))
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho
Manage episode 381455682 series 2977729
Content provided by Karin Conroy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Karin Conroy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.
Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.
After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.
Thiago gives listeners actionable tips on:
- [0:00] Intro
- [1:10] Why DIY design always work
- [6:50] The difference between DIY and a design team
- [9:50] Learning from failure and the importance of revisions
- [14:15] Handling when clients ask for a revision you may not agree with
- [19:55] How does focusing your design on your client and your process of work happen
- [22:35] What can erode trust with a client
- [24:50] Example of design gone wrong
- [29:15] The misconception of more is better, especially with writing
- [34:50] Thiago’s book review
- [39:50] One big takeaway from this episode
Resources mentioned in this episode:
Connect with Thiago here:
Connect with me
130 episodes
Share
