We proudly celebrate and promote participatory artists and creatives.
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Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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1
Indie Game Movement - The podcast about the business and marketing of indie games.
Andrew Pappas, Game Marketing Strategist and Consultant
Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you’re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applyin ...
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Speak Up Sunderland is a podcast proudly produced in Sunderland. Join Betty Ball and Stevie B as they meet the people of this brilliant little British city by the sea. We’re all about giving the people & projects of Sunderland a voice on a global scale. We host “open mic” events at The Peacock each month in-front of a live audience, and we record with charities & partners across the city to share their latest projects.
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Advice from today's creative and artistic professionals – FOR tomorrow's. 99% Perspiration is a weekly podcast bringing you interviews and advice from a range of people working in the creative/artistic world. Thomas Edison wrote that genius is 1% inspiration, but 99% perspiration. We want to give you the confidence and the know-how to turn your creative calling into a career. If you're interested in radio, TV, film, literature, fine art, social media, content marketing, advertising, web desi ...
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Ep 354 - Leveraging Your Brand Across Different Arenas with Angelica Chapman-Sykes
53:04
53:04
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In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values …
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Ep 354 - Leveraging Your Brand Across Different Arenas with Angelica Chapman-Sykes
53:04
53:04
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In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values …
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Ep 353 - Navigating the Publishing Landscape with Jay Powell
59:34
59:34
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Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfe…
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Ep 353 - Navigating the Publishing Landscape with Jay Powell
59:34
59:34
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By RenGen Media
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Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
1:11:48
1:11:48
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Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and prove…
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1
Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
1:11:48
1:11:48
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Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and prove…
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1
Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller
58:08
58:08
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Having a clearly defined production and collaboration process can make all the difference in how a project progresses. However, it's not always easy to achieve, and sometimes can feel like a mystery that takes forever to solve. So today, we're going to delve into various obstacles related to this, and uncover strategies for overcoming them, discuss…
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Ep 351 - Creating Impactful Production and Collaboration with Ewa Stiller
58:08
58:08
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https://rengenmarketing.com/351By RenGen Media
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Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece
58:27
58:27
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When it comes to introducing a new world to players, sometimes the process can be difficult to grapple with, esepcially when trying to balance between necessary guidance while fostering organic discovery. Too far in either direction can create friction, potentially creating a lack-luster experience for the player. So today, we're going to discuss h…
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Ep 350 - Effectively Using Knowledge Gates and Invisible Aid with Nicolae Berbece
58:27
58:27
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https://rengenmarketing.com/350By RenGen Media
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Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva
1:02:45
1:02:45
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In the fast-paced world of game development, mastering creativity is essential but often poses significant challenges. We'll explore how developers navigate the delicate balance between performance and aesthetics, drawing insights from classic games and comparing creative processes across industries. Join us as we uncover innovative solutions and f…
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Ep 349 - Mastering Creativity within the Game Development Process with Lisa Karaseva
1:02:45
1:02:45
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https://rengenmarketing.com/349By RenGen Media
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Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose
1:16:58
1:16:58
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Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and im…
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1
Ep 348 - Understanding User Behavior and Maximizing Player Retention with Patrick Rose
1:16:58
1:16:58
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Retaining players for any game is a constant challenge. While it's an ongoing obstacle many of us face, sometimes, having a better understanding of players can go a long way. Join us today as we delve into the realm of user behavior, exploring strategies to captivate and maximize player retention. Discover how understanding player psychology and im…
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![Artwork](/static/images/128pixel.png)
1
Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox
1:03:02
1:03:02
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Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centere…
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1
Ep 347 - Taking Flight Using Passion and Not Winging It with Megan Fox
1:03:02
1:03:02
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1:03:02
Trying to stand out as an indie game developer can sometimes be as daunting as flying without wings. Sometimes though, all it takes is a bird's eye view is to get the perspective you need to differentiate yourself and get noticed. In today's episode, we're going to explore how one studio soars above the rest, crafting wildly memorable games centere…
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![Artwork](/static/images/128pixel.png)
1
Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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Ep 346 - Supercharging the Development Process with Seth Coster
1:10:34
1:10:34
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If there is one thing a developer and teams strive for, it's to maintain quality while consistently hitting milestones. But sometimes it's a struggle finding that sweet spot where quality and efficiency align. In today's epsiode, we're digging into the intricacies of optimizing production, from uncovering expert strategies for efficient solutions t…
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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By RenGen Media
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Ep 345 - Using Fulfilling Strategies to Create Long-Term Sustainability with Helen Carmichael
1:04:25
1:04:25
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Acheiving commercial success from an initial release is always a challenge for small indie studios, but developing lasting sustainability in a constantly changing landscape is an entirely different feat. So today, we're going to explore strategies that promote sustainability by identifying key elements that can contribute to sustainability and how …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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Ep 344 - Creating Impact Using a Diversified Approach with Anisa Sanusi
53:10
53:10
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Within the game industry, underrepresented voices face formidable obstacles, hindering their progress and potential. Amidst these challenges, fostering empathy and embracing diversified approaches offer transformative solutions. Explore the power of mentorship, the impact of empathy, and the role of diversity in shaping a vibrant, inclusive gaming …
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1
Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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In any game studio, managing the day-to-day and long term operations efficiently can be a challenge. And finding a balance that promotes flow and sustainability sometimes may feel out of reach. Today, we're going to discuss everything from techniques that cover the day-to-day tasks to overarching visions and goals, and how to strike that balance so…
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Ep 343 - Strategies for Success in Studio Operations with Heidy Motta
1:04:32
1:04:32
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By RenGen Media
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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Ep 342 - Connecting with Players Through Meaningful Narrative Experiences with Aureus Gaj
1:00:30
1:00:30
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1:00:30
In any narrative-driven game, finding the delicate balance between a captivating story and engaging gameplay is essential. If either element falls short, players may struggle to connect with the game on a meaningful level, potentially providing an unfulfilling experience. Today, we’re going to understand the complexities of narrative design, ways t…
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1
Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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1
Ep 341 - Building Better Game Companies with Martijn van Zwieten
43:35
43:35
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Many game studio leaders aspire to build better companies, but navigating the complexities of vision, focus, and adaptability can pose significant challenges. In this episode, we explore practical strategies for overcoming these hurdles and achieving clarity and growth in a competitive landscape. From maintaining focus amidst competing priorities t…
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1
IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visit https://rengenmarketing.com/marketreportBy RenGen Media
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IGM UPDATE - Back on Track, News and the Thumbs Up Challenge
13:37
13:37
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A bit off the cuff, but got some great updates, news and a fun little challenge as a means to appreciate...you! Want your free market analysis report? Then visitBy RenGen Media
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1
Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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Ep 340 - Jump Starting Your Game Business with Matteo Uguzzoni
52:39
52:39
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In the current indie game landscape, studios and developers often grapple with limited resources, and are always looking for ways they can stand out. But standing out isn’t always associated with creating awareness. Today, we’re going to explore what it takes to really jump start your business, from how to acquire valuable resources to avoiding cos…
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1
Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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Ep 339 - Leveraging a Video Content Strategy with Matt Tompkins
57:53
57:53
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57:53
Game studios heavily rely on video content to raise awareness about their games. However, there’s a good chance that most game creators are not tapping their full potential in this medium, limiting the extent of their game’s visibility or other goals. In this episode, we'll delve into how other video content beyond gameplay clips and trailers can b…
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1
Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
1:08:39
1:08:39
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Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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Ep 338 - How to Nail Publisher Negotiations with Tim Bender (147 Revisited)
1:08:39
1:08:39
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1:08:39
Now, depending on your goals and resources, sometimes your best bet is getting a publisher. And after initial talks, once you receive an offer it can be really exciting. However, there can be a lot of unknowns, especially when it comes to fully understanding how certain agreements can dictate your future. That's why today we’re revisiting our conve…
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1
Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
50:37
50:37
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In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
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Ep 337 - Unleashing Creative Synergy in Video PR with Emily Kolm
50:37
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In the realm of PR in games, navigating remote collaboration for tasks like trailer production can present a labyrinth of challenges. Maintaining creative cohesion and project vision with a remote team can be a daunting puzzle to solve, but it doesn’t have to be. Today we’ll explore how one PR video lead tackles their team’s remote collaboration ch…
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1
Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
58:24
58:24
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When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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Ep 336 - Creating Sustainability in Game Niches with Hannah Flynn
58:24
58:24
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When people think about serving a particular audience or niche, it can be easy to focus only on the market demand and opportunities it may present. However not properly executing on that demand may result in obstacles that can make it a challenge to achieve sustainability. Today, we’re going to view a different perspective of what it means to niche…
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1
Ep 335 - An Important IGM Update and Getting Retrospective
50:14
50:14
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With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners. Ep 335 Shownotes:By RenGen Media
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Ep 335 - An Important IGM Update and Getting Retrospective
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With the year ending, we’ll be getting a little retrospective and reflecting on the past, however before that happens, we have some important updates and an announcement we’d like to share with our listeners. Ep 335 Shownotes: rengenmarketing.com/335By RenGen Media
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Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
54:33
54:33
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With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
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Ep 334 - Emerging Market Challenges and Triumphs with Sarah Johana
54:33
54:33
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With any emerging global market, the transition always starts with hurdles and challenges. In a lot of cases, it can be even more frustrating for indie developers and studios. Fortunately, these can be overcome with determination and creativity. Today we’re going to explore indie games from Southeast Asia that are breaking barriers and standing out…
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1
Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
1:05:56
1:05:56
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Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
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![Artwork](/static/images/128pixel.png)
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Ep 333 - Mastering Your TikTok Strategy and Flow with Larissa Wild
1:05:56
1:05:56
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1:05:56
Using TikTok to help create additional awareness for your game or studio isn’t anything new, but creating a sustainable growth strategy on this platform may be, and can definitely be a challenge. While that may be so, it doesn’t have to overwhelm you and can be fairly simple too. Our conversation today discusses some valuable insights about how one…
…
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1
Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
1:04:35
1:04:35
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Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
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![Artwork](/static/images/128pixel.png)
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Ep 332 - Adapting to Game Market Trends and Topics with Michael Wagner
1:04:35
1:04:35
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Adapting to any kind of trend can be very challenging and sometimes impossible. But sometimes, having the right mindset, information and creative approach can go a long way in finding all sorts of opportunities in the constantly shifting games market. In today’s discussion, we’re going to explore a few current game market trends and topics and dig …
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1
Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
58:16
58:16
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Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
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Ep 331 - Maximizing Influencer Campaigns through Effective Collaboration with Axel Danielsson
58:16
58:16
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Whenever we consider collaborating with influencers, usually top of mind is the bottom line. In other words, what kind of awareness and results can they get. More often than not though, this “transactional” way of thinking doesn’t lead to collaborations that deliver the results we’re looking for. In todays episode, we explore exactly what makes an …
…
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