The 4 Types of Content Every Ecommerce Brand Needs To Scale

7-Figures & Beyond - An Ecommerce Marketing Podcast For 6 & 7-Figure Brands

In this episode of the Seven Figures and Beyond eCommerce Marketing Podcast, host Greg Shuey welcomes John Doherty, founder of Editor Ninja, to explore the critical role of content in ecommerce marketing. Drawing on over two decades of experience in SEO and content marketing, both Greg and John emphasize the enduring need for high-quality, well-optimized content that serves both search engines and users. They highlight how essential it is for ecommerce businesses to invest in three key types of content: business-related (like press releases and case studies), educational (such as blogs and resource pages), and category pages. These content types not only improve site visibility and user engagement but also drive meaningful traffic that converts, making them foundational to a thriving ecommerce strategy.

John and Greg discuss common challenges and misconceptions around content production, particularly the tendency of brands to prioritize quantity over quality. They stress that effective content should be concise, engaging, and tailored to meet both search engine requirements and user expectations, especially in a landscape increasingly influenced by AI. The conversation underscores the importance of crafting content that resonates with target audiences and aligns closely with brand identity, helping ecommerce businesses build authority and trust. Moreover, they note that content creation should not be viewed as a one-time effort; regular updates and ongoing optimization are essential for maintaining relevance and performance in search rankings.

Promotion and strategic distribution of content are also key themes in their discussion. John advises brands to actively promote their content through various channels, including social media, email, and even paid placements, to maximize reach and impact. Additionally, they highlight the importance of aligning content efforts with broader business goals, ensuring that every piece of content supports revenue growth and customer acquisition objectives. As the conversation wraps up, Greg and John reflect on the evolving landscape of content marketing, emphasizing that while content will continue to be a vital component of ecommerce strategy, brands must remain adaptable and innovative to keep up with changing trends and technologies.
Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

John Doherty LinkedIn: https://www.linkedin.com/in/johnfdoherty/

Editor Ninja: https://editorninja.com/
https://www.stryde.com/four-types-of-content-every-ecommerce-brands-needs-to-scale/

Chapters

1. Content Strategy for E-Commerce Success (00:00:00)

2. Essential E-Commerce Content Strategies (00:04:00)

3. Content Production and Promotion Strategies (00:16:48)

4. Investing in Quality Content for Success (00:26:28)

5. The Future of Educational Content Strategy (00:31:05)

6. E-Commerce Strategies for Success (00:36:45)