Best Greg Shuey Podcasts (2024)

1
How To Scale Your D2C Brand's Reach With Automated Online PR 33:52

7h ago33:52

33:52

In this episode of the Seven Figures and Beyond e-commerce marketing podcast, host Greg Shuey welcomes Chris Porteous, founder and CEO of SearchEye, to discuss the transformative role of automation in online public relations. Chris shares his unique journey from finance to digital marketing, detailing how his experience led him to build an innovati…

1
Building a Resilient D2C Brand Through Channel Diversification 43:50

6h ago43:50

43:50

In this episode of the 7-Figures and Beyond eCommerce Growth Podcast, host Greg Shuey sits down with Neal Goyle, an eCommerce expert formerly at Tapcart and now with Disco, a post-purchase ad network. Their discussion centers around the necessity of diversifying customer acquisition channels for long-term brand stability and growth. Neal emphasizes…

1
How To Diagnose & Recover From A Google Algorithm Update 38:48

7h ago38:48

38:48

In this episode of the 7 Figures and Beyond E-commerce Growth Podcast, host Greg Shuey chats with Kristine Schachinger, a technical SEO consultant with a wealth of experience in helping sites recover from Google algorithm updates. Kristine shares her journey from web design to a specialized SEO focus, working with clients who face significant losse…

1
How To Drive Organic Ecommerce Growth With Programmatic SEO Strategies 34:01

5d ago34:01

34:01

In this episode of Seven Figures and Beyond Marketing Growth Podcast, Greg Shuey sits down with Colin Gardner, co-founder of Long Tail, to unpack the world of programmatic SEO and its transformative potential for scaling brand visibility across digital marketplaces. Colin, an economist by background with a career shaped in tech hubs like San Franci…

1
How To Analyze & Dominate Ecommerce Search Engine Results Pages (SERPs) 35:17

6d ago35:17

35:17

In this episode of the 7-Figures & Beyond Marketing, Greg Shuey welcomes Boyd Norwood, VP of Marketing at Nozzle, to discuss the evolution of search engine results pages (SERPs) and their impact on e-commerce businesses. Boyd shares insights from his 20-year career in SEO and online marketing, highlighting how SERPs have become more complex, shifti…

1
Episode #72: Maintaining Trust With AI-Generated Content - Jonathon Gillham 28:12

20d ago28:12

28:12

This week on the Digital Velocity Podcast, Jonathon Gillham of Originality.AI joins Tim and Erik to discuss how brands can use AI-generated content while still maintaining authenticity and consumer trust. https://www.digitalvelocitypodcast.com/episodes/72-maintaining-trust-with-ai-generated-content-johnathon-gillham…

1
How To Leverage Paid Media To Dramatically Increase Sales For Lifestyle Brands 35:42

19d ago35:42

35:42

In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, host Greg Shuey welcomes Nikki Lindgren, founder of Pennock, to discuss optimizing paid media strategies for lifestyle brands, especially with the holiday season approaching. Nikki shares her experience in paid media and SEO, emphasizing how the landscape has become increa…

1
Building Sustainable, Long Term Growth Through Online Communities 34:24

2M ago34:24

34:24

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey interviews Paige Hope, the founder of Elan Pure, a non-toxic beauty and wellness brand. Paige shares her journey of launching Elan Pure, motivated by personal experiences with hormonal challenges and her sister’s autoimmune diagnosis. Frustrated by the lack of t…

1
How To Leverage VIP Groups To Drive Meaningful Revenue Growth 37:39

2M ago37:39

37:39

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey interviews Brittany Harvey, the founder of Vanu, a baby brand that developed an innovative multi-use lounger designed to help infants with tummy time, reflux, and gas relief. Brittany shares her unconventional journey into entrepreneurship, which included c…

1
The 4 Types of Content Every Ecommerce Brand Needs To Scale 37:56

2M ago37:56

37:56

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes John Doherty, founder of Editor Ninja, to explore the critical role of content in ecommerce marketing. Drawing on over two decades of experience in SEO and content marketing, both Greg and John emphasize the enduring need for high-quality, well-opt…

1
Episode #71: Growing Business Through Google Ads - John Horn 36:32

3M ago36:32

36:32

This week on the Digital Velocity Podcast, John Horn of StubGroup joins Tim and Erik to discuss how E-commerce retailers can maximize their growth through effective Google Ad strategies. https://www.digitalvelocitypodcast.com/episodes/71-growing-business-through-google-ads-john-hornBy Tim Curtis and Erik Martinez

1
Buying An Ecommerce Business: Key Strategies For A Successful Purchase 32:02

3M ago32:02

32:02

In this episode of the 7 Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey welcomes Gentry Jensen of Cordova Outdoors to discuss the intricacies of purchasing an e-commerce brand. Gentry shares his journey from a Navy SEAL to a successful brand owner, highlighting his transition from corporate finance to owning Cordova Outdoors, a company …

1
Episode #70: Understanding the Buyer's Journey - Greg Shuey 35:13

3M ago35:13

35:13

This week on the Digital Velocity Podcast, Greg Shuey of Stryde joins Tim and Erik to discuss how understanding the buyer's journey can transform a brand's marketing strategy. https://www.digitalvelocitypodcast.com/episodes/70-understanding-the-buyers-journey-greg-shueyBy Tim Curtis and Erik Martinez

1
How To Leverage Your Customer Base To Scale Your D2C Revenue 30:08

3M ago30:08

30:08

In this episode of the 7 Figures and Beyond E-commerce Marketing Podcast, Greg Shuey interviews Adena Merabi from Okendo, discussing the transformative power of customer reviews, quizzes, and loyalty programs in driving website conversions and revenue growth. Adina, the partnerships team lead at Okendo, shares her insights from three years at the c…

1
Episode #69: Preparing for the Future of SEO - Greg Brooks 41:09

3M ago41:09

41:09

This week on the Digital Velocity Podcast, Greg Brooks of SearchTides joins Tim and Erik to discuss how businesses can prepare for the future of Search Engine Optimization. https://www.digitalvelocitypodcast.com/episodes/69-preparing-for-the-future-of-seo-greg-brooksBy Tim Curtis and Erik Martinez

1
High Impact Black Friday & Cyber Monday Marketing Strategies 44:07

4M ago44:07

44:07

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, Greg Shuey and Laurel Teuscher dive into strategies for Black Friday and Cyber Monday, stressing the importance of starting preparations as early as July. Laurel, the VP at Stride, shares her expertise from nine years in digital marketing, particularly in SEO and Google Ad…

1
Scaling Your Brand On Meta With High-Volume Ad Copy & Creative Testing 48:17

4M ago48:17

48:17

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey invites Andrew and Victor, co-founders of the ad agency AdCrunch, to discuss their innovative approach to high-volume ad copy and creative testing for scaling brands on the Meta platform. The discussion begins with the importance of understanding the Ideal Customer Profile (ICP), …

1
Building Partnerships & Alliances To Accelerate D2C Growth 37:51

4M ago37:51

37:51

In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Jonathan Johnson, the former chairman and CEO of Overstock.com. The episode focuses on building partnerships and alliances to accelerate D2C growth, particularly in the face of current economic challenges. Jonathan Johnson brings his extensive experience to the discussion, h…

1
Episode #68: Unlocking the Power of Social Commerce - Will Basta 37:55

4M ago37:55

37:55

This week on the Digital Velocity Podcast, Will Basta of ACV Partners, joins Tim and Erik to discuss how businesses can unlock the power of social commerce to sell more products and services. https://www.digitalvelocitypodcast.com/episodes/68-unlocking-the-power-of-social-commerce-will-bastaBy Tim Curtis and Erik Martinez

1
Google & Yahoo Sender Requirements & How To Operate Optimally Within Them 25:46

4M ago25:46

25:46

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey delves into the complexities of email retargeting in the evolving landscape of new sending requirements from Gmail and Yahoo. Greg is joined by Michael Diesu, the CEO of Revenue Roll, a tech company specializing in identity resolution for e-commerce brands. The episode kicks off w…

1
Amazon Marketing Funnels - Driving Top, Mid, & Bottom Of Funnel Traffic To Your Store 31:55

5M ago31:55

31:55

In episode 33 of the "7 Figures and Beyond" podcast, Greg Shuey hosts Mike Begg from AMZ Advisors to delve into the world of Amazon marketing funnels. Mike shares his background, transitioning from a career in consulting and real estate to founding an agency specializing in Amazon marketing. He details how his experience working on a project with A…

1
Frictionless Forms - How To Improve Your Customer Journey & Conversion Rates 39:48

5M ago39:48

39:48

In this episode of the 7 Figures and Beyond podcast, Greg Shuey hosts Jon Ivanco, the founder of Formtoro. Jon discusses his extensive marketing background, from his early days in traditional marketing to his experiences with social media and smart home products. He shares insights into his journey, highlighting his time with Lifx, a smart bulb com…

1
Customer Revenue Optimization: How To Leverage Customer Experience To Scale Your D2C Growth 39:03

5M ago39:03

39:03

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Will Laurenson from Customers Who Click, an agency specializing in conversion rate and customer revenue optimization. They kick off the episode by discussing Will’s background and journey into the world of CRO, sharing how he moved from general marketing to a focused appr…

1
Episode #67: Digital Experience Optimization - Jon MacDonald 41:01

5M ago41:01

41:01

This week on the Digital Velocity Podcast, Jon MacDonald, founder of The Good and author of “Behind The Click,” joins Tim and Erik to discuss how brands can optimize their digital experience. https://www.digitalvelocitypodcast.com/episodes/67-digital-experience-optimization-jon-macdonaldBy Tim Curtis and Erik Martinez

1
How To Scale Your Meta Ads & Lower CAC With Better 1st Party Data 41:56

5M ago41:56

41:56

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey interviews Altay Malazgirt from Go Audience, a platform designed to help e-commerce brands acquire new customers through the innovative use of credit card spending data. The episode opens with an introduction to Altay and his journey from a diverse international background to beco…

1
How To Keep The Cohesion of Your Brand & Messaging When Going from D2C To Retail 40:11

6M ago40:11

40:11

In this episode of the 7 Figures and Beyond podcast, Greg Shuey interviews Alex Vailas, Senior Vice President of Brand Marketing for Dyper.com. Alex discusses her background and the rapid growth of Dyper.com, a plant-based diaper company, over the past five years. Initially focused on direct-to-consumer (DTC) sales through their website and Amazon,…

1
From 0-40 Million Views - How To Scale Your Influencer Marketing 30:16

6M ago30:16

30:16

In this episode of 7 Figures and Beyond podcast, host Greg Shuey interviews Madelyn Banat, the Director of Marketing for GoBe Kids, to delve into the world of influencer marketing. GoBe Kids, known for their innovative baby and toddler snack organization products, has successfully driven significant business growth through influencers and creators.…

1
Affiliate Marketing Tips & Tricks For Ecommerce Brands 30:24

6M ago30:24

30:24

In this episode of the 7 Figures and Beyond podcast, host Greg Shuey welcomes Noah Tucker, founder and CEO of Social Snowball, to discuss affiliate marketing for e-commerce brands. The episode starts with light conversation about the weather before diving into the main topic: how affiliate marketing has evolved over the years. Noah explains that wh…

1
The Power of a Strong Brand & How D2C Companies Are Differentiating Themselves Through Branding 35:34

6M ago35:34

35:34

In this episode of the Seven Figures and Beyond podcast, host Greg Shuey welcomes Olivia Janisch, co-founder of the branding agency Superbrand. Olivia shares her fascinating background, growing up between London and South Dakota, which fueled her curiosity about different cultures and ways of life. This curiosity led her to Silicon Valley during th…

1
Deep Dive Into Contribution Margin & Marketing Efficiency Ratio (MER) For Ecommerce Brands 34:15

6M ago34:15

34:15

In this episode of 7 Figures and Beyond , Greg welcomes Jon Blair, a seasoned fractional CFO specializing in D2C brands, to discuss vital financial metrics for e-commerce businesses. The conversation opens with a focus on the often overlooked but crucial Marketing Efficiency Ratio (MER) and Contribution Margin. Jon emphasizes the importance of stan…

1
Understanding Meta's Advantage+ Creative Enhancements 31:38

6M ago31:38

31:38

In this episode, Greg Shuey and his co-host Laurel Teuscher delve into the emerging issues related to Meta's Advantage Plus Creative Enhancements, a generative AI tool designed for optimizing ad creatives in Meta's Ads Manager. After a brief hiatus, Laurel returns to share her experiences and concerns with this tool, particularly how it’s impacting…

1
Episode #66: Elevating Your Personal Brand - Tyler Mount 43:13

6M ago43:13

43:13

This week on the Digital Velocity Podcast, Tyler Mount of Henry Street Creative joins Tim and Erik to discuss building and elevating your personal brand. https://www.digitalvelocitypodcast.com/episodes/66-elevating-your-personal-brand-tyler-mountBy Tim Curtis and Erik Martinez

1
How To Create Relevant, Unique, True To Brand Content For Your D2C Brand 33:00

6M ago33:00

33:00

In this episode, host Greg welcomes Goni Goder, VP of Marketing for North America at Keter, a lifestyle products company. The episode focuses on content marketing strategies and how Goni's team creates impactful, brand-centric content across various digital platforms. Greg discusses the importance of content in driving growth through channels like …

1
How To Better Capture & Use First Party Data To Guide Your D2C Strategy 39:10

6M ago39:10

39:10

In this episode of the "7 Figures and Beyond" podcast, Greg speaks with Jean-Marx, a seasoned digital marketer and former senior director of marketing at Land's End. He is currently on the lookout for new opportunities, highlighting his extensive experience in the industry. The conversation begins with a discussion on the importance of first-party …

1
Creative & Useful Ways To Increase Your Average Order Value 38:17

7M ago38:17

38:17

In this episode, Greg speaks with Garrett and Sarah, founders of Duncan and Stone, a company specializing in memory books and journals. They discuss their accidental journey into entrepreneurship, sparked by a need for non-cheesy memory-keeping solutions. They started with baby books designed during a playdate and expanded their product line to cat…

1
Unlocking Customer Retention & Lifetime Value: The Power of Ecommerce Subscriptions 35:36

7M ago35:36

35:36

In this episode of the Seven Figures and Beyond podcast, Greg welcomes Matthew Holman, an entrepreneur heavily involved in the e-commerce and subscription marketing sectors. Matthew is the founder of Subscription Prescription, helping direct-to-consumer (D2C) brands excel in subscription models, and Commerce Catalyst, a community for e-commerce pro…

1
The Evolution of E-commerce Email Marketing: Trends, Tools, and Predictions for Maximizing Your Brands Growth 36:47

7M ago36:47

36:47

In episode 19 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes Jimmy Kim, the founder of Sendlane, an e-commerce tool designed to enhance email marketing capabilities. Jimmy discusses the origins of Sendlane, explaining that it began not as a business venture but as a practical solution for him and his co-founders. Despite initially …

1
Leveling Up Your Customer Acquisition & Retention With Direct Mail Marketing 32:53

7M ago32:53

32:53

In episode 18 of the "7 Figures and Beyond" podcast, host Greg talks with Michael Epstein of Postpilot, a company specializing in innovative direct mail marketing. Greg introduces Michael by highlighting Postpilot's dominance in direct mail, made possible by their unique technology that enables brands to capture more revenue, reactivate old custome…

1
Episode #65: Utilizing Virtual Assistants to Scale Your Business - Barbara Turley 43:32

7M ago43:32

43:32

This week on the Digital Velocity Podcast, Barbara Turley of The Virtual Hub joins Tim and Erik to discuss the opportunities of utilizing virtual assistants to help navigate the challenges of scaling a business. https://www.digitalvelocitypodcast.com/episodes/65-utilizing-virtual-assistants-to-scale-your-business-barbara-turley…

1
How To Build & Execute A Full Funnel Paid Media Campaign For Your Ecommerce Brand 34:42

7M ago34:42

34:42

In Episode 17 of the "7 Figures and Beyond" podcast, host Greg Shuey welcomes listeners with a cheerful acknowledgment of the arrival of spring. He then introduces the episode's guest, Harry Tripp, from Sperry, a company renowned for its boat shoes. Shuey expresses enthusiasm for the upcoming discussion centered on developing and optimizing a full …

1
Selling On Nordstrom.com - Strategies & Tips To Leverage Their Marketplace For Growth 24:18

8M ago24:18

24:18

In this episode, Greg chats with Alex Zimmerman, the founder of Nesting Olive, a brand that specializes in modern house dresses, also humorously referred to as the modern-day muumuu. Greg praises the brand's uniqueness and suitability for Mother's Day gifts. Alex shares her journey of starting Nesting Olive after struggling to find comfortable and …

1
Crossroads of Commerce: Strategies for Managing Online Marketplace Sales Conflicts 35:59

8M ago35:59

35:59

In this episode, host Greg introduces the topic of sales channel conflict, a common issue for brands selling through multiple online and offline channels, such as Amazon, TikTok, Etsy, and physical retailers like Costco. This complexity can obscure marketing performance, customer acquisition costs, and sales attribution due to the intricate and mes…

1
Episode #64: Generative AI in Digital Marketing - Max Gomez Montejo 43:13

8M ago43:13

43:13

This week on the Digital Velocity Podcast, Max Gomez Montejo joins Tim and Erik to discuss how businesses can use generative AI technology in digital marketing to increase creativity, improve efficiency, and accelerate decision-making while maintaining the human component. https://www.digitalvelocitypodcast.com/episodes/64-generative-ai-in-digital-…

1
Ecommerce Customer Experience: Cracking The Code To Increasing Customer Satisfaction & Growing Lifetime Value 38:38

8M ago38:38

38:38

In this episode, we introduce the topic of customer experience as a pivotal strategy for enhancing a brand's value to its customers. The dialogue begins with a recognition of the direct correlation between positive customer experiences and increased customer lifetime value. Greg emphasizes that improving customer experience is conceptually simple b…

1
Ecommerce SEO - Advanced SEO Strategies For Scaling Your D2C Brand 37:09

8M ago37:09

37:09

In this episode, host Greg Shuey and guest Peter Tomassi delve into the realm of e-commerce SEO, emphasizing its significance amidst skepticism from brands focused heavily on paid platforms. Shuey counters the common misconception of SEO as ineffective by sharing his personal success in scaling a brand to seven figures through SEO and content, advo…

1
Cracking The Amazon Code: Strategies For Growing Your Brand In 2024 41:31

8M ago41:31

41:31

In this episode, host Greg Shuey and guest Matson Tolman, CEO of Evolve Commerce, delve into the intricacies of selling on Amazon in 2024. The discussion covers emerging challenges for sellers, including the use of artificial intelligence (AI) in enhancing sales strategies, navigating increasing competition, and managing rising costs on the platfor…

1
Episode #63: Maximizing Sales Potential and Brand Awareness - Mike Begg 36:16

8M ago36:16

36:16

This week on the Digital Velocity Podcast, Mike Begg of AMZ Advisers joins Tim and Erik to discuss how E-commerce businesses can maximize sales potential and brand awareness on various platforms. https://www.digitalvelocitypodcast.com/episodes/63-maximizing-sales-potential-and-brand-awareness-mike-begg…

1
Tiktok Shops - How To Generate Massive Brand Awareness & Scale Your D2C Business On Tiktok 44:43

8M ago44:43

44:43

In this episode we discuss the topic of TikTok shops and their rising popularity in e-commerce was discussed with Josh and Jenna from Graceful by Design. Greg opened the episode by highlighting the discussion on influencer marketing from the previous episode and how it connects to the current topic. Josh and Jenna shared their journey from starting…

1
Influencer Marketing: Transforming Your D2C Brand with Authentic Engagement 44:44

8M ago44:44

44:44

In this episode of "7 Figures and Beyond," host Greg Shuey introduces the podcast as a vital resource for D2C brand owners and marketers looking to scale their e-commerce businesses. The episode kicks off with an important announcement by Greg regarding the latest Google Core algorithm update, which heavily impacts websites producing AI content. He…

1
How To Generate Cash To Fund Your Ecommerce Marketing By Taking Advantage of Shipping Refunds 31:47

9M ago31:47

31:47

In this episode, host Greg Shuey introduces a conversation centered around a unique yet critical aspect of business operations for e-commerce brands: capturing unclaimed shipping refunds from FedEx and UPS. He highlights the importance of this topic by noting that many businesses might be missing out on substantial savings each month. This episode …

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