The Counsel Cast podcast hosted by Karin Conroy provides the expertise of a Marketing Co-Counsel for your law firm. A co-counsel advances the reach of your firm's expertise and allows you to deliver at the next level. On this podcast, you will get clarity and answers to your marketing questions so you can elevate your impact online. Each week, we will discuss a topic related to marketing, strategy, and design. Our guests will leave you with actionable steps that you can implement right away. ...
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Join the Queen of Business Law, Kelly Bagla, Esq., and learn the "Legal Lifecycle" of your business as she cuts through the confusing legal side of owning and growing a business.
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Counsel Cast


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Optimizing Landing Pages for SEO Success with Jesse Ringer
40:03
40:03
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In this episode, Jesse Ringer joins me to talk about optimizing landing pages for SEO success. Jesse Ringer, the founder of Method and Metric, launched the company in 2017. With over 10 years of experience, Jesse has assisted business owners, entrepreneurs, and marketing teams in crafting successful SEO strategies for their respective organizations…
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Counsel Cast


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Data-Driven Growth: Local SEO that Works with Ross McDaniel
30:14
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In this episode, Ross McDaniel shares his insights on growing your firm through local SEO. Ross McDaniel is a dynamic strategist with a rich history of amplifying both local stores and mega brands. Ross is an advocate for the prosperity of local businesses, believing they are the heart and soul of thriving communities. As the founder of Fencepost a…
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Counsel Cast


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Clashing & Chaotic: Reducing Visual Strain of Cluttered Websites with Marcus Ohanesian
49:37
49:37
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In this episode, Marcus Ohanesian joins me to teach lawyers and law firms how to reduce the visual strain of cluttered websites. Meet Marcus, the proud owner of Perfect Evolution, a seasoned branding and web designer who's equally passionate about sipping craft beer, savoring coffee, and relishing sandwiches. With extensive experience in the realm …
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Counsel Cast


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Beyond Traffic: A Comprehensive SEO Guide with Matthew Stafford
38:04
38:04
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In this episode, Matthew Stafford joins me to talk about SEO, and we dig deep to uncover how it works beyond traffic. Matthew Stafford is the CEO and Owner of Build Grow Scale and the mad scientist behind the data and development of BGS’s Revenue Optimization TM system. He has a keen eye for impediments in the customer journey, is excellent at inte…
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Counsel Cast


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Social Media Growth Hacks: Mastering the Right Platform with Jessica Aries
50:40
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In this episode, Jessica Aries joins me to talk about social media growth hacks and how lawyers can leverage the digital space, master the right platform for them, and create massive impact with their clients. Jessica is a lawyer turned digital marketer who helps lawyers simplify their digital marketing to build consistent visibility and profitable…
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Counsel Cast


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Price Psychology: The Psychology Behind Setting Legal Fees with Dr. Kai-Markus Müller
38:50
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38:50
In this episode, Dr. Kai-Markus Müller joins me to discuss and understand the psychology behind pricing models and pricing structure, and how to better frame legal fees. Kai-Markus Mueller is a Professor of Consumer Behaviour at HFU Business School of Furtwangen University in Schwenningen, Germany, and Director of Pricing Research at Neurensics, Am…
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Counsel Cast


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What's the next big thing in AI Marketing? with Frank Mendoza
38:34
38:34
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In this episode, Frank Mendoza joins me to talk about the next big thing in AI marketing. While this is a newer technology to the masses, it has in fact been around for a long time. We speak about current trends, how to leverage AI to help you, as well as pitfalls to avoid to ensure you’re remaining ethical. Frank Mendoza is a highly respected and …
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Counsel Cast


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ROI on Video: How to Create Marketing Videos That Convert with Clay Vaughan
38:45
38:45
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In this episode, Clay Vaughan joins me to discuss video content – how to create it, best practices, and how to maximize your ROI. Clay Vaughan is an entrepreneur and business growth strategist who believes in the power of service. He founded his first business, Good Agency (formerly Reverent Media), nearly 15 years ago to bring integrity to the mar…
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Go Legal Yourself podcast


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Ep. 129 Laurie Barron: How to Motivate and Stay Optimistic as an Entrepreneur
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Kelly and her guest had a conversation that revolved around the importance of maintaining a positive and winner's mindset in entrepreneurship and in life generally. Here are the top 10 topics that were covered in their conversation: Importance of a Positive Mindset: The discussion highlighted the role a positive and winner mindset plays in entrepre…
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Counsel Cast


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Designing Trust: How Lawyers Can Build Credibility through Website Design with Jason Rutel
40:43
40:43
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In this episode, Jason Rutel joins me to discuss how you can build deeper trust and credibility through website design. Jason Rutel, a passionate storyteller and missions advocate, founded Creative Nomads in 2019 to help global missions organizations enhance donor engagement and retention through impactful communication. With a strong background in…
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Counsel Cast


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How can I uplevel my website? with Tyler Pigott
35:58
35:58
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In this episode, Tyler Pigott joins me to discuss how you can level up your website as a lawyer and law firm. From building IT and creative teams for a biotech startup to developing and launching a national beverage product, Tyler's background is in creating things that just work. As CEO of Lone Fir, his favorite task is to cheer on others — whethe…
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Counsel Cast


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The Follow Up Formula: Turning Leads into Cases with Ely Delaney
52:04
52:04
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In this episode, Ely Delaney joins me to talk about the follow up formula, and how to turn leads into cases. He takes us through his strategic system for client retention, as well as maximizing cases once they’re closed. Ely Delaney is your Automated Systems Strategist and is also known as “The People Whisperer”. He’s the creator of The Follow Up R…
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Counsel Cast


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Podcasting and the Law: Avoiding Legal Pitfalls with Gordon Firemark
31:56
31:56
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In this episode, Gordon Firemark joins me to discuss podcasting and the law, and how to avoid legal pitfalls. Gordon Firemark helps creatives, artists, entrepreneurs and others achieve the dream of getting their messages out and making a meaningful impact with their craft. He has practiced media, entertainment and business law since 1992. His pract…
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Go Legal Yourself podcast


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Ep. 128 Navigating the Intersection of AI and Law: A Conversation with Hamid Kohan
32:49
32:49
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On this podcast, we had the pleasure of deep-diving into a conversation with Hamid, a long-standing pioneer in the crossroads between law and technology. As a leader in the field, he dropped some fascinating tidbits on a burgeoning development in the world of AI — the ChatGPT regulation. This could be a game-changer for transactional law, and Hamid…
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Counsel Cast


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What are the latest content marketing hacks? with Jesse Stein
44:24
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In this episode, Jesse Stein joins me to discuss the latest content marketing hacks, and the best practices when it comes to gaining market share in the digital space. Jesse has founded, operated and sold multiple online ventures. Jesse started SportsMemorabilia.com, growing it from a raw domain into the world’s biggest autograph store and a Top 50…
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Counsel Cast


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How to grow with client retention with Hemant Varshney
33:26
33:26
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In this episode, Hemant Varshney joins me to discuss client retention; what it is, why it’s important, and tips to help you create an environment that fosters a growing client relationship. For over 14 years, Hemant has played a pivotal role in all aspects of digital marketing. Starting out as a media manager, he continued on to become a consultant…
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Counsel Cast


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How to leverage the science of branding with Stephanie Riel
48:34
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In this episode, Stephanie Riel joins me to discuss the science of branding and its impact on your firm. We talk about what branding means, the opportunities you have as a lawyer and a firm to align your brand with your ideal clients, and how to define what your brand is overall. Stephanie Riel is a brand strategist and marketing consultant and the…
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Counsel Cast


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How to get more leads from your website with Adam Sinkus
33:51
33:51
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In this episode, Adam Sinkus joins me to discuss how to get more leads from your website. He also shares key information you may be missing from your current website, and suggestions and strategies to optimize your pages, marketing strategy, and overall lead generation. Getting to the bottom of a challenge is what Adam does best. He is a passionate…
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Counsel Cast


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Is your brand premium or commodity? with Johanna White
45:23
45:23
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In this episode, Johanna White joins me to talk about the world of branding and how to position your brand as premium vs. commodity. We discuss what branding truly means, debunking common misconceptions along the way, and provide valuable insights into Johanna’s three-step process required when starting a brand and offer guidance on how to effectiv…
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Go Legal Yourself podcast


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Ep. 127 Sarah Nikai Brooks: Mastering the Art of Customer Service - Creating a Welcoming and Consistent Experience
41:13
41:13
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In this episode of the Go Legal Yourself Podcast, Kelly Bagla interviews Sarah Nikai Brooks, an executive assistant at Bagla Law Firm. They discuss the importance of creating a welcoming and consistent customer service experience. Sarah emphasizes the significance of standard operating procedures and creating a safe environment for both employees a…
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Counsel Cast


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Quick marketing ideas for immediate results with Ben Holland
34:50
34:50
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In this episode, Ben Holland joins me to discuss quick and efficient marketing ideas to implement into your strategy immediately, without fuss. We cover effective marketing touchpoints, solidifying a strong marketing baseline, and generating momentum with PPC campaigns, while also discovering the enduring power of offline marketing activities and t…
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Counsel Cast


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A case study in marketing mastery with Daniel Callahan
35:22
35:22
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In this episode, we’re doing something a little different. Daniel Callahan joins me to discuss a case study in marketing mastery, and shares his best tips of what to do (and what not to do) that he has learned over the years. Daniel Callahan is the owner of Callahan Consulting Group LLC and the former President and Managing Partner of California’s …
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Counsel Cast


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How can law firms increase their marketing ROI? with Chris Nelson
37:14
37:14
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How can you increase your marketing ROI? As a lawyer, you understand the value and importance of marketing, but how does it really play into your bottom line, and the leads you bring into your firm? Joining me for this conversation is Chris Nelson, who is the Senior Manager of Legal Marketing at CallRail, a lead intelligence platform helping busine…
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Counsel Cast


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Why your firm might need a podcast with Robert Ingalls
45:38
45:38
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Have you considered a podcast for your firm? What are the pros, cons, benefits, and challenges? While podcasting may be a lot of work, it can bring tremendous benefits and rewards to your positioning within your industry, as well as showcase you as the go-to lawyer in your niche. Joining me for this conversation is Robert Ingalls, a recovering atto…
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Counsel Cast


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How does positioning bring better leads? with Daniel Steinberg
42:00
42:00
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42:00
How does positioning yourself online bring better leads to you and to your firm? It’s no secret that being present online is key to visibility and business growth, especially when it comes to attracting those high-quality leads you’re looking for. In this episode, my guest Daniel Steinberg takes us through the must-know process to qualify leads, wh…
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Counsel Cast


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Overlooked cybersecurity risks with Tom Kirkham
58:05
58:05
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Have you ever wondered why cyberattacks are becoming more and more prevalent in today's digital age? In this episode with Tom Kirkham, we explore the importance of law firms paying attention to cyberattacks and defining what ransomware is. We'll dive into the consequences of becoming a victim of a ransomware attack and examine how networks are crea…
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Counsel Cast


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How to drive website growth with Aaron Carpenter
35:18
35:18
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In this episode, we will be discussing website growth, marketing budgets, the power of hiring an expert in a specific niche market, measuring gaps in your website strategy, understanding your marketing goals, and the importance of organic SEO. First up, we will be breaking down website growth. It's important to have a clear understanding of what we…
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Counsel Cast


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What everyone gets wrong about personal branding with Chris Gensheer
36:02
36:02
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36:02
What does every lawyer get wrong about personal branding? In this episode, I’m joined by Chris Gensheer, a personal brand growth and content strategist, and we discuss the common misconceptions lawyers have about personal branding. Chris shares his insights and actionable tips on what personal branding is and how it can reinforce referral marketing…
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Counsel Cast


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How to grow your email list with Kendra Corman
43:58
43:58
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How do you grow your email list? And better yet, WHY is it important for you and your firm? In this episode with Kendra Corman, we discuss the ways in which you can leverage your email marketing to strengthen your relationship with your audience, create two-way communication, and position yourself as the subject matter expert in your industry. We a…
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Counsel Cast


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Why you need to be secure with technology with Keith Conrad
21:35
21:35
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With the rising attacks on cybersecurity, AI technology evolving, and significant advances to our technology, why do you need to be secure with technology? And better yet, HOW do you do it? Keith Conrad joins me on Counsel Cast this week to discuss the ways in which we can become safer and more secure with technology. Keith is a recovering Washingt…
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Counsel Cast


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Why your website needs maintenance with David Forman
28:31
28:31
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Why does your website need maintenance? Do you take the time to look at your website every few months or at least once per year to make sure your terms and conditions are still relevant, your site is safe, and everything is running smoothly? We’re talking about exactly why this is so important on the podcast today with David Forman. We joke that Da…
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Counsel Cast


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How to add AI to your marketing strategy with Simon Kingsnorth
41:12
41:12
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AI is one of the hottest topics in digital marketing and content creation at the moment – and deservedly so. There is so much power in the technology and what it’s capable of, and it can bring you a lot of ease to your firm. But will it replace traditional jobs? Is it still necessary to hire out certain roles? And how can you leverage this AI techn…
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Counsel Cast


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Why does email marketing work for law firms? with Jeff Felten
39:14
39:14
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Why does email marketing work for law firms? And is it truly necessary to have an email marketing funnel set up? Joining me for this conversation is Jeff Felten, and we dive in to why you need email marketing for your firm, and how to leverage it in many scenarios – from onboarding, to closing a case. As you’ll hear in our conversation, email marke…
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Counsel Cast


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How can a law firm grow with systems? with Mitch Beinhaker
35:43
35:43
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How can a law firm grow with systems? Which systems are necessary when it comes to scaling your business? Joining me for this conversation is Mitch Beinhaker, who explains why lawyers should consider setting up systems within their firms, and how to do so in a way that is sustainable and supports their reputation and continued growth. Mitchell C. B…
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Counsel Cast


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What is a holistic SEO strategy? with Gert Mellak
40:58
40:58
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What is a holistic SEO strategy? And how do you leverage Google to boost your SEO while using current strategies and technologies? Joining me for this conversation is Gert Mellak, the founder and CEO of SEOLeverage.com - an SEO agency that helps course creators, coaches and e-commerce sites grow their SEO in a conversion-focused way. Gert is also t…
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Counsel Cast


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How to manage your brand on Google with Jason Barnard
40:11
40:11
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How do you manage your brand on Google? What is an SERP and why is it important? Joining me for this conversation is Jason Barnard, the founder and CEO of Kalicube. He is also an author and digital marketer who specializes in Brand SERP optimization and Knowledge Panel management. Jason uses the pseudonym "The Brand SERP Guy'' for his professional …
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Counsel Cast


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How do you reach an expanded audience? with Becky Robinson
25:14
25:14
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How do you reach an expanded audience, and what does it mean once you do? Joining me for this conversation is Becky Robinson, the Founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for book authors, including business leaders, coaches, trainers, sp…
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Counsel Cast


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How do you create a 1-page marketing plan? with Allan Dib
48:42
48:42
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How do you create a 1-page marketing plan? Is it possible to create a marketing strategy and plan that you will actually use and reference? And further, how do you change that plan as the world and industry evolves? Joining me for this episode is Allan Dib, a serial entrepreneur, rebellious marketer and #1 bestselling author. His book The 1-Page Ma…
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Counsel Cast


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How do you make PPC work for your firm? with Ameet Khabra
38:49
38:49
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How do you make Pay Per Click (PPC) work for your firm? What’s the difference between PPC, SEO and Local Ads? Can they work cohesively together or should they be used independently? Joining me for this conversation is Ameet Khabra. As a veteran PPC advertising specialist, Ameet has helped her clients achieve as high as a 500% increased ROI from the…
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Counsel Cast


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How do you evolve your firm with design? with Gail Doby
31:17
31:17
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How do you evolve your firm with design? Why is it so important to consider the design of your firm from all angles? While some may believe that design doesn’t matter, it truly does impact your firm in terms of clients, retention, trust and brand presence. Joining me for this conversation is Gail Doby. Gail Doby is co-founder of Gail Doby Coaching …
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Counsel Cast


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What is the anatomy of a marketing strategy? with Caleb Roche
49:01
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What is the anatomy of a marketing strategy? Why is it so important to consider the components of your strategy before creating social media content, writing blogs, running ads, and generating leads? In this episode, Caleb Roche joins me to discuss the three elements of a marketing strategy and how you can leverage each to create a sustainable plan…
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Counsel Cast


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What are the myths of being published? with Cindy Constable
47:07
47:07
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What are the myths when it comes to being published? Do you need to be in every big media outlet to build credibility? How can you become a regular contributor? What do outlets look for when it comes to running a story? Joining me for this conversation is Cindy Constable. Cindy is a strategist, writer, and speaker. She is a Business Transformation …
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Counsel Cast


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How to do profit-driven marketing with Hannah Smolinski
33:27
33:27
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In this episode, we learn how to do profit-driven marketing with Hannah Smolinski. How do we ensure our marketing efforts are actually profitable? Are there ways in which we should be paying attention to our numbers to increase profitability? Hannah is a CPA and the founder of Clara CFO Group, a virtual CFO agency providing small businesses with fi…
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Counsel Cast


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Is a DIY website right for your firm? with Jack Newton
46:43
46:43
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IS a DIY website right for your firm? How do you know if you should create a professional website or a website through Clio’s new website developer app? In this day and age, every lawyer should have a marketing plan, and part of that plan should be an online presence and website. As the CEO and Founder of Clio and a pioneer in cloud-based legal tec…
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Counsel Cast


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What makes for the most successful website copy? with Erin Ollila
45:51
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What makes for the most successful website copy? Is the text on your website actually that important? What makes your website copy stand out vs. your competitors? Joining me for this conversation about writing successful website copy is Erin Ollila. Conversion copywriter. Copy Coach.Wing Woman. Word slinger. No matter what you call her, Erin Ollila…
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Counsel Cast


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Why is marketing strategy so important? with Sara Nay
33:07
33:07
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Why is having a marketing strategy so important? Do you take the time to think about the marketing strategy you want to implement for yourself or your firm? What are the tactics most lawyers get wrong when it comes to marketing? We’re talking about it in this episode with Sara Nay. Sara Nay is the COO at Duct Tape Marketing, Founder of Spark Lab Co…
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Counsel Cast


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How is speaking a marketing strategy? with Grant Baldwin
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How is speaking a marketing strategy? How can you leverage speaking to grow your presence, your reputation, your firm, and bring on new clients? As founder and CEO of The Speaker Lab, Grant Baldwin has helped thousands of people build successful and sustainable speaking businesses. Over the last 15 years, Grant has become a sought-after speaker, po…
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Counsel Cast


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How do you dominate local search? with Stormy Knight
39:17
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How do you dominate local search? How has Google My Business changed drastically over the years? Is it really enough to try and rank organically? Joining me for this conversation is Stormy Knight. With 27 years experience in search engine optimization, you would think that Stormy Knight would have a mumbo jumbo pile of technical complexity to share…
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Counsel Cast


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What are privacy policy best practices? with Donata Stroink-Skillrud
27:35
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What are privacy policy best practices? What are the differences between privacy policies, cookie policies and terms and conditions? How can you ensure you’re compliant with the correct policies in your country? Donata Stroink-Skillrud is an attorney licensed in Illinois and a Certified Information Privacy Professional. She is the President and Leg…
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What story should you tell? with Karen Eber
33:55
33:55
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What story should you tell? What makes you a great storyteller and communicator? How do you get your story across while keeping your audience’s interest and speaking to what they want to hear from you? Joining me for this conversation is Karen Eber. Karen Eber is an international consultant, author, and keynote speaker. Her talk on TED.com: How you…
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