92. Align Your Company’s GTM Strategy (Solocast)

The Dirt

Many businesses are oblivious to how out of whack their Go-To-Market strategy is.

In this solocast, Jim Barnish explores three critical opportunities for businesses that are out of alignment with their GTM strategy.

Some of what Jim gets into:

• Trust Your Product Leads: Both CEOs and product leads understand customer pain points and the market. Yet sometimes a CEO makes decisions based on their gut, not data, while a product lead often has more direct access to customers and data, and thus a more in-depth understanding. Don’t overlook the knowledge of your product leads!
• Build a SINGLE Revenue Team: If your sales and marketing teams are not on the same page, you’re going to run into roadblocks. You need one one revenue team. Yes, they’ll have different functional objectives, but they’ll have the same overall goal—creating revenue and meaningful value for customers.
• Third opportunity? You’ll have to listen to the podcast!

About The Dirt Podcast

The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.

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