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Kallol Choudhury, a senior business executive with over 34 years’ experience in diverse industries worldwide, has worked with and helped transform many small & large businesses. A graduate from one of the top business schools, Kallol is the founder of the Business Transformation Center, and aims to help small businesses transform into thriving, scalable entities. This podcast covers various topics on business growth, turnaround, and transformation in a simple, non-complex manner, and the epi ...
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1
Digital Marketing (Part-2) - CHANNEL STRATEGY FOR SMALL BUSINESSES
30:36
30:36
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30:36
Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions. However, po…
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1
Digital Marketing (Part-1) - WHY DO SMALL BUSINESSES NEED DIGITAL MARKETING?
24:27
24:27
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24:27
Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions. However, po…
…
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1
Sales Objections: How to Handle Them to Grow Your Sales
24:19
24:19
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24:19
Objections are uncomfortable to deal with, and often result in thwarting the sales process altogether. This podcast looks into the various objections that Business Owners or their Sales people encounter, when making a sale. The objections are categorised, and how different types of objections should be responded to, at every stage of the sales proc…
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1
Eight Essential Principles For Sustainable Business Growth
13:00
13:00
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13:00
The BUSINESS TRANSFORMATION PODCAST is aimed at Small and Medium Business Owners, Entrepreneurs, and Start-ups. It seeks to provide insights to business owners about business issues and assist them to make change their business processes and outlook that enables rapid growth and transformation into scalable entities. Episode -1 of the podcast sugge…
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