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High Impact Black Friday & Cyber Monday Marketing Strategies
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In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Laurel Teuscher dive into strategies for Black Friday and Cyber Monday, stressing the importance of starting preparations as early as July. Laurel, the VP at Stride, shares her expertise from nine years in digital marketing, particularly in SEO and Google Ads. The discussion underscores that early planning can prevent the rush and stress associated with last-minute preparations, ensuring that brands can maximize their opportunities during the biggest shopping season of the year.
The first key area discussed is the importance of evaluating and enhancing customer service and fulfillment processes. Laurel emphasizes that these two aspects can make or break the holiday season for a business. She advises brands to assess their response times, customer service methods, and fulfillment capabilities to handle increased order volumes effectively. Documenting processes and training manuals is recommended to ensure smooth operations during the high-pressure holiday period.
Next, the hosts highlight the need for thorough website preparation. This includes updating product images, refining SEO efforts, and implementing A/B testing to optimize user experience and conversions. They also suggest using heat maps to understand consumer behavior and identify barriers to purchasing. By starting these preparations early, brands can ensure their websites are fully optimized to capture as much traffic and revenue as possible.
Lastly, the discussion turns to paid channels and email/SMS campaigns. The importance of developing a strategic plan for paid ads, including budget allocation and timing, is emphasized. Additionally, Laurel advises cleaning up email lists, testing cadence for emails and SMS, and ensuring all automations are up to date. In November, brands should finalize and review all marketing materials, getting stakeholder approvals and scheduling ads in advance to avoid technical issues. This meticulous planning and preparation are crucial for a successful Black Friday and Cyber Monday.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Laurel Teuscher LinkedIn: https://www.linkedin.com/in/laureltoosure/
https://www.stryde.com/high-impact-black-friday-cyber-monday-marketing-strategies/
Chapters
1. E-Commerce Marketing Strategies and Tactics (00:00:00)
2. Black Friday and Cyber Monday Preparation (00:05:13)
3. Holiday Website Preparation for Sales (00:14:18)
4. Holiday Marketing Preparation Strategies (00:25:18)
5. Holiday Marketing Preparation Tips (00:32:34)
6. Consumer Confidence Trends and Action (00:43:10)
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