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The Legal Slant

Jessica Jaramillo & Vanessa Petrea

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The Legal S/ant is a podcast hosted by two legal marketers, Jessica Jaramillo and Vanessa Petrea. This podcast is focused on bringing the legal marketing community together to provide wisdom, humor, camaraderie, and life hacks. Jessica lives and works in Denver, and Vanessa hails from Texas. In each episode, Jessica and Vanessa will interview legal marketing professionals and dive deeper into top-of-mind topics. The Legal Slant will also spotlight the unique challenges legal marketers face a ...
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Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcase some of the brightest stars in the industry and learn more about their experiences and roads to success. To learn more about how we can help cre ...
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show series
 
Jessica and Vanessa caught up with Clayton Dodds to dive into the ever-changing world of marketing technology. In this episode, Clayton provides insightful and practical tips that anyone, regardless of firm size, can benefit from, and he gives us a glimpse into what the future may bring. We also learn more about Clayton’s passion for music and his …
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Jessica and Vanessa talk to Rachel, a Director of Knowledge Management Technology, about the data that legal marketers collect and how to leverage that information to capitalize on business development opportunities and improve service to clients. In this episode, we take a deep dive into the weeds and talk about how to best organize and act on the…
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In this episode Vanessa and Jessica chat with Andy Laver, Business Development and Marketing Executive at Buchanan Ingersoll & Rooney, Member of the LMA International Board of Directors, and co-host of Legal Marketing Coffee Talk. Andy talks about how he got into legal marketing, working on LMCT, and his newfound passion for running!…
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Cecilia talks to Jessica and Vanessa about her journey into business development coaching and consulting after being laid off right as the pandemic began. Cecilia opens up about taking a first chair position for the wrong reasons and how she realigned her priorities while evaluating her next move. She also shares her exciting roles working with bot…
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This episode is loaded, L-O-A-D-E-D, with tactical advice from entrepreneur and digital marketing expert Jessica Aries. A curious learner, Jessica shares how she leverages personal branding, embraces social media, promotes learning and living with technology, champions diversity, equity and inclusion and staunchly advocates for herself.…
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Listen as Jessica interviews Vanessa about the planning and execution of the LMA Southwest Region’s first completely virtual conference. Vanessa discusses the challenges and triumphs of planning a completely virtual conference and drops a few tips and tricks too. Don’t forget to check out the conference playlist too.…
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What does psychology, ballet and BD have in common? A lot more than you might think. In this episode, Vanessa and Jessica talk with business development coach and techprenuer David Ackert of Ackert Inc. about coaching lawyers through business development strategies and how legal marketers can help prepare their attorneys for success.…
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We kick off Season 2 of The Legal Slant with solo legal marketer, sound engineer, and musician Micah Petrea. Listen to Micah as he shares the tips and tricks that every marketer needs to know to be productive, stay on budget, and positively impact revenue generation. Get your pen and paper ready! Micah Petrea’s suggestions for small firm marketing …
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In this episode, legal marketer and law firm administrator Josie Morgan opens up about the raw and rewarding realities of juggling a thriving career, social relationships, a growing family, and meaningful volunteer opportunities. She also shares how strong friendships can open doors for professional growth.…
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Legal marketers are not immune from the pestilence of imposter syndrome. In this episode, Jessica and Vanessa talk with Marketing & Business Development Director, speaker, author, and host of the ENRICH YOUR SOUL podcast, Rich Bracken. Listen as we learn to identify, acknowledge, manage, and eradicate feelings of intellectual fraudulence.…
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Amy Verhulst, solo marketer and 2020 LMASW Region President, talks about how she tackles her voluminous task list and has increased her leadership capacity. Amy also shares practical tips for juggling career goals, volunteer roles, parenting duties, online schooling, and all the other things.By Jessica Jaramillo & Vanessa Petrea
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Lynn Foley, CEO and co-founder of fSquared marketing, discusses the results of her company's recent survey on the health and wellness of legal marketers. A former legal marketer, Lynn not only sheds light on this very important topic, she also gives practical tips on how to take back your health.By Jessica Jaramillo & Vanessa Petrea
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Jill Huse, co-founder of Society 54 and LMA board president, provides sound advice on working remotely and adding value during these uncertain times. BD efforts can (and should) continue during a global pandemic. Jill also provides more insight on the postponed LMA Annual Conference and gives a preview about this week's LMA Coronavirus Crisis Commu…
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Vanessa and Jessica sit down with Brenda Plowman, CMO of Fasken, to talk about how to plan and execute a client experience program. She takes us through her firm’s recent rebrand and breaks down how crucial client experience is to the future success of a firm. Brenda also shares her approach to having balance in her life, finding joy, and creating …
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Carman Jackson Akins talks with Jessica and Vanessa about how to take control of your own career trajectory and advocate for yourself in the workplace. Whether you are interviewing for a new job or have been at your position for 5 years, Carman's sage advice is insightful.By Jessica Jaramillo & Vanessa Petrea
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In Part 2 of Vanessa and Jessica’s interview of Jen Bankston, President of Bankston Marketing Solutions, Jen talks about taking control of your own professional development, weighing the pros and cons of relocating for job opportunities, and moving out of your comfort zone.By Jessica Jaramillo & Vanessa Petrea
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Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcas…
  continue reading
 
Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcas…
  continue reading
 
Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Vanessa Petrea, Senior Manager, Business Development at Pillsbury Winthrop Shaw Pittman LLP. In this conversation, Vanessa and I discuss: - AI Technology - Industry team focuses - How to best serve clients through internal communication - How B…
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Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Morgan Horvitz, Business Development Manager for Jackson Lewis P.C. In this conversation, Morgan and I discuss: - The strategic use of client & industry teams - How to leverage data to improve the bottom line - How they’re reacting to more clie…
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Welcome to this edition of The CoachIN Podcast presented by Society 54. In this episode, we are joined by Jessica Jaramillo, Marketing Director for Ireland Stapleton Pryor & Pascoe, PC. In this conversation, Jessica and I discuss: - How they’re currently leveraging technology for revenue generation - The benefit of a new website design - The advant…
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Developing new business seems awfully daunting for a lot of professional services firms and members. So, I want you to imagine this scenario: You are given a room full of 20, 50, 100 prospects. People who are truly interested in what you do and what you have to say. You have their undivided attention and they’ve blocked an hour of their day to hear…
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Welcome to the CoachIN podcast presented by Society 54. This podcast will showcase the best revenue generation and strategic marketing tips for attorneys, professional services providers and in-house business development and marketing teams, as well as some insights on personal development and some fun surprises here and there. We will also showcas…
  continue reading
 
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