Best Institute for PR Podcasts (2024)

1
New Digital Marketing Apprenticeship Program Launched in Ireland 23:34

6h ago23:34

23:34

Exciting news from the digital marketing world! Ireland has just launched its first national Digital Marketing Apprenticeship Program, a major milestone in the country's education and training landscape. Spearheaded by the Mayo Sligo Leitrim Education and Training Board (MSLETB) and led by Debbie Woodward, the interim national program manager, this…

1
Ashley Mooneyham & Jennie Lynch | Co-Founders, Momease | Bridging Science, Motherhood, & Femtech 32:33

7d ago32:33

32:33

Ashley Mooneyham and Jennie Lynch are the co-founders of Momease. Ashley, a PhD-trained scientist and melanoma survivor, shares her journey from cancer biology research to developing an innovative breast pump solution inspired by her own motherhood challenges. Jennie, a serial nonprofit entrepreneur, discusses her transition to the MedTech industry…

1
Skills to look for in a PR advisor: a conversation with Strahan Wallis 30:57

18d ago30:57

30:57

Whether you're on a board or executive team, having a senior PR advisor by your side is a huge advantage when formulating business strategy, managing risk, working proactively to enhance reputation or tackling a crisis. But what are the skills you should look for in that senior PR advisor? In the conclusion of our two-part conversation with PR indu…

1
Dr. Shoreh Ershadi | Founder, ANTIAGING Institute of California | Apoptosis, Clinical Excellence, & Women in Science 42:31

21d ago42:31

42:31

Dr. Shoreh Ershadi is the founder of ANITAGING Institute of California and a renowned expert in clinical biochemistry and pharmacology with over 40 years of experience. Dr. Ershadi shares her compelling journey from Iran to the United States, highlighting her unexpected entry into medical technology and the numerous challenges she faced as a woman …

1
What's it take to succeed in PR today? A conversation with Strahan Wallis, Pt 1 41:39

24d ago41:39

41:39

"What's a farm boy from Raglan, New Zealand, doing here?" That's what PR industry leader Strahan Wallis has asked himself throughout his PR career as his PR roles took him around the world working in the UK, USA and New Zealand. Over the years he’s found himself at a red carpet event where the Queen of England opened a James Bond movie; sitting in …

1
Tom Salemi | Editorial Director, DeviceTalks | MedTech Storytelling, Event Collaboration, & the Power of Connection 30:30

1M ago30:30

30:30

Tom Salemi, editorial director of DeviceTalks shares his accidental yet fulfilling journey into the medtech industry. Tom reveals his passion for storytelling, building communities, and highlighting the human aspect of medical device innovation. He discusses the evolution of DeviceTalks, its focus on collaboration and education, and the importance …

1
Jennifer L. Horspool | Founder, Engagement PR & Marketing | Turning Innovations into Brands, Effective PR, & The Future of AI in MedTech 32:58

2M ago32:58

32:58

Jennifer L. Horspool, a communication and public relations expert, global brand strategist, and founder of Engagement PR & Marketing, shares her journey from aspiring scientist to a leading figure in MedTech PR, emphasizing the importance of storytelling, branding, and patient persistence in the industry. She highlights how she helps startups and F…

1
Dasha Tyshlek | Founder, StratCraft | Entrepreneurship in MedTech, Technology Communication, & Innovative Problem Solving 32:11

2M ago32:11

32:11

Dasha Tyshlek, founder of StratCraft and strategic advisor to life science and healthcare tech companies, shares her inspiring journey from a dance teacher to a leading entrepreneur in MedTech. She discusses her passion for technology and problem-solving, and how she helps companies innovate and commercialize groundbreaking products. Dasha also hig…

1
Holly Rockweiler | CEO, Madorra | Women's Postmenopausal Health, Entrepreneurship, & Human Connection via Communication 34:19

3M ago34:19

34:19

Meet Holly Rockweiler, CEO of Madorra. This episode explores the transformative journey of Madorra from a Stanford Biodesign fellowship project to a pioneering force in women's health aiming to revolutionize the treatment of vaginal atrophy and dryness without hormones. Holly's story is not just about groundbreaking medical devices, but also about …

1
The Important Role of Media to Safeguard Democracy 36:24

3M ago36:24

36:24

Hello and welcome to Season 6 and Episode 104 of the Public Sector Marketing Show. In today’s episode I’m getting serious. Serious about the disruption of mainstream media, attacks on journalists and the threats to our democracy. Online hate is increasing, politicians are hanging up their political boots as it has become too much and decision-maker…

1
Mark Oreschnick | Evolve Engineering | Fractional Consulting, Leadership, & the Power of Networking 44:12

3M ago44:12

44:12

Mark Oreschnick, a MedTech industry leader and the founder of Evolve Engineering, shares his journey of nearly 30 years in engineering and leadership, starting in aerospace before landing in the medical device industry. With a passion for mentoring and helping startups, Mark discusses the importance of right-sizing staff and systems for success. Th…

1
How to Master Workplace Wellbeing in the Remote Working Age 32:56

3M ago32:56

32:56

Hello and welcome to Season 6 and Episode 103 of the Public Sector Marketing Show. In today’s episode I’m asking the questions: Are we better off at work now than before the pandemic? What is workplace wellbeing? How can we master it as employers and managers? I take a closer look at how workplaces are changing for the better and some of the innova…

1
The New Rules of PR in 2024 32:24

4M ago32:24

32:24

Hello and welcome to Season 6 and Episode 102 of the Public Sector Marketing Show. The rules of PR and marketing are changing so fast, faster than we can say transformation. But in today’s show I want to look more specifically at our work in public relations – how we engage target audiences and get them to know, like and trust us. It’s becoming mor…

1
507: Unlocking Business Succession: The Power of ESOPs with Keith Butcher 24:48

3M ago24:48

24:48

In an interview with Jason Hartman, Keith Butcher, founder of Butcher Joseph, discusses business succession and Employee Stock Ownership Plans (ESOPs). With many business owners approaching retirement, ESOPs offer a tax-efficient way to transition ownership to employees. This model enhances employee retention and loyalty, providing long-term retire…

1
Tim Balz | CEO, Kalogon | Wheelchair Innovation, Advanced Seating Technology, & Staying Sharp as a Leader 30:16

4M ago30:16

30:16

Tim Balz, a former SpaceX engineer turned CEO of Kalogon, shares that his passion for MedTech began in high school when he founded a wheelchair refurbishment charity, Freedom Chairs. From creating the Intel connected wheelchair, endorsed by Stephen Hawking, to running a company developing innovative seating technologies, Tim's story is one of relen…

1
Social Responsibility & Influencer Marketing Ethics 31:32

4M ago31:32

31:32

Hello and welcome to Season 6 and Episode 101 of the Public Sector Marketing Show. In a recent episode I talked about the value and power of influencer marketing in 2024. But in today’s show I’m going down the ethics road and asking some tough questions about the grey areas of this marketing discipline. Did you know that there are laws in some Euro…

1
Celebrating 100 Episodes 1:00:24

4M ago1:00:24

1:00:24

Hello and welcome to Episode 100 of the Public Sector Marketing Show! It's Episode 100, and we're celebrating in a big way! Andy Lambert of Adobe Express joins us as we explore AI's impact on social media trends, driving engagement and personalization across platforms with chatbots and content recommendation systems. We dive into all things public …

1
Roy Morgan | CEO, Eagle Medical | Innovation in Medtech, Intentional Leadership, & the Importance of Creativity 30:58

4M ago30:58

30:58

Roy Morgan, CEO of Eagle Medical, shares his unique journey in the MedTech industry, starting from a pivotal one-question interview in 1997 that set the trajectory of his career. He reflects on his experiences in leading groundbreaking projects, emphasizing his deep-seated desire to improve and save lives. Roy's approach to leadership is both inspi…

1
Influencer Marketing Trends 2024 30:13

4M ago30:13

30:13

Hello and welcome to Season 6 and Episode 99 of the Public Sector Marketing Show. The influencer marketing industry is worth over €21 billion euro and growing. For anyone scoffing at this sector, you would do well to sit up and take note. We are living in the creator economy where social networks are paying influencers to create and brands paying i…

1
How to Manage the Threat of Deep-Fake in Public Sector 28:55

4M ago28:55

28:55

Hello and welcome to Season 6 and Episode 98 of the Public Sector Marketing Show. I love the Internet and how it has democratised the voice of citizens, the world of work and media. However, it has some dark sides and the latest negative trend is deep-fake. The combination of the Internet, social media, generative AI give those with malicious inten…

1
Annmarie Ison | VP & Head of Service, Elekta | From Physics to Medtech, Oncology Innovation, & Helping Others 28:39

5M ago28:39

28:39

Annmarie Ison, Vice President and Head of Service at Elekta, share her remarkable career focusing on life-saving medical technology. Annmarie reflects on her initial aspiration to be a doctor, her pivot to physics, and the serendipitous turn that led her to a startup revolutionizing radiation oncology. With a personal touch, she shares insights fro…

1
The Future of Jobs Report: Where now for marketers? 34:47

5M ago34:47

34:47

Hello and welcome to Season 6 and Episode 97 of the Public Sector Marketing Show. The World Economic Forum has published its Future of Jobs Report. They say technology is driving the current transformation of the jobs market, especially the coming of age of generative artificial intelligence. This disruption is being further affected by economic cr…

1
Changing face of media and its role in building trust 23:52

5M ago23:52

23:52

PART TWO: In part two of this podcast interview, founding editor of BusinessDesk Pattrick Smellie continues his discussion with HMC. We talk about how the media is using artificial intelligence (AI) and adjusting for the rise of disinformation and misinformation. Pattrick and HMC also provide some practical tips for how businesses must adjust their…

1
TikTok Trends for 2024 31:16

5M ago31:16

31:16

Hello and welcome to Season 6 and Episode 96 of the Public Sector Marketing Show. Are you surprised I’m talking about TikTok again? No, don’t be. They recently released their 2024 TikTok Trends report and if I have learned anything about social media over the past 20 years, it’s that the social network know exactly how consumer behaviour is changin…

1
Essa Abdool-Karim | Emerging Companies Lawyer | Medtech Legal Considerations, Optimism, & An Abundance Mindset 39:36

5M ago39:36

39:36

Essa Abdool-Karim, an emerging companies lawyer specializing in medical technology, shares his intriguing journey from sports and entertainment law to finance law, before finding his passion in MedTech legal affairs. He discusses the vital role of contracts, liability considerations, and the complexities of navigating regulatory landscapes, especia…

1
NZ media changes & business impacts 25:01

5M ago25:01

25:01

PART ONE: Pattrick Smellie, founding editor of BusinessDesk, joins us to discuss the changing face of NZ media and the impact these changes will have on how businesses work together with journalists. He provides a behind-the-scenes look at how media are navigating these industry transformations and adapting. Plus the HMC team provides a perspective…

1
AI Communications Use Policy for Public Sector 13:43

5M ago13:43

13:43

Hello and welcome to Season 6 and Episode 95 of the Public Sector Marketing Show. 2024 is the year of AI isn’t it? If 2023 was the year ChatGPT went mainstream, 2024 will be year of adaptation to this AI tools and others. But there is still so much uncertainty and fear around AI being part of our every day and I am having these conversations in pub…

1
Alexander Ballatori & Shane Shahrestani | Founders, StrokeDX | Stroke Care, Grit, & the Clinician/Entrepreneur Life 44:16

6M ago44:16

44:16

Meet Alexander Ballatori and Shane Shahrestani, two innovative minds revolutionizing the medtech industry with their groundbreaking company, StrokeDX. Their story is not just about technological innovation; it's a tale of resilience, determination, and a deep-rooted desire to enhance stroke care. Amidst financial hurdles and skepticism, their commi…

1
Laura Yecies | CEO, Bone Health Technologies | Osteoporosis, Fostering Better Patient Support, & Leadership Lessons 31:58

6M ago31:58

31:58

Laura Yecies, CEO of Bone Health Technologies, shares her journey from a tech and marketing background to leading a company that's revolutionizing the treatment of osteoporosis with Osteoboost, a wearable device using NASA-proven vibration technology. Laura's diverse professional experiences highlights her personal motivation to improve people's li…

1
Richard "RJ" Kedziora | Co-Founder, Estenda Solutions | Digital Health Solutions, Bettering Lives, & People-First Cultures 33:41

6M ago33:41

33:41

Richard "RJ" Kedziora, co-founder of Estenda Solutions, dives into the inspiring world of digital health solutions, where innovative minds are not just developing technology, but also saving and improving lives. RJ shares his journey from early software development days to creating impactful healthcare technologies, highlighting the importance of u…

1
Dr. Scott Bertrand | AllCore360 | Spinal Injuries, Core Stability, & Changing the World Through Medtech 40:01

7M ago40:01

40:01

Dr. Scott Bertrand, the inventor of the AllCore360 therapy optimization platform, shares his journey, beginning with two significant spinal injuries that led him to question conventional physical therapy methods and ultimately steer his career towards chiropractic care and MedTech innovation. He discusses his invention, which revolutionizes core tr…

1
Social Media SEO. What you need to know. 50:02

7M ago50:02

50:02

Hello and welcome to Season 6 and Episode 94 of the Public Sector Marketing Show. Seasoned marketing and communications pros know all about SEO – search engine optimisation. But 2024 is the year that we go all in on social SEO! TikTok is going after Google and YouTube market share and along with Social SEO they are encouraging creators to publish v…

1
X, Elon Musk’s First Irish Interview and the Impending Election Season 33:40

7M ago33:40

33:40

Hello and welcome to Season 6 and Episode 93 of the Public Sector Marketing Show. We are sauntering into 2024 and the world is not becoming any friendlier. It’s also Election Season and with that will bring more divisiveness, disinformation and dare I say it, voter disillusionment. But not to start off this season with pessimism, I want to open up …

1
How to Communicate Sustainable Best Practice Effectively 32:25

7M ago32:25

32:25

COP28, the United Nations Climate Change conference, recently took place in Dubai. COP28 stands for the 28th meeting of the Conference of the Parties (COP) and it was attended by 70,000 delegates including world leaders, media, NGOs and environmental, public policy, finance and science experts. But what came out of the conference was another urgent…

1
Marina Daineko | Biocompatibility Consultant | Regulatory Compliance, QMS, & Women's Representation in Medtech 40:01

7M ago40:01

40:01

Marina Daineko, a biocompatibility expert with a background in analytical chemistry, shares her journey from a research assistant in physical chemical problems to a prominent figure in the medtech industry. Marina discusses her passion for understanding the regulatory compliance and quality management systems in medical devices, reflecting on her c…

1
Ken Hoyme | Medical Device Cybersecurity Expert | The FDA's New Guidance, Safety-Critical Systems, & Pipe Organs 36:05

8M ago36:05

36:05

In this episode, Ken Hoyme, a semi-retired product security expert, talks in-depth about his 40-year career focusing on safety-critical systems, which spanned across commercial aviation, aerospace, and medical devices, with a particular focus on medical device security. Ken reflects on the personal impact of his work, and also talks about his conti…

1
Public Sector Marketing Trends 2024 42:26

8M ago42:26

42:26

Hello, Happy New Year and welcome to Episode 91 of the Public Sector Marketing Show. A new year and a new blank sheet, right? What does your public sector marketing plan look like for the 2024? Well, I’m here to tell you what’s in store. Coming up in today’s show: Why You Need to Press Play on 2024 The Top 10 Public Sector Marketing Trends for 2024…

1
Dr. Kenneth Brown | Atrantil | Gut Health, Brain Health, & the Advantages of Being a Generalist 37:34

9M ago37:34

37:34

Dr. Kenneth Brown is a private gastroenterologist with a clinical research division at Atrantil. Dr. Brown shares his journey from traditional medicine to a more holistic approach, blending natural therapeutics with traditional methods to treat gastrointestinal issues. He also discusses the advantages of being a generalist, how to care for your mic…

1
Our Year in Review 18:00

9M ago18:00

18:00

Hello and welcome to Episode 90 of the Public Sector Marketing Show. Can you believe 2023 is drawing to a close? What a year. What a year. Personally, it’s been really great. Professionally, it’s been so rewarding given the diverse range of clients we have worked with and the projects, training and events that were entrusted to us. We love what we …

1
The Christmas Special 21:41

9M ago21:41

21:41

Hello and welcome to Episode 89 of the Public Sector Marketing Show. It’s time for our Christmas Special! 🤶 The jingle bells are ringing, and my nerves are jangling! I am ready for my festive break. A few weeks ago, I asked my Instagram followers for some ideas for this special episode and in fairness, they had some great ideas. But a few stood out…

1
506: Navigating the Storm: A CEO's Tale of Business Triumph in Turbulent Times 20:45

9M ago20:45

20:45

Jason interviews Johnny Serpilla, former President of Camping World, about his book, "Life is Hard, but I'll be Okay", and his experiences in leadership and business. Johnny emphasizes the importance of approaching life with one heart and mind, the role of gratitude in leadership, and the impact of personal problems on work. Johnny also discusses t…

1
Allison London Brown | CEO of LUMINELLE 360 | Femtech Innovation, Fundraising, & Personal Missions 36:05

9M ago36:05

36:05

Allison London Brown is the CEO of LUMINELLE 360, a company focused on improving women's health through innovative medical technologies. In this episode, she discusses the challenges of fundraising, particularly for startups and women-led organizations, and the importance of personal mission and storytelling in leading a company and securing financ…

1
A Masterclass in Mobile Video Strategy 1:09:10

9M ago1:09:10

1:09:10

In this episode I’m giving you a masterclass in mobile video strategy to take your public sector marketing to a new level. In 2023 people are watching, on average, 17 hours of online video per week. That's actually fallen from an average of 19 hours in 2022. Globally, people are watching around 84 minutes worth of videos every single day. We prefer…

1
7 Content Marketing Tools You Didn’t Know You Needed 36:48

10M ago36:48

36:48

In today’s show I decided to talk about one of my favourite topics – content marketing. Still on a high from Content Marketing World 2023 in Washington, I used the opportunity to investigate some of the new Ai tools that are taking the world by storm. As an avid user of apps, tools and software in my own business, I decided to share my content mark…

1
Infinity. Perplexity. Resentment. 1:00:49

10M ago1:00:49

1:00:49

On a chilly 1st December, Sam takes us to the Bermudas (only virtually, sadly) – to the “Jurassic Park of crypto” that Michael Lewis (of Moneyball, The Big Short and so much more fame) describes with trademark virtuosity in his fly-on-the-wall tale of almost-first-trillionaire-cum-felon, Sam Bankman-Fried (“SBF”), of FTX-Alameda infamy. A self-decl…

1
Social media influencers and 3rd party endorsement 42:24

10M ago42:24

42:24

In this episode of CRUNCH, we unlock a few secrets of the world of influencers and content-creators and explore the power of third-party endorsement. This time-tested PR strategy has undergone a contemporary evolution over the past decade or so, and our panel of experts provide a few tips. Our guest, Zoe Virtue, Head of Group Social at DDB Group in…

1
Joe Landolina | CEO of Cresilon | Vetigel, Entrepreneurship, & Saving Lives 28:59

10M ago28:59

28:59

Joe Landolina is the co-founder and CEO of Cresilon, a biotech company that developed a plant-based gel technology to stop bleeding within seconds. Joe shares his unique journey from inventing this groundbreaking technology at the age of 17 to building a manufacturing facility in the heart of New York City. The gel, known as Vetigel, has saved nume…

1
Are Public Sector Leaders Failing Public Sector Marketing Pros? 35:57

10M ago35:57

35:57

Welcome to Episode 86 of the Public Sector Marketing Show! In this episode, I am diving deep into a thought-provoking question: "Are public sector leaders unintentionally letting down their marketing professionals?" Yes, it's a bold claim, and we're not afraid to explore it! Now, before you worry about me getting "cancelled," let me be clear—I hold…

1
Does Public Trust Matter? 30:59

10M ago30:59

30:59

Listen Now Episode 85: Does Public Trust Matter? Join me in a thought-provoking exploration of the critical topic of trust in the latest episode of Public Sector Marketing Show. In this episode, I delve into the findings of a groundbreaking survey conducted in Ireland for the Medical Council, shining a light on how various sectors are perceived by …

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