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Digital Marketing (Part-1) - WHY DO SMALL BUSINESSES NEED DIGITAL MARKETING?
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Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions.
However, post the Covid pandemic, digital adoption has become a must if businesses have to succeed in the long term.
This podcast episode is First part of a two part podcast that seeks to remove some of the misconceptions and fears that small businesses have about digital marketing and explains why it is so important to them for their future growth.
Episode Part-2 of this episode will cover and delve on the various digital channel strategies that small business can explore and how they ought to approach the exercise.
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