The official podcast of GamersWithJobs.com, the GWJCC is our way of providing a podcast that feels like you are hanging out with friends after a long day in the office. We strive for smart, in-depth discussions about the latest games and gaming-related news, as well as light, playful tangents. We're always thrilled to talk about the new hotness, explore fun and strange indie gems, and revisit games old and new.
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Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
MP3•Episode home
Manage episode 422986499 series 2314985
Content provided by RenGen Media, Andrew Pappas, and Game Marketing Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RenGen Media, Andrew Pappas, and Game Marketing Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:
…
continue reading
168 episodes
Ep 352 - Aligning Marketing with the Development Process with Benoit Scappazzoni
Indie Game Movement - The podcast about the business and marketing of indie games.
MP3•Episode home
Manage episode 422986499 series 2314985
Content provided by RenGen Media, Andrew Pappas, and Game Marketing Strategist. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by RenGen Media, Andrew Pappas, and Game Marketing Strategist or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Typically when looking at marketing and development, many see these areas as being completely different, therefor becoming siloed. But in doing so, this can easily lead to lots of missed opportunities, creating more friction and challenges in creating visibility and momentum that projects need. So today, we're going to delve into insights and proven strategies that can align marketing with development seamlessly, from concept and prototypes to just before release, allowing indie studios and devs to be empowered and maixmize their game's full potential. Episode Shownotes Link:
…
continue reading
168 episodes
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