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People are fascinating, especially up close, and more especially when you get them talking about the things they love. From the Hip: Conversations in the service of Passion, Purpose, and Play - earnestly and authentically explores the tales, trials, and triumphs of entrepreneurs, artists, and creatives
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The Agents of Change Digital Marketing Podcast

Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Market

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Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!
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Advocating for boys is one way to help boys and men thrive. At present, there are no governmental commissions working on behalf of boys and men in the United States. Not at the federal level & not at the state level. Even though boys lag behind girls in academic achievement and boys & men experience suicide, murder, drug & alcohol addiction, homele…
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Is your website struggling to maintain its visibility in search results post-Google's core update? It's time to revamp your SEO approach and prioritize user-centric strategies. SEO expert Adam Di Frisco helps us unravel the key insights and tactics for navigating Google's latest algorithm changes, from enhancing content quality to diversifying your…
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Gifted & twice-exceptional boys often struggle in school, despite their intelligence & talents. In fact, boys who are gifted or twice-exceptional (which means they are gifted & have a learning disability) are considered “problem kids.” Teachers (and other adults) may make boredom as lack of focus, or assume that poor grades indicate lack of intelli…
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Are you drowning in the sea of marketing complexities? Dive into this episode where Jen Clinehens, a wizard in the realm of Choice Hacking, reveals the blueprint to decluttering the customer journey. Discover the art of simplification to elevate your marketing and customer experience. Jen, with her vast experience helping giants like AT&T and Adida…
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Like it or not, fentanyl, other opioids, and marijuana are part of our boys’ world. “It is very easy to get drugs on social media,” says Michelle Leopold, a mother who’s son, Trevor, died after taking a pill he purchase online. Ignoring these uncomfortable fact isn’t helpful. We have to educate ourselves and educate our boys. Here’s why: Marijuana …
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In business and marketing, few concepts evoke as much confusion and misunderstanding as pricing. From determining the optimal price point to crafting effective pricing strategies, navigating the intricacies of pricing feels like deciphering a complex puzzle. Behavioral economist Melina Palmer helps us delve into the heart of pricing and sheds light…
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50/50 shared parenting is good for boys & good for parents. But it’s not yet the norm, despite decades of research demonstrating the value of shared parenting. “It’s one part sexism and one part misunderstanding of the latest social science around what it best for kids,” says Emma Johnson, author of The 50/50 Solution: The Surprising Simple Choice …
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In this episode, we delve into the fascinating world of behavioral science with marketing maestro Richard Shotton. With 23 years under his belt and collaborations with giants like Google and BrewDog, Shotton unveils the secrets behind consumer decision-making. Discover how his latest book, "The Illusion of Choice," provides groundbreaking insights …
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Building boys’ resilience can help them thrive, says Marc Hauser. Even if they’ve experienced a lot of adversity. “Adversity experienced by children is not a rare event, but a relatively common event,” says Marc, author of Vulnerable Minds: The Harms of Childhood Trauma & the Hope of Resilience. Adverse childhood experiences (ACEs) may include abus…
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In the world of e-commerce, forming genuine connections with customers can feel like a challenge. By harnessing the power of personalization to delve into consumer behavior and preferences, businesses can uncover the triggers and influences that shape their buying habits. Doctor of Digital Strategy, Kyle Allison, is here to help us brainstorm ways …
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Yes, it’s possible to raise a healthy gamer. Even in a world saturated with video games. Fighting about video games, however, isn’t helpful, says Alok Kanojia (aka Dr. K), author of How to Raise a Healthy Gamer: End Power Struggles, Break Bad Screen Habits, and Transform Your Relationship with Your Kids. “Right now, there is an antagonistic relatio…
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Is your message being lost in a sea of homogenous content? In this episode of The Agents of Change podcast, Rich Brooks sits down with content marketer Joe Zappa, the founder of Sharp Pen Media. Joe shares invaluable insights on avoiding homogenous content in marketing, emphasizing the critical need for strategic narrative building before diving in…
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How, exactly, does one “get curious” about their son without badgering him? That’s a big, important question, and that’s exactly what Jennifer wants to know: Lately, as he is resisting my normal questioning…I feel like I am now pushing him to evaluate his feelings, talk to me, or just engage…I have seen this cute, fun challenge of showing a person …
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Unlock the power of video in your B2B marketing arsenal! Join marketing strategist Janet Mesh from Aimtal as she reveals the game-changing role of YouTube in boosting sales funnels for B2B clients. In this exclusive dive into video marketing, discover essential tips and tricks to elevate your strategy and maximize your impact. https://www.theagents…
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“Debt Free Mom” (aka Carly Hill) knows that family finances can be a fraught topic. Yet family finances affect every aspect of family life: A family’s stress level, as well as housing, education, and recreational choices. Family finances play into decisions such as rec sports or travel team? Private school or public school? And, of course, our atti…
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Looking to improve the conversion rate of your website landing pages? Pierce Ujjainwalla, a seasoned CEO, entrepreneur, and marketing expert shares how you can elevate your landing pages to generate more leads and conversions. You’ll discover valuable insights into the essentials of effective landing page design, the common pitfalls to avoid, and a…
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Many Dads want to “step up with their hearts” and “actively parent,” says Maggie Dent, Australian parenting author and host of The Good Enough Dad and Parental As Anything podcasts. “They want to know how to do it well,” she says, noting that most dads have little experience caring for (or interacting with!) children prior to becoming a parent. Mom…
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Rich Brooks is joined by Roman Burič, a senior behavioral consultant and copywriter at Mindworx, who brings a fresh perspective on making customer interactions as effortless as possible. Roman, with a PhD in experimental psychology, shares his expertise on reducing perceived effort to enhance customer engagement and satisfaction. This episode dives…
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Jaclyn Greenberg often feels like she’s living a divided life. When her daughter was born, there was music and laughter in the birthing room. When her disabled son was born, there was no music. No laughter. In fact, everyone swept out of the room soon after the baby’s birth, taking him with them. Jacyln hadn’t even had a chance to say hello. Raisin…
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In this episode of the podcast, Rich Brooks converses with Nick Usborne, a renowned copywriting expert who emphasizes the integration of Artificial Intelligence (AI) and Emotional Intelligence (EI) in copywriting to create compelling, human-centric content. Nick shares insights on differentiating content in an AI-dominated landscape by infusing mor…
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