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Have you dreamt of firing your boss and starting a business of your own from home? This weekly show for the new online business owner provides information on marketing skills, tips and actionable strategies to start and grow your own home business. Learn sales training, customer support and online marketing , internet systems setup, free software and tools, empowerment strategies and success mindset techniques for the home business entrepreneur. Get your weekly dose of home business mentorsh ...
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This is Jane Gardner of jane-gardner.com and on Solopreneur Success Strategies, I will be talking about entrepreneurial mindset on Mindset Monday to get the week started; On Get your Message Out Tuesday, I will be talking about your website, your brand and your social media marketing to connect with your customers then on World Domination Wednesday, i talk about you and your customers; how to find them, keep them and make them your raving fans; On Jack or Jill of all Trades Thursday, I talk ...
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So the question is, why should you have a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and where you have coaching and where you have a high ticket offer. But the learning center will be the thing that you upsell people in once they buy a product, because of course, you'll have ot…
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Today, we're going to talk about production mode. So we're going to get into production mode, we're going to implement, focus and build. But what is production mode? So you decide on a problem that you're going to solve for yourself and for your business and it has to be relevant to your audience such that if you go and do the work to solve this pr…
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Go to where your audience is and make the offers there. So if you're going to master one media for traffic, that means that you choose one way and use all of the other media to support the one. Why? Because most of us are all over the place. We are running a Facebook group, we are recruiting affiliates, we're on YouTube, we're on LinkedIn, and we'r…
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And even now, you can use voice, create voices to say it, but it's not you. But whether or not you choose to use it to create articles and content, the way to move people to establish a personal connection, of course, is you. You must seek to have personalized content over and above any, AI content that you might develop it in addition to unique co…
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So you're always networking from a position of strength. When you realize that, of course, you have something that is an asset and others may be interested in, you are looking for one or two individuals that can connect you and make a difference for your business. So you're looking for people who maybe know people that you know, that you want to kn…
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So the strategic marketing fundamental framework is your USP, your unique selling proposition, your exponential marketing, which is your upsells and your gross sale. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action…
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For a product snow, every month, you're creating something new. It's just a small product based on the topic, which is a solution to a problem, very simple. And it basically gets your audience in the mood to buy what they find is relevant. So, of course, you have to find out what is relevant to your audience. So you can also increase your product s…
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We teach through our weekly workshops, our products, our content, and our email marketing. So we're consistent and we're going to be authentic because we're going to hopefully be on camera for those of you who can get on camera, and we're going to do it weekly. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follo…
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So what is a brand? Well, a brand is not just your colors and your logo for your business. It is your mission, your values, your commitment to service, um, how you interact with your customers, et cetera, expressed in your social media, your website, your business, your publications, how you do business, what you sell, everything. In Build your Bus…
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Today it's all about developing your entrepreneurial mindset. We're going to just do a summary of the principles on entrepreneurial mindset on build your business, implement, get into action and grow. We are week 49, I believe, and we're almost time to wrap it up, but we're going to just do the presentation. I might even just stay on screen just to…
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We're going to talk about a way that you can promote your core ideas and also of course, get more people into your audience who are interested in your ideas and maybe want to follow along and get involved.. you will need to give back to your tribe and community by doing a special event. For example, this will be one of the few times when you will n…
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One secret to getting more done and having less stress in your life and being more profitable, of course, is to have Systems. The secret is of course, Systems. So you have to have Systems. There are four essential areas of your business. You feel frustrated when your efforts don't lessen your stress, bring flexibility, produce big results, or elimi…
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What not to do when raising an affiliate army. So what not to do in your community in order to build your affiliates. Be careful not to communicate that one of the selling features of your product is that the customer will be able to make money as an affiliate. You don't want your customer to join and be in your community just because they can make…
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This is all about how you can build your tribe or build your fans of people, build your audience who are interested in what you talk about into a community. You're building a community around your ideas so that people collect around those ideas. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and impl…
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The purpose of your learning center in your business is to sell your products, to sell multiple products that are in your learning center. You also going to put your free training courses and free training ideas and free training case studies and sell them in your learning center. And you're going to gather and you're going to interact with your cu…
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You will want to be doing something interesting that is relevant to your business and your brand. It will demonstrate that you're learning as well as applying core principles. There's a principle in content marketing called build in public and this is basically what we are doing that will formulate your content factory. It's a unique experience whe…
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So you have to decide which media is going to be your thing. So the reason that you're doing this is that you're looking at determining your profit margin. In Dan Kennedy's book no BS time management, he says that all we need is determine how much an hour of our time is worth. It's basically the goal we've set, broken into hours. So 10,000 monthly,…
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Who are the information product creators? Who are the people out there who are creating products that are informative, that are relevant and of interest to the people who are on your email list. So you want to develop a list, a sublist of your dream 100 and you probably can guess who these would be. These are the people that sell information produc…
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I want you to think about taking your customers on a journey. So the journey and teach method is a method that will help you to create content. You're going to create hyper unique products and services. Because once you take your audience or your customers on a journey, you save that journey and create a product from it. Because of course it will h…
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You can build affiliate relationships for every product launch. So if people know that you are doing products monthly and that there's always going to be an offer next month, then they'll be attracted to you in terms of being an affiliate for you as well as maybe using your product as a bonus for their launches. And you will always have an upsell a…
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So, every business has research and development, and this is a part of a business that is basically research. So you are learning in an area where you have an idea of what the questions are but don't know the answers to. So you're doing your research about your audience and finding out what their problems are and figuring out a one problem, one sol…
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n doing a weekly workshop, you're teaching, right? It's not a sales webinar. You're not always selling. You do make an offer at the end of the program, but the idea in the session isn't to get customers to make an emotional decision and buy anything. So it's not a sales webinar, it's a teaching webinar. In Build your Business I go over the 15 princ…
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We know we are an expert and we're an educator and that we want to educate on this subject. So we're serving people that don't know yet if they need our help or not. So you have to have the mindset that you have value. You want to train on that value and you want to share that value with others because you know about what the value is as an educato…
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Today we're going to be talking about your brand because we have 15 principles that if you use them, you will build your businessIn Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow so follow this podcast for action steps to grow your business and subs…
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If you are here and you're thinking about having your own business and you've already started thinking about growing and being an entrepreneur, so you're on the right road. So the mindset of the entrepreneur, there are certain traits of a successful entrepreneur, and I think we can all agree that having a positive attitude about your business is al…
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So we're going to talk about identifying your own personal core values and you then can identify what your business core values will be and how you're going to communicate them to everyone associated with your business. So we've got to use strategies to help you implement your core values to make sure your business stays on track. In Build your Bus…
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Today we're looking at putting the systems in place. So there are four areas of your business to systematize, at least. And if you don't focus on all four areas, you will become stressed, become, um, overworked. So you need to lessen your stress. You need to bring flexibility and freedom into your business. And having these systems in place will al…
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So today it's all about raising and building your affiliate fans, getting your customers to be your raving fans and promote you to their audiences. So one of the ways that we can do that is by free offers and viral applications within your business. Free can always attract fans, so you've got to be able to produce freebie contact almost on autopilo…
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So we are looking at what is an online community for your brand? Your brand will be different from my brand, so your community will be different from my community. So we have to look at a structure online for people to interact with you and possibly each other around principles that you're teaching in your workshops and your products. It is a place…
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So why do we want a learning center? Well, this is going to be your signature offer until you develop one where you have social proof and you've developed your coaching model so that you have your high ticket offer. So this is going to be the initial continuity offer. You want to consider what your signature offer is going to be and then divide it …
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A key to success is to have a growth mindset. What Growth mindset means is you are willing to change, adapt or alter your direction as an Entrepreneur as your business develops. It can not grow if there is no fertilizer or ideas that develop. An Entrepreneur has to be willing to learn from his/her mistakes, failures as well as accept advice by othe…
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To be a successful entrepreneur you have to have or develop a growth mindset so that you are willing to take action, change direction or overcome challenges and grow rather than staying in the same patterns.
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Always build your network locally. There's a lot of local people in your local businesses in your area that probably don't even have an email list and of course, you can always educate them with your workshop on why they should have a list. And that would be one thing that you could do, or why they should have a podcast, depending on their business…
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To create a Content Factory I could document my 30 day challenge to create an online business, I could document each day's progress, the pros and cons and then I could sell that as a product for others who want to maybe set up their own internet business. Documenting the journey means that you will chronicle a diary each step of the process. So one…
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A consistent marketing framework assumes you're willing to do a few little things right and be very consistent with them. Some things will not work until they work for you, or some things will not work at all, and you will get rid of them. You must take actions consistently of creating USPS at the brand and product level. And for those of you who d…
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Product Snowball is the concept that you create a product, you make an offer, it becomes an asset, and you continue making products, you're continuing making an offer, you're continuing to create assets in your business and make a production line of products. And your product snowball gets bigger. Your assets gets more as you build more products. A…
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So, doing a weekly workshop will be the place where you'll be creating your content. But first you're going to start with the offer of what you want to sell them. So you ask yourself, what is the offer that you want to make them? And how can you do a weekly workshop that is about this product or about this topic? So instead of developing a publishi…
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Today we're going to be talking about standing out from your competition when you position yourself as an educator. You've got to re-adjust and ignore a lot of your competition, but at the same time you need to study your competition to make sure that you're differentiating yourself from your competition. In Build your Business I go over the 15 pri…
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So you need to know what your business is and your message, which you do anything with, your website or social media. However, just get started developing a brand as it can change easily through time. Now, what is a brand? For me, a brand is your promise, your commitment, and what you stand for and stand against in your business. In Build your Busi…
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Every small business owner and entrepreneur is in a relentless pursuit to grow your business. And you usually do this by looking at external things like outsourcing, accounting, installing automation so they can focus on more important matters. They may try out new marketing tactics or sales strategies. All these are external measures that can make…
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So we're going to go deeper into developing your core values and give you some examples of businesses that have core values and who display them on their website and everywhere. So let's get started. In Build your Business I go over the 15 principles in detail over 52 weeks. If you follow along and implement these principles your business will grow…
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So we want to put our systems in place. So statistics and reports have shown that up to 90% of all people who start a home based business quit within 90 days. What do you need to do with this to get systems? Systems are used to automate your processes. Systems can include software, hardware management, and even paper and pen. As you grow, you will …
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So you have to keep an eye out for those ideal ambassadors of your business. And then a client is someone who refers you and they refer your business. They work with you on a one on one basis. You have contact with them almost. Every week and they also are a fan and ambassador for your business. So you want to have as many customers as you can deve…
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What you want to do is build a community around your ideas. Now, this is important to create a community around your ideas and for your branding, because it's not the Facebook group or the YouTube comments that create your community, it's the ideas you believe in. It's about what you teach. It's about you and your personality. People will come back…
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Why build a learning center you ask? Well, this is going to be your signature offer until you develop one where you have social proof and one where you have developed a coaching method. So what I mean is a learning center will have some assets in it products. To sell and trainings to show anyone who buys the proof about who you are. And then after …
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We've talked about your values and how they and your mindset and your brand and how they should all integrate and be part of everything that you do, including your products as well as your services. And then we talked about creating a consistent and authentic and be visible with your weekly workshop and being an educator. So we're going to put this…
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We're going to master One Media for traffic. So this is the traffic section of the principles. You've set up your weekly workshop, you've decided on your values that you're going to speak on. You've got content, action creation of content based on what you're doing. And now we're going to talk about mastering only One Media for traffic. In Build yo…
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So we're going to look at the principles of building a massive network, get out on the Internet and get people to know you. So the growth in your business will come from partnerships and associations and growing your email list, et cetera. So how can you grow your business with partnerships? How can you find partners and associated people and colla…
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So we're looking at how to create an irresistible offer. So once you have your product that you want to sell, you have to ask yourself, what could you put into the product and add as a bundle to it to create? Irresistible offer. Could you add videos? Could you have the text transcripts from the product creation? In Build your Business I go over the…
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