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The Dirt is a new kind of business podcast built to Maximize Business Value. Being an entrepreneur isn't easy; it's painful, it's ugly, it's dirty and it usually entails things that people don't want to hear. Host Jim Barnish has spent the past two decades working alongside business owners in 'the dirt' and he brings those lessons to this show so you can avoid some of the pitfalls that others have faced before you.
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St. Pete X

St. Petersburg Group

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St Pete X features business and civic leaders in St. Petersburg Florida who share their insight, expertise and love of our special city. An initiative of the St. Petersburg Group, St Pete X strives to connect and elevate the city by sharing the voices of its citizens, and to bring awareness to the opportunities offered by the great St. Petersburg renaissance.
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The name of the game is flexibility. Today’s guest is an agent of change who has an exit under his belt, a transition from founder out of the CEO seat and recently increased the company from a 4-day, back to a 5-day work week. Join Jim and Alejandro as they go deep discussing Alejandro’s journey building Komet Sales - a vertically integrated floral…
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From humble beginnings in a Beijing apartment to building a business teaching 50,000 students Chinese and Spanish worldwide, Tom Shugg is well versed in immersive learning. Whether it’s changing diapers or expanding into a foreign market, Jim and Tom go deep on what it takes to build a company across country lines. 3 Key Takeaways Trust the Market:…
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In this episode of the Dirt, Graeme Barlow, a seasoned tech founder and entrepreneur, shares his unique journey from starting an online gaming currency business as a rebellious kid to spearheading a multi-million dollar software development agency in Ottawa, Canada. With a candid recount of his entrepreneurial ventures, Barlow dives into the lesson…
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In this episode of the Dirt, Jenny von Podewils, co-founder of Leapsome, shares the origin and mission of their people enablement platform, designed to help companies retain, develop, align, and engage their workforce. Starting from a personal realization of the gaps in organizational health and culture, Jenny and her co-founder embarked on a journ…
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In this episode of the Dirt, Steven Muro shares his extensive journey from software to becoming a leading figure in the B2B marketing sphere, particularly within the grocery sector. With over 26 years at the helm of his own agency, Steven has mastered leveraging data analytics to elevate brands like the Hass Avocado Board and California Strawberrie…
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Adam Roach is a serial entrepreneur and CEO of I Love Coaching Co. Whether it’s shutting his laptop at 6pm, to creating a daily $1,000 accountability motivator, Adam has a unique perspective based on his coaching business and entrepreneurial experience working with a variety of people and types of companies. Whether it was immediately exiting partn…
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A graduate of the University of Notre Dame and a U.S. Naval officer veteran, Mark Mahaffey joined his father’s business in 1969. Today, he is Chairman of the Board of The Mahaffey Companies, one of the largest family-owned real estate companies in Florida. St. Petersburg’s Mahaffey Theater bears his family’s name. In this edition of SPx, Mahaffey d…
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Today’s guest has a few things going for him that sets him apart from the typical CEO: ✅ CEO of a publicly traded company ✅ Has a streak of 7 years without a day off [Jim note: not sure I’d recommend this for most!] ✅ Runs a website with 100+ million visitors Join Jim and David Meniane, CEO of Carparts.com as they hit on a variety of topics from st…
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Roy Cohen is the Co-Founder and CEO of Fetcherr, an Algo based company using an AI-based Generative Pricing Engine (GPE) to disrupt pricing and profitability in the airline industry. Join Jim and Roy as they go into the details of what it takes to build a company for profitability. Roy is in the business of making money; not raising capital. 3 Key …
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Thad Price is the CEO of Talroo, a company that’s transforming the hiring and recruiting landscape for essential workers. On a mission to disrupt the talent acquisition industry, Thad provides leadership, strategy, and guidance to all departments in his company, ensuring it’s moving in the right direction with the right talent. Join Jim and Thad as…
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In this solocast, Jim Barnish explores three actions an international company needs to take when entering the US market. Some of what Jim gets into: Testing for Product Market Fit: An international company can have an amazing product, but if it doesn't resonate with the US market, then it’s going to almost certainly fail. Understanding the cultural…
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Bianca Rangecroft is the CEO of Whering, a digital wardrobe and personal styling app. Join Jim and Bianca as they explore how to go viral with your customers and to monetize virality. 3 Key Takeaways Tap Into Your Brand and Community to Achieve Virality: Virality is elusive. Many charlatans claim to have the secret formula for creating viral conten…
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Learn about how the strategic move towards a SaaS model is a golden ticket to maximizing the overall value of your business. In this solocast, Jim Barnish delves into four reasons why transforming your IP into a SaaS model is such a game changer. Some of what Jim gets into: Scalability is About Growing Smarter: In a SaaS model, it's not just about …
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Steve Benson's leadership journey is a masterclass in resilience, grit, and innovative growth strategies. As the Founder and CEO of Badger Maps, an app for B2B field sales, he has mastered focusing on the ideal customer profile and harnessing the power of offshore talent. Join Jim and Steve as they discuss Steve’s bootstrapping journey all the way …
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André Sluczka grew up in Germany where he loved to climb up a mountain and fly down on a paraglider. Nowadays, he heads up a consulting company, Datagrate, that helps their clients build, manage, and scale the world's best application integration platforms solving the most complex integration challenges. Join Jim and André as they talk about how to…
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This is a recast of a previously aired episode about Katie Merrill's entrepreneurship journey while also building a family. Hear Katie’s story as she walks host Jim Barnish through the challenges she has faced and continues to learn from. As a go-getter with a strong operations background, Katie was hyper focused on the day-to-day grind, but learne…
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Many businesses are oblivious to how out of whack their Go-To-Market strategy is. In this solocast, Jim Barnish explores three critical opportunities for businesses that are out of alignment with their GTM strategy. Some of what Jim gets into: Trust Your Product Leads: Both CEOs and product leads understand customer pain points and the market. Yet …
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Jody Haneke is a walking personification of the phrase, “build cool sh!t for your customers.” As the head of a bespoke software development company, Haneke and his team bring product ideas to life for his clients that truly want to harness technology for growth. Join Jim and Jody as they discuss building awesome digital experiences for customers th…
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A company-wide commitment to customer success is essential for your business. But remember: it starts with you. In this solocast, Jim Barnish gets into actionable strategies for growth-stage companies building their first customer success team. Some of what Jim gets into: When A Company Scales, Sometimes Customers Get Left Behind: Problematically, …
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Dan Bradbury, a mastermind expert, brings together owners of seven and eight figure B2B companies in masterminds so they can share best practices for high business growth and catapult their individual businesses forward. Join Jim and Dan as they explore the benefits of joining a mastermind group and how it can accelerate business growth. 3 Key Take…
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Ken LaRoe is the founder of Climate First Bank, which is his third bank. After the very successful sale of Florida Choice Bank, his first, LaRoe and his wife Cindy rented a small RV to travel the country. For that trip LaRoe's brother gave him a copy of Patagonia founder Yvon Chouinard's book, Let My People Go Surfing. It proved to be a transformat…
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If you want to unlock unprecedented growth in your business—which will lead to exceptional value creation—consider taking the leap and expanding into new markets, verticals, and offerings. In this solocast, Jim Barnish dives deep into strategies to ensure that your products or services cater to the needs and preferences of your new customers. Some …
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David Chadwick, Founder and CEO at RealResponse, is passionate about making a difference in athletics, but not in the normal sense of what you might think of as winning in sports. Instead, David has created a tool where athletes and staff can give anonymous feedback in a way that everyone in collegiate institutions and athletic organizations has a …
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Sarah Jenkins runs several software and real estate companies, including Genesis Digital. Homeschooled as a kid and an entrepreneur since she was 15, Sarah epitomizes the I-can-figure-out-pretty-much-anything approach. Join Jim and Sarah on this roller coaster of a conversation as they connect the dots between business success and personal challeng…
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Francesco Wiedemann is Co-Founder of Kyte, a door-to-door, app-based car rental delivery company that ambitiously intends to become the largest fleet operator on the planet with 10 million trips per month by 2030. Join Jim and Francesco as they how Francesco went from winning entrepreneurial pitch contests at Harvard and MIT to co-creating a rental…
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Tomasz Pawliszyn is the brains behind AirHelp, the world’s leading legal tech company that helps air travelers get compensation or refunds for flight disruptions. Join Jim and Tomasz as they go deep on air passenger rights during this episode. 3 Key Takeaways Build Healthy; Not Heavy: During Covid-19, when Tomasz’s staff headcount went from 700 to …
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