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Digital Marketing (Part-2) - CHANNEL STRATEGY FOR SMALL BUSINESSES
Manage episode 338213871 series 3375775
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Digital Marketing is not a new phenomenon. Businesses, especially big business houses, and businesses in the IT/digital domain, have been marketing using digital methods for quite some time now. However, Small Businesses and Entrepreneurs had been rather reluctant to utilise digital marketing because of various fears and misconceptions.
However, post the Covid pandemic, digital adoption has become a must if businesses have to succeed in the long term.
This podcast episode is Second part of a two part podcast that looks into the channels or platforms that work best for Small Businesses and Entrepreneurs. This episode also covers the considerations for deciding their digital marketing strategy and channel choices.
In the first episode titled "Digital Marketing (Part-1) - WHY DO SMALL BUSINESSES NEED DIGITAL MARKETING?" we looked at the need and advantages of Digital Marketing and strategies for Small Businesses and Entrepreneurs. If you still have listened to it, please do so in order that you get a full perspective, and are able to finalise your Digital MArketing journey.
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