Best Howtosell Podcasts (2024)

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Ep. 162: Enhancing Communication and Training with AI with Chad Burmeister 37:54

1h ago37:54

37:54

In this episode, Chad Burmeister interviews Scott Sambucci about the evolving landscape of sales in the tech industry. They discuss the role of AI in supporting, rather than replacing, sales teams and the ongoing importance of human connection in an increasingly automated world. The conversation also touches on post-COVID trends, including the rene…

1
399 Elements Of Outstanding Customer Service In Japan (Part Two) 12:52

2h ago12:52

12:52

In Part One, we looked at some of the elements we need to be working on in providing excellent customer service, and so now let’s continue. 1. Friendly This would seem to be a very basic requirement in customer service, but often the wrong people are placed in these roles and many of them don’t like people. Even those who do like people can suffer …

1
Go Farther BONUS Episode #23: My NUTS 100k Race Report with Stephen Steers 54:30

8d ago54:30

54:30

In this episode of the Go Farther series, Stephen Steers interviews Scott Sambucci about his recent ultra marathon experience and the invaluable lessons he learned along the way. Scott opens up about the mental and physical challenges of the race, the importance of coaching in breaking through personal barriers, and how meticulous preparation and n…

1
398 Elements Of Outstanding Customer Service In Japan (Part One) 10:26

9d ago10:26

10:26

Elements Of Outstanding Customer Service In Japan (Part One) Customer service in Japan is pretty good by comparison with most other countries. To me, it is polite yet impersonal. The status gap between those serving and those being served is quite rigid. In my own country of Australia, those serving are quite happy to have a conversation with the c…

1
Go Farther Episode #22: The Journey is the Joy 36:33

6d ago36:33

36:33

In this episode of the Go Farther series, Scott dives deep into the theme of pushing beyond limits and finding joy in the journey. Inspired by American runner Grant Fisher's remarkable performance at the Olympics, Scott draws compelling parallels between the high stakes of competitive athletics and the relentless pressures of entrepreneurship. He c…

1
143: Combatting Imposter Syndrome by Slowing Down to Speed Up ... 27:48

6d ago27:48

27:48

No surprises here, as that's just as Daniel Maznabi prefers it! The pursuit of preparedness... overcoming bouts of anxiety and fears of showing up "awkward and weird." (Side note: Weird. Rules 🤟🏼) Creating the space to organically grow and default oneself into Service of others. So much so, Daniel created a 40-page Declaration ... soon to be a book…

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397 Joe Biden Couldn’t Sell His Message And What About You? 11:29

15d ago11:29

11:29

Watching Joe Biden destroy himself during the debate with Donald Trump was painful. He was appealing to the American voting public, that is to say, around 68% of voters based on the 2020 numbers, a then record turnout. This type of debate is similar to closing the sale in business. We have to outline why what we are doing is good for the client and…

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100 sales attempts before you assess (sales ideas for summer) 33:28

11d ago33:28

33:28

In this episode, I'm going to give you 3 inspiring (and honest) sales ideas for the summer. I'm also going to explain why it's so vitally important that you turn up over summer, and how to reposition sales and marketing in your mind to lean in with more focus. P.s. If you want to check out the brand new marketing course I mention in the episode, cl…

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396 No Zen Needed In Sales In Japan 10:37

24d ago10:37

10:37

I belong to Dan Slater’s Delphi Network and every week his newsletter contains unattributed quotes from CEO conversations he has heard at his recent events. One of them caught my eye about sales. The anonymous contributor was saying that selling in Japan has to be no selling, a bit like a zen approach – “the sales of no sales” type of approach. I f…

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395 The Thrill Of The Hunt In Sales In Japan 11:15

27d ago11:15

11:15

There are farmers and hunters in sales and both are needed in organisations. The hunters are energised by landing the deal and bored with the paperwork and administrivia required after the sale. The farmers are not much chop at landing new clients, but they are genius at taking care of existing clients and keeping them as repeater clients. I am a h…

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How to balance masculine and feminine energy to bring your art to the world 34:50

1M ago34:50

34:50

Masculine energy creates the safety and carves out the time our feminine energy needs in order to breathe into our art. When people aren't making progress in their business, we can say they're stuck and don't know what to try next, they're overwhelmed by all the jobs on their list, they have a subconscious block that's causing them to self-sabotage…

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394 The Sales Success Code For Post Covid Japan 1:17:29

28d ago1:17:29

1:17:29

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Go Farther Episode #21: Implementing = Learning 45:44

1M ago45:44

45:44

In this episode, Scott Sambucci delves into the concept of "implementing equals learning," underscoring the importance of experimenting with new strategies in sales. Drawing parallels from his ultra-running experiences, Scott highlights the significance of pushing boundaries to foster growth and achievement. He discusses actionable strategies such …

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393 Missing The Real Needs When Selling In Japan 10:02

1M ago10:02

10:02

I had a meeting with a client I have been chasing for business for the last ten years. They have had the same President right throughout and we get on very well, but this has not resulted in any business coming my way. Over the years, I had been introduced by him to his various HR people, and that is where it has always floundered. Maybe they had t…

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Go Farther Episode #20: Relentless Forward Progress – Patience, Persistence & Perseverance at the 2024 Western States 100 43:40

2M ago43:40

43:40

In this episode, Scott Sambucci explores the theme of "relentless forward progress" through the inspiring story of Patrick, a runner in the Western States 100 race. Scott delves into the key elements of patience, persistence, and perseverance, illustrating how maintaining a positive attitude, overcoming challenges, and adjusting goals can lead to s…

1
392 Preparing RFPs in Japan 10:24

1M ago10:24

10:24

I don’t like doing RFPs in Japan. We are translating concepts and intangibles into text in a document, which a lot of people we will never ever meet will be reading and making decisions about us. I prefer to work on my champion and have them marshal the approval through their byzantine internal processes to get the agreement to go ahead. It feels m…

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Go Farther Episode #19: Train Harder Than Your Race – Do the Work 44:25

2M ago44:25

44:25

In this episode, Scott Sambucci explores the importance of making hard tasks routine to achieve success, sharing insights drawn from his experiences as an ultra-runner. Scott discusses key strategies such as committing to the task, starting easy, and creating a dedicated workspace. He emphasizes avoiding overthinking and the significance of trackin…

1
391 Stress Free Closing The Sale In Japan 11:52

2M ago11:52

11:52

Recently, we had a negotiation with an existing buyer. They had severely cut back their purchasing quantities under direct orders from the European Headquarters. A new President had arrived and looking at the global training bill, decided he could save a lot of dough if they did it all themselves. The first salvo was to reduce the amount of previou…

1
How to make your purpose driven work 5:01

2M ago5:01

5:01

From the messy start to the polished commercial finish, all art must be created and then curated in order to be seen and appreciated. And we want our art to be seen don't we? We want our videos to be watched and our books to be read. Therefore, as purpose-driven creators, entrepreneurs and artists we must separate the ideas of the messy artful star…

1
Go Farther Episode #18: Put Yourself First 36:15

2M ago36:15

36:15

In this episode, Scott delves into the importance of putting yourself first to achieve your best in every aspect of life. He explores how setting goals, like training for an ultra marathon, can sharpen your focus and elevate your daily routines. Scott shares his insights on how scheduling everything, from exercise to work commitments, ensures you s…

1
390 Sales Can Be Depressing In Japan 10:28

2M ago10:28

10:28

I am having a bad run in sales at the moment and it is depressing. I am a constant networker attending events to meet potential clients. The leads we get to our website go to my sales team and so I have to hustle and get out there and make it happen. I do that and I follow up with the prospects to try to get a meeting or at least an introduction to…

1
Go Farther Episode #17: Keeping Consistent – Motivation vs Discipline 20:05

2M ago20:05

20:05

In this episode, Scott and Stephen discussed the critical importance of consistency and the distinction between discipline and motivation. Discipline gets things done whether you feel like it or not, whereas motivation is merely a temporary boost. Staying consistent is challenging, especially for entrepreneurs with demanding schedules. For tasks su…

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#25 Don't 'yearn', do THIS to produce results (surprising) 44:51

2M ago44:51

44:51

You know, the memory of who you 'are' is so much more powerful than the identity of the person you're trying to become simply because it has more evidence and has been 'true' for longer. In trying to change your life and get a new result in your business, you have to let go of the memory of who you thought you were and allow yourself to consider a …

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389 AI And The Death Of Content Marketing 12:23

2M ago12:23

12:23

I started my first podcast “The Japan Leadership Series” on August 2nd, 2013. Shortly after that, I discovered Content Marketing and got better educated on the subject thanks to Joe Pulizzi and Robert Rose’s podcast “This Old Marketing”, launched on November 20, 2013. The premise at the time was revolutionary. You put up your best stuff for free an…

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A coach CANNOT hold you responsible. So do this instead... 3:52

2M ago3:52

3:52

Look truth be told, a coach CANNOT hold you responsible to get important things done in your life and business. If you really want to achieve an outcome that matters to you, there are four things I would do: (1) List your project in order of importance. (2) Create 'containers' that make you produce key outcomes because people are expecting them / p…

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Go Farther Episode #16: You are not alone - Why we do this 37:14

3M ago37:14

37:14

Go Farther Episode #16: You are not alone - Why we do this In this episode, we had a genuine human-to-human conversation. As entrepreneurs, we're often expected to wear a mask or a Superman cape, but what’s real is behind all that. I shared a day where I ended feeling exasperated and frustrated. If you're a parent, spouse, or partner and an entrepr…

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388 Confirming Your Understanding Of The Client Needs In Japan 10:20

2M ago10:20

10:20

Have you ever had this experience? You cannot get on the same wavelength as the client. I remember an HR Director at one of the major fashion brands and I was always confused during our conversations. I was never sure where she stood on any number of issues about us delivering training for them. Yes, she was very pleasant, but also very obtuse and …

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Don't change your life: Heal the subconscious pattern (What debt taught me about healing) 8:05

3M ago8:05

8:05

There comes a point in your journey that you can no longer push through the pain to change your life and grow your business. Instead, you must sit in the discomfort of your pain and heal the subconscious pattern you're repeating. Changing at this subconscious level of patterning will lead to new thoughts, new behaviours and new results in your life…

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Go Farther Episode #15: Find a Coach 42:08

3M ago42:08

42:08

In this episode, Scott Sambucci emphasizes the critical role of having a coach, sharing examples of renowned coaches and their impact on top performers. He discusses his personal experiences with coaches and underscores the value of seeking coaching for both personal and professional growth. Scott also highlights the importance of being willing to …

1
387 How To Present Your Sales Materials To The Japanese Buyer 11:06

3M ago11:06

11:06

Japan loves detail. A lot more detail than we expect in the West. I remember a lecture I attended at an academic conference on Sino-Japanese relations here in Tokyo in the early 1980s. The Professor was making this point about the Japanese love of detail by relating how a Zen metaphor had been imported into Japan from China. In the Chinese telling,…

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#24 Under £25k in online sales - listen to this! 35:39

3M ago35:39

35:39

This is the truth of how I went from zero to £100,000 in online sales in my online coaching business. Look, I know you’re trying and I know you think it should be working right now. You took the leap to build your online business, you’ve made sales here and there but it feels too hard and you’re wondering: Will this ever work; have I got what it ta…

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Overwhelmed? Here's clear inspiration for completing THAT project! / A Quick Listen 7:47

3M ago7:47

7:47

Open projects come with an emotional toll! If there's something you can't get to because of time, but you're seeing evidence of it everywhere you turn, that will drain your energy and enthusiasm for that project. It's just so frustrating and taxing! So, here's what I recommend: (1) List your projects in order of priority. I know you want to do them…

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Go Farther Episode #14: 9 Travel Tips from London 31:24

3M ago31:24

31:24

In this episode, Scott Sambucci discusses the importance of making the most of unexpected downtime, managing schedules effectively, and maintaining a healthy lifestyle while traveling to maximize productivity. He highlights the need for being prepared and efficient during travel to reduce frustrations and ensure optimal performance. Scott also emph…

1
386 Controlling Our Hour For The Sales Meeting In Japan 11:29

3M ago11:29

11:29

Usually in Japan, we are granted an audience with the buyer for an hour for the meeting. Sometimes with Western buyers, they want to restrict the time, so we only have thirty minutes, which makes things very difficult. We also know that if we can capture their interest, that thirty minutes can magically become much longer. We also know that there w…

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Go Farther Episode #13: What’s Your Box of Awesome? 1:05:18

3M ago1:05:18

1:05:18

In this episode, Scott Sambucci sits down with Dan Waldschmidt, a best-selling author, motivational speaker, and business strategist, to explore the application of Dan's EDGY Framework to the life of an entrepreneur and startup CEO. Dan's journey from success to failure and back again, including a moment where he nearly took his own life, brings a …

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#23 3 things 7-figures in sales has taught me about making sales online 26:30

3M ago26:30

26:30

The best coaches / trainers in the world aren’t the ones who make all the sales. The best sales people are the ones who make all the sales. What I mean is that they use very specific sales strategies to find customers, position the benefits and ask for the sale. In my experience, this is the part a lot of purpose driven coaches and course providers…

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How to do 'the work'...and the true meaning of life / A Quick Listen 3:52

3M ago3:52

3:52

There are two types of work required to get the result you want in life and business: (1) The physical graft of making progress; and (2) The emotional work of overcoming your own blocks and self-limiting beliefs. It's vital, when trying to change your life, to consider who you need to become as a person in order to hold the result. This means takin…

1
Go Farther Episode #12: Automate Decisions 42:35

3M ago42:35

42:35

In this episode, Scott discusses the benefits of automating decisions to maintain discipline and productivity in both personal and professional settings. He emphasizes the importance of time blocking and accountability in overcoming distractions and ensuring consistency in routines. By sharing examples from his own life, such as scheduling specific…

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#22 Seeing it through: how to finish your important work and let it be seen 24:27

3M ago24:27

24:27

In this episode, I want to bring you behind the scenes of this book writing process and tell you three things that are changing the way I think about 'commercial success' and the very act of finishing your purpose-led work (your art) and letting it be seen. I think all of us have something purpose-driven within us; a form of art we want to share wi…

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384 Sardonic Humour, Sarcasm and Irony When Selling in Japan 12:08

3M ago12:08

12:08

Aussies are a casual people. They prefer informality and being chilled, to stiff interactions in business or otherwise. They can’t handle silence and always feel the need to inject something to break the tension. Imagine the cultural divide when they are trying to sell to Japanese buyers. Japan is a country which loves formality, ceremony, uniforms…

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Go Farther Episode #11: Be Deliberately Emergent 40:56

3M ago40:56

40:56

In this episode, Scott Sambucci explores the balance between deliberate and emergent strategies in personal and professional settings. Drawing from his ultra running experiences and work life, he shares practical applications of this balance, such as his decision-making process for participating in a 200-mile race and his strategic decision to work…

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383 Being Convincing In Front Of The Buyer In Japan 10:35

4M ago10:35

10:35

Blarney, snake oil, silver tongued – the list goes on to describe salespeople convincing buyers to buy. Now buyers know this and are always guarded, because they don’t want to be duped and make a bad decision. I am sure we have all been conned by a salesperson at some point in time, in matters great and small. Regardless, we don’t like it. We feel …

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Go Farther Episode #10: Find Your Routine 30:40

4M ago30:40

30:40

In this episode, Scott emphasizes the crucial role of routines in achieving both goals and happiness. He shares personal examples and strategies to guide listeners on their journey to success. Scott highlights the importance of routine in ultra running and training, as well as establishing structured routines at work. He underscores the value of re…

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382 Selling To Sceptics On The Small Screen In Japan 11:54

4M ago11:54

11:54

We are slowly emerging from Covid, yet a few leftovers are still hanging around, making our sales life complicated. One of those is the sales call conducted on the small screen using Teams or Zoom or whatever. These meetings are certainly efficient for the buyers, because they can get a lot of calls done more easily and for salespeople, it cuts out…

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142: From Mission Work to IT Sales and Beyond 33:19

4M ago33:19

33:19

Vincent is all-in with everything he does. From the good to the bad and everything in between, he is a seller that is meeting people where they are and deeply cares about the outcomes he helps others create. If you are not inspired by the story that Vincent tells on this episode, we don't know what to tell you... You will hear one of the most vulne…

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Go Farther Episode #9: Schedule Everything 40:39

4M ago40:39

40:39

In this episode, Scott underscores the pivotal role of clarity, control, and confidence in attaining success, offering a structured approach to goal-setting. He emphasizes the importance of visualization, effective planning, and preparation, advocating for the mapping out of timeframes and conducting standups and meeting prep. Introducing the conce…

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381 The Two-Step Process When Selling In Japan 10:39

4M ago10:39

10:39

Getting a deal done in a single meeting is an extremely rare event in Japan. Usually, the people we are talking to are not the final decision-makers and so they cannot give us a definite promise to buy our solution. The exception would be firms run by the dictator owner/leader who controls everything and can make a decision on the spot. Even in the…

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141: Slow Down, Give a Crap and Sell More SaaS 27:52

4M ago27:52

27:52

Well, we've got one freaking heck of an epsiode for all you Rebels today! The infamous Rebel herself, Michelle Wartelski graces us with her presence and her infectious personality. You will learn how a 17+ year veteran of the sales industry honed her craft to be more personable and desired by the people that she seeks to serve. Alignment with what …

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