Film Marketing Review - The One About 'Casino Royale' Film Marketing Academy podcast

Film Marketing Review - The One About 'Casino Royale'

10M ago 25:09

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"The name is Bond, James Bond."

Pascal Fintoni and Roger Edwards do a deep dive into the marketing of the 2006 film that introduced Daniel Craig as James Bond to the world.

We look at the approach and tactics used to promote what is essentially the reboot of one of the most famous franchises after a 4 year-gap.

There were also massive changes in style and cinematography, and a much more rugged and physical approach to storytelling.

In addition to the expected 'promo pack' and publicity, there were cleverly produced product placement TV campaigns from film sponsors themselves.

But was the overall 'Casino Royale' marketing and PR efforts strong enough to support the reboot?

About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

'70s and '80s Classics
Action and Adventure
Horror and Terror
Sci-Fi and Fantasy
Thriller and Mystery
Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

Do you fancy even more film marketing stories?

The Film Marketing Official Website

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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

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