

2h ago32:52

32:52

Anyone can start a podcast. But not anyone can monetize one. I’m chatting with George Macdonald, Partnerships Lead at the High-Performance Podcast, to explore the ins and outs of podcasting. How can you create more authentic partnerships within this dynamic medium? Discover the formats and content that resonate best with podcast audiences, and lear…

1
269 - The Future of SEO, with Abby Gleason 38:45

7h ago38:45

38:45

Googling anything is sooooo 2015. If you aren’t using Reddit, then LITERALLY, what are you doing? SEO isn’t what it used to be and Senior Product Manager of SEO and Acquisition at Scribd, Abby Gleason is here to explain exactly what’s changed. Abby reveals how you can stay relevant and optimized when it comes to search engine traffic and breaks dow…

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SPECIAL SERIES: Win-Back Campaign Strategies | Bathroom Break #12 12:39

2h ago12:39

12:39

As the great Kenny Loggins once said, “You gotta know when to hold ‘em, know when to fold ‘em, know when to walk away and know when to run.” The same advice is 100% applicable to win-back email marketing strategies. Jay and I break down everything you need to know about winning people back to your email efforts. What’s the one marketing line you sh…

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268 - The Ultimate Brand Strategy Playbook, with Kara Redman 28:18

1d ago28:18

28:18

On the struggle bus to make your brand stand out in a crowded market? Can’t quite unlock the secret formula to building a loyal community? Then get ready for a high-energy dive into the essentials of personal branding and community building. Brand strategist Kara Redman reveals the secret sauce behind some of the most powerful personal brands withi…

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Game-Changing Career Tips (ft. Ari Murray) 8:42

3d ago8:42

8:42

Listen up kiddos, because the elder millennials are here to tell you a tale about the dos and don’ts of career growth. Grandpa Daniel and Grandma Ari have learned a lot about moving up a rung or two on the career ladder. And we’re here to teach a lesson or two to you young’uns on how to make some serious game-changing moves in your career. So buckl…

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SPECIAL SERIES: Marketing Myths | Bathroom Break #11 10:03

5d ago10:03

10:03

You should never repeat the past. At least, not IRL. But in marketing? Well… in marketing not repeating your content is practically an original sin. I chat with Jay about some of the biggest marketing myths that need debunking and break down the ins and outs of repurposing content. Plus, are open rates meaningless? Yes… and no. Let’s just say, it’s…

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266: Steal This Product Positioning Framework, with Jen Gray 46:13

10d ago46:13

46:13

In today’s social media market, brand knockoffs are a constant threat. So what can you do if it happens to you? And what’s the best way to differentiate your brand in an oversaturated market? SVP of Marketing at Recharge, Jen Gray, hops on the pod to chat with me about how to create a unique brand story that sets you apart from your competitors and…

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265: How to Build a Strong Brand, with Alina Vandenberghe 33:51

11d ago33:51

33:51

How can you build a strong brand while also focusing on efficiency and revenue growth? Alina Vandenberg, co-founder and co-CEO of Chili Piper, shares her insights with me about Chili Piper’s journey and how to build a strong brand with the right team. Alina breaks down the true importance of investing in company pages and social media. She explains…

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SPECIAL SERIES: How to Grow Your Personal Brand | Bathroom Break #10 14:15

13d ago14:15

14:15

Learn the basics of growing your personal brand from the networking master himself, Jay Schwedelson. Jay and I reveal why it’s not enough to just have a brand— you need to own it too.. How can podcasts and newsletters make or break your personal brand’s game? And why shouldn’t you rely on the almighty algorithm gods when it comes to your personal b…

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Instagram Bio Ideas That Grab Attention, with Ari Murray 14:02

17d ago14:02

14:02

Turns out, your Bumble bio may not be the most important byline around. That’s right— your Instagram bio matters more, ESPECIALLY when it comes to boosting your brand’s sales. The best content marketer I know (but I might be biased since she’s my wife) joins me to dissect what makes an Instagram bio great. She explains why no one’s too cool to have…

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How to Utilize Psychological Biases in Marketing, with Sarah Levinger 37:32

23d ago37:32

37:32

Burger King and McDonalds. Pepsi and Coca-Cola. Apple and Samsung. Sometimes, the best way to get users to buy your product is to anchor your image to another brand. In this episode from the vault, Sarah Levinger chats with me about how anchoring is an invaluable tool to build trust in consumers. How can you harness the power of psychology, emotion…

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SPECIAL SERIES: How to Grow on LInkedIn (Pt. 2) | Bathroom Break #9 13:07

19d ago13:07

13:07

Growing your LinkedIn page doesn’t have to be hard, so Jay Schwedelson and I are making your organic growth strategy easy. When’s the magic hour to post? How can you gain traction through reposting and commenting strategies? And why is networking the #1 thing you can do to expand your connections? Plus, every creator likes a good ego stroke now and…

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2 Metrics Every Marketer Should Track (Solo Edition) 14:40

29d ago14:40

14:40

Plain and simple? Metrics matter. And the two most important metrics to any marketer may not be what you think they are. I’m revealing why all marketers need to start paying attention to Blended CAC and CAC by Channel and explaining exactly how it can be a game-changing strategy for any brand. What do these metrics measure? And how can they help yo…

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264 - B2B Growth Marketing Strategy and Tactics, with Liz Spektor (Head of Growth @ Apollo) 37:18

1M ago37:18

37:18

What’s the secret to successful revenue generation? Learn to create a foolproof marketing strategy with special guest Liz Spektor, Head of Growth at Apollo. Liz breaks down the best ways to build a product-led company, including how to create lists, connect with your audience and create captivating hooks for your short-form videos. Why do sales and…

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SPECIAL SERIES: How to Grow on LinkedIn | Bathroom Break #8 13:26

1M ago13:26

13:26

LinkedIn’s been called many things… but before you straight up dismiss it, did you know it’s actually one of the best platforms to grow your personal channel on? And not to brag or anything, but I do know a thing or two about growing your brand on LinkedIn… That’s right— Jay and are giving away the top secrets to cracking the LinkedIn algorithm. Le…

1
Why Marketing Works: Buc-ee’s 11:54

1M ago11:54

11:54

Jerky. Beer. Barbeque. Bathrooms. Need we say more? Yes, we’re talking about Texas’ biggest beaver— the man, the myth, the marketing legend himself, Buc-ee’s gas station. How did this larger-than-life gas station create a $2.5 billion marketing strategy that garnered a rabid fan base and flocks of curious spectators to the so-called “cleanest bathr…

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How to Build Raving Fans For Your Brand, with Elfried Samba 39:23

1M ago39:23

39:23

I adore Elfried Samba. Everything the man touches turns to gold. Hence the reason, this episode deserved to be aired twice. In this flashback to Marketingland's past with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, we discuss the importance of building relationships with customers and the power of s…

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5 Incredible Go-to-Market Tips (ft. Ari Murray) 11:43

1M ago11:43

11:43

The wifey’s back in the studio for another session of the marketing Murrays, and this time, she’s unleashing some absolutely incredible go-to-market tips. Ari and I break down the BEST tactics to increase your revenue and boost customer loyalty so that you can spend less time worrying and more time kicking ass at your GTM plan. Learn why naming a p…

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SPECIAL SERIES: Tips to Grow Your Email List Today | Bathroom Break #7 13:19

1M ago13:19

13:19

So you’ve got your first email up and ready to go… the only problem is, who do you send it to? And what’s the best way to grow that email list? Jay and I take on what all marketers need to know about growing their email list, including how to own your audience (and their data), why you should always be collecting information, and why paying for tha…

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263 - Why You Should Pay Attention To TikTok Shop, with Jake Bjorseth 42:13

1M ago42:13

42:13

If you aren’t on TikTok Shop, literally, what are you doing? Whether you’re unsure about how to take advantage of the platform or still don’t know how it can benefit your Ecommerce store, don’t worry—I’m chatting with Jake Bjorseth, CEO of Trndsttrs Media, to break down everything you need to know about harnessing the power of TikTok Shop. Discover…

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SPECIAL SERIES: Don't Forget About the Pre-Header | Bathroom Break #6 8:45

2M ago8:45

8:45

To: You From: MarketingMIllenials@gmail.com Subject: Why Isn’t Anyone Opening Your Email? Maybe you forgot about the pre-header… Ahhh, the pre-header. Often forgotten, and terribly underused. Did you remember it exists? If not, don’t worry, Jay Schwedelson and I have got your back! We’re breaking down everything you need to know about the pre-heade…

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260 - The Marketing Funnel is Dead, Use This Instead, with Ashley Faus of Atlassian 43:18

2M ago43:18

43:18

The funnel is dead, use the playground instead. Have I lost my mind— or has my latest guest finally convinced me to put the marketing funnel to eternal rest? Ashley Faus, Head of Lifecycle Marketing at Atlassian and author of numerous published articles on TIME, Forbes, Marketing Profs, and The Muse has A LOT of thoughts on how marketers can more e…

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Why Marketing Works: Zayn Malik’s Mixoloshe 11:57

2M ago11:57

11:57

It’s about time someone tried to tackle Logan Paul’s Prime Energy empire. We just didn’t expect that a former One Direction star would be the one to do it. Aidan reveals how Zayn Malik’s Mixoloshe is determined to reign supreme in the non-alcoholic beverage category… without Zayn Malik. Yep. You heard that right—without utilizing one of its biggest…

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259 - Why The Little Things Matter in Marketing, with Tom Dowd, CEO of F45 Training 40:28

2M ago40:28

40:28

Ever thought about what franchise marketing is like? Well, guess what— franchises need marketing too. So if you’re considering entering the world of franchising, learn how to position your franchise for maximum marketing success. Sit down with one of franchising’s finest minds— Tom Dowd, CEO of Mark Wahlberg’s F45 Training, to hear what he has to s…

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SPECIAL SERIES: Steal These Subject Line Secrets | Bathroom Break #5 8:56

2M ago8:56

8:56

Sometimes, it’s ok. To break grammar. Especially when it comes to email subject lines. In fact, did you know that people are more likely to open an email with poor grammar than an email with completely proper grammar? Jay Schwedelson and I break down more of our juiciest tips for hooking your audience through your email subject line. Learn about ou…

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Why Marketing Works: Hoka 10:49

2M ago10:49

10:49

The running shoe set to compete with Nike isn’t who you think it is. Move over, Under Armor, because you had your chance and couldn’t cut it. Aidan dives into the tale of trail running’s greatest brand, and unpacks how two former Saloman employees crafted one of the most comfortable shoes of all time. He explains how Hoka’s incredible product desig…

1
6 Characteristics of Trustworthy Content (Solo Edition) 9:16

2M ago9:16

9:16

It seems like anyone and their mom can be an online voice of authority these days. How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major diff…

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257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris 46:11

2M ago46:11

46:11

It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events? Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himsel…

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SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4 8:53

2M ago8:53

8:53

🤔 To open with an emoji or not to open with an emoji… that is the question. Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject lin…

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256 - Why PR and Organic Social Work Well Together, with Milou Pietersz 29:26

2M ago29:26

29:26

Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands. How can you create…

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255 - How to Add Creators To Your B2B Gameplan 38:30

2M ago38:30

38:30

Unlock the power of creators for your B2B brand. Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B. How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketi…

1
Why Marketing Works: Jake From State Farm 10:39

2M ago10:39

10:39

Like a good neighbor… Do you hear that in your head? That’s your brain, busy filling in the gap with those four famous words, “State Farm is there.” But State Farm’s more than just a catchy jingle— since 2011 America’s favorite insurance agent has been sweeping prospective insurance buyers off their feet everywhere. Who is Jake from State Farm, rea…

1
SPECIAL SERIES: Get People to Open Your Emails | Bathroom Break #3 9:19

2M ago9:19

9:19

To: You@gmail.com From: “The Person in the Stall Next to You” Subject: ONLY Read This During Your Bathroom Break 🚽 Make people open your emails. Email marketing master, Jay Schwedelson and I break down how to increase your open rates and grab your customer’s attention from the “From” line down to the “Subject” line. With tips this hot, we guarantee…

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254 - The Importance of Building a "Belief" in Marketing, with Jon Davids 36:42

2M ago36:42

36:42

Unless you’re a natural-born cult leader, creating a dedicated cult following might not come easy. But that certainly doesn’t mean you still can’t create a killer following. So why not learn how to create a rabid fan base the right way? Jon Davids, author of “Marketing Superpowers” talks with me about the power of organic growth and community build…

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Don’t ALWAYS Blame the Channel (Solo Edition) 8:41

2M ago8:41

8:41

When YouTube didn’t work—did you pack up your bags and move on to Twitter? And when Twitter didn’t pan out, did you pack up your bags and head to LinkedIn? Well then… maybe at some point it’s time to stop asking what the channel did wrong and start looking at where you went wrong. Daniel’s breaking down the top 6 things marketers get wrong when it …

1
Why Marketing Works: Loro Piana 10:33

2M ago10:33

10:33

If he’s wearing boat shoes to a yacht party… à la poubelle. If he’s making marketing videos without a sense of humor… à la poubelle. Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous? Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an …

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SPECIAL SERIES: Our Secrets for Getting People to SHOW UP To Your Webinar | Bathroom Break #2 10:22

3M ago10:22

10:22

Why isn’t there a webinar about how to market a better webinar? Seems like a missed opportunity, no? Jay Schwedelson and I are back—and we’ve got you covered when it comes to demystifying the long-held secrets of successful webinars. We’re breaking down the biggest mysteries about how to increase your webinar attendance rates so that you can absolu…

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253 - Good vs Bad Marketing w/Dave Kaufman - Head of Marketing Meta - AR/MR 41:21

3M ago41:21

41:21

Good vs Bad Marketing. Dave Kaufman, Head of Marketing for Meta - AR/MR joins us to talk about what makes great marketing. What are the BIGGEST mistakes he’s seen marketers make over the course of his career? And how can you separate the good marketers from the great marketers? Dave explains why great content always boils down to one thing: being e…

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252 - B2B Content Marketing w/Tracey Wallace | Marketing Island 25:10

3M ago25:10

25:10

If content makes the world go round, then meet the woman who keeps it spinning. In this special rapid-fire segment from Marketing Island, Tracey Wallace, Director of Content for Klaviyo and the voice behind Workweek’s Contentment newsletter, chats with me about the best ways marketers can boost their content marketing game and repurpose pieces more…

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SPECIAL SERIES: Webinar Registration Tactics That Work | Bathroom Break #1 11:36

3M ago11:36

11:36

In this bite-sized podcast, my marketing bestie, Jay Schwedelson, is talking shop and unleashing his quick and dirty tips on B2B’s hottest topics with me. This week, we’re taking on all things webinar, and dispensing the top secrets for increasing your registration rates. Learn how, by creating a compelling title, teasing valuable content, and bein…

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Why Marketing Works: Stanley Tumbler 12:23

3M ago12:23

12:23

What’s got Karen caught in a Target tizzy of absolute madness? Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stan…

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251 - Do You Need a Fractional CMO?, with John Jantsch from Duct Tape Marketing 27:05

3M ago27:05

27:05

Do you need a fractional chief marketing officer? But first of all, what does a fractional officer even do? Don’t worry—I’ve got your back as “Duct Tape Marketing” author John Jantsch joins me to break down the entire pros and cons list of fractional CMOs. How can it help your business to grow and scale? And how can the deep marketing experience, c…

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250 - Why You Should Start Using Video Today in Your Marketing, with Chris Savage, Co-Founder & CEO of Wistia 44:01

3M ago44:01

44:01

Are you using your video marketing plan to maximize your brand’s potential? Chris Savage, co-founder and CEO of Wistia, sits down to discuss the power of video in today's marketing landscape. From the importance of storytelling to the changing expectations of B2B videos, Chris shares valuable insights and tips for creating impactful video content. …

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Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire 10:46

3M ago10:46

10:46

Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about? Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and…

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249 - A New Way to Go-To-Market, with Jared Fuller, Founder of Nearbound 47:34

3M ago47:34

47:34

Learn how to work smarter, not harder, in your marketing efforts and leverage underinvested channels for maximum success. Jared Fuller, founder of Nearbound.com, joins the conversation with me to discuss the concept of Nearbound and its impact on marketing. Discover why partnering with trusted voices is crucial for building trust with your audience…

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248 - The Hourglass Marketing Funnel, with Heather Horton of Ecrubox Digital 38:56

3M ago38:56

38:56

No. It’s not just your imagination. Customer acquisition costs ARE rising. What can you do to maximize your marketing strategy to keep up with the cost of retention? Heather Horton, CEO and founder of Ecrubox Digital, chats with me about all things customer retention. From optimizing your customer acquisition channels to leveraging customer service…

1
Why Marketing Works: How to sell to the wealthy 11:17

3M ago11:17

11:17

If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres. That’s right. DEAD. Is the movie trying to kill you in some sick real-l…

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247 - How AI is Going to Change the Creative Process, with Russ Perry, CEO of Design Pickle 41:05

3M ago41:05

41:05

Did a bot write this or did a human? And does it really matter if you can’t tell the difference? Discover how AI is revolutionizing the creative process and why you can’t afford *not* to jump on the latest marketing bandwagon. Russ Perry, CEO of Design Pickle, joins me to chat about the role of AI in design. We break down the importance of understa…

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246 - Why is Influencer Marketing a Scam? with LondonLaz 44:15

3M ago44:15

44:15

9 out of 10 influencers don’t understand why they got famous. Was it the video about lobsters that made them a hit? Were they not posting as much as they could have? Was there not enough interaction in the comments section? Why do so many influencers fail to comprehend the basics of the algorithm? And is it worth pursuing a view count at the cost o…

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245 - How This Brand Survives On Mostly Organic Marketing, With Lisa Bubbers, Co-Founder of Studs 35:30

4M ago35:30

35:30

Ear piercing isn’t just about begging for permission from your mom for weeks on end, driving by the local mall, and searching for the nearest Claire’s anymore. Learn how Studs is revolutionizing the ear piercing and earring experience. In this ep, I’m chatting with Lisa Bubbers, Co-Founder and CEO of Studs, as she unpacks her greatest insights into…

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