Best Guido X Jansen Podcasts (2025)

1
Growth Minded Superheroes 19:42

11M ago19:42

19:42

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf! Guest 1: Andre Morys URL: https://www.cro.cafe/guest/andre-morys | Guest…

1
How do you maintain a no-BS style 46:01

2+ y ago46:01

46:01

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year... Guest: Shiva Manjunath URL: https://www.cro.cafe/guest/shiva-manjunathBy Guido X Jansen

1
Educating your CRO clients & hiring for your CRO agency 35:11

2+ y ago35:11

35:11

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team. Guest: Matt Scaysbrook URL: https://www.cro.cafe/guest/matt-scaysbrookBy Guido X Jansen

1
How to craft copy on the PDP to convert more first-time buyers 43:04

2+ y ago43:04

43:04

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawatBy Guido X Jansen

1
Understand your products first before optimizing 46:29

2+ y ago46:29

46:29

Guest: Juliana Jackson URL: https://www.cro.cafe/guest/juliana-jacksonBy Guido X Jansen

1
What separates the good from the great? 45:41

2+ y ago45:41

45:41

Guest 1: Colin Crowell URL: https://www.cro.cafe/guest/colin-crowell | Guest 2: Manuel Da Costa URL: https://www.cro.cafe/guest/manuel-da-costaBy Guido X Jansen

1
#8 - VanMoof 6:55

2+ y ago6:55

6:55

In this episode of the Sheeptank Podcast - Migration, I take on the role of the sheep to pitch VanMoof, the innovative Dutch bicycle company aiming to get a billion people on bikes. Our unique approach involves controlling every aspect of production and distribution, which has led to a surge in demand during the pandemic. However, to reach our ambi…

1
#7 - Peek & Cloppenburg 7:44

2+ y ago7:44

7:44

In episode #7 of the Sheeptank Podcast, we dive into the world of Peek & Cloppenburg. Join me as Yara pitches a bold vision for transforming this traditional retailer into a fashion powerhouse through a hybrid online and offline shopping experience. Yara introduces an innovative business model focused on the fashion circular economy, emphasizing di…

1
#6 - AllBirds 6:17

2+ y ago6:17

6:17

In this episode of the Sheeptank Podcast, I dive into the intriguing world of AllBirds, your favorite shoe brand known for its comfort and sustainability. Join me as Alex pitches the brand's bold new strategy to expand into wholesale markets, aiming to recover from an 80% drop in value. Despite challenges, AllBirds remains committed to eco-friendly…

1
#5 - Netflix 9:18

3y ago9:18

9:18

In this episode of the Sheeptank Podcast, I dive into Netflix's evolving business model and its recent challenges with subscriber retention. Inspired by insights from Bob Iger, I explore Netflix's strategy to introduce a lower-priced, ad-supported tier to maintain and grow its subscriber base. This new approach aims to attract budget-conscious user…

1
#4 - Gucci 6:47

3y ago6:47

6:47

In this episode of the Sheeptank Podcast - Migration, titled "Gucci," we dive into the world of luxury fashion in the Metaverse. I, along with Yara, take on the role of the wolves as Alex pitches Gucci's ambitious venture into Roblox. Gucci has launched a virtual piazza called Gucci Town, complete with mini-games and a creative corner, aiming to es…

1
#3 - Picnic 8:31

3y ago8:31

8:31

In this episode of the Sheeptank Podcast - Migration, titled Picnic, I welcome Yara, our sheep for the day, who pitches Picnic's expansion into Germany. Yara, dressed as a sheep, outlines Picnic's unique approach to online supermarkets, emphasizing their efficient milk run system and sustainable logistics. Despite skepticism from our wolves, Alex a…

1
#2 - Macy's 8:51

3y ago8:51

8:51

In this episode of the Sheeptank Podcast - Migration, we dive into Macy's latest venture as Alex pitches a bold new idea: transforming Macy's online presence into a curated marketplace. With Macy's brick-and-mortar stores facing challenges, Alex argues that expanding their e-commerce offerings could revitalize the brand. I, along with Yara, play th…

1
#1 - Amazon.NL 7:15

3y ago7:15

7:15

In the debut episode of the Sheeptank Podcast - Migration, I dive into the challenges and opportunities Amazon faces as it enters the Dutch market. As the temporary manager for Amazon.nl, I present the case for Amazon's expansion, highlighting the vast product selection and benefits of Amazon Prime. However, my co-hosts, Alex and Yara, are skeptica…

1
Friction and Momentum in Brazil vs EU vs USA 57:58

3y ago57:58

57:58

Guest: André Vieira URL: https://www.cro.cafe/guest/andre-vieiraBy Guido X Jansen

1
Understanding the "Why" 25:23

3y ago25:23

25:23

Guest: Eliza Mukherjee URL: https://www.cro.cafe/guest/eliza-mukherjeeBy Guido X Jansen

1
#0 - Welcome to Sheeptank 1:37

3y ago1:37

1:37

Welcome to the debut episode of the Sheeptank Podcast - Migration. If you're in the commerce industry or intrigued by diverse business models, this podcast is tailored for you. In each bite-sized, 5-minute episode, we dive into a unique business case, presenting it in our signature Sheeptank style. I, Guido Janssen, your host and global business an…

1
How you can practically optimize your forms 1:16:31

3y ago1:16:31

1:16:31

Guest 1: Craig Sullivan URL: https://www.cro.cafe/guest/craig-sullivan | Guest 2: Alun Lucas URL: https://www.cro.cafe/guest/alun-lucasBy Guido X Jansen

1
Optimizing for Customer Lifetime Value 26:59

3+ y ago26:59

26:59

Guest 1: Tim Stewart URL: https://www.cro.cafe/guest/tim-stewart | Guest 2: Karl Gilis URL: https://www.cro.cafe/guest/karl-gilisBy Guido X Jansen

1
CRO Automation & building your (de)centralized CRO team 31:56

3+ y ago31:56

31:56

Guest 1: Arnout van Scherpenzeel URL: https://www.cro.cafe/guest/arnout-van-scherpenzeel | Guest 2: Annemarie Klaassen URL: https://www.cro.cafe/guest/annemarie-klaassenBy Guido X Jansen

1
User research: Qual versus Quant 33:01

3+ y ago33:01

33:01

Guest 1: Els Aerts URL: https://www.cro.cafe/guest/els-aerts | Guest 2: Rianne van de Rijt URL: https://www.cro.cafe/guest/rianne-van-de-rijtBy Guido X Jansen

1
Chatbots & retention campaigns 24:03

3+ y ago24:03

24:03

Guest 1: Maaike Wittebrood URL: https://www.cro.cafe/guest/maaike-wittebrood | Guest 2: Robin Leenders URL: https://www.cro.cafe/guest/robin-leendersBy Guido X Jansen

1
CRO and SEO are dead 27:35

3+ y ago27:35

27:35

Guest 1: Simon Vreeman URL: https://www.cro.cafe/guest/simon-vreeman | Guest 2: Gerk Mulder URL: https://www.cro.cafe/guest/gerk-mulderBy Guido X Jansen

1
Localizing translations for international audiences 28:47

3+ y ago28:47

28:47

Guest: Oscar Nogueras URL: https://www.cro.cafe/guest/oscar-noguerasBy Guido X Jansen

1
Selling your CRO agency 23:56

3+ y ago23:56

23:56

Guest: Ricardo Tayar López URL: https://www.cro.cafe/guest/ricardo-tayar-lopezBy Guido X Jansen

1
Visitor and customer survey insights for high-impact CRO 42:19

3+ y ago42:19

42:19

Guest: Rich Page URL: https://www.cro.cafe/guest/rich-pageBy Guido X Jansen

1
Experimentation values & culture at scale: Linkedin 57:04

3+ y ago57:04

57:04

Guest: alexander-ivaniuk URL: https://www.cro.cafe/guest/alexander-ivaniukBy Guido X Jansen

1
Supercharging the customer journey with analytics data 41:52

3+ y ago41:52

41:52

Guest: Steen Rasmussen URL: https://www.cro.cafe/guest/steen-rasmussenBy Guido X Jansen

1
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31

3+ y ago34:31

34:31

Guest: Eden Bidani URL: https://www.cro.cafe/guest/eden-bidaniBy Guido X Jansen

1
Where to start when the company needs CRO, but doesn't know they do. 28:16

4y ago28:16

28:16

Guest: Andrea Romano Velandia URL: https://www.cro.cafe/guest/andrea-romano-velandiaBy Guido X Jansen

1
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23

4y ago44:23

44:23

Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawatBy Guido X Jansen

1
Using text messages to improve conversions and retention 42:37

4y ago42:37

42:37

Guest: Jeremy Horowitz URL: https://www.cro.cafe/guest/jeremy-horowitzBy Guido X Jansen

1
Bayesian expected loss: Telling a complete story with data 46:39

4y ago46:39

46:39

Guest: Iqbal Ali URL: https://www.cro.cafe/guest/iqbal-aliBy Guido X Jansen

1
Experience as UX designer in a very data driven company (Booking.com) 36:55

4y ago36:55

36:55

Guest: Alex Muñoz URL: https://www.cro.cafe/guest/alex-munozBy Guido X Jansen

1
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29

4y ago44:29

44:29

Guest: Aleksander Fabijan URL: https://www.cro.cafe/guest/aleksander-fabijanBy Guido X Jansen

1
Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43

4y ago1:09:43

1:09:43

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.Guest: Abi HoughURL: https://www.cro.cafe/guest/abi-houghBy Guido X Jansen

1
Remote growth hacking from Nigeria 43:08

4y ago43:08

43:08

Guest: Tawab Jabar URL: https://www.cro.cafe/guest/tawab-jabarBy Guido X Jansen

1
Browsers, cookies & server-side testing with SiteSpect 40:42

4y ago40:42

40:42

Guest: Erwin Kerk URL: https://www.cro.cafe/guest/erwin-kerkBy Guido X Jansen

1
Optimizing the user experience for an art shop/marketplace 32:13

4y ago32:13

32:13

Guest: Abbey Schoenberg URL: https://www.cro.cafe/guest/abbey-schoenbergBy Guido X Jansen

1
600+ psychological principles for driving behavior? Not even close... 1:14:15

4y ago1:14:15

1:14:15

Guest: Brian Cugelman URL: https://www.cro.cafe/guest/brian-cugelmanBy Guido X Jansen

1
Why humanizing data is so important, with Eltine van der Veer 46:25

4+ y ago46:25

46:25

Guest: Eltine van der Veer - URL: https://www.cro.cafe/guest/eltine-van-der-veerBy Guido X Jansen

1
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 48:13

4+ y ago48:13

48:13

Guest: Chad Sanderson URL: https://www.cro.cafe/guest/chad-sandersonBy Guido X Jansen

1
Unleash Your Primal Brain, with Tim Ash 55:03

4+ y ago55:03

55:03

Guest: Tim Ash URL: https://www.cro.cafe/guest/tim-ashBy Guido X Jansen

1
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 50:20

4+ y ago50:20

50:20

Guest: Merritt Aho URL: https://www.cro.cafe/guest/merritt-ahoBy Guido X Jansen

1
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 46:09

4+ y ago46:09

46:09

Guest: Derek Gleason URL: https://www.cro.cafe/guest/derek-gleasonBy Guido X Jansen

1
CRO Salaries: Agency vs Client-side vs Freelance 14:27

4+ y ago14:27

14:27

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out …