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Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podc ...
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Cycling, Entrepreneurship, and Native American Communities with Dr. Len Necefer.
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29:59
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In this episode, our guest is Dr. Len Necefer, Ph.D., CEO & Founder of NativesOutdoors – a native-owned athletic and creative collective. The company began as a social media project in March 2017 by Len Necefer (Diné), highlighting stories and photos of Native people in outdoor recreation and addressing the lack of representation of Indigenous peop…
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Adam Ruggiero of GearJunkie on the Future of the Media Landscape
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Today’s guest is Adam Ruggiero, Editor-in-Chief of GearJunkie. GearJunkie leads the outdoor industry in breaking news and product reviews in the active-lifestyle world. From offices in Denver and Minneapolis, GearJunkie’s journalists, writers, and video producers advance the conversation online and beyond. Millions of monthly readers follow GearJun…
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Jeremiah Bishop on Cycling Content and Creative Chemistry
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42:59
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Today’s guest is Jeremiah Bishop, a professional mountain bike racer in cross country, short track, ultra-endurance stage races, and gravel. Jeremiah is an athlete ambassador for Canyon Bicycles, a freelance cycling consultant, and a content creator (co-founder of the hit documentary series The Impossible Routes). In this episode, you’ll hear stori…
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Alison Tetrick on Women's Cycling, Zwift, WATCHTHEFEMMES and More
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Today’s guest is Alison Tetrick - professional cyclist, biochemist, storyteller, and entrepreneur. Alison is also a global ambassador focusing on brand activation, product development, and innovation. Alison believes sports, science, and stories can make a powerful difference in changing the world and loves to do the work to make it happen. She is …
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Steve Lee of Hot Chillys on Brand Positioning, MAP, and the Retail Season Ahead
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33:46
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Today’s guest is Steve Lee, President of US Sales at Hot Chillys, a legacy outdoor recreation brand that has been leading the winter sports apparel industry since 1985. Their performance base layers include socks, leggings, turtlenecks, fleece, and accessory products, focusing on comfort and fun. Hot Chillys offers a comprehensive line of apparel f…
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Supporting Founders of Color in the Outdoor Recreation Industry - Dan Kihanya of Path Ahead Ventures from REI
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Welcome to the 200th episode of the Channel Mastery podcast. Today’s guest is Dan Kihanya, Director of Corporate Development and Investment with REI. Dan is also the creator and host of Founders Unfound, a podcast that profiles tech startup founders from underrepresented backgrounds. He is an experienced serial entrepreneur with extensive experienc…
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Camber Outdoors’ Tiffany Smith on Career, Programs, and Inclusion in the Workplace
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Tiffany is a results-driven and transformational leader with more than 15 years of experience in nonprofit development, generating revenue, and effective marketing strategies for organizations. Tiffany is the Chief Executive Officer at Camber, aligning with the mission in providing resources and tools in creating diverse, inclusive, and equitable w…
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evo’s Bryce Phillips on Brand Evolution and the Future of the Brand
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Featuring: Bryce Phillips studied finance, juggling school while living in Whistler BC, skiing professionally for companies including Patagonia and K2, and chasing winters around the world. In 2001 Bryce started Evolución Innovations, Inc. (www.evo.com), an action sports and outdoor lifestyle retail business, and in 2005 opened a flagship store in …
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The Impact of a Business Voice toward Climate Progress with Ashley Korenblat
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Featuring: Ashley Korenblat is a founding Managing Director for Public Land Solutions, a non-profit recreation economy consultant that works from the bottom up directly with communities transitioning away from fossil fuel extraction, and from the top down, on public land legislation and policies that affect this transition, such as oil and gas leas…
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The 8 Essentials of Remarkable Retail with Steve Dennis
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45:31
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Featuring: Steve Dennis is a consultant, keynote speaker and author focused on retail growth and innovation. He has been named a top global retail influencer by multiple organizations. His thoughts on the future of shopping are regularly shared in his role as a Forbes Senior Contributor. Steve's best-selling book-- "Remarkable Retail: How to Win & …
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Leta Kalfas on The Outdoor Industry Retail Space
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38:11
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Featuring: Leta Kalfas is the CEO and Founder of MTNSTUFF. Growing up in Ohio, Leta dreamt of a life surrounded by mountains, trees, and trails of Colorado. She loved the terrain, the hiking, the skiing, the beauty. As a history major from the University of Michigan with a passion for entrepreneurship, Leta found herself in Southern California, in …
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Reinventing Retail & the Consumer Experience with OmniTalk’s Anne Mezzenga
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37:48
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Guest: Anne Mezzenga is a Top 100 Retail Influencer, podcast host, and the Co-CEO of Omnitalk Retail, a post she shares with Chris Walton. This dynamic team continues to build their podcast, Youtube Channel, and blog into a leading retail media empire, and both hail from Target’s “Store of the Future” concepting team. Anne and Chris were speakers a…
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Featuring: Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde…
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What the Landmark Inflation Reduction Act means to the Business of Outdoor Rec
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34:14
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Guest: Adam Cramer is the founding Executive Director and present CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups that has breathed new life into the conservation movement by harnessing the outdoor community’s passion for place and combining it with a modern approach to organizing and digital engagement. During h…
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Data-Driven Decisions with Scott Buelter, CEO and President of Ascent360
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Featuring: As CEO and president, Scott Buelter guides Ascent360’s strategy and vision. His mission is to bring enterprise-level marketing capabilities to midsize businesses through a powerful CDP, allowing them to better understand their customers and achieve continual growth. Buelter draws upon his data analysis and digital marketing experience at…
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Featuring: Kristin Carpenter is the founder of Verde Brand Communications and the host of the Channel Mastery podcast. She earned her stripes in the $873 billion outdoor recreation industries through a decade-long career as a journalist. In 2001, she pivoted from reporting on stories to helping brands create their own stories in the launch of Verde…
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Show Highlights: During our conversation with Kimo, we discussed general trends around customer excitement with Life Time events, specifically Sea Otter Classic and Unbound, and how the Life Time consumer base drives what they do as a company. Furthering our conversation on live events, Kimo gave us insight into the vision behind the Grand Pre and …
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Show Highlights: We are excited to have Liza Amlani on to discuss accelerating speed to market in the retail space, how to successfully address inefficiencies by limiting waste and using customer-focused digital technologies across channels in the retail space, the importance of preparing for unprecedented events like COVID-19, and more. In a rapid…
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Show Highlights: We are elated to have Bradley Schurman on to discuss the shift in perception of what it means to be “old,” how industries are changing their approach to attracting different age groups, the way Bradley and The Super Age approach this ever-changing climate, and more. It is clear that the definition of what it means to be “old” is ch…
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Show Highlights: In this episode of Channel Mastery, I chat with Shane Kinkennon - an executive coach and master facilitator. Shane knows a lot about how wise business leaders respond to the pressure to change. We asked him to explain what exactly he observes from his CEO-level clients. He makes a compelling case that now is the time for brand lead…
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Show Highlights: I’m delighted to introduce Tim Parr, CEO and Founder of CADDIS, to the show as we evaluate the founding story of his eyewear brand - an online direct-to-consumer platform, business wholesaler, and brick-and-mortar store. We discuss turning a product into a platform by going against the grain in the “age business” and how the market…
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Show Highlights: I’m excited to welcome Jacques Rene, a 25-year veteran from Gore who is trailblazing in fabric sustainability, introducing expanded polyethylene (ePE), a newly released environmentally-conscious performance fabric. In this episode, we talk about leading through climate change and pushing the boundaries of what’s possible due to bra…
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Show Highlights: In this episode of Channel Mastery, I had the pleasure of speaking with the newest member of USA Cycling, CEO Brendan Quirk. Brendan is a veteran in the cycling industry and brings a background in racing to his new role at USA Cycling, the nation’s governing body for cycling that oversees the disciplines of road, track, mountain …
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NFT Expert Tyler Benedict & Ambassador Louise Vardeman Talk Digital Currency in the Outdoor Market
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Show Highlights: NFTs, also known as non-fungible tokens, are dominating the news and now the outdoor recreation market. In this episode, I sit down with the co-founder of Bike Club NFT, Tyler Benedict, and ambassador, Louise Vardaman to talk about how the community was started and how others can get involved. Bike Club NFT is a new community conce…
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Show Highlights: We’re excited to welcome Jason Blevins as we discuss what sparked him to start The Colorado Sun, a member-owned public benefit corporation, and his career covering the outdoor industry on the Western Slope of Colorado. We discuss his recent article about the optimistic outlook for the ski industry based on the demand for ski lift i…
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