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Per My Last Email

Sara Wachter-Boettcher, Jen Dionisio, Emily Duncan

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Was that email rude? Does my boss hate me? Is this place toxic…or is it me? Work raises a lot of questions—and too many of them get stuck in our heads, rattling around until we feel overwhelmed and unqualified. No more. Join leadership coaches Jen Dionisio and Sara Wachter-Boettcher as they tackle the topics that come up over and over again with their clients: confusing performance reviews, dysfunctional project teams, and bosses with way too few boundaries. You’ll hear stories from real peo ...
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I Hear Voices

iHeartPodcasts

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Animated characters have befriended our imaginations since childhood, but have you ever wondered, "Who is the person behind that VOICE?" I Hear Voices is a celebration of our favorite VOICES in animation, video games, anime, and more! Hosted by the dynamic Kim Possible duo, Christy Carlson Romano (Even Stevens, Big Hero 6) and Will Friedle (Boy Meets World, Batman Beyond), this family-friendly podcast invites you to learn about the people behind your favorite characters. Join us every Friday ...
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A podcast for those who want a REAL RELEVANT understanding of the paranormal world around us. I work as an energetic house cleanser and have studied the paranormal for 35+ years. I share why dark entities are here and how they affect us mentally, emotionally, physically and the energy of our homes, big time! You will hear relatable stories & usable tips and tricks to recognise and combat paranormal influencers in your homes and your personal energy. I share information in an educational non- ...
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Rand Fishkin, CEO of SparkToro, discusses the evolving dynamics of SEO and its strategic implications for marketers. At SparkToro, they specialize in identifying key influencers and media that impact diverse audiences, providing crucial insights for enterprise marketing strategies. Today, Rand explores how shifts in SEO practices can significantly …
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Emma Valentiner, from Threecolts, discusses effective "your money or your life" SEO. In this episode. Emma shares her perspectives on impact of AI on SEO strategies for YMYL pages, Google's scrutiny on YMYL websites during major events, ethical considerations in using AI for YMYL SEO, and lessons from recent data leaks on Google's YMYL oversight. S…
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Emma Valentiner, from Threecolts, discusses best practices for leveraging AI in SEO. In this episode, emma shares her perspectives on Integrating SEO best practices into the content creation process, key SEO factors for content teams to consider, optimizing website structure for improved visibility and user experience, and creating content that tar…
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William Sigsworth, SEO Manager at Pipedrive, discusses managing SEO across multiple language markets. In this episode, William shares his perspectives on defining SEO cannibalization and its significance for SEO operators, common causes and identification of SEO cannibalization within websites, strategies to prevent content duplication and its role…
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William Sigsworth, the Head of SEO Content at Pipedrive, discusses the five C’s of SEO cannibalization.In this episode, William shares his perspectives on definition and importance of SEO cannibalization in digital marketing, common causes of SEO cannibalization within a website, strategies to identify and mitigate SEO cannibalization issues, role …
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If you love paranormal investigation, you will love this interview with Joshua Chaires. Joshua is the founder and director of Phantom Detectives LLC, based in Pennsylvania in the US. He is a passionate paranormal investigator, writer, musician, and paranormal historian. Joshua shares his wealth of knowledge from understanding paranormal hauntings, …
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Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T, and the impact on Google Search. With the emergence of generative AI and the shrinking organic spots on the SERP, SEO has never been more crucial for businesses than now. However, it also presents a challenging and competitive landscape wher…
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Anthony May, SEO and Strategy Consultant at Palo Alto Networks, explores the intersection of AI and E-E-A-T and the impact on Google Search. AI-generated content has undoubtedly changed the landscape of SEO, impacting content creation, user experience, and search engine rankings. As AI becomes more prevalent, the importance of E-E-A-T and the perce…
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Anthony Machi, a seasoned expert at RVO Health, discusses the significant impact of SGE on search strategies and the importance of future-proofing in the health sector. He delves into how adapting to SGE changes can enhance visibility and effectiveness in digital health platforms. Anthony also shares insights on leveraging these methodologies to st…
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Anthony Machi, Senior Content Strategist at RVO Health (healthline.com), discusses navigating content strategies and effectively answering user intent. In this episode, Anthony shares his perspectives on Strategies for optimizing content for carousels and citations, addressing the challenges of data acquisition for SEO analysis, the evolving role o…
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Gabrio Linari, Director and Owner of ROCK SEO, discusses the implications of Google leaks on SEO strategies. In this episode, Gabrio shares his perspectives on exploring the impact of Google leaks on SEO strategies, strategies for adapting SEO practices in light of new information, and balancing client demands with realistic SEO capabilities. Show …
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Gabrio Linari, Growth Director and SEO at Rock SEO discusses Google versus SEO community. In this episode, Gabrio shares his perspectives on transitioning from agency to client-side SEO roles, effective stakeholder management in SEO projects, the role of metrics in evaluating SEO success, and strategies for saying "no" in SEO consulting. Show Notes…
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In this episode, we are opening the wardrobe door on why spirits wear clothes. Eric from Utah asks: Why do we see spirit in clothes? How does that work? And I have to say that I have never even questioned spirits not wearing clothes but some people have so I thought why not slip into something more comfortable and unpack why spirits wear clothing? …
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Joseph Servia, SEO and SEM Digital Marketing Manager at CBRE, talks about the importance of tech alignment with SEO. Tech alignment is crucial for successful SEO initiatives as it ensures smooth implementation and minimizes resistance from developers. Moreover, at the enterprise level, many aspects of SEO rely on collaboration with tech teams to ca…
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Dimitris Drakatos, Head of SEO and ASO at Paired, discusses building SEO success from scratch. In this episode, Dimitris shares some first stops for an SEO that's either just joining the organization or they're getting ready to launch a site for the first time as well as strategies for people who are tempted to go down the rabbit hole of buying bac…
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This week, we hear from letter-writers who are feeling trapped by their workplace relationships. One has a colleague who constantly escalates problems to management without talking to them first. Another quit their job a month ago, but is still being asked for free labor from their old workplace. Join Jen and Sara as they help these letter-writers …
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Dimitris Drakatos, from Paired, discusses the impact of publishing velocity on SEO. He emphasizes the importance of updating content with substantial changes to encourage re-indexing by search engines. By integrating new research and data into existing content, Dimitris explains how this can significantly enhance a page's SEO performance. Today, he…
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The Google leak has significant implications for SEO. Erfan Azimi emphasizes the importance of making site-level changes to improve user engagement and content quality. He also explores the potential of leaked Google data for SEO, cautioning against making assumptions based solely on API names and highlighting the creative potential of using leaked…
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Erfan Azimi, the CEO of EA Eagle LLC, discusses how the Google Leak started. In this episode, Erfan discusses the recent Google leak and its potential consequences, sharing his experience analyzing a leaked Google document. He emphasizes the importance of transparency and ethical considerations in SEO, and discusses the latest developments in SEO s…
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Have you ever heard a strange voice in your head and didn't know where it was coming from? In this episode, we explore demonic voices, those creepy whispers and their charismatic influencers, what they are and where those annoying voices come from. I often get asked: ‘Do I have a demon talking to me?, or ‘What is that evil voice in my head, am I go…
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Kathy Brown, SEO Consultant at Previsible.io, delves into the latest updates and strategies in Google Search to help enterprise businesses enhance their organic search traffic. In this episode, Kathy shares her perspectives on impact of framework choices on INP and user experience, strategies for improving SEO in modern web architectures, and Chall…
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Luis Rodriguez, SEO Specialist at Comparethemarket, discusses strategies for building a successful international SEO career. In this episode, Luis Rodriguez discusses the challenges and opportunities of succeeding in SEO in a globalized world. He emphasizes the importance of cultural understanding and adaptability, as well as networking and buildin…
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Luis Rodriguez, Experiences Building AI for SEO at Comparethemarket, discusses the integration and impact of artificial intelligence in enhancing search engine optimization for large enterprises. In this episode, Luis discusses the application of AI in SEO for large enterprises, with a focus on scalability and a strategic approach. He also highligh…
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Stacey Clermont, Managing Director at GALE, discusses strategies for managing your team to enhance SEO outcomes. In this episode, Stacey shares her opinion on managing SEO teams and creating a diverse team with different perspectives, evaluating and nurturing SEO team members' soft skills, leadership, micromanaging, and innovation in marketing team…
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Stacey Clermont, SEO Specialist at GALE, discusses upcoming SEO innovations and their potential impact on digital marketing strategies. In this episode, Stacey shares her opinion on emerging technologies impacting SEO and organic growth strategies, preparing for changes in search engine algorithms and updates, key trends in user behavior for SEO st…
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In this episode, we are opening the supernatural doorway to explore Angels versus Demons. Are they at loggerheads, fighting the great war of good over evil or are they present for another reason? You might be surprised and find my perspective informative or challenging but listen anyway as I have inside information from my 30+ years of observing an…
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Dipa Gandhi, from 99 Calls, discusses the benefits and strategies of Leveraging Local Service Ads (LSA) for service-oriented businesses. In this episode, Dipa shares her perspectives on how service area businesses can track LSA campaign performance, differences between Google Ads and Local Service Ads for service businesses, optimizing Local Servic…
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Dipa Gandhi, from 99 Calls, discusses leveraging Google Business Profile (GBP) for service area businesses. In this episode, Dipa shares her perspectives on what it takes to run daily podcast shows, communicating your value as a podcast guest, and operational management required for daly podcast shows. Show Notes Connect With: Dipa Gandhi: Website …
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Today, Jen and special guest host Roberta Dombrowski tackle letters from “onlys”: folks who are the only woman, person of color, adoptee, etc. in their workplace. One writer is the only Black leader in their org navigating a disgruntled coworker who wants to take their job (and hands-off management to boot). Another is feeling frozen out by their f…
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Travis Biechele, from Common Thread, discusses strategies for carving out meaningful SERP real estate. In this episode, Travis shares his perspectives on what the SERP landscape looks like and how it has evolved, the balance between paid and organic SEO, and how to begin an SEO journey as well as how to evaluate SERP. Show Notes Connect With: Travi…
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Travis Biechele, from Common Thread, discusses how website builders can negatively impact SEO efforts. In this episode, Travis shares his perspectives on how a development of a website plays into SEO and the role of SEO, some signals to avoid choosing the wrong theme or getting engaged with the wrong template, and some of the best ways to avoid pos…
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Kathy Brown, SEO Consultant at Previsible.io, discusses strategic schema techniques to enhance search visibility for enterprise businesses. In this episode, Kathy breaks down the concept of strategic schema in SEO. She also shares her perspectives on when schema may not be worth the investment, as well as common mistakes in schema investments and h…
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In this episode, we are navigating roads, highways, accident sites and the paranormal influencers who can inhabit travel points along the way. Also, most importantly, what you can do if you experience sudden shifts in your thinking, emotions and focus while driving to help keep you safe. I share three paranormal experiences, two of mine - one with …
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Head of SEO at Ramp, Shaun Hinklein, discusses strategies for creating solid SEO content ideas.Content has been a focal point on how search has been evolving. In this episode, Shaun shares his perspectives on content ideas in the SEO space, recommendations on how to identify quality content. Show Notes Connect With: Shaun Hinklein: Website // Linke…
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Head of SEO at Ramp, Shaun Hinklein, discusses making the most of programmatic SEO. In this episode, Shaun shares his perspectives on: foundational elements that lead to SEO initiatives, guardrails for SEOs, and how to ensure that pages are linked within the site. Show Notes Connect With: Shaun Hinklein: Website // LinkedIn The Voices of Search Pod…
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SEO Strategist at Conductor, Zack Kadish, discusses structuring your SEO team for scalable success. In this episode, Zack shares his perspectives on roles that overlap with SEO, considerations when building an SEO team, and recommendations on hiring SEO team members. Show Notes Connect With: Zack Kadish: Website // LinkedIn The Voices of Search Pod…
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SEO Strategist at Conductor, Zack Kadish, discusses strategies for breaking down internal silos to secure SEO buy-in across departments. In this episode, Zack highlights what silos typically create additional challenges for SEOs. He also goes on to share: tips for SEOs on breaking down silos; how to alter communication between marketing, content, a…
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Kevin Fowler, from Stacker Media Inc., discusses the use of earned/organic news content syndication as a growth strategy. In this episode, Kevin discusses the potential of earned organic news content syndication as a growth strategy for businesses, with a focus on quality metrics and data-driven decision making. He also delves into the challenges a…
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In this episode, we are unlocking prisons, gaols and the paranormal entities roaming these facilities and what they get up to behind bars. I have 3 experiences to share, one local happening from a historic convict gaol here in Tasmania, one encounter in a now medical facility that is located over a historic gaol and also an overseas experience I ha…
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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads is a powerful advertising platform that can yield impressive returns on ad spend when used strategically. Furthermore, with features like Performance Max, Google is making it much easier for digital marketers to streamline…
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Brenton Thomas, Founder of Twibi, explores strategies for finding the optimal advertising channel for your business. Google Ads and Facebook Ads are two powerful advertising platforms, each with its strengths and ideal use cases. By understanding the unique advantages of each platform, you can choose the one that best aligns with your business goal…
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Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: what kind of information should a product person or engineering person know about SEO in order for them to be an effective partner in this effort to scale SEO traffic, how to create momentum …
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Today’s letter-writers are in their “Reputation” eras…and they’re struggling to move forward with management that has preconceived notions about their performance. One writer is receiving biased feedback from a manager, and oh yeah, they might also be missing out on secret company equity. Another is dealing with the aftermath of being passed up for…
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Head of SEO at Alamy, Roxana Stingu, discusses leveraging image optimization in your holistic SEO strategy. In this episode, Roxana shares her perspective on: strategies outside the pragmatic strategy to help grow and scale SEO, whether images are a hindrance or benefit to SEO efforts, what criteria marketers should use in thinking of images from a…
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Charles Taylor, an expert from Fox Corporation, delves into the complexities of website migrations with a focus on preserving SEO integrity. He shares invaluable insights on how to transition digital assets without losing search engine rankings, emphasizing strategic planning and execution. Taylor's expertise offers a roadmap for businesses aiming …
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Charles Taylor, Director of SEO at Fox Corporation, delves into the intricacies of managing search engine optimization at a major media company. He shares insights on aligning SEO strategies with business objectives to drive measurable results. Charles emphasizes the importance of staying ahead in a rapidly evolving digital landscape and how levera…
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In this episode, we are diving head first into exploring emotions, paranormal entities and the sometimes subtle and not so subtle connection between the two. Carol in Yorkshire in the UK asks: Please explain what emotional imprints are and why they attract ghosts and other paranormal beings because I just don’t get it. I share what I know about par…
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SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of running SEO tests. Exploring the significance of these tests, Gus explains how they are essential for understanding and enhancing search engine visibility, which is crucial for the world's number one job site. He delves into methodologies for setting up effective SEO experimen…
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SEO Product Manager at Indeed, Gus Pelogia, discusses the intricacies of building an SEO hypothesis to validate your ideas. By breaking down large projects into smaller, manageable tasks, Gus highlights how this approach can significantly enhance the efficiency and effectiveness of SEO strategies. He emphasizes the importance of internal pitches fo…
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SEO at Previsible, Jordan Koene, shares his perspectives on the Google search data leak. In this episode, Jordan shares some details on the leaked 2,500 documents that allegedly contain Google search data strategies and shares insights into how this defines SEO practices going forward. Connect With: Jordan Koene: Website // LinkedIn The Voices of S…
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