Best Karin Conroy Podcasts (2024)

1
How Can Neuroscience-Driven Messages Improve Your Engagement? with Aurora Winter 44:04

1h ago44:04

44:04

In this episode, Aurora Winters joins me to talk about the importance of appealing to the 'croc brain' to grab attention, using social proof for validation, and delivering messages concisely. Aurora explains the significance of storytelling, particularly the hero's journey structure, for making messages memorable and engaging. She discusses common …

1
Why Aren't Your Meta Ads Working? The SEO Mistakes Costing Law Firms Clients with Nicki Sciberras 39:53

11d ago39:53

39:53

In this episode, Nicki Sciberras from Digital Exchange shares insights on how law firms can leverage Meta ads to grow their businesses. The discussion covers the importance of understanding marketing funnels, the types of Meta ads and how they work, common mistakes in ad campaigns, and the significance of website optimization. Nicki emphasizes the …

1
How to Fix a Law Firm Website That’s Not Delivering Results with Monica Pitts 37:30

23d ago37:30

37:30

In this episode, Monica Pitts, founder of MayeCreate Design and host of the 'Marketing with Purpose' podcast, shares insights on transforming a non-performing website into a powerful business tool. She discusses the evolution of website design since 1998, emphasizing the importance of a website acting as a virtual salesperson. Topics covered includ…

1
What Every Lawyer Needs to Know About Online Reputation and Referral Growth with Gert Mellak 47:40

29d ago47:40

47:40

In this episode, Gert Mellak joins me once again to talk about the crucial importance of online reputation and referral growth for law firms. The discussion revolves around common misconceptions law firms have about separating word of mouth from marketing, and how a firm's reputation is inherently part of its marketing strategy. Gert elaborates on …

1
What's Wrong With Your Emails? Common Legal Marketing Blunders Exposed with Tanya Brody 50:37

1M ago50:37

50:37

In this episode, we welcome email marketing consultant and copywriter Tanya Brody to discuss how law firms can utilize email marketing to attract and retain clients. Tanya shares insights on common email marketing mistakes made by lawyers, such as targeting the wrong audience, overemphasizing credentials, and using overly sophisticated language tha…

1
Can Your Law Firm’s Podcast Become a Go-To Legal Resource? With Alex Sanfilippo 46:01

2M ago46:01

46:01

In this episode, Alex Sanfilippo, founder of Podmatch.com, joins me to discuss strategies for leveraging podcasts effectively, especially for law firms seeking to become authoritative resources in their niche. He talks about the significance of podcasting in marketing strategies, emphasizing consistency, niche targeting, and value addition over pur…

1
How Strong Branding Moves Clients Through the Marketing Funnel with Erin Andrea Craske 38:47

2M ago38:47

38:47

In this episode, Erin Andrea Craske joins me to discuss the critical aspects of branding, emphasizing the common pitfalls businesses face in their branding strategies. She highlights the lack of engaging branding within the legal industry as a prime example of widespread branding issues. Erin stresses the importance of understanding that regardless…

1
Do Backlinks Still Matter in 2024? A Fresh Look for Law Firms with Bennett Heyn 28:07

3M ago28:07

28:07

In this episode, Bennett Hein, the founder of Backlinks.ai, discusses the role and impact of backlinks in driving organic traffic, enhancing domain authority, and improving website ranking. He explains the importance of quality over quantity, automating outreach using AI, and the potential pitfalls of pursuing low-quality backlinks. The discussion …

1
What Lawyers Need to Know About Website Technology with Dave Sobel 49:15

4M ago49:15

49:15

In this episode, Dave Sobel shares his insights on the significant impacts of AI technology and provides guidance on choosing IT service providers for law firms. He emphasizes the importance of recognizing AI as a transformative technology but encourages a balanced approach, highlighting the slower pace of actual implementation versus predictions. …

1
How Effective Is Your Writing? Tips for Lawyers to Excel as Authors with Nick Hutchison 51:15

4M ago51:15

51:15

In this episode, Nick Hutchison, founder of BookThinkers, a company dedicated to helping authors promote and market their books, shares his journey and insights on the importance of reading and applying knowledge from books for personal development. Nick, who has recently published his first book 'Rise of the Reader,' discusses the impact of readin…

1
Mastering Productivity to Maximize Small Business Profits With Amber De La Garza 47:30

4M ago47:30

47:30

Amber De La Garza is a coach, trainer, speaker, and writer renowned for her work as The Productivity Specialist. Through her role as the host of the Small Business Straight Talk Podcast and creator of Leverage Lab®, Amber dedicates her expertise to assisting entrepreneurs in enhancing their productivity, helping them to maximize their profits and m…

1
Rethinking the American Dream With Sara Kappler 49:41

5M ago49:41

49:41

Sara Kappler is the CEO of Centric Squared, a CRM-driven agency specializing in email and SMS marketing. Having pivoted to CRM consulting and email marketing after over a decade in digital consulting, Sara specializes in high-performing marketing campaigns for clients in the finance, e-commerce, and online business niches. A mom of three with a rec…

1
Key Strategies for Positioning Your Law Firm for Growth with Doug Reifschneider 39:30

5M ago39:30

39:30

In this episode, I’m joined by Doug Reifschneider, a Fractional Chief Marketing Officer at Chief Outsiders, to discuss the benefits and strategies of employing fractional CMO services for law firms. Doug Reifschneider is a marketing veteran from the restaurant industry. During his four-year tenure with Chief Outsiders as a fractional Chief Marketin…

1
Scaling Services Through Training With Adam Lean 47:02

5M ago47:02

47:02

Adam Lean is the CEO and Co-Founder of The CFO Project, a company dedicated to training financial professionals on how to offer outsourced Chief Financial Officer (CFO) and business advisory services. With an accounting background and years of experience in the corporate world, Adam transitioned into entrepreneurship, successfully launching, growin…

1
Empowering Women in Business Through Abundance and Resilience With Andrea Heuston 43:02

5M ago43:02

43:02

Andrea Heuston is the CEO and Founder of Artitudes Design, an award-winning creative agency. She has over 20 years of experience in the design industry and has won several awards such as the Puget Sound Business Journal’s 40 under 40, the Annual Enterprising Women of the Year Awards for Enterprising Women Magazine, Cambridge Who’s Who, and the Key4…

1
Is Your Marketing Funnel Leaking Clients? Improving Relationships and Conversions with Cindy Chang 37:30

5M ago37:30

37:30

In this episode, brand coach Cindy Chang joins me to discuss improving client relations, attracting ideal audience, and converting leads into clients through the marketing funnel. We explore the importance of understanding your audiences' needs, the role of demographics and psychographics in shaping marketing strategies, and how to show value to po…

1
Creating a Productized Service With Mallory Ulaszek 45:47

5M ago45:47

45:47

Mallory Ulaszek is the Co-founder of Week of the Website, a web design agency that simplifies the process of creating websites for small businesses, agencies, and large enterprises. With a rich background in leading various marketing, finance, sales, and operations teams, Mallory leverages her extensive experience to create an intuitive web design …

1
Grow Your Team With A-Players Using Topgrading With Chris Mursau 42:45

5M ago42:45

42:45

Chris Mursau is the President of Topgrading, a proven system that helps organizations build and maintain high-performing teams through hiring, development, and promotion strategies. Since 2001, Chris has been consulting and teaching organizations and individual managers how to pack their teams with A-Players. Chris has conducted over 2,500 in-depth…

1
How Can Your Law Firm's Content Beat AI? with Gert Mellak 49:48

6M ago49:48

49:48

In this episode, Gert Mellak, the founder and CEO of SEOLeverage.com, discusses how to create content that outperforms AI-generated content in terms of SEO. Leveraging his background in technological development and marketing, he stresses the importance of being consistent and compelling through storytelling and testimonials as these elements are d…

1
Growing Pains of Building a Profitable Agency With Casey Gromer 48:44

6M ago48:44

48:44

Casey Gromer is the Founder and Fractional Integrator at C-Suite Boutique, a firm dedicated to operational leadership and business strategy for female founders. With a focus on enabling CEOs to concentrate more on their passion and purpose, C-Suite Boutique excels in creating and executing business plans that incorporate successful delegation and a…

1
Keeping It Simple With Greg Crabtree 55:39

6M ago55:39

55:39

Greg Crabtree is a Partner at CRI Simple Numbers, a firm dedicated to assisting entrepreneurs in optimizing business performance through proven financial strategies and quarterly tax planning. An accomplished speaker, author, entrepreneur, and financial expert with over 40 years of in-depth experience, Greg pioneered a metric for measuring labor ef…

1
How to Boost Your Marketing and Money through Podcasting with Tracy Hazzard 53:09

6M ago53:09

53:09

In this episode, Tracy Hazzard, CEO and Co-Founder of Podetize, discusses the potential of podcasts as a source of income. Taking a business-minded approach to podcasting, Tracy emphasizes the potential of podcasts to monetize businesses, products, and services. She underscores that podcasting is often misunderstood as a 'mysterious' field where on…

1
Pioneering a New Approach to Crisis Management With Vanessa Laughlin 45:07

6M ago45:07

45:07

Vanessa Laughlin is the Principal and Founder of Banister Advisors, a firm dedicated to assisting individuals and families through complex health crises, elder care, end-of-life bereavement, and estate settlement challenges. With nearly two decades of experience in strategy development, business process improvement, and change management, Vanessa's…

1
Designing Tailored Marketing Services for Law Firms With Karin Conroy 45:23

7M ago45:23

45:23

Karin Conroy is the Founder and Creative Director at Conroy Creative Counsel, a marketing agency specializing in the legal industry. With a focus on strategic and sophisticated marketing, Karin has established herself as a leader in redefining how law firms approach marketing. Her firm’s signature program, Marketing Co-Counsel™ is rooted in the bel…

1
How Can Lawyers Turbocharge Their Lead Generation? with Jennie Wright 36:15

6M ago36:15

36:15

In this episode, Jenny Wright joins me to talk about how law firms can optimize their lead generation efforts. She explains that while SEO is an important avenue, it should be considered a long-term investment and not the main focus out the gate. The discussion shifts to the importance of choosing the right lead magnet and how it should be custom-f…

1
Behavioral Economics and the Truth About Pricing With Melina Palmer 42:13

7M ago42:13

42:13

Melina Palmer is the Founder and CEO of The Brainy Business, a firm specializing in behavioral economics training and consulting. A globally recognized keynote speaker, educator, and expert in sales conversion, Melina's work centers on helping businesses understand and leverage the principles of behavioral economics to improve customer engagement a…

1
Creating a Curated Customer Experience With Samantha Irwin 51:29

7M ago51:29

51:29

Samantha Irwin is a public speaker, small business coach, and consultant. She brings 25 years of leadership experience, having taught middle school for over 12 years. In June 2006, Samantha pivoted from educator to entrepreneur, purchasing a 21-room historic boutique hotel. As a business owner, Samantha developed top-notch marketing skills and enha…

1
LinkedIn or Out? Is the Platform Overrated for Legal Marketing? with Rich Haik 45:59

7M ago45:59

45:59

In this episode, Rich Haik, the owner of Alpha Social Media and host of the 'Let's Talk Social' podcast, joins me to explore the significance of digital media and social platforms for businesses. With over a decade of experience in digital media and social media marketing, Rich shares an insider's view on the evolution of social media and its influ…

1
Creating Bestsellers: Strategies for Success in Book Publishing and Marketing With Sarah Russo 50:52

7M ago50:52

50:52

Sarah Russo is the Founder of Page One Media, a boutique literary publicity and marketing firm. With over 20 years of experience in the publishing industry, she has demonstrated expertise in a broad spectrum of areas, including communications, traditional marketing, social media marketing, branding, and business development. Her career includes sig…

1
You Only Live Once – Why Not Grow a Business? With Caity Cronkhite 48:55

7M ago48:55

48:55

Caity (Caitlin) Cronkhite is the Founder and CEO of Good Words, a technical writing and documentation consulting firm. Good Words provides strategic, management, and implementation support to companies across different industries, ranging from Fortune 500 companies to small five-person startups. Caity grew up on a farm in Indiana and majored in tec…

1
Website Analytics Demystified: Overcoming Common Obstacles with Philippa Gamse 39:23

7M ago39:23

39:23

In this episode, Philippa Gamse, a Digital Marketing Strategist, shares her insights on how business owners can leverage their website analytics to improve their marketing strategy. Analytics provide a wealth of information that firms and lawyers can utilize to understand if their website is functioning optimally, what areas can be improved, and av…

1
Enhancing Education Through Community-Centric Research With Monica Martinez 44:22

7M ago44:22

44:22

Monica Martinez is the Co-founder of EduDream, a Latina-founded women-owned research consulting firm dedicated to transforming education by integrating community insights with rigorous research. With over 15 years of experience in applied research, Monica specializes in partnering with foundations, nonprofits, and educational institutions to offer …

1
A Year-Round Approach to Strategic Financial Planning With Laura Shiel 48:23

8M ago48:23

48:23

Laura Shiel is the Virtual CFO at Clara CFO Group, a firm that specializes in offering strategic financial guidance and support to small businesses. With a diverse background in accounting and finance, Laura's experience spans various sectors, including public accounting, financial services, and corporate finance in a Fortune 500 company. She holds…

1
To Redesign or Not: What's Best for Your Advertising Growth? with Robert Brill 37:23

8M ago37:23

37:23

In this episode, Robert Brill shares his expertise on how to optimally use advertising for business growth. He emphasizes the importance of creative development every 3-4 weeks, iterating ad creatives based on performance and audience resonance. Robert discusses the shift from keyword targeting to a more broad targeting strategy, which gives Meta's…

1
Achieving Long-Term Success With a Fully Remote Marketing Team With Tracy Marlowe 49:22

8M ago49:22

49:22

Tracy Marlowe is the CEO of Creative Noggin, a branding, marketing, and communications firm renowned for its expertise in humanizing marketing messages and developing authentic, evocative brands. Under her leadership, Creative Noggin has been recognized with numerous awards and media accolades, a testament to its success and innovation in the indus…

1
Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten 56:47

8M ago56:47

56:47

In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach. To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creati…

1
Leveraging Social Media for Growth in the Design Industry With Darla Powell 42:53

8M ago42:53

42:53

Darla Powell is the Founder and CEO of Wingnut Social, a digital marketing agency specializing in services for interior design and luxury brands. Her professional background includes work as an interior decorator and as the owner of Darla Powell Interiors, a direct foundation for her transition into marketing. Under her leadership, Wingnut Social h…

1
Content by AI: Are We There Yet? with Max Gutsche 37:29

8M ago37:29

37:29

In this conversation, Max Gutsche, co-founder of Unifier, a content scaling platform, discusses how his platform uses AI to scale already existing content into different formats, providing a highly efficient way to repurpose knowledge. Contrary to generic AI generators, Max emphasizes the importance of starting with unique and creative knowledge an…

1
How To Do More With Less by Being Strategic With Melissa Jacobs 46:38

8M ago46:38

46:38

Melissa Jacobs is the CEO and Lead Strategist at Crow & Pitcher, a company specializing in guiding mid-sized businesses through innovation, growth, and strategic reinvention without expanding their team or marketing budget. With over two decades of expertise in marketing, strategy, and innovation roles, she has a well-documented history of steering…

1
Is Your Brand Strategy Aligned with SEO? with Alison K 47:15

9M ago47:15

47:15

In this conversation, marketing expert Alison Kay talks about the crucial roles that Search Engine Optimization (SEO), email marketing, and audience research play in helping brands attract their desired audiences. Emphasizing the importance of a service-based approach to business, Alison discusses how to optimize brand strategy and its alignment wi…

1
Scaling a Niche Recruiting Firm in the Gaming Industry With Lizzie Mintus 41:57

9M ago41:57

41:57

Lizzie Mintus is the Founder and CEO of Here's Waldo Recruiting, a specialized recruiting firm that concentrates on the video game industry. With a commitment to quality over quantity, Here's Waldo prioritizes transparency, communication, and diversity in its recruitment process. Alongside her role at Here's Waldo, Lizzie serves as an ambassador fo…

1
Social Media and the Law: Top Legal Blunders to Avoid with Robert Freund 35:30

9M ago35:30

35:30

In this episode, Rob Freund, an advertising and e-commerce attorney based in LA, discusses common legal issues that marketers and content creators come across on social media. He began his independent practice in 2019 after working with Greenberg Traurig, representing various entities including direct-to-consumer brands, marketing and talent agenci…

1
Understanding Different Accounting Roles for Small Businesses 28:08

9M ago28:08

28:08

Hannah Smolinski, a Certified Public Accountant, is the Founder and CEO of Clara CFO Group. Operating on a virtual CFO model, this agency is dedicated to offering small businesses financial clarity along with strategies for profit maximization. Having worked for one of the largest accounting firms in the world, Hannah developed this service to make…

1
How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho 45:44

9M ago45:44

45:44

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client. Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major market…

1
Building Value-Driven and Sustainable Service-Based Businesses With Jason Swenk 51:31

9M ago51:31

51:31

Jason Swenk is the Founder of Agency Mastery 360, a consultancy designed to help marketing agency owners achieve and sustain accelerated growth. He is the resource he wished he had when he started his agency. Jason hosts two podcasts: The Smart Agency Master Class Podcast, which focuses on strategies and stories from real agency owners, and SwenkTo…

1
Scaling Success: Strategies for Expanding Value in PPC with Michelle Kop 30:03

9M ago30:03

30:03

In this episode, Michelle Kop, founder of Level28 Media, discusses strategies for successfully scaling pay per click (PPC) advertising. She explains the differences between SEO and PPC, shares tips for creating effective ad copy, and emphasizes the importance of operational readiness to maximize the ROI of PPC campaigns. Michelle Kop is a marketing…

1
Nurturing a Strong Company Culture Across Borders With Steve Kwan 50:18

9M ago50:18

50:18

Steve Kwan is the CEO of OpsWerks, a company that specializes in propelling data center and cloud operation teams to thrive. A Silicon Valley native, Steve's roots are deeply entrenched in the world of technology, from his early studies in electrical engineering to his active involvement across the startup landscape. His rich career path, which inc…

1
How Can Bold Branding Supercharge Your Client Reviews? with Tonya Eberhart 41:14

10M ago41:14

41:14

In this episode, Tonya Eberhart joins me to talk about leveraging branding to supercharge your client reviews. We touch on positioning, messaging and understanding how to serve your clients deeply. Tonya Eberhart is the founder of BrandFace® and Branding Agent to Business Stars, author of four books on personal branding and host of the Be Bold Bran…

1
Building a Client-Focused and Business-Smart Law Firm With Michelle Bomberger 51:09

10M ago51:09

51:09

Michelle Bomberger is the Founder, CEO, and Managing Attorney at Equinox Business Law Group. As a small business founder and entrepreneur, Michelle understands the emotional and practical aspects of owning and scaling a business, which makes her an effective guide for business leaders in evaluating risk and opportunity in their decision-making. She…

1
Is your marketing a bridge to creating strong connections? with Jennifer Forester 36:03

10M ago36:03

36:03

In this episode, Jennifer Forester joins me to discuss marketing strategies to help build and create strong connections with your ideal clients. As a business development coach, Jennifer Forester helps lawyers avoid random acts of marketing. Drawing on 20+ years in legal marketing, she partners with clients to design mindsets, systems, and strategi…

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Karin Conroy Podcasts

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