In the Loupe is a weekly podcast hosted by Punchmark, the Jewelry Industry's favorite website provider. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.
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Welcome to 'How I Built My Small Business,' where we dive deep into conversations with guests who've carved out their own path to success. But, we're not only about the creation of businesses. Alongside entrepreneurs, I also chat with experts offering perspectives that'll benefit anyone striving to lead, learn, or improve. This is a creative outlet and a way to share knowledge from incredible people. My guests share the raw, heartwarming details of their experiences with one goal in mind: to ...
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The show for fashion entrepreneurs who want to grow a profitable business with no BS. A listener says it best. “If you’re like me and keep falling down useless marketing rabbit holes, stop and just follow jane’s clear actionable and no nonsense advice.“
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The Style That Binds Us podcast features conversations centered around fashion and living a stylish & fearless life. We speak with industry experts, fashion designers and insiders, and throw a few mother daughter chats into the mix! This podcast has been described as the "How I Built This" of fashion. Website: http://thestylethatbindsus.com/ YouTube channel: https://www.youtube.com/channel/UChFVuT_XmJMPPnrK7rjGbIw?view_as=subscriber Join our newsletter: https://thestylethatbindsus.com/genera ...
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I left my corporate job in 2018 and decided to take my love of business strategy full time. I wanted to help businesses effectively increase brand awareness and loyalty through a 360 approach of brand building. As CEO at, For the Love Of People Group, I use a variety of tools to build your brand whether that be improving your website, increasing your web traffic, or building you as a brand through various PR and marketing methods. This podcast is about inspiring the entrepreneur in you to li ...
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Eric Henry - 30% of clothing never gets sold?! 12-Employee TS DESIGNS shares blueprint for starting a climate-friendly clothing line
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Eric Henry is the owner of TS Designs (a 12-employee business) and Solid State Clothing and a trailblazer in environmentally friendly supply chain practices WhereYourClothing.com . His commitment to sustainability has extended to a TEDx talk he gave at Elon University, where he educated the crowd about the state of the apparel industry. He was awar…
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Innovation and Family Balance: A Conversation with Punchmark's Ross Cockerham
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Send us a Text Message. Mike is joined by CEO of Punchmark, Ross Cockerham, to have a conversation about the latest season of jewelry trade shows, innovations at Punchmark, and Ross's recent experiences balancing business and family. We explore the importance of work-life balance, succession planning, and empowering team members to step up. Learn m…
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Reinventing My Business When I Wanted to Quit - with Nicole Giordano
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“I mean, I was ready to close it down” - Nicole Giordano from Startup Fashion tells us in today’s episode. Have you felt like this before? When you’re just tired of it all and need something to change Today you’ll learn about where to start when reinventing your business. You’ll also hear about the importance of being the face of your brand, and wh…
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Danielle Connor - A successful local coffee shop can make how much?! RETROGRADE COFFEE ROASTERS reveals secrets.
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Danielle Connor shares her story and what she has learned going from employed barista to starting her own cafe and coffee roasting brand. Danielle is the co-founder of Retrograde, a popular local cafe Sebastopol, California and with a separate roasting facility in Petaluma. Retrograde was the first Certified Green coffee roaster and cafe in Sonoma …
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Jacques Spitzer - Unlocking Marketing Magic: Mind-Blowing Insights from RAINDROP AGENCY, 4x Emmy and 2x Superbowl Ad Genuises!
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Jacques Spitzer shares the secrets of how to create high performance marketing content that people actually enjoy watching. Jacques is the founder-CEO of Raindrop, an eight-figure, four-times Emmy Award-winning and two-times Super Bowl ad-producing creative agency that is also behind the top-performing ad in YouTube history. Their ads combine the b…
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From Vendor to Retailer: Cole Rowland's Journey in the Jewelry Industry
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Send us a Text Message. If you carry INOX Men's Jewelry, you've probably met Cole Rowland at a jewelry show, as he traveled to almost every jewelry show imaginable as a vendor for several years. However, when an interesting opportunity to step in as the next generation jeweler for Ware's Jewelry, he couldn't resist. Cole made the jump from vendor t…
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Amanda Judge - How to grow a successful jewelry biz? 8-figure UNTAMED PETALS brand with 100k+ customers worldwide!
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Amanda is the CEO, founder and lead designer of Untamed Petals, a bridal jewelry and dresses brand that started as an Etsy shop and is now tipping 8-figures a year with a direct-to-consumer e-commerce site, over 250 wholesale accounts nationwide, and an emerging presence internationally. Her business has collaborated with Nordstroms, Anthropologie,…
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Joe Allen - $30k in a week? 3+ months of vacation a year? JUMPIN' JACKS bounce house biz
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Joe Allen is the owner of Jumpin' Jacks, a family owned and operated event rentals company that offers bounce houses, inflatables, and other event entertainment in Sonoma County. Majority of rentals take place within a 6 month window from the end of April until the end of October, providing for a great lifestyle and very comfortable, livable income…
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Send us a Text Message. Omni-Channel is a term used in ecommerce and retail to describe a business strategy that aims to provide a seamless shopping experience across all channels, including in store, mobile, and online. At Punchmark, we are constantly encouraging our clients to integrate their online presence with their in-store ones, by integrati…
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Nicole Stevenson - What goes into producing a street fair? Inside PATCHWORK SHOW's Journey to 500k Attendees and 15k Artist Vendors!
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Today we have Nicole Stevenson talking with us about what it takes to start and run a street fair. Nicole is the co-founder CEO of Dear Handmade Life, a company that produces Patchwork Show Festivals in nine cities twice a year, reaching over 500,000 attendees in a marketplace for over 15,000 artists and small business owners. Her business also pro…
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Transforming Business with AI: From Tire Shops to Jewelry ft. Podium Co-Founder Dennis Steele
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Send us a Text Message. Ever wondered how to turn a small local business into an industry giant? Join Mike as he speaks with Dennis Steele, the Co-Founder of Podium, who shares the incredible transformation of his company from its modest beginnings. Discover the innovative strategies that helped Podium elevate businesses like Eric's father's tire s…
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Alex Salz and Buzz Bonneau - Making Waves: The Inspiring Journey of FERAL WETSUITS and Its Visionary Founders
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Alex Salz and Buzz Bonneau talk with us about their journey starting an international wetsuit brand. Alex and Buzz are two avid surfers who started and still run FERAL Wetsuits, a mostly direct-to-consumer brand from Ocean Beach in San Francisco. FERAL designs and produces the Vans Surf Team wetsuits, has collaborated with Volcom, and Stab's editor…
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Exclusive First Interview with AGS President, Alexis Padis
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Send us a Text Message. What does it take to lead one of the most respected organizations in the jewelry industry? Mike sits down with Alexis Padis, the newly appointed President of the American Gem Society (AGS) and a driving force behind Padis Jewelry in San Francisco. Alexis opens up about her unexpected journey from avoiding the family business…
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Alison Hotchkiss - How ALISON EVENTS became one of Vogue's Top 50 Event Planners in the World
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Alison Hotchkiss is one of Vogue’s top 50 “Best wedding planners around the world,” and has topped over half a dozen other prestigious lists. Alison is the founder CEO of Alison Events. She is a destination wedding planner, event producer, luxury concierge, and now a third-time author of “Gorgeous Gatherings” a large format coffee-table book that s…
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AI's Impact on Jewelry Design: Insights from Jewelers Advantage ft. Richard McCarthy & Jesse Korby
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Send us a Text Message. Michael sits down with the two minds behind Jeweler's Advantage, the AI Powered tool designed to help elevate jewelry stores to new heights. Their tool, AI CoPilot helps stores reach new markets, build a stronger brand, and, most excitingly, concept new custom jewelry designs in seconds rather than days. With the emerging to…
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Ali Navid - Ready to Ditch Corporate and Unlock Financial Secrets? Discover How THRIVING MINDSETS Levels the Playing Field!
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Ali Navid about his journey from the corporate world to crafting Thriving Mindsets financial education programs. Ali was a former banking VP and private wealth advisor who managed client relationships with high net worth individuals and only working with wealthy people did not align with his personal values. So, he made a transformative leap into o…
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Shaping the Future of Jewelry: an Interview with RJO's Leadership Team
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Send us a Text Message. The winds of change are blowing through the corridors of family-owned jewelry businesses. Mike spoke with 3 members of the RJO Board about where RJO is headed and what topics are of greatest importance to them. Mike was joined by: RJO Board of Directors Joe Schiavone, Z’s Fine Jewelry (Peoria, AZ) RJO Merchandise Review Comm…
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Top 3 Pricing Mistakes Fashion Designers Make
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First, you can grab our Costing & Pricing Template + Workshop for only $10 with code: PODCAST. LINK: https://fashionbrainacademy.com/costsheet In this episode, you'll learn the top costing and pricing mistakes many fashion designers make -- and yup, I've made them all. We talk about undercharging due to pricing fear, misconceptions about what we th…
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Anne McGinty - Part 2 - Host Reflection: How has podcasting been so far?
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This episode is Anne McGinty's reflection on how hosting the 'How I Built My Small Business' podcast has been so far and offers additional insights into the process. She answers the questions: How has podcasting been? How do you find your guests? Are you monetizing? How is the show performing? Subscribe on Apple Podcast , Spotify or other major str…
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Anne McGinty - Part 1 - Host Introduction: Who is the host of HOW I BUILT MY SMALL BUSINESS? Why did she start this podcast?
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In this episode, the podcast host, Anne McGinty, shares anecdotes from her upbringing and the motivation behind starting her podcast. Links to references in her episode: BUNAC - Work visas for other countries for people ages 18-30 The Pop Nation - Gourmet ice pop business SF Holiday Lighting, Inc. - Christmas lighting business Subscribe on Apple Po…
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LIVE: Next Generation Jewelry Retailer Roundtable ft. Fall's Jewelers & Kiefer Jewelers
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Send us a Text Message. This episode was recorded LIVE from the 3rd Annual Punchmark Client Workshop in Charlotte, NC! Mike was join by Alex Schlindwein (also known as Diamond Diaries) of Kiefer Jewelers, and Caleb Falls from Fall's Jewelers, two Next Generation Jewelers for a retailer roundtable! They talk through their views on jewelry trends, ho…
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Matt Scorringe - A life-changing moment? New Zealand's Olympic Surfing Coach and THE ART OF SURFING in 40+ Countries
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Matt is the New Zealand's Olympic surf coach and founder CEO of THE ART OF SURFING, a business that provides high-performance, personalized surf coaching, academy memberships and remote coaching worldwide. He's not just a former professional surfer; Matt's an inspirational figure who's story is as compelling as it is educational. His programs are d…
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I Went to the THIRD Punchmark Client Workshop and All I Got Was This Podcast Episode
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Send us a Text Message. Join Mike for an exciting vlog-style podcast episode as he takes you behind the scenes of the THIRD annual Punchmark Client Workshop, in Charlotte, NC. He shares what goes into organizing an educational summit for 35 clients, 8 sponsors, and 20 Punchmark Team members. It's a lot of fun every year, and we are already planning…
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Libiss and Matt Skinner - Why Starting a Business in Your Mid-40s Could Be the Best Decision of Your Life? HIGH RISE BEVERAGE COMPANY’s hockey-stick growth
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Matt and Libiss Skinner are the co-founders of the Charleston Hemp Collective and High Rise Beverage Company, both which have been guided by their commitment to highest quality ingredients. Their CBD brand makes tinctures, topicals, gummies, pantry items and beverages. After only five years in operation, Charleston Hemp Collective brings in a coupl…
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(This is a clip from our List Buiilding for Fashion & Jewelry Designers class.) Why will people buy from you instead of somebody else? It's important in your business to know what you're selling and to have words for it. If you know EXACTLY what you're selling, you can say it in every video, and in all of your copy and marketing messages. Most of u…
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Jim Groverman - MINISODE: How to Make a Living in Just Six Weeks? Inside the Agritainment World of PETALUMA PUMPKIN PATCH
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Jim is the founder, owner, and farmer-operator of the Petaluma Pumpkin Patch, a fall destination for many families in the Bay Area and a well -known agritourism enterprise in Sonoma County. Jim is a member of 4 -H, which promotes positive youth development, mentorship, and education, and FFA, the Future Farmers of America, an organization that enco…
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Send us a Text Message. Mike is away at the 3rd Annual Punchmark Client Workshop and teases a few upcoming episodes he is excited about! See you next week! Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our…
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Amy Lai - How do you start a franchise? Boba Beginnings to 45+ Franchise TEASPOON Locations in five years
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Amy is the co-founder and CEO of Teaspoon, a nationwide boba chain that opened its first store in Los Altos, california, in 2016 and started franchising two years later. Since then, the brand has expanded to 45 Teaspoon boba shops nationwide and counting. Her business has been featured in Style Magazine, Restaurant Magazine, Chef's Warehouse and mo…
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Mastering Instagram and Digital Presence with Savannah Kell
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26:38
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Send us a Text Message. Mike meets with Savannah Kell, Junior Designer at Punchmark, to talk about everything she's done to renovate the Punchmark Instagram account, what goes into managing an account sustainably, and the differences in approach for a B2B account versus a B2C account. Send feedback or learn more about the podcast: punchmark.com/lou…
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Brian Dutt - How do non-engineers build successful apps? Empowering 10,000+ Creators (Everyday People) at BEEROLL.IO
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Brian Dutt, in the heart of New York City, talks with us about what it's like starting and growing a video creation platform and app. Brian is the founder CEO of BeeRoll, a tech platform that empowers leading brands to weave authentic stories through user -generated content. For nearly a decade, Brian worked in the corporate world as an analyst exe…
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The Jeweler's Touch: Custom Jewelry Design and Content Creation ft. Jack Custom Jewelry
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Send us a Text Message. Kevin Jack, the creator behind Jack Custom Jewelry on social media, is known for his mesmerizing time-lapse social media showcases. From snowflake ring designs to dragons that will wrap themselves around your finger, Kevin's designs in CAD are inspiring. Mike spoke with Kevin to learn about how he got his start in custom jew…
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Rachel Berick - How to start a business with $600? Learn how MAPTOTE founders climbed to 800+ stores worldwide
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Rachel is the co-founder of Maptote, a Brooklyn based small business that has been making fun and functional products with unique location-centric designs. With a tale that stitches together art, fashion, and sustainability, Rachel recounts the leap of faith that propelled a single Brooklyn map tote bag and an initial $600 investment into a diverse…
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The AI Digital Sorting Hat ft. Daniel Sirois
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41:14
Send us a Text Message. Prepare to be amazed as we uncover the transformative impact of AI on your business's online strategy. This episode, featuring the insightful Dan Sirois, CPO & Co-Founder of Punchmark, offers an exclusive look into the future of client engagement and web development. We talk about Punchmark's new Creative Strategy Assessment…
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There’s a kick-a&& way to grow your email list AND get sales that’s been working great for my clients. I'm teaching it LIVE in a Bootcamp coming up. https://fashionbrainacademy.com/tester/ Adding a bunch of freebie-seekers to your Klaviyo is soul-crushing. This Bootycamp will show you another way. In today's episode you'll learn the missing link in…
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Skip Abed - How a 26 year old spotted an opportunity! Becoming owner-operator of the SANTA BARBARA SAILING CENTER.
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Skip Abed bought the Santa Barbara Sailing Center at twenty-seven years old back on April 1, 2000 after working there for eight years. Skip saw a vision for the myriad of ways he could improve the Santa Barbara Sailing Center and over the past twenty-three years, he's gradually put them in place growing the business from about ten boats to over for…
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Rochelle Webb - Unlocking the Secrets of Social Entrepreneurship: OPTIMIST MADE's Journey to Empower Global Fashion and Change the World
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Rochelle Webb is a clinical assistant professor of entrepreneurship and marketing at Loyola Marymount University. She’s not only an academic powerhouse, but also the visionary founder and CEO of Optimist Made, connecting global designers to the American market. With over a decade in corporate America, Rochelle’s expertise in global brand marketing …
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Telling Time: The Art of Luxury Watch Photography ft. Coe Group
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Send us a Text Message. Unlock the secrets of luxury watch photography with photographers and fellow RIT alumnus, Chris Coe and Adam Antalek of Coe Group. We cover the demanding brand expectations of different brands, the balance of in-camera excellence versus post-production finesse, and the inventive techniques that ensure every shot conveys the …
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Ross Jacobson - Is Pivoting into Entertainment at 29 Madness? Uncover How 3311 PRODUCTIONS Turned a Tape-Librarian into a Producer in Just Four Years!
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Ross Jacobson is the co -founder CEO of 3311 Productions, a company of film lovers who take movie making seriously, but not themselves. Ross went from the entry level job as tape librarian at Magical Elves, the producer of Top Chef and Project Runway, to leading the company in just four years. Ross is a film industry veteran who has brought films t…
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The Art of Storytelling // Breaking Down the Best - Huckberry
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29:14
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Send us a Text Message. Whether you are selling luxury jewelry or luxury jackets, the art of storytelling is an important one that helps a shopper make the leap of faith that this object is EXACTLY what they've been looking for all along. Michael unpacks a recent online purchase he made on Huckberry for their Flint & Tinder Flannel Lined Waxed Jack…
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Melissa Martinelli - Can Surplus Whey Save the Planet? How DRINK SUPERFRAU! Hit 400+ Stores and Fights Climate Change
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Melissa Martinelli is the founder and CEO of Superfrau. Melissa was an immigration lawyer and pivoted to crafting delicious Super Sodas made from surplus fresh whey that is generated during the youghurt fermentation process. She has been featured on the Boston Globe, was a speaker at the Tufts University Food and Nutrition Innovation Institute, and…
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SEO Strategies and Google's SEO Starter Guide Explained: Mastering the Art of Digital Visibility
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Send us a Text Message. Ever wonder why some websites rank higher than others, or how to make your site the jewel in Google's crown? Michael and Stuart unravel the mysteries of search engine optimization in a candid chat about Google's latest SEO Starter Guide. We're not just rehashing the same old keywords tactics; we are talking about the current…
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5 Step Growth Framework for Fashion, Jewelry, and Product-Based Businesses
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There's a cheatsheet download for this episode: Grab it now: https://fashionbrainacademy.com/framework/ Let's talk business growth. What you did to go from startup to "real" business is not the same as what you need to do when your biz is in growth mode. There are 5 sections of the biz and each one feeds into the other. Tpday I break them down so i…
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From Intern to VP: Navigating Marketing and Leadership with Nikia Levesque of Day's Jewelers
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Send us a Text Message. A NOTE FROM MIKE: In the introduction of this episode, Michael mistakenly states Day's Jewelers have 10 locations. At the time of publishing this episode, they have 8 active locations. Nikia Levesque, VP of Marketing at Day's Jewelers, joins Michael for a chat that traces her ascent from intern to VP of Marketing and delves …
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Mark and Anne McGinty - Netting seven figures in months hanging Christmas lights with SAN FRANCISCO HOLIDAY LIGHTING, INC.
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In this special episode, join me, Anne, and my husband Mark as we co-host a journey down memory lane, reflecting on the origins and evolution of San Francisco Holiday Lighting, Inc, a full-service holiday lighting and decor installation company. Mark, with a background in carpentry, and myself, formerly a sales representative for a nationwide oral …
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Recharge & Thrive: Strategies to Recover from Burnout and Prevent Chronic Stress with Dr. Karen Binder-Brynes
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We are thrilled to welcome Dr. Karen Binder-Brynes to The Style That Binds Us podcast. Dr. Karen is a leading Psychologist with a private practice in New York City. She provides individual as well as marital, family and group psychotherapy. In addition, Dr. Binder-Brynes is a leading expert in the field of posttraumatic stress. She has worked with …
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