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The Cheer Connection

Jonathan Herbertson

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Podcast for the cheerleading and gymnastics community. Weekly podcast discussing industry topics, ideas and controversy. Support this podcast: https://podcasters.spotify.com/pod/show/jonathan-herbertson/support
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What people want is a big outcome. And the only way you get a big outcome is to take a big swing and be bold. Welcome to The Content Cocktail Hour, the show hosted by The Juice’s Jonathan Gandolf and Clayton Stobbs that squeezes out the deepest secrets of modern B2B marketing professionals on pushing your brand to the forefront of the industry.
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“Stories From Skid Row” gives listeners an opportunity to hear first-hand testimonies from those who are experiencing homelessness, as well as staff and friends of Union Rescue Mission. These episodes provide a glimpse into the issues surrounding homelessness and the work being done to combat this epidemic in Los Angeles.
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Stories From Skid Row

Union Rescue Mission

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"Stories From Skid Row" gives listeners an opportunity to hear first-hand testimonies from those who are experiencing homelessness, as well as staff and friends of Union Rescue Mission. These episodes provide a glimpse into the issues surrounding homelessness and the work being done to combat this serious problem in Los Angeles.
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Welcome to Concrete Conversations - the Indian Real Estate Podcast, where we converse with some of the brightest minds in Indian Real Estate to demystify the industry. Each episode features a different guest and will touch upon a different topic, ensuring that there’s something in it for everyone! You can catch us streaming on Spotify, Apple Podcasts, YouTube and a bunch of other platforms. So Stay Tuned for more Concrete Conversations!
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Desperately Seeking Wisdom

Red Bicycle & Creators Inc

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This is a podcast where well-known people talk about what they’ve learned from life - particularly the tough times. Guests have come from the worlds of entertainment, politics, business and journalism, including: Richard Curtis, George Alagiah, Amber Rudd, the Rev. Richard Coles, Lyse Doucet and David Baddiel. It’s a chance to hear their wisdom - and to think about how it might apply to your life… After the Brexit vote, Craig Oliver's high-powered job and privileged position at the heart of ...
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"There’s two ways to be creative: you can sing and dance, or you can create environments where singers and dancers can flourish. I’m the second," says Patrick Reynolds, CMO at BlueConic In this episode of The Content Cocktail Hour, our guest is Patrick Reynolds, CMO of BlueConic. Patrick shares how BlueConic leverages first-party data to build tail…
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On this very busy week, Jonathan and Tanya talk about Good Days and bad days, and a little bit of Skittles-based ASRM before settling in for a chat with bbbbbeatle where Jonathan talks with her about her frequent drawings of Travis Touchdown (there's over 4700?!?!). It's a Very Suda51 Holiday Episode because Jonathan and Tanya return to talk about …
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"If you want to portray your message exactly the way your brand would say it, then use your brand to say it. If you want to use an influencer to say it, then you need to let that person shine through. Otherwise, your content won't work," says Tanya Alain, VP of Marketing at Upfluence In this episode of The Content Cocktail Hour, Tanya Alain, VP of …
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“Now, where we feel pretty strongly and what we kind of benchmark this company against is we still believe humans need to do two core things. They need to be the creatives and the strategists,” says Elaine Zelby, CRO and co-founder at Tofu In this episode of The Content Cocktail Hour, Elaine Zelby, CRO and Co-founder of Tofu, shares her journey fro…
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For spooky month, Jonathan and Ryan do some live game playing on the podcast of two games, Retro Realms: Halloween, and The Rocky Horror Show Video Game. Ryan gives a few ideas of videogames involving the undead and the Godzilla universe of monsters, and Ryan informs us of the evolving world of swears. The pair also discuss the game Clock Tower Rem…
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"A fractional CMO can be incredibly effective and can get you where you want to go far faster than going through the entire process of hiring a VP who you might fire in nine months anyway," says Shannon Curran, CMO & Advisor at SSC Consulting In this episode of The Content Cocktail Hour, Shannon Curran, Fractional CMO & Advisor at SSC Consulting, s…
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"Usually it starts with a pilot campaign, and that means that you're not trying to validate that ABM works. What you're really trying to do is to create a repeatable model,” says Vincent DeCastro, President at ABM Agency In this episode of The Content Cocktail Hour, Vincent DeCastro, President of ABM Agency, explains the foundations of Account-Base…
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Today on Yeah! the gang talks about the song "Let Mom Sleep from the Dreamcast game Jet Set Radio, all the way from THE YEAR 2000! We get into the nitty gritty of building songs from samples, what was hot in the late 90s/early 2000s, and we also dig into street and youth culture from a billion years ago. A surprising amount of the 1960s was hot in …
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"That's how everyone should approach working with AI SDRs. You have to experiment. There is no rule of thumb on how to build things when you're launching AI outreach," says Alina Karnaukh, Head of Marketing at AiSDR In this episode of The Content Cocktail Hour, Alina Karnaukh, Head of Marketing at AiSDR, shares how AI SDR technology is transforming…
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“We believe that education is a tool for growth, whether that be personal growth, professional growth, growth of a business or growth of a person. And that's the umbrella that we sit under,” says Christie Horsman, VP of Marketing at Thinkific In this episode of The Content Cocktail Hour, Christie Horsman, VP of Marketing at Thinkific, explains how …
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Daniel chats with writer, poet, and zine editor Alannah Guevara about Omori, a turn-based RPG focused on emotions and trauma inspired by the Mother series. They take wild divergences talking about creativity, laziness, and how The Games Are Too Damn Expensive. We get Daniel's thoughts on last month's challenge to play Outer Wilds, plus Alannah make…
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“It was just a nightmare operationally to pack boxes and go to the post office. And so I dreamed of a better solution and here we are today. And we've had almost 300 million spent on our platform,” says Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso In this episode of The Content Cocktail Hour, Kris Rudeegraap, Co-CEO & Co-Founder at Sendoso, disc…
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"When the leaders are hands-on, the teams go faster, their companies grow faster, and they get the respect from their team," says Manoj Ramnani, Founder & CEO at SalesIntel In this episode of The Content Cocktail Hour, Manoj Ramnani, Founder & CEO at SalesIntel, discusses the latest trends in go-to-market strategies and the impact of founder-led gr…
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This spooky month on Talking to Women about Videogames, Jonathan and Tanya talk about yokai and Austin Powers. There's a bit of Zelda: Echoes of Wisdom chat and some discussion of the final Splatoon 3 Splatfest. Jonathan chats with new guest Charlotte about having empathy and ignoring the arbitrary rules in gaming spaces. Returning guest Zoey Handl…
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"If AI is making your work more creative and more beautiful, get on board," says Jen Rapp, Chief Marketing Officer at Superside In this episode of The Content Cocktail Hour, Jen Rapp, Chief Marketing Officer at Superside, discusses the future of B2B marketing, emphasizing the importance of creativity and AI in creating more engaging content. Jen ex…
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"Now more than ever, personalizing content experiences, personalizing marketing, showing people that you know them, and making sure that the stuff that you put out couldn't have been put out by anyone else is critical," says Jeff Coyle, Co-Founder and Chief Strategy Officer at MarketMuse In this episode of The Content Cocktail Hour, Jeff Coyle, Co-…
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This month, on a cat heavy episode, Jonathan and Ryan try to talk about Legend of Zelda: Echoes of Wisdom but the conversation quickly gets derailed for some lively banter about poop and pee. Ryan reveals that he wants no limits on his videogames and he dislikes water levels. There's also extremely brief discussion of the history of the beat 'em up…
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“I don't think AI is gonna replace content managers and people who are coming up with the ideas and actually fleshing them out, especially in B2B," says Jeremy Collier, Content Marketing Manager at ActiveCampaign In this episode of The Content Cocktail Hour, Jeremy Collier, Content Marketing Manager at ActiveCampaign, talks about how AI and innovat…
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"Right at the point when you're feeling exhausted and really bored about promoting a piece of content is right when the market is actually starting to see it," says Adam Sockel, Content Marketing Lead at Orum In this episode of The Content Cocktail Hour, Adam Sockel, Content Marketing Lead at Orum, talks about the world of content creation and stra…
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This month on Yeah! Jonathan, Tanya, and Daniel discuss the landmark success of the game Crazy Taxi both in the arcades and on the Dreamcast and how the inclusion of music by a plucky punk rock band known as the Offspring would help cement the game's legacy as a major hit for Sega, long outliving the arcade and the console that spawned it. We also …
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“Your biggest opportunity is your existing content. Keep optimizing it and making it better,” says Salvatore Surra, Director of SEO & Content at Seamless.AI In this episode of The Content Cocktail Hour, Salvatore Surra, Director of SEO & Content, talks about his top strategies for creating high-impact, SEO-rich content that stands out in a sea of A…
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"We try to do as much as we can to really elevate customer voice and let the customer voice do the talking for us, which is something that we suggest companies do," says Kristi Gamboni, Sr. Integrated Marketing Manager at TrustRadius In this episode of The Content Cocktail Hour, Kristi Gamboni, Senior Integrated Marketing Manager at TrustRadius, sh…
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This month on Currently Playing, Daniel summons Jenny from the void where she accidentally got sent at the end of her appearance on Talking to Women about Videogames. She's currently playing a nostalgic game for her, 2006's "Blue Dragon" for the Xbox 360. Later they dissect the recommended game Papers, Please and Jenny passionately recommends Outer…
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