If you’re looking for the very best examples of B2B marketing content, you’ve come to the right place. Because – after a whirlwind of nominations, shortlisting, group stages, and voting – we’ve whittled them down. Nineteen contenders. Five finalists. And, ultimately, one winner. In a departure from our usual format, this B2BQ&A tries to ask a quest…

As Greek philosopher Heraclitus pointed out, change is the only constant. So, how can B2B marketers ensure their content stays up-to-date and relevant to customers when technology and markets never stand still? We’ll find out in this episode of B2BQ&A, where we answer a question posed by Kate Terry, Head of Demand Generation at Unily. Specifically,…

Account-based marketing owes a lot of its power to the way its content can speak to this reader in particular, and address their unique needs. But how much tailoring is too much? That’s the question we’ll be tackling in this episode of B2BQ&A, on behalf of Rhiannon Blackwell, Account-Based Marketing Leader at PwC. Specifically, Rhiannon asked: “How…

Researching keywords is relatively easy in a popular B2C market – where data is plentiful and vocabulary is simple. But how do you find search intent in the rarefied world of B2B tech? That’s what Emily King from Bluefruit Software wants to know: “It’s one thing to know what you call your product or service, but it’s another to know what your poten…

WriterZen - Google Penalties: What Are They and How to Recover from Them If your website s been on the wrong side of an algorithm update or caught some other Google penalties, you may find it suffers a great loss of organic traffic See more: WriterZen.net

WriterZen - LSI Keywords: How to Find and Use Them to Boost Your SEO This article will highlight what you need to know about LSI keywords, how to find them, and how to use them See more: WriterZen.net

WriterZen - Gain organic traffic easily with the ultimate WriterZen workflow How exactly do I use WriterZen to optimise workflow you might ask You will find the answer in this article See more: Writterzen.net

WriterZen - Keyword Search Volume: Everything You Need to Know Keyword search volume is a vital metric in search engine optimization.Whether you are working to develop an organic content marketing strategy, create a new website, or devise a pay-per-click marketing strategy, you must consider keyword search volume. Keyword search volume is a vital m…

WriterZen - What Is Keyword Relevance and Why Is It Important? The term keyword relevance refers to the degree to which the material on your website is relevant to the keywords you ve selected to optimize it for See more: writerzen.net

WriterZen - How to Manage Keywords and Track Their Performance Strategically Keywords are essential for SEO, and monitoring them will help you understand your opportunities See more: writerzen.net

WriterZen - Revenue Forecast/ ESKP - An important metric you cannot miss when doing keyword research Revenue Forecast ESKP the magic metric that can help you estimate sales per keyword choice in WriterZen! Let s discover it! See more: WriterZen

WriterZen - Utilizing Google NLP for Better SEO Strategy Google NLP is one of those factors that have effect on the constant change of Google’s algorithm Utilizing Google NLP can help you to implement better SEO Stra NLP is an abbreviation for Natural Language Processing and is a field of one of the most revolutionary fields of artificial intellige…

WriterZen - What Is Keyword Competition and How to Effectively Measure It One important metric that helps you rank your website higher on the SERP is keyword competition or keyword difficulty See more writerzen

WriterZen - Keyword Cannibalization: What Is It And How to Avoid It? Optimizing your articles with the same key phrases and terms makes your website suffer in ranking on the SERP. It is also known as keyword cannibalization, which occurs when your keywords are repeated on multiple web pages, subdomains, blog posts, and other types of content. See m…

WriterZen - Capturing Organic Search Demand: A Content Manager’s How-to Guide Learn in 3 steps how to capture organic search demand through content without obsessing over keywords See more: writerzen.net

WriterZen - Keywords are Useless Without Context. Here’s how to Leverage Both Both keywords and search context are needed to create demand generating content Here’s how to understand and leverage them See more: writerzen.net #writerzen, #keywordsareuselesswithoutcontext

WriterZen - How Technology Helps in Structuring Strong Content Marketing Teams Do you want to produce blog posts at a faster rate Here’s how content marketing technology can help you do just that. See more: writerzen

WriterZen - Human-Centered Content: Why and How to Create it Have you been creating content solely to satisfy the algorithm Here’s why and how you should create human content instead See more: writerzen.net

WriterZen - Six Tips to Easily Find Interesting Topics for Content Writing In this blog post, you ll learn some easy ways to find interesting content ideas for your next blog posts See more: WriterZen

After a longer than expected absence from the recording booth, the podcast is back, though not quite in the usual B2BQ&A format. In this episode, we’ve collected our favourite copywriting tips from the past few months. Imagine a compilation album called Now That’s What I Call Copywriting, featuring freelance writer Matt Binny, Giles Edwards from …G…

WriterZen - Finally, WriterZen, Your Simplified Content Workflow Software Save research hours, find low competition keywords, create, and publish optimized pieces with WriterZen’s simplified content workflows See more: WriterZen

WriterZen - This AI Writing Tool Fits into Content Workflows to Augments, Not Replace Writers’ Creativity Learn how WriterZen’s AI content writing feature is purpose built, not to replace you, but helps you craft higher ranking content faster See more: WriterZen

WriterZen - How to Create a Simplified SEO Workflow for Consistent Results Struggling to boost productivity and get quicker results in your agency Adopt a simplified SEO workflow Here’s how to do it with only one tool See more: WriterZen

WriterZen - How to Optimize Meta Titles and Meta Descriptions Effectively A significant number of your visitors come from search engines like Google For each search query, they get access to many results to browse See more: WriterZen

What is Keyword Difficulty? How is it scored? Analyzing and choosing the right keywords for the correct competition is a job that has never been simple. WriterZen, with a keyword difficulty determination mechanism based on many factors, will help you have the proper perspective and help you increase the likelihood of choosing keywords that bring yo…

WriterZen - Keyword Research Simplified - Allintitle Checking and Keyword Golden Ratio Allintitle is an operator that helps us query Google to find out how many titles (how many articles are indexed by Google and likely to appear on the SERP) contain a particular keyword. Since it tells us the number of articles about any given keyword, the Allinti…

WriterZen - Allintitle & Golden Filter (part 1): A complete guide to Allintitle and every related question Allintitle checking is one of key main metrics in your SEO strategy Here is full explanation for all the question related to Allintitle See more: WriterZen

WriterZen - Allintitle & Golden Filter (part 2): The development of Golden Filter Golden Filter system a new upgrade from KGR will give you different perspectives in keyword strategy Let s find out the way WriterZen developed it See more: WriterZen

WriterZen - Keyword Golden Ratio: How to Find Fast-Ranking Keywords in Minutes According to Ahrefs, only 5.7% of pages will rank in the top 10 search results within a year of publication. By implication, we can ask those clients to cut you some slack. It takes quite a while to make it to search results. See more: WriterZen…

WriterZen - Keyword Difficulty: An Accurate Way to Measure Keyword Competition & Target Easy Keywords Have you been targeting keywords that never make it to search results Here’s how to get an accurate keyword difficulty score that won’t waste your SEO effort See more: WriterZen

Why Is Keyword Research Important? Keywords play an active role in introducing your website content to various search engine crawlers. Appearing on the first page of the search results is possible when you use relevant terms and phrases people type into the search engine to find answers. See more: WriterZen…

A Complete Keyword Research Guide for Beginners Keyword research is a streamlined process of researching industry-specific words and search phrases typed into a search engine by the audience. It is a way to find some of the best new, relevant topics and match your business goals. Akin to marketing and advertising, the process of keyword research le…

What Are Keyword Attributes and How to Evaluate Them Keyword attributes help you judge the quality and standard of your content in terms of SERP. Evaluating your keywords based on certain keyword attributes or factors enables you to determine which ones are most effective for your business.In this article, you will understand how the data collected…

Short Tail vs. Long Tail Keywords: What's The Difference? Carefully and effectively using keywords for an on-page copy will help search engines better find the right customers and users for your website. Keywords also help search engines include your website in a user’s search query.When keywords are used correctly in an SEO marketing strategy, the…

WriterZen - How to Find Low Competition Keywords: 8 Best Practices According to Liza Minelli and Scarface, money makes the world go round https://writerzen.net/blog/how-to-find-low-competition-keywords #WriterZen, #howtofindlowcompetitionkeywords , #howtofindlowcompetitionkeywordsWriterZen

What is Topic Cluster and how using them can power-up your 2021 SEO content strategy Penning the first line is the most challenging part of writing. Even professional content creators find it difficult to choose the perfect start for their article. A possible reason could be a lack of purpose, indecisive structure or absence of cohesive concept. An…

WriterZen AI Writing: How it Fits Into Your Content Workflow & Produces Higher-Ranking Content How WriterZen AI Writing Software Differs from Others You Must Have Used WriterZen understands this, and that’s why research makes the first two steps of our AI writing process. We give you access to relevant data while researching and executing your cont…

In an ideal world, a B2B copywriter can read your mind and conjure up the most perfect piece of content you could ever dream of. But here in the real world, there’s briefing to be done. And in this episode we answer a question from freelance B2B writer (not to mention Radix founder, and original host of this here podcast) Fiona Campbell-Howes, abou…

This episode, we’re answering a question that’s been bothering Irene Triendl: “How much content actually gets consumed in B2B? So, how much of the stuff that we create is actually read, or watched, or listened to? And how can we use that knowledge to create better content?” It’s a damned good point. We spend all this time writing blogs, ebooks, whi…

In this episode of B2BQ&A, we answer a great question from Richard Hatheway, Senior Manager for Ezmeral Marketing and GTM at Hewlett Packard Enterprise. He asks: “I have influencers, decision-makers and end-users that I have to engage, so how do I determine what type of content to use for those different target audiences?” And as you’d expect, we’v…

This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear…. Wait. Didn’t we cover this already? You might remember last time, we asked Katherine Wildman of Haydn Grey and WeTransfer’s Robyn Collinge:“How can I take a fairly dr…

This month’s question gets to the heart of what it means to be a B2B copywriter: the tension between our technical subject matter, and the need to be compelling, engaging, and clear. Dave Briggs, marketing manager at Nash & Co Solicitors, asks: “How can I take a fairly dry – some would say boring – non-sexy service, such as law, which is often lade…

This month’s question comes from Caroline Robinson who, among many other roles, is the senior editor of the British Cartographic Society’s popular magazine, Maplines. She wants to know: “What QA/QC processes do other people have for editing content?” It’s a fantastic question. At Radix, we use a version of this 16-point copywriting quality checklis…

Nobody likes B2B content that’s repetitive. It’s boring to write and – more importantly – it’s unlikely to be successful if your audience feels like they’ve heard it all before. But if you often have to write about the same products, services and ideas, keeping your content fresh and compelling is easier said than done. It’s a problem B2B marketers…

This month’s B2B content question comes not from one of our lovely listeners, but from us here at Radix. And if you’re looking for content marketing inspiration, you’re in the right place – because we asked you: What was the best B2B content of 2021? In our quest to find the answer, we invited you to vote for your favourites among eleven great cont…

This month’s B2B content question comes from Alistair Ross, who wants to know: “Why is there so little humour in B2B content?” It’s a fair question. At a time when everyone in B2B is talking about the importance of emotion and brand likeability, content in the sector seems to be getting more and more serious. In fact, 69% of our pals on LinkedIn sa…

This month, we answer a question that haunts any B2B content writer who’s ever argued about whether their copy needs to match what a client or stakeholder learned at school: how much do we really need to follow the “rules” of grammar? Andy Bacon says: “The question I’ve got for you is whether grammar is important in copywriting. So, for example, ma…

It’s the 100th episode of the Radix Communications podcast… and it’s all change. New format, new sound, and a new name. So if you were expecting Good Copy, Bad Copy, don’t panic; you’re in the right place. You’ll still hear great guests discussing B2B content and copywriting. But as the new name suggests, each episode of B2BQ&A will focus on a spec…

This month’s episode of Good Copy, Bad Copy is all about bringing the emotion back into B2B content. We’re joined by Paul Cash, CEO and Founder of Rooster Punk – and author of Humanizing B2B – for our feature interview. David and Paul talk about the human side of B2B copywriting, how the focus on the individual who is ultimately reading your conten…

In this month’s episode of Good Copy, Bad Copy, we’re talking about how to make your B2B content readable and accessible for the widest possible audience. And who better to talk to on this subject than Sarah Winters, founder of Content Design London? In our feature interview, David and Sarah discuss how our readers really take in information… and h…