Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.
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High Impact Black Friday & Cyber Monday Marketing Strategies
44:07
44:07
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In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Laurel Teuscher dive into strategies for Black Friday and Cyber Monday, stressing the importance of starting preparations as early as July. Laurel, the VP at Stride, shares her expertise from nine years in digital marketing, particularly in SEO and Google Ad…
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Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing
48:17
48:17
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48:17
In this episode of the 7 Figures and Beyond podcast, host Greg Shuey invites Andrew and Victor, co-founders of the ad agency AdCrunch, to discuss their innovative approach to high-volume ad copy and creative testing for scaling brands on the Meta platform. The discussion begins with the importance of understanding the Ideal Customer Profile (ICP), …
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Building Partnerships & Alliances To Accelerate D2C Growth
37:51
37:51
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37:51
In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. The episode focuses on building partnerships and alliances to accelerate D2C growth, particularly in the face of current economic challenges. Jonathan Johnson brings his extensive experience to the discussion, h…
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Google & Yahoo Sender Requirements & How To Operate Optimally Within Them
25:46
25:46
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25:46
In this episode of the 7 Figures and Beyond podcast, host Greg Shuey delves into the complexities of email retargeting in the evolving landscape of new sending requirements from Gmail and Yahoo. Greg is joined by Michael Diesu, the CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce brands. The episode kicks off w…
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Amazon Marketing Funnels - Driving Top, Mid, & Bottom Of Funnel Traffic To Your Store
31:55
31:55
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31:55
In episode 33 of the "7 Figures and Beyond" podcast, Greg Shuey hosts Mike Begg from AMZ Advisors to delve into the world of Amazon marketing funnels. Mike shares his background, transitioning from a career in consulting and real estate to founding an agency specializing in Amazon marketing. He details how his experience working on a project with A…
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Frictionless Forms - How To Improve Your Customer Journey & Conversion Rates
39:48
39:48
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In this episode of the 7 Figures and Beyond podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro. Jon discusses his extensive marketing background, from his early days in traditional marketing to his experiences with social media and smart home products. He shares insights into his journey, highlighting his time with Lifx, a smart bulb com…
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Customer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C Growth
39:03
39:03
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39:03
In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Will Laurenson from Customers Who Click, an agency specializing in conversion rate and customer revenue optimization. They kick off the episode by discussing Will’s background and journey into the world of CRO, sharing how he moved from general marketing to a focused appr…
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How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data
41:56
41:56
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41:56
In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to beco…
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How To Keep The Cohesion of Your Brand & Messaging When Going from D2C To Retail
40:11
40:11
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In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Alex Vailas, Senior Vice President of Brand Marketing for Dyper.com. Alex discusses her background and the rapid growth of Dyper.com, a plant-based diaper company, over the past five years. Initially focused on direct-to-consumer (DTC) sales through their website and Amazon,…
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From 0-40 Million Views - How To Scale Your Influencer Marketing
30:16
30:16
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30:16
In this episode of 7 Figures and Beyond podcast, host Greg Shuey interviews Madelyn Banat, the Director of Marketing for GoBe Kids, to delve into the world of influencer marketing. GoBe Kids, known for their innovative baby and toddler snack organization products, has successfully driven significant business growth through influencers and creators.…
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Affiliate Marketing Tips & Tricks For Ecommerce Brands
30:24
30:24
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In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Noah Tucker, founder and CEO of Social Snowball, to discuss affiliate marketing for e-commerce brands. The episode starts with light conversation about the weather before diving into the main topic: how affiliate marketing has evolved over the years. Noah explains that wh…
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The Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through Branding
35:34
35:34
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35:34
In this episode of the Seven Figures and Beyond podcast, host Greg Shuey welcomes Olivia Janisch, co-founder of the branding agency Superbrand. Olivia shares her fascinating background, growing up between London and South Dakota, which fueled her curiosity about different cultures and ways of life. This curiosity led her to Silicon Valley during th…
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Deep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce Brands
34:15
34:15
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34:15
In this episode of 7 Figures and Beyond , Greg welcomes Jon Blair, a seasoned fractional CFO specializing in D2C brands, to discuss vital financial metrics for e-commerce businesses. The conversation opens with a focus on the often overlooked but crucial Marketing Efficiency Ratio (MER) and Contribution Margin. Jon emphasizes the importance of stan…
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Understanding Meta's Advantage+ Creative Enhancements
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31:38
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In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting…
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How To Create Relevant, Unique, True To Brand Content For Your D2C Brand
33:00
33:00
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33:00
In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like …
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How To Better Capture & Use First Party Data To Guide Your D2C Strategy
39:10
39:10
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In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party …
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Creative & Useful Ways To Increase Your Average Order Value
38:17
38:17
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38:17
In this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cat…
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Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions
35:36
35:36
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35:36
In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce pro…
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The Evolution of E-commerce Email Marketing: Trends, Tools, and Predictions for Maximizing Your Brands Growth
36:47
36:47
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In episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially …
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Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing
32:53
32:53
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32:53
In episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old custome…
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How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand
34:42
34:42
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In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full …
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Selling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For Growth
24:18
24:18
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24:18
In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and …
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Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts
35:59
35:59
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35:59
In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and mes…
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Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value
38:38
38:38
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38:38
In this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple b…
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Ecommerce SEO - Advanced SEO Strategies For Scaling Your D2C Brand
37:09
37:09
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37:09
In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advo…
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Cracking The Amazon Code: Strategies For Growing Your Brand In 2024
41:31
41:31
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41:31
In this episode, host Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024. The discussion covers emerging challenges for sellers, including the use of artificial intelligence (AI) in enhancing sales strategies, navigating increasing competition, and managing rising costs on the platfor…
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Tiktok Shops - How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok
44:43
44:43
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In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting…
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Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement
44:44
44:44
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In this episode of "7 Figures and Beyond," host Greg Shuey introduces the podcast as a vital resource for D2C brand owners and marketers looking to scale their e-commerce businesses. The episode kicks off with an important announcement by Greg regarding the latest Google Core algorithm update, which heavily impacts websites producing AI content. He…
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How To Generate Cash To Fund Your Ecommerce Marketing By Taking Advantage of Shipping Refunds
31:47
31:47
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In this episode, host Greg Shuey introduces a conversation centered around a unique yet critical aspect of business operations for e-commerce brands: capturing unclaimed shipping refunds from FedEx and UPS. He highlights the importance of this topic by noting that many businesses might be missing out on substantial savings each month. This episode …
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Scaling Your Ecommerce Brand By Fishing In Ponds & Meeting Your Customers Where They Spend Time Online
32:34
32:34
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32:34
In this episode, Greg Shuey and Laurel Teuscher delve into strategies for identifying and engaging with potential e-commerce customers online. Laurel, the VP of services at Stride and an e-commerce expert, emphasizes the importance of understanding where your ideal customers spend their time on the internet. She advocates for using tools like post-…
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Adapting To Market Shifts To Accelerate Your D2C Growth
42:11
42:11
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42:11
In this episode, host Greg Shuey interviews Dan Barnes, one of the founders of PhoneSoap, a company that creates UV light sanitizers for phones and was featured on "Shark Tank." Dan shares his entrepreneurial journey, starting from his early days of working odd jobs to co-founding PhoneSoap and navigating the ups and downs of entrepreneurship. He d…
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Scale Your D2C Brand By Taking Your Customer Data Collection To The Next Level
36:13
36:13
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36:13
In this episode, host Greg Shuey talks with Steven Bell from KnoCommerce, a company specializing in customer data collection through post-purchase surveys. The conversation begins with Steven sharing his journey into the eCommerce world, which saw him leveraging his background in fitness accessories to secure a position at KnoCommerce by reaching o…
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Double The Effectiveness Of Your Ecommerce Marketing With Qualitative Customer Data
23:24
23:24
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23:24
In this episode, host Greg Shuey explores the powerful role of qualitative data in enhancing marketing strategies. He emphasizes that qualitative data—gathered through methods like surveys, interviews, and product reviews—provides deep insights into who your ideal customers are, their needs, and their behaviors. This episode aims to guide listeners…
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Improve Your Ecommerce Conversion Rates With High Performing Product Pages
42:04
42:04
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42:04
In this episode, host Greg Shuey excitedly introduces changes to email deliverability requirements from Google and Yahoo, encouraging listeners to set up DMARC policies for their domains. Transitioning into the main topic, Greg welcomes guest Chris Dayley, founder of Smart CRO, a conversion rate optimization agency specializing in e-commerce. Chris…
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Increase Your Ecommerce Marketing Success With Customer Research & Data Mining
33:54
33:54
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In this episode, host Greg Shuey introduces the podcast's first guest, Laurel Teuscher, who is the VP of services at Stryde. This episode pivots from the solo casts of the previous episodes to a discussion centered around consumer research and data mining. Greg highlights the importance of focusing on customers, a theme he discussed in his 2024 pre…
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In the second episode of the "7 Figures & Beyond" podcast, host Greg shares the challenges he faced distributing his first episode across major podcast directories, particularly Apple podcasts, and humorously notes the statistic that 90% of podcasters quit after their third episode. He assures listeners of his commitment to the podcast, setting the…
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In the inaugural episode of the podcast "7-figures and beyond," host Greg introduces the podcast as a resource aimed at helping brand owners and marketers elevate their businesses into the multi-million dollar revenue range. He outlines the podcast's focus on delivering actionable insights through careful guest selection and topic coverage. Greg, w…
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