Marketing Expert Josh Hightower shares marketing secrets with you on the Go Social Podcast
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About Violence is a podcast that focuses on real-world experiences with friends and special guests about the positives and negatives of violence and what you can do about it. You are going to discover that there is a lot you can do to prepare and save lives if you open your mind and explore what you can do to get ready. The goal is to inspire you to protect and preserve human life.
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About Violence | Ep. 19 Vincent Rocco Vargas
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This week on the @about_violence Podcast, we are joined by Vincent Rocco Vargas (@vincent.rocco.vargas). VINCENT VARGAS served 4 years of active duty in the United States Army, including 3 combat deployments with the 2nd Battalion of the elite 75th Ranger Regiment. In 2009, he became a Federal Agent with the Department of Homeland Security and serv…
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About Violence | Ep. 18 Josh Smith Master Bladesmith
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This week on the @about_violence Podcast, we are joined by Josh Smith (@joshsmithknives) Master Bladesmith and founder of @montanaknifecompany . Josh grew up in Lincoln, Montana on the edge of the Bob Marshall Wilderness. At the age of 11 Josh’s baseball coach, Rick Dunkerley, began teaching him how to make knives. In the very beginning, Josh would…
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About Violence | Ep. 17 Cyber Security with Brandon Shake & Pete “Shadow” Ford
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This week on the @about_violence Podcast, we are joined by Brandon Shake & Peter S Ford. Representing DefenseScripts, Brandon Shake combines military discipline with deep expertise in the technological sphere. With seven years in cybersecurity and 15 years of business continuity under his belt, his experiences complement those of the other leaders …
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About Violence | Ep. 16 Dr. Beau Hightower
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This week on the @about_violence Podcast, we are joined by Dr. Beau Hightower. @dr.beauhightower Dr. Beau Hightower earned the first of three Bachelor of Science degrees in Biology from the University of New Mexico. He later earned a Bachelor of Science degree in Anatomy, followed by a Bachelor of Science Degree in Health and Wellness. Dr. Hightowe…
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About Violence | Ep. 15 Austin Von Letkemann
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This week on the @about_violence Podcast, we are joined by Austin von Letkemann. Known as @MandatoryFunDay across every major social media platform, Austin von Letkemann is one of the fastest-growing and most widely viewed content creators in the military and veteran community. Averaging 120 million views per month across his platforms, he has over…
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About Violence | Ep. 14 Election Years
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This week on the @about_violence Podcast, we are joined by Co-Hosts Chantry Coker & Travis Joyner @the_real_gray_man . Chantry Coker served in the US Navy for 4 years before being honorably discharged. After the Navy he spent 8 years working in Fire and EMS. He then became a police officer and has been a police officer for 7 years and am currently …
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This week on the @about_violence Podcast, we are joined by Jeff Gonzales. (@jl_gonzales) US Navy SEAL Jeff L. Gonzales is a nationally recognized weapons and tactics instructor. He is the founder and CEO of Trident Concepts, LLC., former director of training for The Range at Austin and current podcast host for the BulletProof Workshop podcast. Jeff…
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About Violence | Ep. 12 Lisa A. Jaster
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This week on the @about_violence Podcast, we are joined by Lisa Jaster. (@lisaajaster) Reserve Army engineer officer Lieutenant Colonel Lisa Jaster (@lisaajaster) was one of the first three women to graduate from the elite and arduous US Army Ranger school, one of the world's most physically and mentally challenging leadership courses. Lisa holds a…
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This week on the @about_violence Podcast, we are joined by our good friend @crispy11b.@crispy11b Sgt. Avila joined the U.S. Army in 2004 as an Infantryman, deploying to Iraq in 2007. On May 14, 2007, his vehicle was struck with a 200 lb IED, resulting in burns to 75% of his body and amputation below the knee of his right leg. Upon retiring from the…
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About Violence Ep. 10 Cannon Republic - American Animal Feed Supply
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This week on the About Violence Podcast, we are joined by Christopher Webb and Ross Bennett to talk about the American animal feed industry and the overall American food supply chain. Cannon Republic strives to mitigate the negative effects human development and expansion have had on the health and wellness of our soils - as with healthy soils, com…
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About Violence Podcast Ep 9: Not Being Fat
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77% of American Youth are ineligible to serve in the United States military. One of the biggest problems facing Americans and America as a whole is the HUGE problem of obesity. Your fitness is not just a reflection of your physical health but all aspects of your life, from your mental health to your tribe. On this episode of the About Violence Podc…
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About Violence Podcast Ep 8: American Meat Industry
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How much do you care about what you eat? Do you care about the food you put on the table? We're joined by Ben Spell, Founder/CEO of Good Ranchers, Inc., Corley Spell, COO of Good Ranchers, Inc., and Tim Kennedy, your host, to discuss the importance of knowing where your food comes from. Good Ranchers exists to connect the American family to the Ame…
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3 Tips to Do Less and Make More (part 6 of 6)
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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3 Ways to Prepare for a Recession (part 5 of 6)
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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3 Solutions for Your 2023 Business Growth Plan (Part 3 of 6)
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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About Violence Podcast Ep 7: Broken, fractured young men
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This week on the About Violence Podcast, we are joined by Matt Beaudreau, Co-Founder of Acton Academy Placer and Acton Academy Sacramento, Travis Joyner, Combatives/Firearms instructor, and Tim Kennedy, your host and mixed martial artist, to discuss one of the most dangerous things existing on our planet and that is a fractured young man. Apogee St…
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3 Trends to Watch for in 2023 (Part 2 of 6)
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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3 Things You Must Do to Grow Your Business in 2023 (Part 1 of 6)
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A 6-Part Series about growing your business in 2023 and beyond. Josh unpacks what he learned at two major marketing conferences recently. On this episode, Josh gives his "Reader's Digest" notes so you can learn fast and prepare for the future. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you shoul…
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About Violence Podcast Ep 6: The Escape From Afghanistan
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What excuse do you need to not help someone? In this episode, Tim talks to Chad Robichaux and Azizullah Aziz about the Fall of Afghanistan and how saving one life led to saving hundreds of people. If you're interested in buying Saving Aziz. You can order your copy online by clicking the links below! If you order at SavingAziz.org for a limited time…
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Why You Should Own Your Own Membership Site
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You want to protect your audience and have control of what they experience. For this to happen, you need to own your own membership site. It's not as difficult as you may think, but it is very profitable. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.…
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The Un-Membership Site to Increase Your Opt-In Rate
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You should consider having your own Membership Site where you deliver FREE value to your audience. This is a wonderful way to build a community feel and insulate your audience from others. It could be as simple as 3 videos, a masterclass, or some other type of training. Create Your Free Account to Enroll in this Course. By changing the language, yo…
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How can you identify your audience when you cannot see them? You should be using pixels on every page of your website so you can continue to market to people who visit your pages. By doing this, you'll stay in front of your audience on a more regular basis. Listen to this episode and learn more about all of the ways Josh and his team can help you. …
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Not everyone will like you or how you market. What should you do when you get replies from "the hateful few" without this ruining your day? Don't hit the "unsubscribe" link! Today, Josh shares what you should do. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocial…
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About Violence Podcast Ep 5: Surprising Violence
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Good men are not harmless men. Good men are dangerous men who have their violence under voluntary control." - Jordan Peterson. Listen to Tim Kennedy, Travis Joyner, and Giancarlo Bodoni speak about becoming a violent person who is in control. We get a glimpse of what Giancarlo is like as he shares his incredible story of growing up and the lessons …
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How can you get the Physical Mailing Address of your prospects? Today, Josh shares a great way to ask for their mailing address. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Coming Out of the Shadows - How to Get Their "Real" Address and Information
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Prospects like to hide their real information from you. What can you do to get them to come out of the shadows and give you their real information. Today Josh shares a strategy to make sure you are getting the BEST email address from ideal prospects. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then yo…
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Using What Your Customers Say - A Great Source for Content That Sells
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One of the best ways to find words that your prospects will understand is to use the words your audience uses. Do NOT use industry jargon because they don't understand. Translate your jargon OR just use their words in your marketing. Josh shares a couple of pretty funny stories to drive home this point: The Double Wave and How to Outrun Age. Listen…
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About Violence Podcast Ep 4: Freedom of Speech
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The right to free speech is one of our most valued and guarded freedoms. Is freedom of speech really free today? Listen to Tim and Jp Spears discuss why freedom of speech is an important element of our democracy, how social media affects your freedom of speech, and why it matters.
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The Idea Factory - How to Get Unlimited Ideas for Your Content Posts
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Finding a consistent flow of ideas can be challenging. In this episode, marketing expert, Josh Hightower, reveals where his "Idea Factory" is located and where you can find what your audience is thinking about. AnswerThePublic.com. Use what others are asking to create your posts. Google Trends is a similart type search that can tell you how many pe…
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About Violence Podcast Ep 2: Traveling With Children
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How do you vacation, how do you go on mission trips, how do you go to Disneyland and ensure your family's protection? This episode covers everything that goes into how to keep your family safe while traveling. Taking the dive into the mission goals for having a successful trip and then reverse planning what all needs to be in place to ensure you ca…
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About Violence Podcast Ep 1: Uvalde
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It's time to introduce our new podcast @about_violence with you your hosts: Me, @the_real_gray_man and @that_coker_guy Throughout the past few months, we have been putting together a team to talk about real-world experiences with friends and special guests about the good and bad of violence. The goal is to inspire you to protect and preserve human …
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3 Types of Social Posts (per the Legendary Frank Kern)
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Creating Social Posts does not have to be difficult. Josh shares what he has learned from Frank Kern: The Connect Post. The "How To" Post. The Offer. In this episode, Josh takes a deep dive into these 3 types of posts and how you can implement them this week. Listen to this episode and learn more about all of the ways Josh and his team can help you…
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MATH is a 4-Letter Word that you should LOVE. Josh explains his 20/60/20 Formula and how you can use it to grow your business. By understanding "The 3 Temperatures of People" you will more effectively communicate with your audience and gain more clients. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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One of the best investments you can make in yourself and your business is to join a mastermind group. Josh explains the different types of mastermind groups, why they are so transformative, and the benefit of surrounding yourself with like-minded people. Listen to this episode and learn more about all of the ways Josh and his team can help you. The…
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What business are you really in? A: Marketing!
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What Business Are You Really In? Every business owner is in the same business regardless of your industry. Josh Hightower shares what business you are in and why this is so vital to the success of your business. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialE…
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About Violence Podcast Ep 3: Apocalypse
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Does it matter? We do not know what kind of apocalypse we will face someday, so there is no way to predict it. The most important thing is to be prepared and ready for whatever may come your way. We will discuss in this episode how people can be prepared for a disaster if one ever occurs or for situations in which they may need to be prepared. This…
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Angles of Approach: 1 offer that you describe in 3 different ways
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How to engage with your audience with a compelling audience. You may not know what will resonate with them today, but when you communicate regularly you will find an "angle" that gets through to them. This is WHY you need to be consistent and persistent in your marketing. Josh also shares how to create FAQs that will help you gain more clients. Lis…
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Channels of Communication in Today's Culture
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There are so many ways to communicate today: WhatsApp, FbMsngr, Lin, Phone, Fax, Letter, Text. Be sure you are not limiting yourself to only "old school" channels. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com…
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As you engage with your audience via email, be sure to move them to your social media platforms for further engagement. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Faux Unsubscribe Buttons (email preferences) can HELP your email deliverability.
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When is an unsubribe, not an unsubscribe??? Today, Josh explains a great way to keep people in your audience, even if they unsubscribe from a list. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should connect with Josh at GoSocialExperts.com
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Re-Engagement Campaigns - How to Reconnect with People on Your List and Segment them into the Proper "Buckets"
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You have many people in your database. They've opted in at some point, but they aren't really engaged with you or your content. Today, Josh shares how you can re-engage them using an effective strategy, including a Customer Insight Report. Listen to this episode and learn more about all of the ways Josh and his team can help you. Then you should co…
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What to do with Unengaged People on Your List?
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Do you have an email list full of people who are no longer engaged or responsive? Most everyone does. That's why on today's episode, marketing expert Josh Hightower, shares some expert advice on what to do with those unengaged people on your list. It takes more than just sending a random email to them to get them to reengage with you. Josh has a sp…
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Email Deliverability - How to Land in the Inbox
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Email marketing is a powerful tool that can produce great results when done properly. The greatest challenge with email marketing is getting your email delivered. Actually getting your email to show up in the inbox can be a real challenge. That's why on today's episode, marketing expert Josh Hightower, shares some expert insights around email deliv…
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Can old school tactics still produce results? Absolutely! In fact, on today's episode, marketing expert Josh Hightower shares how using email (which is an old-school tactic) can produce great results for your business. If you think email is overlooked, dead, and buried, think again. Email is one of the most powerful marketing tools in your marketin…
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Modeling Other People's Marketing (aka funnel hacking/swipe & deploy, etc.)
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You've heard of funnel hacking and swipe files. They are common terms to online marketers. Today, marketing expert Josh Hightower shares with us the power of modeling other peoples marketing. You don't have to re-create the wheel - in fact you shouldn't. Look at what other people are doing, and see how you can model it in your business. This is an …
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How to Respond to Feedback from Your Audience
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Communicating with you audience is vital. At times, your audience will give you feedback that could be considered "negative." At the same time, you and your team should know your audience and how to should respond to good and bad feedback from your audeince. Josh also shares how he used this situation as a teaching opportunity for his team. Listen …
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How to Get Your Ads to Pay for Themselves
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Many people use a Tripwire to Offset Your Ad Cost - what is that and how does it work? When and Why should you use this... or should you? Another name for this is a Self Liquidating Offer. The name doesn't matter but the strategy does. The purpose is to Accelerate a purchase. Listen to this episode and learn more about all of the ways Josh and his …
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How to Go Broke Quickly (run ads wthout a plan)
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Too many times business owners put themselves on the pathway to going broke quikcly when they spend money on marketing with no plan to convert leads into clients sooner rather than later. Designing a plan to convert a lead into a customer is the secret sauce to profitability. Listen to this episode and learn more about all of the ways Josh and his …
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Frequency of Communication - How Often Should You Email Your Audience?
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Staying in touch with your audience is very important. But how often should you email them? Is daily too often? How about once per month? Is there a formula? Listen to Josh as he shares best practices with email marketing and the frequency that is best to choose. One tip you'll hear is to add an Email Preferences Center to allow your audience to ch…
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