Best ICBA Podcasts (2024)

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Ep 62 - Banking Association Perspectives with Chris Moya, CEO of ICBA-NM 37:03

2d ago37:03

37:03

Even with the rapidly shifting financial landscape, community banks remain a pillar of the local economy. Up until recently, interest rates remained largely unchanged and favorable for business owners and buyers. But over the last 18 months, a shift has taken place that is showing us a new reality. In this episode, Chris interviews Chris Moya, CEO …

1
Episode 25: Why is Check Fraud Such a Problem Right Now? — with Scott Anchin and David Long 42:31

2d ago42:31

42:31

Check fraud isn’t new, but it has re-emerged as an appealing way for fraudsters to target community banks and their customers. That’s why ICBA has brought check fraud to the forefront of its conversation with its members, to discuss the ways they can band together to solve this issue. “The one advantage that we have—which is a really, really strong…

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Ep 61 - 2024 Mid-Year Trends (Hint: AI) 35:52

16d ago35:52

35:52

Chris and Dan dive into the ever-evolving landscape of AI in banking. Drawing from their experiences, they shed light on the prevalent use of AI and its transformative impact on marketing strategies within the banking sector. They emphasize the importance of staying ahead of the curve by embracing AI and adapting it into the culture of financial in…

1
Ep 60 - How Effective Systems Improve Your Results 28:08

29d ago28:08

28:08

Chris and Dan dive into the impact of a bank's team structure on its marketing operations. No matter the size of your bank or credit union, there are a few key things to keep in mind when structuring the marketing team. In this episode, Chris and Dan emphasize the importance of first aligning marketing activities with the bank’s strategic plan. Onc…

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Episode 24: How Fintechs Can Elevate Community Banks — with Saroop Bharwani and Allan Rayson 41:07

1M ago41:07

41:07

As technology and customer expectations change, fintechs must adapt and pivot to meet the needs of the community banks they work with. Whatever community banks are looking for—streamlining data collection, cutting down operation costs, etc.—there should be a fintech stepping up to provide a solution. But that means they must know exactly what the c…

1
Ep 59 - Using Video to Grow Brand Engagement 33:40

1M ago33:40

33:40

In this episode, we dive into the importance of incorporating video into bank marketing strategies. We highlight the power of storytelling through video content and how it can create a more engaging experience for your audience. We stress the significance of differentiating from competitors and embracing the evolving trends of video content on soci…

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Ep 58 - Producing Content that Actually Engages with Hollie Brown 40:00

2M ago40:00

40:00

Content marketing is an oft-misunderstood thing – most banks just produce blog posts about financial topics, and sometimes collect them into a periodic newsletter. But are you really adding value to your customers with a blog post on “the difference between fixed and ARM mortgages”, when there are literally hundreds of similar blogs already online?…

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Ep 57 - Simple SEO You Can Do Today with Ben Walsh 1:01:28

2M ago1:01:28

1:01:28

SEO is a powerful but often misunderstood tool to improve your bank’s rankings on search engines – which translates directly into being found, especially among younger, digital-first generations. In fact, search rankings are one place that it’s often possible for small local institutions to outrank their larger, national competition...if you know t…

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Ep 56 - The Key Digital Ad Pillars of 2024 with Matthew Wade 41:11

3M ago41:11

41:11

Digital advertising has never been more important for community banks – it’s one of the easiest ways to make your brand more visible to younger customers, who spend the most time online. For many banks, digital ads have become a first conversation of sorts, encouraging prospective customers to research the bank more as they make their decisions. In…

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The Future of Finance: ICBA's Kristina Morris on Fintech, Partnerships, & Community Banking 17:24

3M ago17:24

17:24

SummaryIn this episode of the GeekSpeak podcast, Lincoln Parks interviews Kristina Morris from the ICBA (Independent Community Bankers of America) about the organization's role in supporting community banks. They discuss the transition from Fintech Atlanta to ICBA and the focus on innovation within the organization. They also explore the three pill…

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Ep 55 - How Bank Five Nine used heritage to rebrand for the future with Jeff McCarthy 46:27

3M ago46:27

46:27

Community banks, it’s time to stand out from the crowd. Rebrands are no small feat – and to make them successful, lots of parts need to align in order to develop something that no other bank can replicate. In this episode, we interview Jeff McCarthy, SVP and Marketing Director of Bank Five Nine in Oconomowoc, Wisconsin. Jeff led the bank through a …

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The Engaged Banker: Boosting Morale and Motivation with Lon Langston 26:32

4M ago26:32

26:32

Summary In this episode of the GeekSpeak podcast, Lincoln Parks interviews Lon Langston from Engage Banker Experience. Lon shares his background in the produce business and how he transitioned into executive coaching and corporate training. He discusses his experience in the banking industry and how he helps improve morale in banks. Lon explains hi…

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Ep 54 - MAJOR MARKETING CHALLENGE SERIES #4 - The Alignment of Effort And Value 28:26

4M ago28:26

28:26

We’re returning with the fourth episode of the Major Marketing Challenge Series – where we discuss the biggest problems facing bank marketing teams. In our work with banks, we find that many teams end up spending time on tasks that don’t add to the bottom line – like the right shade of orange for your logo. And those same teams breeze through the s…

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Ep 53 - MAJOR MARKETING CHALLENGE SERIES #3 - Avoid Scattered Marketing 26:02

4M ago26:02

26:02

We’re returning with the third episode of the Major Marketing Challenge Series – covering the risks of scattered marking tactics. In this episode, we discuss the common struggle of scattered marketing in the banking industry. We emphasize the importance of having a strategic marketing plan to avoid wasted resources and ineffective tactics, and shar…

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Ep 52 - MAJOR MARKETING CHALLENGE SERIES #2 - Avoid Reactive Marketing 36:11

5M ago36:11

36:11

We’re kicking off the second episode of the Major Marketing Challenge Series – covering the unexpected power of proactive marketing in banking. In this episode, we dive into the challenges of proactive versus reactive marketing in the banking industry. We emphasize the importance of aligning marketing efforts with the strategic goals of the bank to…

1
Episode 23: ICBA LIVE: Where Community is Built — with Lindsay LaNore and Brad Bolton 28:57

5M ago28:57

28:57

Whenever you hear stories from people who have been to ICBA LIVE for the first time, they're just blown away from the atmosphere, from the camaraderie, from that one mission focus … It just makes such an impression that you will never be the same once you come to this event,” says Brad Bolton, former ICBA chairman and president and CEO of Community…

1
Community Banking Icon: Leonard Moreland on Fintech, Leadership, and Navigating Uncertainty 25:16

5M ago25:16

25:16

Summary In this episode of the GeekSpeak podcast, Lincoln Parks interviews Leonard Moreland, former CEO of Heritage Bank and Heritage Southeast Bank. Leonard shares insights on his retirement, hobbies, and journey to becoming a CEO. He discusses community banks' challenges and opportunities, strategies for staying competitive in the economic climat…

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Ep 51 - MAJOR MARKETING CHALLENGE SERIES - #1 - Modernizing Your Bank 41:51

5M ago41:51

41:51

We’re kicking off a new set of episodes called the Major Marketing Challenge Series – covering solutions to the big picture challenges that we see most commonly in our work with community banks and credit unions across the country. In this episode, we tackle Modernization: why it’s important, the challenges banks face in pursuing it, and practical …

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Ep 50 - Connecting with Millennials and Gen Z with Dr. Brett Andrews 50:23

6M ago50:23

50:23

Almost all community banks today struggle with attracting younger people to replace deposits that leave due to an aging customer base. Countless articles, keynote speeches, and podcasts have been devoted to learning how to connect with Millennials and Gen Z. In this episode, we interview Dr. Brett Andrews, Dean of the Business School at Belhaven Un…

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Episode 22: Fintech Trends For 2024 — with Dharmesh Mistry 42:39

6M ago42:39

42:39

Technology is ever advancing, and it’s critical for community bankers to stay ahead of it. According to Dharmesh Mistry of FinTech Futures, a media platform dedicated to global banking and the fintech industry, three of those trends are generative AI, faster payments and the cloud. “2024 can continue to be a transformative year for community banks.…

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Ep 49 - Highlights & Takeaways from 2023 31:16

6M ago31:16

31:16

As we wrap up 2023, we reflect on some of the highlights and takeaways we had on the show this year, and pull out a few gold nuggets for you to take into 2024. We're truly thankful for all you listeners and viewers for tuning into the Bank Marketing Show and we're excited to bring you a wide range of new guests and material for the coming year! In …

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Ep 48 - The Power of Data-Driven Marketing with Dvir Ginzburg and Ilan Flax 45:13

7M ago45:13

45:13

Data-driven marketing doesn’t need to be difficult. Community Banks of any size can use data-driven techniques to better understand their customers and predict their needs. In this episode, Dan and Chris chat with Dvir Ginsburg and Ilan Flax of Insait, a data platform that’s helping community bank marketing and analytics teams achieve higher conver…

1
Episode 21: Connect With Your Fellow Community Bankers — with Leah Brink 30:23

7M ago30:23

30:23

Connection is at the heart of what community bankers do. That’s one of the reasons that the social networking platform ICBA Community was created. And it’s not only creating online connections, it’s helping bankers build relationships with each other outside of the forum. “It's been helpful right now just to have others that you can go to and reall…

1
Ep 47 - Burnout to Success - Designs for Personal and Work Life 41:05

7M ago41:05

41:05

We’re taking a little step back from bank marketing in this episode to talk about a topic that can make us all more successful, professionally and personally: self-care. Chris and Dan get personal and share their own burnout stories, and how those experiences made them realize the importance of “putting your own oxygen mask on first”. We then discu…

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Ep 46 - The Neuroscience of Messaging with Grant Gooding 51:49

8M ago51:49

51:49

Defaulting to “Trusted, Local” or “100+ Years in Business” in your bank’s messaging? Many banks think because it’s tried and true, or it’s meaningful to them, that it will also resonate with their customers and prospects. But you could actually be hindering your marketing efforts by sticking with generic messages like this. This week, Chris and Dan…

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Episode 20: Why Cybercrime is on the Rise — with James Anderson and Robert Johnston 44:19

8M ago44:19

44:19

With hundreds of millions of cyberattacks happening each year, it’s critical for community banks to fortify their cybersecurity operations. While it may be tempting to go after the hottest new cyber protections, it’s important not to forget the basics, says Adlumin Inc.’s CEO, Robert Johnston. “If you get the blocking and tackling done correctly, 8…

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Ep 45 - Drill Into Your Marketing Plan - Goals, Audience, Message 30:54

8M ago30:54

30:54

You’re already making a strategic plan (hopefully!) – but you can make it work harder and better with more specificity. In this episode, we discuss the need for specificity when setting goals, defining a target audience, and developing a message that speaks to that audience. We also stress the importance of adaptability in strategic planning, as ma…

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Ep 44 - Differentiating Your Bank Through Team & Mission with Heidi Miget 43:42

8M ago43:42

43:42

Chris and Dan chat with Heidi Miget, SVP of Marketing for Midwest BankCentre, a nearly $2.7B community bank with 17 branches and 1 loan production office in the St. Louis region. We talk through how her bank has differentiated itself with a laser focus on community and her hybrid (in-house + contractors + agencies) approach to building a marketing …

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BREAKING NEWS: Alberta and ICBA win C-69 Supreme Court Challenge 7:43

9M ago7:43

7:43

In this episode of the ICBA Daily News, Jordan Bateman and Chris Gardner from the Independent Contractors and Businesses Association (ICBA) discuss the Supreme Court of Canada's decision to overturn Bill C-69. They view this as a victory for construction and resource development in Canada, highlighting the importance of faster project approvals for…

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ICBA CAST: Jock Finlayson on B.C. Government Q1 Report & Alberta's C-69 Court Showdown 17:39

9M ago17:39

17:39

In this podcast episode, Jordan Bateman introduces Jock Finlayson as the new Chief Economist for the Independent Contractors and Businesses Association. They discuss the Q1 fiscal report for British Columbia, which reveals a projected $6.7 billion deficit for this year. They express concerns about the government's increasing debt and lack of coordi…

1
Ep 43 - Google Ads Done Wrong 50:46

9M ago50:46

50:46

In this episode, we dive into the importance of strategy in Google Ads and digital advertising for community banks. With our expertise and experience working with bank clients, we shares valuable insights on how to make digital advertising campaigns more effective and improve customer engagement. We recall a time when we realized that simply throwi…

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Episode 19: How to Use AI at Your Community Bank — with Jackie Verkuyl and Slaven Bilac 40:33

9M ago40:33

40:33

AI technology is growing exponentially. While it can bring many advantages to community banks, some bankers may have concerns about possible security issues. So, why take the risk if your bank is performing well? BAC Community Bank in Stockton, Calif., which worked AI-specialist fintech Agent IQ, was able to develop a thorough understanding of the …

1
Ep 42 - What You Need to Know Today About Generative AI 39:48

9M ago39:48

39:48

In this episode we dive into the buzz surrounding artificial intelligence (AI) – and specifically, Generative AI tools like ChatGPT, in the banking industry. AI is here to stay and will be utterly transformative to the financial services industry. It's crucial for financial institutions to understand the use cases and limitations, and how to incorp…

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ICBA CAST: Navigating Politics and Business: A Chat with ICBA Alberta’s Mike Martens 11:17

10M ago11:17

11:17

🎧 ICBA Alberta President Mike Martens and ICBA BC VP-Communications Jordan Bateman were chatting Wild Rose province earlier today, touching on several topics, including: 🗳 Alberta's Political Landscape: We discussed the recent election and the commendable job done by Premier Danielle Smith so far in her new mandate. 🧐 BC vs Alberta - Project Approv…

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Ep 41 - Creating Stickier Customers 34:26

10M ago34:26

34:26

Marketing plays a vital role in attracting new customers, but equally important is the need to focus on retaining existing customers – after all, it’s cheaper and often easier! In this episode, Chris and Dan dive deep into the importance of customer retention and increasing customer stickiness. We discuss stickiness factors and new ways to think ab…

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Episode 18: How to Budget for Innovation — with Alice Frazier and Kim Snyder 50:36

10M ago50:36

50:36

“I think when you’re looking to buy any kind of a product, a data product,” says Kim Snyder, CEO of the fintech KlariVis, “you need to make sure that the vendor that you’re purchasing it from understands your industry and understands how that technology is going to be utilized in your industry.” Finding the right fintech for your community bank tak…

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Ep 40 - What is Work-Life Integration? 27:28

10M ago27:28

27:28

The concept of “work-life balance” has been around for years – but we think it’s time to reframe it and recognize that work and life are not separate, not something to keep in balance. Rather, the focus should be on integrating the two so you – and your team – can find greater fulfillment in both. In this episode, Chris and Dan explore work-life in…

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Ep 39 - The Importance of Brand Voice 35:09

11M ago35:09

35:09

A great brand voice has the same effect as a finely-tuned orchestra playing an unforgettable melody. For your bank, this means memorable differentiation from your competitors. Developing your brand voice involves determining the right tone, communication style, and emotions that echo the bank's mission. It’s not just the realm of marketing. Like cr…

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Episode 17: What it Takes to Be a Top Lender — with Chris Benjamin, Mike Rizzo and Dan Schopp 39:49

11M ago39:49

39:49

“You can go anywhere and get a loan,” says Dan Schopp, president and CEO of First Security Bank in Mackinaw, Ill. “I always say we don't want to be an ATM— just dollar dispensers. The biggest challenge is showing your customer, what value am I adding to you or your operation?” Every year, Independent Banker ranks the top community bank loan produce…

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Ep 38 - The Power of Connection with Neil Stevens 46:19

11M ago46:19

46:19

Connection – with your team, your bank, your customers, and your own self - is the key to great leadership and to creating a truly engaged team. It starts at the top. Your bank’s leadership needs to feel confident in and connected with the values, vision, and mission of your institution. When this happens, and you hire people whose personal visions…

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Ep 37 - The Secret Sauce of Recruitment with Allison McCutcheon Barcz 44:16

12M ago44:16

44:16

Ep 37 - The Secret Sauce of Recruitment Job seekers’ attitudes have shifted dramatically over the last few years – forcing changes to the hiring process. Applicants today have a different view of what they will and won’t accept in the workforce and have an increasing need for purpose in their work. For banks, it’s imperative to stand out to attract…

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Episode 16: A Bank Culture That Works — with Ann Buckmiller, Carolyn Watson and Lindsay LaNore 40:54

12M ago40:54

40:54

2“I just think it's so important to have that overall [compliance] culture at the bank, because then people are also more open and willing to come to you and say, ‘Hey, I have a crazy idea. Do you think this can work?’” Ann Buckmiller, director of compliance at Reliabank Dakota in South Dakota, says she has worked hard to integrate compliance throu…

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Ep 36 - Avoiding Quick-Win Marketing 31:13

1y ago31:13

31:13

Ep 36 - Avoiding Quick-Win Marketing To differentiate your community bank from competitors, it's important to identify your "special sauce" or unique strength that attracts your target audience. By concentrating on a couple of key areas and excelling in them, your customers will be happier and more likely to recommend your services to others. In th…

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Ep 35 - Finding Digital Ad performance and ROI with Alana Levine - CRO, Fintel Connect 47:04

1y ago47:04

47:04

Do you have clearly defined goals for your bank marketing efforts? The only way you can determine if your marketing is performing – and adding bottom line to your bank – is if you are tracking your progress against goals. Digital ads won’t work if you just throw money at them. In this episode, Dan Novalis, Chris Bates, and Alana Levine, CRO of Fint…

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Ep 34 - Networking: The Power of Community for Your Career and Bank 29:59

1y ago29:59

29:59

Ep 34 – Networking: The Power of Community for Your Career and Bank It’s a thing that some people live for, and others shy away from. But the benefits of networking – for introverts and extroverts alike! - go beyond getting your bank noticed or advancing in your career. We all know it, but fostering genuine relationships leads to increased knowledg…

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Episode 15: A Look Inside a Top-Performing Bank — with Sushil Patel of State Bank 34:05

1y ago34:05

34:05

“We're not just seeking growth to grow and to reach a certain asset size, or reach a certain profit dollar amount. We're going to stick to our lending philosophy … and let it come as it may.” For State Bank of Texas, says president Sushil Patel, blind growth just isn’t in its business plan. In this episode, Patel tells host Charles Potts why this i…

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Ep 33 - Competing on Customer Experience with Joann Marsili 46:01

1y ago46:01

46:01

Ep 33 – Competing on Customer Experience with Joann Marsili Community banks must focus on what they do best: connecting with customers and building their brand. It’s easy to look around the corner and see what everyone else, especially megabanks, is doing, but resist the urge. Focus on what your customers need instead. In this episode, Chris and Da…

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Ep 32 - How Banks and Small Businesses Connect Better with Derik Sutton 44:02

1y ago44:02

44:02

Ep 32 - How Banks And Small Businesses Can Connect Better with Derik Sutton - Chief Marketing Officer at Autobooks Marketing to small businesses comes down to relationships, proximity, and trust. Derik Sutton, Chief Marketing Officer for Autobooks, is a small business and bank marketing expert. Dan and Chris chat with him about the best ways banks …

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Ep 31 - The Role of Marketing in Crisis Communications 31:22

1y ago31:22

31:22

Ep 31 - The Role of Marketing in Crisis Communications As a cornerstone of the community, banks play an important role in times of crisis. In the wake of the March 2023 bank failures, community banks must build confidence in their strength, and marketing is the key. In this episode, Dan Novalis and Chris Bates discuss the role of marketing in crisi…

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Episode 14: The SVB Fallout: An Opportunity for Community Banks to Shine? — with Rebeca Romero Rainey and Derek Williams 38:47

1y ago38:47

38:47

“What a great time for us to demonstrate who we are,” says Derek Williams. “What a great time to talk about what makes the community banking model different.” The president and CEO of Georgia’s Century Bank and Trust and newly minted ICBA chairman believes that the failures of Silicon Valley Bank and Signature Bank in late March are an opportunity—…

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