))
The Art of Ad Optimization for Facility Management
Manage episode 382886166 series 3304233
Content provided by Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Javier Lozano, Jr. - Facility Management Marketing & Sales Expert, Javier Lozano, Jr. - Facility Management Marketing, and Sales Expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Are you ready to navigate the digital advertising maze for your facility management business? Let us be your guiding light! We're pulling back the curtain on our struggles and triumphs with paid channels like Facebook, LinkedIn, and Google. Our hard-learned lessons from a disastrous ad campaign will show you why strategic targeting and approval processes are not to be taken lightly.
In the second half of our chat, we roll up our sleeves and get down to the nitty-gritty of optimizing ads for high-quality leads. With real-life examples, we explore how to squeeze every drop of value from your ad campaigns on platforms like Facebook, Instagram, LinkedIn, and Google. We also highlight the game-changing potential of granular targeting, compelling copywriting, and setting up a separate ad account for your go-to-market strategy. As we wrap up, don't miss our insights on the power of webinars, digital marketing courses, and email subscription lists for staying ahead of marketing trends and training. Tune in, and let's revolutionize your facility management marketing strategies together!
Chapters
1. Effective Targeting Strategies for Digital Advertising (00:00:00)
2. Optimizing Ads for Better Quality Leads (00:10:48)
3. Facility Management Marketing Podcast and Updates (00:24:20)
204 episodes
Share
