Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random and unpredictable. So what’s a marketer or entrepreneur to do? In the Choice Hacking podcast, we uncover the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick.
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Why Hermes, Porsche, Ferrari, and Rolex hold their products hostage
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Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newslett…
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Greatest Hits: The Psychological Failure of New Coke
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course ✅ Join my free newsletter ✅ Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to …
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Greatest Hits: How Starbucks Used Psychology to Become the World's Biggest Coffee Chain
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavi…
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Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newslett…
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How a tiny perfume company used psychology to take over the world
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Today's episode was brought to you by Choice Hacking Coaching. Looking for clarity, focus, and confidence in your marketing and/or career? Behavioral Science-powered 1-on-1 Coaching could be a good match for you. ✅ Find Jen Clinehens and Choice Hacking online: INSTAGRAM/TWITTER/THREADS/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ✅ Join my free newslett…
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Greatest Hits: The Cobra Effect or, When Your Best Intentions Backfire
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science t…
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How Duolingo Used Psychology to Make Learning Addictive
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Training. Click here to learn more about how we can help skill up your team, or visit ChoiceHacking.com/training ✅ Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅ Buy my book (or audiobook), "Ch…
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Greatest Hits: How Costco used psychology to become the world's 3rd largest retailer
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join…
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Greatest Hits: How Nike Used Psychology to Become the World's Biggest Sportswear Brand
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101…
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Greatest Hits: The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101…
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Greatest Hits: Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter …
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The Psychology Behind Aldi's Massive Growth
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 …
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How Coca-Cola used psychology to become the world's most memorable brand
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 …
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 …
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Part Two: How Amazon Uses Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 …
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Part One: How Amazon Uses Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help perfect your marketing and customer experience, or visit ChoiceHacking.com/together ✅Join my free newsletter to become a marketing psychology master in <5 …
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Part Two: How Uber (Allegedly) Manipulated Its Drivers Using Psychology & Behavioral Science
11:06
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Part One - How Uber Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Scie…
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook)…
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The Peak-End Rule: A Golden Rule for Amazing Customer Experiences
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking Academy. Click here to learn more about how we can help you, or visit ChoiceHacking.Academy ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to us…
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The psychology behind the failure of JC Penny
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook)…
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The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook)…
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The Billion Dollar Marketing Genius Behind Grey Goose
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook)…
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How Red Bull Uses Psychology to Sell 15k Energy Drinks a Day
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings. Click here to learn more about how we can help you, or visit ChoiceHacking.com/training ✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook)…
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Greatest Hits: The Halo Effect: Why beautiful design is more powerful than a perfect product
10:34
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join…
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Greatest Hits: How WALMART used psychology to become the world's biggest retailer
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit https://choicehacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course,…
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How Costco used psychology to become the world's 3rd largest retailer
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join…
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Part Two: How Disney used psychology to become the happiest place on Earth
10:16
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join…
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Part One: How Disney used psychology to become the happiest place on Earth
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking (the Agency). Get your brand the attention & engagement it deserves with a customer experience perfected by psychology + behavioral science. Click here to learn more about how we can help you, or visit ChoiceHacking.com/together ✅Join…
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Greatest Hits: How IKEA used psychology to become the world's biggest furniture retailer
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14:00
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Bu…
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Idleness Aversion: Why we hate to wait (and what to do about it)
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The Endowment Effect: Creating emotional bonds your customers don't want to break
11:47
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Unskilled and Unaware: The Story of the Dunning-Kruger Effect
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Bu…
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Greatest Hits: How Netflix Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Bu…
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Why Steve Jobs Stole from a Hotel to Build the Apple Store (and you should too)
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter …
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The Cobra Effect: When Your Best Intentions Backfire
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7:58
Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." 👉👉 Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter …
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)." Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023) ✅Join my free newsletter ✅Bu…
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Scie…
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Join my free newsletter ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Take my course, "Behavioral Scie…
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The Pratfall Effect: What happens when brands f'up
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Join my free newsletter ✅Take my course, "Behavioral Scie…
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How Target Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Campsite.bio. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Join my free newsletter ✅Take my course, "Behavioral Scie…
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How Netflix Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to learn more and support the podcast. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings" ✅Get a free eBook "5 Psychology Principles to Perfect Your Expe…
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The Gruen Effect: The fascinating ways store environments affect what (and how much) we buy
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101…
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Confirmation Bias: The ethics and advantages of customers' desire to be right
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101…
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How Nike Used Psychology to Become the World's Biggest Sportswear Brand
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Calendly. Click here to learn more or visit ChoiceHacking.com/Calendly. ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavioral Science + Psychology 101…
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WORDLE: The Fascinating Psychology Behind Why It's Gone Viral
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my new mini-course…
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The Halo Effect (Remastered): Why design overrides functionality
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavi…
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How Starbucks Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "Behavi…
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How Peloton Used Psychology to Perfect Its Experience
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Get a free eBook "5 Psychology Principles to Perfect Your Experience" + join the newsletter ✅Take my course, "How to…
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Hyperbolic Discounting: Why we punish our future selves
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Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Audible. Click here to get your free 30 day trial of Audible Plus or visit ChoiceHacking.com/Audible ✅Buy my book, "Choice Hacking" ✅Learn more about my NEW course: "Behavioral Science and Psychology 101 [for Marketers]" ✅Get a free eBook "5 Psychol…
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