Sebastián Meléndez from IFM Strategic Systems hosts High-Performance Podcast. We seek to create a community of global leaders to give a voice to those in their organizations managing change, innovating, and driving the human race forward. At the same time, share critical concepts of leadership, principles of success, adversity, management, and megatrends.
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Facility Management Marketing Podcast
Javier Lozano, Jr. - Facility Management Marketing & Sales Expert
Welcome to the Facility Management Marketing podcast, hosted by Javier Lozano, Jr. In this podcast, we focus on the latest marketing (and sales) strategies and techniques specifically tailored for the facility and property management industry. Our goal is to help IFM professionals in these fields grow their businesses and stay ahead of the competition. As a facility or property management professional, you know that marketing is a crucial aspect of any business, and the facility management i ...
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The Role of Artificial Intelligence in Building a Sustainable Future
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Artificial intelligence is changing the game in the fight for sustainability. Discover how this technology is driving innovative solutions to address the most pressing environmental challenges. From resource optimization to biodiversity protection, AI is key to building a greener and more equitable future. Join our community of global leaders as we…
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Digital and Cultural Transformation: The Keys to Modern Leadership
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Leading a transformation in the digital age is not just about technology; it's about culture, too. Discover how the keys to modern leadership can guide your organization toward a thriving future by combining technological innovation with a solid organizational culture. Join our global community of leaders and learn how to master this change to ensu…
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Imagination as a Competitive Advantage in the Business Environment
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"Imagination is not just an innate ability but a strategic tool essential in the business world. Discover how to turn imagination into a competitive advantage for your leadership and take your team to the next level. Read our latest article and join our community of global leaders. #IFMGlobal #SebastiánMeléndez #IboFMeléndez #GlobalLeader #Innovati…
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Have you ever wondered how the most influential leaders in the world achieve exceptional performance? Discover the strategies and secrets that visionary leaders use to achieve excellence and transform their organizations. Don't miss our latest article, where we explore how a clear vision, motivational skills, effective decision-making, strategic de…
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Curiosity: The Key Competency Every Leader Must Master
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Curiosity is the key competency every leader must master. Did you know it can transform your leadership and take your company to the next level? Discover how curiosity drives innovation, improves decision-making, and strengthens interpersonal relationships. Join our community of global leaders and learn how to cultivate this essential competency fo…
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What Are Fair Labor Practices and Why Do They Matter So Much?
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What are fair labor practices, and why do they matter so much? Discover how these essential policies can transform not only the lives of your employees but also the success of your business. Join our community of global leaders, and together, let's build a more equitable and successful future! Visite: https://www.ifmglobal.global Connect with us: h…
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Secrets of Artificial Intelligence That No One Will Tell You
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Did you know that artificial intelligence is not only transforming technology but also how we live and work? Discover the secrets of artificial intelligence that no one will tell you and change your perspective on the future. Learn about data dependency, manual labeling, cognitive biases, privacy, and much more. Join our global community of leaders…
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How Big Data Transforms Operational Efficiency in Businesses
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Discover how analyzing massive data sets can take your company's operational efficiency to the next level. In our latest article, we explore how Big Data is revolutionizing strategic decision-making and optimizing business operations. Don't miss out! #IFMGlobal #SebastiánMeléndez #IboFMeléndez #GlobalLeader #BigData #OperationalEfficiency #DataAnal…
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How AI is Revolutionizing Business Decision-Making
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Did you know that artificial intelligence is transforming how businesses make decisions? Discover in our new video how leaders can leverage this technology to revolutionize their strategies and stay ahead in the competitive business world. Don't miss it! #IFMGlobal #SebastiánMeléndez #IboFMeléndez #GlobalLeader #ArtificialIntelligence #DecisionMaki…
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Green I Love You Green: Sustainable Strategies Transforming the Game
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🌍 Discover how sustainable strategies are not only saving the planet but also transforming the business world. Join us at IFM Global to explore how sustainability can be your greatest competitive edge!🌿 #IFMGlobal #SebastiánMeléndez #IboFMeléndez #GlobalLeader #SustainableLeadership #GreenInnovation #ResponsibleBusiness…
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The Transformative Power of Imagination in Business Strategy
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Unlock the transformative power of imagination in the business world. 🌟 At IFM Global, we delve into how leaders can turn their visionary ideas into impactful realities that shape the future of business. Join us on this creative journey and start reshaping your strategic outlook today. 💡 https://www.ifmstrategicsystems.com #IFMStrategicSystems #IFM…
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Boundless Curiosity: Exploring Human Potential
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Ever wondered how much curiosity can transform our lives and the world around us? Discover in our latest article how 'Boundless Curiosity' drives innovation and deepens our empathy and understanding. Join us in exploring how to unleash your potential through curiosity. Read more and join the conversation on how to live a more curious life! 🌍✨ #Expl…
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How the Pursuit of Excellence Transforms Careers and Redefines Standards in the Business World
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Uncover how relentless pursuit of excellence can completely transform your career and set new benchmarks in the business world. Join us as we delve deep into the practices that lift leaders and organizations above the average. Connect with groundbreaking ideas and share your insights on business excellence. Are you ready to raise your standards and…
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Unlimited Innovation: Discover the Future of Global Entrepreneurship
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🌐💡 Are you ready to discover the future of global entrepreneurship? Dive into the world of innovation with our latest article, where we explore how creativity and strategic thinking are redefining business. At IFM Global, innovation is more than a strategy; it's a way of life that empowers leaders like you to transform the world. Connect, get inspi…
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Why Successful Leaders Practice Systems Thinking
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Discover the secret behind the world's most innovative leaders 🌍. Our latest article explores why systems thinking is the key to navigating complexity and leading successfully in today's business world. Learn how this powerful tool can transform your approach and prepare you for the future. Don't miss this insightful vision that could change how yo…
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The Power of Empathetic Leadership in the Digital Age
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Discover how empathetic leadership is redefining success in the digital age. Learn key strategies to genuinely connect with your team and lead with understanding in a technological world. Connect with us and join our community of global leaders who are revolutionizing the way to lead. Follow us! https://www.ifmstrategicsystems.com #IFMStrategicSyst…
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Revolutionizing Industries: How 3D Printing Is Changing the Business Game
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Discover how 3D printing is redefining the future of industries, transforming everything from production to personalization at a speed and scale never seen before. 🌍✨ This revolution is changing the business game and opening up a world of unlimited opportunities for innovation and sustainability. Dive into the world of 3D printing with us and explo…
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- From Information to Power: Big Data in the Hands of Global Leaders
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🌐✨ At the crossroads of innovation and leadership, a transformative tool emerges Big Data. But how can it become the ultimate ally for global leaders? Dive into our latest blog, 'From Information to Power: Big Data in the Hands of Global Leaders, ' and discover how massive data is redefining the future of business leadership. 🚀📊 Turn data into stra…
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Navigating the Future: The Impact of Autonomous Vehicles on Our Daily Lives
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Discover how autonomous vehicles are paving the way toward a safer, more efficient, and sustainable future. These technological wonders not only promise to transform our way of moving but also redefine our interaction with the urban environment. 🚗💡✨ From improvements in road safety to a new vision of urban mobility, autonomous vehicles are on the t…
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The True Promise of Blockchain: Privacy and Power to the Use
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Discover how Blockchain is rewriting the rules of the digital game, giving you back power and protecting your privacy like never before. This is not just the future of finance but a revolution in managing and sharing information in the digital age. 💡 Join us in this exploration and be part of the transformation. #BlockchainRevolution #DigitalPrivac…
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Ready to avoid the mistakes most executives learn too late? Learn about the '3 Common Mistakes Executives Learn Too Late,' and transform your leadership approach. Read now and take a step forward in your career! https://www.ifmstrategicsystems.com #IFMStrategicSystems #IFMGlobal #SebastiánMeléndez #IboFMeléndez #GlobalLeader #Strategy #Leadership #…
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Strategies to Empower Your Team and Achieve Unimaginable Goals
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Uncovering a team's true potential is an art that every leader must master. In my latest article, I share personal strategies that have revolutionized my leadership approach and led my team to achieve unimaginable success. Dive into these proven tactics and watch your team soar to new heights of achievement. https://www.ifmstrategicsystems.com #IFM…
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Business in the Digital Age: ¿What Lies Ahead?
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Discover the future of business in the digital era. Immerse yourself in a world where AI, automation, blockchain, and sustainability are not just trends but pillars of a new business reality. We explore how these innovations transform the business landscape and what it means for leaders like you. Join our community of global leaders and be part of …
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The Magic of Systems Thinking in the Digital Age
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Dive into the fascinating world of Systems Thinking in the Digital Age. Discover how this powerful tool can transform your approach and lead you to new heights of innovation and success. 🚀🔗 Join us in exploring how systems thinking enables you to masterfully navigate a constantly changing technological environment, connect the dots between differen…
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Beyond Laziness: Strategies for Lasting Motivation
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Join us at IFM Global to explore 'Beyond Laziness: Strategies for Lasting Motivation'. Learn how to overcome obstacles and ignite that inner spark. #LastingMotivation #PersonalGrowth #IFMGlobal
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Strategic Marketing Tactics: 7 Tips for Thriving Through Economic Challenges in Facility Management
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Javier Lozano, Jr. provides 7 tips for facility and property management companies on improving their marketing during an economic downturn. The tips include 1) knowing your numbers, 2) focusing on promoting education, 3) doubling down on content marketing, 4) leveraging employee advocacy, 5) engaging prospects through events and communities, 6) avo…
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Optimizing Sales and Marketing Alignment for Facility Services Success
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In this podcast episode, seasoned CMO, Javier Lozano, Jr. discusses strategies to align marketing and sales in facility or property management companies. He emphasizes the importance of weekly pipeline reviews, measuring leads, bringing predictability into the funnel, and utilizing ideal customer profiles. He also highlights the need for sales to p…
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Navigating Economic Downturns and How to Pivot your IFM Business
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Javier Lozano, Jr. discusses the challenges faced by FM businesses in the current tough economic environment and emphasizes the need for proactive strategies to navigate the market. He highlights the importance of refining processes, exploring new verticals, and creating sales enablement tools to adapt to changing conditions.…
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How Scaling Content for your Facility Management Company Can Catapult Your Business In a Short Amount of Time
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In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of scaling content for facility management companies in today's business economics. He emphasizes the compounding value of consistent content creation over time, comparing it to investing in the stock market. Patience and a structured content strategy are …
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Why You Should Teach Your Facility Management Knowledge and Skills In Order To Elevate Your Positioning in the Industry
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Marketing leader and CMO, Javier Lozano, Jr. discusses the importance of teaching as a way to solidify expertise in facility management. He emphasizes the value of sharing acquired knowledge to position yourself as an expert. Plus, teaching helps refine systems, improve understanding, and contribute to the industry. Javier also highlights the misco…
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Why Your FM Marketing Journey Doesn't Need To Be Linear Like Most Marketing Career Paths
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Javier shares his journey from college to becoming an expert marketer in facility management, highlighting the importance of understanding people and leveraging personal strengths. He emphasizes the process of learning and growth in marketing, showcasing his success in generating leads and closing deals. Through various roles and experiences, Javie…
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Why Marketing Takes Time and How to Effectively Respond To Your Facility Services CEO
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2x CMO, Javier Lozano, Jr., discusses the importance of having a clear go-to-market strategy, marketing plan, and marketing operations to successfully grow a facility management company. He emphasizes the need for proper execution, measurement of impact, and adaptation to ensure marketing efforts generate pipeline and revenue. Javier also shares th…
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Tips to 10x Organic Traffic for Facility Management Companies
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Javier provides tips on how to increase organic traffic for facility management companies, focusing on writing powerful headlines, adding internal links, winning SERPs features, and building a diverse link portfolio. He discusses various SEO strategies to increase website traffic, emphasizing the importance of diverse link building and utilizing di…
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How To Calculate Pipeline and HIRO Pipeline for your Facility Management Business
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CMO and marketing guru, Javier Lozano, Jr., takes you through the importance of calculating pipeline for a facility management company's marketing efforts. He outlines the stages of leads, marketing qualified leads, sales qualified leads, and customers. And, how different tiers within each stage help classify the level of interest or engagement of …
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How To Get Earned Media For Your FM Business
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Javier Lozano, Jr. discusses the strategy of using marketing to grow your facility management company in today's current business landscape, sharing insights from a recent campaign involving wrapping vehicles with Coach Prime designs. The campaign aimed to generate earned media and create brand visibility through out-of-home advertising. He shares …
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17 Transformational Copywriting Tips That Most FM Companies Can Implement Today
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Marketing expert and CMO, Javier Lozano, Jr., discusses tips for improving copywriting skills to engage audiences effectively, emphasizing the importance of concise, honest, customer-centric, and personality-driven writing. He highlights the significance of active voice, relatability, and creating tension to capture attention. Javier uses examples …
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Leveraging Waves To Grow Your FM Business: How To Go Viral or Get Earned Media
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In this episode of the Facility Management Marketing Podcast, Javier discusses the importance of staying updated with current trends and events in order to leverage marketing opportunities. He emphasizes the balance between scientific marketing strategies and creative instincts. Using the example of Coach Prime's recent popularity, he encourages fa…
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How To Unlock Marketing Brilliance: Lessons from Coach Prime's Strategies for Facility Management Businesses
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Javier Lozano, Jr. discusses the importance of capturing attention in marketing for facility management companies by drawing parallels to Coach Prime's success in college sports. Attention is highlighted as a key asset for success, emphasizing the need to create and capture demand through non-traditional methods. Javier emphasizes the importance of…
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Unconventional Marketing Techniques for Facility Management Growth
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Ready to uncover some marketing secrets? This episode promises to level-up your facility management business, as we dissect my fascinating encounter with a Facebook group sponsor pitch and its potential to revolutionize your approach to brand interaction. You'll discover how this innovative method mimics influencer marketing, placing the right pers…
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Refining Your Leadership: Three Essential Pillars for Exceptional Performance
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Are you ready to move toward excellence in your personal leadership? Setting a standard of quality from the beginning is essential in this journey. Excellence requires dedication and meticulous attention to detail, and there are three fundamental pillars to consider in order to consolidate and enhance your personal leadership from the outset. If yo…
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The Art of Ad Optimization for Facility Management
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Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval pro…
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Transforming Facility Management Businesses via Lead Recycling
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Get ready to supercharge your lead generation strategy! As we peel back the layers on an innovative approach that last month alone, netted us over 4,000 leads, most of which were commercial, prepare to view your leads in a fresh perspective. This isn't about reinventing the wheel – it's about borrowing and tweaking successful tactics from other ind…
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Discover Your Purpose The Secret Behind True Success
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Success often hinges on more than just hard work and skills; it's about having clear objectives and a compelling "why" behind them. Many neglect the vital practice of daily goal review and reaffirmation. Without a strong "why," challenges can stall progress. Take on a 30-day challenge: write your goals manually each morning, deeply connecting with …
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When the World Turns Upside Down: Challenge of Decision-making in the Presence of Black Swan Events
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In the business world, we often overlook black swan events, extremely rare and unpredictable events with catastrophic consequences. These events are characterized by their unpredictability, extreme impact and tendency to offer misleading retrospective explanations. Although their probability is low, their influence can radically change a company. T…
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Decision Making in a World of Unpredictable Events
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In a world where cognitive biases and randomness can influence our business decisions, adopting sound analytical approaches such as scenario analysis and simulations is essential to make informed decisions and capitalize on unforeseen opportunities. In addition, flexibility in strategic planning, diversification and consideration of real options ar…
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Have you considered the significant impact of cultivating curiosity in the workplace? Encouraging employees to explore new ideas, ask questions, and seek information not only fosters innovation but also enhances problem-solving skills and relationships. Curiosity is a driving force behind creativity and organizational engagement, contributing to a …
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Unlocking 1100% Revenue Growth: Strategies and Tools from My Journey
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Imagine skyrocketing your company's organic search and social revenue by a whopping 1100% in a year! That's not a figment of imagination, but a real-life feat I, Javier Lozano Jr, have achieved. In this thrilling episode, I'll pull back the curtain on the exciting journey to this extraordinary triumph, revealing the marketing strategies and digital…
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Steve Jobs Timeless Dance of Intuition and Innovation
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Intuitive Wisdom: Unleashing Potential Delve into Steve Jobs' transformative journey to India, where he harnessed the power of intuition. Learn how his intuitive decision-making and respect for "beginner's mind" shaped his leadership and Apple's legacy. #IntuitiveLeadership #BeginnersMindset #InnovativeDecisions A Legacy Defined by Philosophy Witne…
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Unleashing the Power of Collaborative Intelligence
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Promoting an open mind and curiosity is another valuable strategy for addressing issues with diverse teams. Embrace new ideas and adopt unusual perspectives to find creative solutions. Stay adaptable and flexible in seeking answers to complex challenges. Let's face current challenges together with collaborative intelligence! #CollaborativeIntellige…
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Transforming Facility Management: A Customer-Centric Approach
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Are you falling into the trap of overselling your product capabilities and benefits, without considering the actual needs of your clients? Today's episode is all about shifting that perspective, moving away from a self-centric view to a customer-centric approach. We dig into the common pitfalls that facility property management companies often stum…
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