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The Next Wave - Your Chief A.I. Officer

Matt Wolfe, Nathan Lands & Hubspot Podcast Network

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The Next Wave is your personal Chief AI Officer, bringing fresh takes, industry insights and a trustworthy perspective on how to implement AI to grow your business. Join Matt Wolfe and Nathan Lands, as they democratize the expertise often reserved for the boardrooms of the biggest corporations. From groundbreaking technologies to practical applications, Matt and Nathan will cover everything you need to stay informed and prepared. Whether you're seeking to adapt your company to the AI era or ...
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We cover the HubSpot and Inbound topics that help you streamline your processes, communication, and revenue streams to grow your business, impact the world, and become the Hubhero of your organization.
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HubSpot's weekly marketing podcast. Detailing all the weeks top news in the world of inbound marketing. About HubSpot All-In-One Marketing Software Transform your marketing into something people love. Attract scores of high-quality leads with blogs, social media and search. Nurture sales prospects with the right content at the right time. Measure it all.
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Are you a HubSpotter looking to take your Inbound Marketing to the next level? Would you like to stay up to date with all the latest and greatest HubSpot tools, tips, and tricks? If so, you’ve come to the right place as your hosts from IMPACT are ready to help you take your business to new heights of inbound marketing awesomeness! Friends, welcome to The Hubcast!
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HubShots: the Unofficial Down Under HubSpot Podcast HubSpot in the real world. Real world portals. No demo stuff. What’s working for HubSpot customers. Hosted by Ian Jacob and Craig Bailey, HubShots is the weekly podcast for marketing managers and sales professionals who are using HubSpot or considering using HubSpot. https://www.hubshots.com
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Grow Up

Jason Parkinson & Mark Hemmer

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Monthly
 
Grow Up is a weekly podcast that seeks to help businesses grow better using technology. Discussing the top tech issues of the day, Jason Parkinson and Mark Hemmer talk about what was, what’s new, and what’s coming next in business technology. Each episode ends with practical takeaways for business leaders looking to leverage technology more effectively. With a history in traditional media, Jason and Mark have seen the changes that technology brings firsthand and want to share what they’ve le ...
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Welcome to the ultimate podcast series for marketing and revenue leaders architecting revenue growth for SaaS companies. Each episode dives into our unfiltered thoughts and actionable advice on a critical area of Revenue Growth Architecture, Marketing/Revenue Operations, Marketing/Sales Tech, or Revenue Analytics. Whether you're C-Suite or just starting, keep up to date with what we are learning and implementing across dozens of well-known growth-stage SaaS companies.
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Episode 12: Are coding jobs at risk with the rise of AI? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive into this compelling topic with guest Mariya Sha (https://x.com/mariyasha888), a seasoned coder and the creator of the popular YouTube channel Python Simplified. This episode delves into the contradictions an…
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Stop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to archit…
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Episode 11: Is the Apple-OpenAI Deal a Strategic Move or Just a Stopgap? Nathan Lands (https://x.com/NathanLands) and Matt Wolfe (https://x.com/mreflow) delve into the intricacies of the recent Apple and OpenAI collaboration. This episode explores the potential limitations for OpenAI's pro paying members, the speculation around Apple possibly payin…
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Every B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels…
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Navigation Bookmarks and Storing Sensitive Data in HubSpot! Welcome back to the LearnUp Podcast, HubSpot enthusiasts! In today’s episode, Josh and Dan dive into some exciting updates from HubSpot that will significantly enhance your experience and functionality. We have two major updates to discuss: the new bookmarks feature in navigation and the i…
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Episode 10: Are closed-source or open-source AI models the future of artificial intelligence? Nathan Lands (https://x.com/mreflow) and Matt Wolfe (https://x.com/NathanLands) delve into this question with guest Matthew Berman (https://x.com/MatthewBerman), a serial entrepreneur and founder of a popular AI YouTube channel. In this episode, we explore…
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We’re back with another exciting conversation about #INBOUND24, because HubSpot has dropped their first round of featured speakers! Ryan Reynolds Join the Hollywood star as he gives the audience an in-depth look into his ventures outside of acting. He’ll touch on his production company Maximum Effort, his advertising platform MNTN, as well as his m…
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Episode 9: How do you maintain trust and authenticity while exploring the world of AI content creation? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are joined by AI enthusiast Roberto Nickson (https://x.com/rpnickson), a product designer and iOS app developer turned AI content creator. In this episode, they delve…
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Earlier this week, George rolled out probably one of the most epic Why Go HubSpot guides for growing businesses I’ve ever seen. In it, he not only make the business case for HubSpot by discussing the platform’s potential overall, you also provide a thorough overview of the promise and features of each hub — as well as your thoughts on why each Hub …
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Episode 8: Is Google's dominance in search engines at risk with the rise of generative AI models? Hosts Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) dive into this topic with guest Bilawal Sidhu (https://x.com/bilawalsidhu), a host of The TED AI Show and a former Google employee experienced in AR/VR projects and c…
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Bonus Episode: How are the latest AI breakthroughs set to change our everyday lives? Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) are here to break down the monumental updates from recent AI events and explore their potential impact. In this bonus episode, Matt and Nathan discuss the recent announcements from Open…
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Memberships in Content Hub and Help Desk Enhancements Welcome back to the Learn Up podcast! In our previous episode, we explored the expansive world of HubSpot's Content Hub. Given its extensive features and significant updates, we couldn’t cover everything in one go. So, here we are with Part Two, ready to delve deeper into the intricacies and rec…
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Episode 7: Why and how, Yohei Nakajim built a baby AGI. Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://x.com/NathanLands) sit down with Yohei Nakajima (https://x.com/yoheinakajima), a venture capitalist and serial AI tool builder. In this episode, Yohei dives deep into the transformative potential of AI in automating tedious tasks, re…
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We’ve spent weeks deep-diving into the waters of HubSpot Content Hub from every conceivable angle, so that you understand how you can best harness its multimedia content, AI, brand voice, and CMS superpowers to attract and engage with the humans out there who desperately need your help. But if you remember, dear HubSpotters, attracting and engaging…
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Exploring HubSpot's Latest Updates: A Dive into Content Hub and AI-Powered Tools Welcome back to the LearnUp podcast, where we unravel the latest in HubSpot's ever-evolving suite of tools. In this episode, hosts Josh and Dan embark on a journey through HubSpot's newest features, discussing their initial impressions and diving into the intricacies o…
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Episode 6: Will AI change our economic systems forever? Join hosts Matt Wolfe (https://twitter.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) as they delve into these pressing questions. In this wide ranging episode, Matt and Nathan answer your thought provoking questions and preview new AI video tools coming out, explore the revol…
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Episode 5: Why did Logan Kilpatrick leave OpenAI for Google amidst the AI surge? Join hosts Matt Wolfe (https://twitter.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) as they delve into this significant career move with Logan Kilpatrick (https://twitter.com/officialLoganK), the former head of developer relations at OpenAI. Kilpatri…
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Crissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the s…
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Episode 4: How is AI impacting the future of creativity and the workplace? Matt Wolfe (https://twitter.com/mattwolfe) and Nathan Lands (https://twitter.com/NathanLands) tap into the insights of Pete Huang (https://twitter.com/petehuang), founder of The Neuron, a daily newsletter which demystifies AI for the average person. In this episode, we delve…
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Episode 3: Are you ready for speech A.I.? Because it’s here, not in 6 months or a year, but now. AI-generated voice technologies will have a major impact on many things in our daily lives. This technology will effect everything spanning applications in language learning, music creation, emotional AI interfaces, and the evolving landscape of persona…
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Charlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussio…
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Episode 2: Matt Wolfe (https://x.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) are joined by serial entrepreneur Greg Isenberg (https://twitter.com/gregisenberg), founder of Late Check Out and AI powered startups like @boringmarketer and @youneedarobot. This episode goes step by step through Greg’s process of creating successful A…
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Is our search functionality changing? How will AI change how we find information? Who will usher in the next wave of the online search experience? The Next Wave answers those questions and more as Matt Wolfe (https://twitter.com/mreflow) and Nathan Lands (https://twitter.com/NathanLands) talk with Aravind Srinivas (https://twitter.com/AravSrinivas)…
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Crissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has us…
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In this episode we’ll cover:• What Content Hub is• What it replaces (ie CMS Hub)• The main features of Content Hub• Why it is a good choice for building websites• The current gaps• Pricing tiers and when to upgrade• How it compares to WordPress, and whether you should move from WordPress to HubSpot for your website• Final thoughts about the future …
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What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go…
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Get ready for the Next Wave: A.I. and the Future of Technology. Matt Wolfe and Nathan Lands bring you the latest insights and trends in A.I. Think of them as your Chief A.I. Officer, guiding you with simple, easy to understand strategies to implement A.I. into your business and life.By Matt Wolfe, Nathan Lands & Hubspot Podcast Network
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Personalization in inbound marketing (email, smart content, and more) can be a powerful thing – in fact recent data shows that 80% of buyers prefer brands that use personalization. And 90% of marketers say that personalization significantly contributes to achieving sales and other business objectives. 🔎 Related: HubSpot email marketing strategy bes…
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You’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy w…
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Documentation is the silent hero of operations, particularly when it’s done well. Yet many operators skip this step altogether. In this episode of The Revenue Growth Architects, we’re sharing our top 3 tips for creating documentation so that you don’t skip it and people will actually use it! We’ll discuss why documentation and project management ar…
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Despite the naysayers predicting its untimely demise, lead scoring as a buyer prioritization tool still has a lot of life left. But if you’re going to score your leads, you better do it the right way. In this episode of The Revenue Growth Architects, we identify three of the most common lead scoring mistakes folks tend to make and (crucially) what …
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In the recent "Learn Up with Impulse Creative" podcast, hosts discuss HubSpot's latest updates, including a pipeline view for custom objects, improved dashboard filters, and a revamped navigation system. Excitement surrounds the enhanced visualizations for custom object workflows and the flexibility offered by dynamic quick filters in dashboards. W…
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How’s your handle on the differences between funnel metrics and multi-touch attribution? We see a lot of confused marketers confidently referring to one when they actually mean the other, and we think it’s high time to set the record straight. In this episode of The Revenue Growth Architects, we’re quickly (in around 10 minutes) demystifying the co…
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If you feel like an order taker, simply responding reactively to incoming requests rather than taking the time to think strategically, or you struggle to get anything “valuable” completed at your org, a RevOps roadmap might be what you’re missing. In this episode of The Revenue Growth Architects, we’re working through how to build out a RevOps road…
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