Mike Hale and Jesse Farrar comb through the crowdfunding dumpster to tell you what projects are worth supporting with your hard-earned dollar. So far, it's been absolutely nothing, but whether it's a social media website for dogs, a toilet brush that reminds you to drink more water, or 5,000 offensive card games, maybe something will eventually be good!
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Are you a Legal Tech Startup, Scale-Up, Investor, or Advisor looking to unlock business growth potential? Welcome to The Marketing Phoenix Podcast! I'm Melissa "Rogo" Rogozinski, founder and CEO of RPC Strategies, and your host for dynamic conversations on B2B marketing, strategy, and growth. ==>Want to build a 7-figure pipeline in just 12 months—and close nearly half of it? ==>Looking to grow your revenue 15%–40% year over year—consistently? ==>Trying to stay 22%+ profitable while scaling y ...
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Released every Wednesday. Four 'normal' nerds get together each week to discuss movies, television, video games and print (comics/books). With a rotating ensemble of guest hosts, this show attempts to bridge the gap between host and listener. Check out the deliciously insightful and hilarious conversation each week! Let's get interactive, folks!
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Ryan McDowell, Nate Buesching, Staughton Wade, Chris Kean, and Josh Buesching debating about the topics they find interesting.
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Episode 432: This Episode Is A Testament of God’s Favor
2:11:56
2:11:56
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2:11:56Last night I was trying to think of something to get mad about and I came up with “sometimes if you have a car that has a push button ignition it’s sort of hard to tell if it’s all the way on or just in accessory mode.” I know there’s a lot of bad stuff happening in the world, but I’m kind of embarrassed that I couldn’t come up with a slight inconv…
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Episode 431: I Am And Will Always Be Just Simply A Basball Player,My Tomb Stone Will Just Say. Baseball.
1:47:03
1:47:03
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1:47:03The only sponge you don’t have to fold! Cute pets always can't help us make hugging them. It all starts with a shift. And all the rest. They’re our friends, these little sayings. So we will ask to smell their balls on the set of our TV show and, I guess, still keep making the TV show. Oh well! Music for YKS is courtesy of Howell Dawdy, Craig Dickma…
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Messaging That Reflects Their Business, Not Yours
55:34
55:34
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55:34In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski sits down with Stephen Embry, founder of TechLaw Crossroads and respected voice in legal technology, to unpack why so many startups miss the mark with their messaging. They explore how sales teams and sales reps in legal tech can create more effective sales conversatio…
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Episode 430: Drunk Driving And Sucking On A Pickle
1:56:21
1:56:21
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1:56:21Engaging Episode Description Protocol C.R.A.Z.Y – Comedy wRiting And Zany…Yep! 10-4. Protocol fully engaged. Deploying tactical laugh gas and precision funny bone homing missiles. Target is median age 45 information technology administrator with generalized anxiety disorder and compulsion to eat spicy chips. Reports indicate this episode could be t…
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Prepping Smarter & Closing Faster (in Legal Tech Sales)
58:21
58:21
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58:21Many legal tech and B2B companies struggle to move prospects through the sales cycle. When sales reps walk into sales calls without preparation or rely only on marketing to deliver leads they miss opportunities for closed deals and stronger customer relationships. Episode Overview: In this episode of the Marketing Phoenix Podcast, host Melissa “Rog…
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Episode 429: Starting Dialogue with Pants
1:35:53
1:35:53
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1:35:53Listen up. It’s the show. And, what’s more, this is the description of it. Music for YKS is courtesy of Howell Dawdy, Craig Dickman, Mr. Baloney, and Mark Brendle. Additional research by Zeke Golvin. YKS is edited by Producer Dan. Social Media by Maddalena Alvarez. Executive Producer Tim Faust (@crulge) I would do this: YKS Premium, if I wanted mor…
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Why Cold Outreach Sucks! (and How to Fix It)
6:15
6:15
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6:15Cold outreach sucks. For most law firm buyers, cold emails without context are an instant delete. Legal tech startups and B2B sales teams can’t afford to waste time on outdated sales approaches. The good news? Outbound sales feels different when sales reps use marketing insights, consultative selling, and solution selling strategies that build trus…
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Episode 428: Baby Bear Teddy The Cuddly Bear
2:12:42
2:12:42
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2:12:42There should be a way to just have a single ordinary thought and immediately have it translated into a physical manifestation of my misunderstanding of what “Art” is! And it should be RIGHT NOW because I have to go to the CAR DEALERSHIP later! Well, luckily, that seems to be the only problem American Capital is aiming to solve, beyond “make sure no…
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Too many legal tech vendors are still leading with features, buzzwords, and AI hype. The problem? Law firms don’t buy technology specs—they buy solutions that solve real pain points and impact the bottom line. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski talks with Steven Lerner, senior reporter at Law360 Pulse, …
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Episode 427: Everyone Deserves The Option To Enjoy A Carbonated Treat
2:03:09
2:03:09
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2:03:09Snoopy and the gang are going for a ride in the new Chrysler Pacifica. And why not! They’re ostensibly children, despite being something like 80 years old by this point, so there’s simply no doubt they would take full advantage of the best-in-class technology and entertainment on offer in the well-appointed Premium trim or even in the luxurious, to…
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AI’s Role in Legal Marketing, Sales, and Business Outcomes
43:55
43:55
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43:55AI is no longer a buzzword. It’s transforming how law firms and legal tech vendors approach marketing, sales, and business growth. But adoption is the real challenge. Without leadership buy-in, data cleanup, and workflow integration, the tools won’t drive impact. In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski sits down …
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Episode 426: Dispatches From The Nut Farm
1:58:05
1:58:05
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1:58:05I respect the hell outta y’all for listening to this show. It takes a lot of damn guts to sit down and figure out your bluetooth while you’re driving your car. There’s some real chutzpah involved in throwing in some HeadBudz and halfway paying attention to 2 jagoffs talking shit while you’re washing a dish. I mean it. Hell, I could never do it. But…
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What Marketing Should Feed Sales for Growth
43:33
43:33
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43:33Without Sales and Marketing alignment, pipelines stall, client acquisition slows, and company valuations suffer. In this episode of Marketing Phoenix, Melissa “Rogo” Rogozinski talks with George Farrall. He is the Managing Partner at Compass Business Advisors. They discuss how marketing can better support sales. From fixing broken handoffs to creat…
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Episode 425: Oh By The Way, There’s No Pickles in This
1:39:24
1:39:24
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1:39:24The year is 2025. Someone is writing “The World’s First” on their little piece of crap they invented and not wondering why someone else didn’t get to it first. This will presumably never stop happening. I mean why, would it? When you can cop a mad deece six figgies off a picture frame with a speaker in it, why would you ever iterate on someone else…
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Persona Fatigue: Sell to Problems, Not Titles
33:49
33:49
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33:49Too many salespeople chase titles instead of tackling real challenges. In this episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski is joined by law firm buyers of legal tech, Marimer Muñoz (Kluger Kaplan) and Emily Bartkowicz (Akerman), to explore how consultative selling and solution selling can make or break your discovery ca…
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Episode 424: The Puzzle That Will Heal The World
1:57:58
1:57:58
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1:57:58Wow! With apologies to our friends from What A Time To Be Alive, I admit this has been one heck of a week to be saying that phrase! For one thing, it looks like Taco Bell is bringing back some of their classic menu favorites, plus I’m just getting over a small toe injury from a couple of weeks ago, and there’s a new game out that I’m not going to p…
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