Best Guerres De Business Podcasts (2024)

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Film Marketing Review - The One About 'No Way Out' 21:59

8M ago21:59

21:59

"Is it a crime of passion, or an act of treason?" In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards celebrate the recording of their 100th film marketing review with a classic thriller chosen by one of their guests! We look at the marketing for this 1987 edge of the seat political thriller, from the original …

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Film Marketing Review - The One About 'Oppenheimer' 27:05

8M ago27:05

27:05

Pascal Fintoni and Roger Edwards review and react to the making and marketing of another greatly anticipated movie by Chris Nolan. We study the evolution of the posters, the trailers, the interactive website, the choice of colours and calligraphy, the IMAX key message, the many featurettes and the clever countdown PR stunt in advance of the worldwi…

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Film Marketing Review - The One About 'Casino Royale' 25:09

8M ago25:09

25:09

"The name is Bond, James Bond." Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world. We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap. There were also massive changes in st…

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Film Marketing Review - The One About 'Operation Fortune: Ruse de Guerre' 22:35

8M ago22:35

22:35

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards have a lot of fun talking about yet another excellent ensemble movie from Guy Ritchie. We look at the troubled production and release caused by the Covid pandemic, concerns over the nationality of the villains and the financial troubles of the original distrib…

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Film Marketing Review - The One About 'The Banshees of Inisherin' 28:49

8M ago28:49

28:49

“You’re all fecking boring!" Pascal Fintoni and Roger Edwards delve into the marketing of this absolutely charming and beguiling movie by director Martin McDonagh and starring Colin Farrell, Brendan Gleeson, Kerry Condon and many others. Part fable, part historical critic, 'The Banshees of Inisherin' became a huge hit despite its relatively low key…

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Film Marketing Review - The One About 'Knives Out' 25:13

8M ago25:13

25:13

Pascal Fintoni and Roger Edwards take a close look at the bright and colourful marketing and social media campaigns for this genuinely different whodunnit with plenty of twists and turns, and a surprising dénouement. This is a full-on investigation into the teaser posters, multiple trailers, character posters, the Instagram #KnivesOutChallenge, a b…

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Film Marketing Review - The One About 'The Shawshank Redemption' 27:56

8M ago27:56

27:56

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the marketing of one of the best adaptations of a Stephen King's novel. Released in 1994 (up against Pulp Fiction and Forrest Gump) and despite receiving great reviews from critics 'The Shawshank Redemption' failed to attract audiences at the theaters.…

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Film Marketing Review - The One About 'Pixels' 25:57

8M ago25:57

25:57

"This summer, it's game on or game over!" Pascal Fintoni and Roger Edwards step back in time with this superb comedy, a joyous celebration of retro-gaming. The marketing of 'Pixels' is a lesson in market segmentation with a clear product, a clear audience and a clear objective: entertaining entire families in the summer of 2015. We also look at the…

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Film Marketing Review - The One About 'The King's Speech' 23:40

8M ago23:40

23:40

"It takes leadership to confront a nation’s fear. It takes friendship to conquer your own." Pascal Fintoni and Roger Edwards go for a deep-dive into the making and marketing of this brilliant and surprise hit movie directed by Tom Hooper with exquisite dialogues between Colin Firth, Geoffrey Rush, Helena Bonham-Carter and Jennifer Ehle. What is the…

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Film Marketing Review - The One About 'Yesterday' 22:37

8M ago22:37

22:37

"Everyone in the world has forgotten the Beatles. Everyone except Jack... " In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this 2019 gem of a movie directed by Danny Boyle and with mesmerising performances from Himesh Patel and Lily James in a career best. But was the marketing strategy and it…

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Film Marketing Review - The One About 'Snatch' 28:55

8M ago28:55

28:55

Pascal Fintoni and Roger Edwards have a lot of fun revisiting Guy Ritchie’s second film, the darkly funny London gangster story with an ensemble cast of weird and wonderful characters: Boris the Blade, Doug the Head, Brick Top, and of course, Brad Pitt’s incomprehensible gypsy boxing supremo! We look back at the 2000 poster design, the press covera…

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Film Marketing Review - The One About 'Nomadland' 31:18

8M ago31:18

31:18

"See You Down The Road." This 2021 movie directed by Chloe Zhao and starring Frances McDormand with real life travellers is an engrossing character study of the hidden nomads of America with some stunning scenery and cinematography. Pascal Fintoni and Roger Edwards follow the marketing trail comprised of teaser trailers, vlogs, featurettes and some…

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Film Marketing Review - The One About 'Three Billboards Outside Ebbing, Missouri' 20:23

8M ago20:23

20:23

Pascal Fintoni and Roger Edwards reflect on the meaning and marketing of this masterpiece written and directed by British filmmaker Martin McDonagh and starring Frances McDormand, Woody Harrelson, Sam Rockwell, Peter Dinklage, Caleb Landry Jones and many others. This film, with its superb dialogue, characters and cinematography, is about consequenc…

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Film Marketing Review - The One About 'Bill and Ted Face The Music' 12:41

8M ago12:41

12:41

First, we had Bill and Ted’s Excellent Adventure (1989), then Bill and Ted’s Bogus Journey (1991) and now, William "Bill" S. Preston Esq. and Ted "Theodore" Logan have to face the music! Why? Quite simply, they failed to write the one song that would unite the world. Pascal Fintoni and Roger Edwards review the marketing of the 2020 follow up to the…

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Film Marketing Review - The One About Pixar’s 'Toy Story' 14:01

8M ago14:01

14:01

“To Infinity And Beyond!” Pascal Fintoni and Roger Edwards celebrate the 25th anniversary of Toy Story and talk about its impact in the world of animation and computer-generated feature films, in this extract from ‘Two Geeks And A Marketing Podcast’ recorded in 2020 as part of our launch season. Cartoons and animations are for kids, right? Well thi…

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Film Marketing Review - The One About Phyllida Lloyd’s 'Mamma Mia' 13:03

8M ago13:03

13:03

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and Roger Edwards talk about the marketing of the 2008 box office hit and ask themselves this question: could ‘Mamma Mia! The Movie’ be the ultimate example of content repurposing? Think about it, a pop group whose songs became a juke box musical which then became a film. This …

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Film Marketing Review - The One About 'Sea Of Love' 26:03

8M ago26:03

26:03

“In search of a killer, he finds someone who’s either the love of his life or the end of it.” Pascal Fintoni and Roger Edwards go back to 1989 with this superb police procedural film-noir with brilliant comedic moments between Al Pacino and John Goodman and erotic chemistry between Pacino and Ellen Barkin. 'Sea of Love' paved the way for the Femme …

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Film Marketing Review - The One About 'Last Night In Soho' 27:06

8M ago27:06

27:06

“A murder in the past. A mystery in the future!” The marketing promises a 1960s nostalgia fest with bright colours and a pumping soundtrack. It is in fact a murder mystery with a touch of time-travel. In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards discuss why this fantastic and technically superb movie by …

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Film Marketing Review - The One About 'Now You See Me' 24:44

8M ago24:44

24:44

"The first rule of magic? Always be the smartest guy in the room." Pascal Fintoni and Roger Edwards look back at this exciting 2013 heist movie with a magical twist: the bank robbers are all masters of illusion. But was the 'Now You See Me' movie accompanied by a magical marketing campaign? We review the tactics and PR stunts and see whether they m…

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Film Marketing Review - The One About 'Death On The Nile' (2022) 30:17

8M ago30:17

30:17

"Murder was just the beginning." In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards explore the making and marketing of this lavish murder mystery with captivating performances from Kenneth Branagh and the ensemble cast. The posters and social media marketing campaign for Death on the Nile were visually stunni…

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Film Marketing Review - The One About 'The X-Files: I Want To Believe' 21:23

8M ago21:23

21:23

"To Find The Truth, You Must Believe." This second X-Files film is a great detective style mystery but features none of the series usual UFO mythology or “monster of the week” storytelling and as a result did not get an entirely positive response from movie-goers. Plus, the marketing for the film fell well short of what was needed to promote 'The X…

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Film Marketing Review - The One About 'The Silence Of The Lambs' 22:26

8M ago22:26

22:26

"From The Terrifying Best Seller." This 1991 movie directed by Jonathan Demme is certainly terrifying in its own right. Starring Jodie Foster as Clarice Starling, Scott Glenn as Jack Crawford, Anthony Hopkins as Dr. Hannibal Lecter and Ted Levine as Buffalo Bill, this film has a long list of the most talked about scenes including the '...and a nice…

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Film Marketing Review - The One About 'A Few Good Men' 17:36

8M ago17:36

17:36

“You can’t handle the truth.” Pascal Fintoni and Roger Edwards go back to the early 1990's with this masterpiece directed by Rob Reiner and written by Aaron Arkin, based on his original play. Probably one the best known courtroom drama movies, with a perfect script where each line matters, great performances from all the cast without ever over-shad…

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Film Marketing Review - The One About 'Nightcrawler' 21:53

8M ago21:53

21:53

In this extract from 'Two Geeks And A Marketing Podcast' Pascal Fintoni and Roger Edwards look back at this dark satire about 24h news channels directed by Dan Gilroy and starring Jake Gyllenhaal, Rene Russo, Bill Paxton and Riz Ahmed. The approach to marketing 'Nightcrawler' is so entrepreneurial and almost matches the 'create your own luck' minds…

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Film Marketing Review - The One About 'The Game' 18:01

8M ago18:01

18:01

"What do you get the man who has everything? Released in 1997, this psychological thrilled directed by David Fincher is so intriguing and keeps you guessing till the end. Pascal Fintoni and Roger Edwards discuss the impact of 'The Game' to late 1990's audiences, the performance of Michael Douglas and supporting cast, the city of San Francisco on sc…

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Film Marketing Review - The One About Tony Scott’s 'True Romance' 11:42

8M ago11:42

11:42

In this extract from ‘Two Geeks And A Marketing Podcast’ Pascal Fintoni and co-host Roger Edwards relive their favourite moments from this 1993 action comedy written by Quentin Tarantino and directed by Tony Scott. They do find some time to talk about the marketing too! 'True Romance' is one of those movies praised for creating that unique ripple e…

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Film Marketing Review - The One About 'Dungeons and Dragons' (2023) 29:27

8M ago29:27

29:27

Pascal Fintoni and Roger Edwards cannot quite believe their luck, they get to talk about role-playing games, fantasy stories and film marketing at the same time! We plunge and delve into the immersive marketing campaign of 'Dungeons and Dragons: Honour Among Thieves' the long awaited fantasy epic with an interesting challenge: there are two audienc…

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Film Marketing Review - The One About 'In Time' 29:18

8M ago29:18

29:18

"His crime wasn't stealing time. He was giving it away." This great sci-fi thriller by Andrew Niccol and starring Justin Timberlake, Amanda Seyfried, Cillian Murphy is often over-looked, and wrongly so. Pascal Fintoni and Roger Edwards take an in-depth look at two versions of the trailer for this time twisting film and wonder whether the original t…

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Film Marketing Review - The One About 'The Rings Of Power' (Part 2) 28:42

8M ago28:42

28:42

Pascal Fintoni and Roger Edwards continue their extensive study of the marketing campaign for the most anticipated (and expensive) TV series. In part 1, we looked at the many elements of the brilliant teaser campaign and we are now discussing how the producers and marketers kept building the anticipation, dealt with naysayers and engaged with the f…

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Film Marketing Review - The One About 'Prometheus' 25:28

8M ago25:28

25:28

"The search for our beginning could lead to our end." This is what sci-fi movies are meant to be! We're transported into a completely different world, and we praise the work of the costume designers, sets and vehicles, creature effects, sound effects engineers and that amazing soundtrack. Pascal Fintoni and Roger Edwards also spend time reporting b…

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Film Marketing Review - The One About 'The Fifth Element' 27:55

8M ago27:55

27:55

In this extract from 'Two Geeks And A Marketing Podcast' we celebrate the 25th anniversary of 'The Fifth Element' directed by Luc Besson. This is a fun, family science fiction film incorporating the feel of Blade Runner and Metropolis with the offbeat humour and visuals of the Hitchhiker’s Guide to the Galaxy. Pascal Fintoni and Roger Edwards share…

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Film Marketing Review - The One About 'Passengers' 29:27

8M ago29:27

29:27

"There is a reason they woke up." This 2016 sci-fi and psychological thriller directer by Morten Tyldum and starring Jennifer Lawrence, Chris Pratt and Michael Sheen is a spectacular looking film with incredible design and a thought provoking storyline led by two popular bankable stars. Pascal Fintoni and Roger Edwards look at the marketing and inf…

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Film Marketing Review - The One About 'The Rings Of Power' (Part 1) 25:29

8M ago25:29

25:29

"A grand journey is defined by its travelers." Amazon bought the television rights for The Lord of the Rings for US$250 million in November 2017, making a five-season production commitment worth at least US$1 billion. This would make it the most expensive television series ever made. Pascal Fintoni and Roger Edwards study the first six months of th…

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Film Marketing Review - The One About 'Minority Report' 21:33

8M ago21:33

21:33

"Everybody Runs" What an absolutely captivating movie – now over 20 years old – this is a masterclass in near-future storytelling by director Steven Spielberg. It shows how intrusive surveillance could become, how personalised ads could be used and paints a scary picture about privacy. Pascal Fintoni and Roger Edwards discuss how many of the film's…

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Film Marketing Review - The One About 'Harry Potter and the Philosopher's Stone' 22:09

8M ago22:09

22:09

Pascal Fintoni and Roger Edwards celebrate #20YearsOfMovieMagic by reviewing the first Harry Potter film and take a close look at the marketing campaign which successfully used scarcity (partially due to the need to protect the young actors) to increase interest in the movie. This conversation was originally recorded for episode 61 of 'Two Geeks An…

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Film Marketing Review - The One About 'The Matrix Resurrections' 18:10

8M ago18:10

18:10

In a first for Pascal Fintoni and Roger Edwards, they talk about a film that was yet to be released and before the marketing campaign had even started. This was prompted by two key events: A trailer shown at CinemaCon in August 2021 caused global debate on forums and countless speculation videos about Matrix 4. The official trailer dropped the day …

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Film Marketing Review - The One About 'The Tomorrow War' 22:21

8M ago22:21

22:21

This is a great addition to the time-travel sub-genre, a stunning alien invasion summer action movie released straight onto Amazon Prime in 2021. Arguably the marketing campaign was rather US-centric, however the ingenuity of the social media posts, the partnership with media and consumer goods brands, and the PR stunts were very creative and gener…

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Film Marketing Review - The One About 'The Hitchhiker's Guide To The Galaxy' 21:43

8M ago21:43

21:43

This is a trip down memory lane for Pascal Fintoni and Roger Edwards as they explore the marketing of the ninth version of 'The Hitchhiker's Guide to the Galaxy' based on the book series by Douglas Adams. From screen releases to DVD boxsets, we look at the extended universe created by the producers and fans alike including an award winning trailer,…

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Film Marketing Review - The One About 'Blade' 19:18

8M ago19:18

19:18

Was this really the first Marvel movie? 10 years before Iron Man and 20 years before Black Panther? Released in 1998 'Blade' is an exhilarating mix of vampires, science fiction and martial arts starring Wesley Snipes, Kris Kristofferson, Stephen Dorff, N’Bushe Wright and a horde blood sucking immortals. Pascal Fintoni and Roger Edwards recount the …

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Film Marketing Review - The One About 'The Matrix' 17:05

8M ago17:05

17:05

This film was quite simply a cinematic triumph in 1999 as the world entered the new Millennium. 'The Matrix' won 4 Oscars, grossed over $463 million on a budget of $63 million, and was the first DVD to sell over 3 million copies. Pascal Fintoni and Roger Edwards look back at their experience of seeing 'The Matrix' for the first time, the unforgetta…

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Film Marketing Review - The One About 'Blade Runner 2049' 20:47

8M ago20:47

20:47

Pascal Fintoni and Roger Edwards go for a deep-dive into the marketing assets and tactics used to promote Harrison Ford return to the role of Deckard. This sequel to the 1982 Sci-Fi classic was directed by Denis Villeneuve and released in 2017. 'Blade Runner 2049' is just as visually stunning as the first movie (set in 2019) and some of the marketi…

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Film Marketing Review - The One About 'Mad Max: Fury Road' 20:47

8M ago20:47

20:47

Pascal Fintoni and Roger Edwards have great fun talking about the making and marketing of the sequel we never knew we needed! 'Mad Max: Fury Road' has a fascinating development history dated back to 1997 and the marketing campaign is just as intriguing, from impactful teasers to PR stunts such as a drive-in screening, dusty car-wash competition and…

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Film Marketing Review - The One About 'The Mandalorian' 22:01

8M ago22:01

22:01

We return to the Star Wars universe to reflect on the UK launch of 'The Mandalorian' Season 1 on Disney+ in Spring 2020. Pascal Fintoni and Roger Edwards ask whether a TV series is succeeding where the third trilogy failed, to re-engage the original fans whilst appealing to new audiences. It is fascinating to listen back to this episode originally …

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Film Marketing Review - The One About 'The Martian' 13:23

8M ago13:23

13:23

Pascal Fintoni and Roger Edwards explore the making and marketing of 'The Martian' directed by Ridley Scott and starring Matt Damon with an incredible ensemble cast. Highlights include attention grabbing PR tactics in collaboration with NASA, a VR experience and an immersive pre-launch marketing phase which included video logs created by each actor…

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Film Marketing Review - The One About 'Flash Gordon' 12:48

8M ago12:48

12:48

Join us to celebrate the 40th Anniversary of the iconic movie Flash Gordon as well as the release of the 4K Blu-Ray 5 Discs Box set, in this extract from ‘Two Geeks And A Marketing Podcast’. Pascal Fintoni and Roger Edwards look back at their favourite moments, the sometimes wacky set design, the songs from Queen and the challenge of marketing to a…

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Film Marketing Review - The One About Chris Nolan’s 'Tenet' 16:30

8M ago16:30

16:30

At the time heralded as the movie that will get audiences back to the theatres, Pascal Fintoni and Roger Edwards review the marketing of the time travel film ‘Tenet’ released in the Summer of 2020 in the middle of a global pandemic. It is fascinating to look back and ask the question: how did audiences respond? This conversation was recorded for ep…

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Film Marketing Review - The One About 'The Lords Of The Rings Trilogy' 19:25

8M ago19:25

19:25

“ONCE YOU GO DOWN A ROAD, YOU TAKE IT THROUGH TO THE END.” – Peter Jackson And to the end that road was taken, all the way to the 76th Academy Awards where Peter Jackson and the cast and crew won all eleven awards for which The Return Of The King was nominated, including Best Picture. Some 20 years later, The Lord Of The Rings trilogy remains a cap…

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Film Marketing Review - The One About 'Tremors' 27:15

8M ago27:15

27:15

"They say there’s nothing new under the sun. But under the ground... " Pascal Fintoni and Roger Edwards have a lot of fun talking about the making and marketing of the most beloved horror comedy of the 1990's. We celebrate the hard-work and dedication of the cast and crew and in particular how they held their ground when distributors seemingly stru…

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Film Marketing Review - The One About 'The Menu' 23:39

8M ago23:39

23:39

"Wonderful surprises await you all." Pascal Fintoni and Roger Edwards dissect the marketing campaign for this gripping and unique thriller from teaser posters to quirky social media posts. Did 'The Menu' deserve more promotion somehow? Did the trailers give too much away or not enough? Could there have been more links with other food brands? Answer…

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Film Marketing Review - The One About 'Halloween Ends' 23:38

8M ago23:38

23:38

"This is Laurie Strode’s last stand." In this extract from 'Two Geeks And A Marketing Podcast', Pascal Fintoni and Roger Edwards take an extensive look at the character driven marketing campaign for the last Halloween Movie. This is a bitter-sweet film marketing review as we say good-bye to Laurie Strode first introduced to a worldwide audience in …

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