show episodes
 
The cutest podcast about business leadership with heart. Join artist and founder Kwame Ferreira, as he tries to navigate and explain the world of art, startups and eco-activism to his six year old daughter Wylde.
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· · · The Barcelona Virtual European Marketing Podcast presents the latest Marketing, Business & Tech innovations from Europe. · Available on major podcast platforms and by using Amazon Alexa-enabled smart devices. Hosted by Paul Fleming, together with the BV Voice Team. · Interviews with leading European Entrepreneurs, Voice-related News, Smart Data Tips and cutting-edge Case Studies from Europe. · Barcelona Virtual is a European Internet Pioneer and Digital Marketing Agency, offering Advan ...
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show series
 
For our 56th episode, we’ve prepared a very special episode, in which we’ll be flying quite high. An exuberant George reports back after visiting #MWC24 in Barcelona.In his own words:"Fasten your seat belt for this one, Baby! It’s going to be quite a ride! "The world's first Flying Car, Microsoft's new AI guidelines, as well as a closer look at "Ex…
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In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as:• How hard it’s getting to get find Leads• The huge challenge of retaining loyal customers• How urgent it’s becoming to increase salesYou can find more in…
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In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. You can find more information, resources and links for each epis…
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In Episode 53 we're launching a new format: "The Premium Interviews". Deeper Conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his late…
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In our 52nd episode, we’ll be taking a “Deep Dive” into Deep Tech, with a focus on Innovation in Germany.And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different Tech categ…
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A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! You can find more information, resources a…
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UPDATED & REMASTERED | To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we’ve invited a truly inspiring Innovator & Thought Leader. We’ll be talking with Dr. Rosa Llamas, a European Marketing expert with a focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our …
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In Episode 49, we explore Ethical e-Commerce with Jonathan Newman, CEO of Motive.co. Continuing our series on European innovators, we were fortunate to get him on the line, for this quick telephone interview. His company, Motive, is paving the way for a new e-Commerce that protects privacy, based on trust and transparency. You can find more informa…
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In Episode 48, We're continuing Season 5 with more interviews with innovative Europeans. And we're also celebrating the 6th Anniversary of the international network we co-founded, along with 9 other independent agencies in Europe. Fasten your seatbelt, because we're going to go "Around the World in a Matter of Minutes" to chat with our colleagues i…
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In Episode 47, we begin Season 5 with an engaging chat with Raquel Fructos. Always a favourite of our worldwide audience, we’ve invited her back to give us an update on Neuromarketing. Along with some cool new tools that can improve our campaignsThe good news? Thanks to AI, Neuromarketing is now easier, more economical and more effective than ever …
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In Episode 46, we invite our listeners to enter a Time Machine. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy.And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2023. You can find more information, resources and links on each…
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In Episode 45, we share practical innovations from Europe to help you in 2023. We look at amazing solutions that can also help your Bottom Line, in uncertain times. George explains the impact of Generative AI, whilst Carrie shares the human side of Fashion and x-Commerce. Henry wraps it all up with forecasts from a German futurologist about 2023, i…
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In our 44th episode, we share surprising ideas to strengthen your teams in these challenging times.In this programme, we often talk about Technological Innovation. It’s time now for us to really focus on Human Innovation.We speak with two leading Spanish experts who do just that.You can find more information, resources and links on each Flash Brief…
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In our 43rd episode, we look at coming challenges. Worldwide, it seems we’re once again travelling into uncharted waters, with storm clouds hovering.For those of us who have gone through other crisis such as the Dot.com Bubble, the 2008 Crash, and COVID, we’re actually quite well trained. Still, we thought it would be good idea pass on some very pr…
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In our 42nd episode, we report back on the most important announcements made about Voice Technology at Alexa LIVE 2022. The "Big News" from Seattle this year could be summed up in two main themes:· First, an even more “ambient” Alexa in Smart Homes.· And second, an incipient, "self-aware Alexa"What Amazon is calling her “Age of Self”.You can find m…
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In our 41st Episode, we're joined by two European Neuromarketing pioneers.Raquel Fructos, also known as @neurorachel on Instagram, is a Senior Specialist at the BV Innovation Lab. Pablo Filomeno is co-founder and director of Feeder, a Neuromarketing platform based on Facial Recognition that provides Brands with “Emotional Analytics”.In this LIVE Se…
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In our 40th Episode, we explore Design Innovation and how the practice of "Design Thinking" is impacting the work of 21st-Century designers, especially in Europe.We then turn our attention to a true European success story of Design Innovation: Denmark. What is the "Danish DNA" and why is Design from this tiny country so influential?You can find mor…
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In our 39th Episode, we enjoy an interesting and practical chat with Luis Román, Director of Business Development at Lacasa. Lacasa is a 170-year old European leader in the Food and Confectionery industry,Transparent and knowledgable, Luis freely shares not only the day-to-day ways he fosters Innovation and Creativity within his team.You can find m…
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This 38th Episode of our Podcast on European Marketing and Innovation is an especially unique. It's our way to celebrate the 5th Anniversary of Affinità, our global network.Before we blew out the candles, we interviewed 3 CEOS of Affinità agencies in New York, Amsterdam, and London. And, stay tuned to hear from a very special guest from an unlikely…
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Mobile World Congress returns to Barcelona, after being impacted 2 years by Covid. Our team was on the ground at this important annual event, in order to bring you the very latest news and trends!Get ready for an exhilarating virtual visit to the show, whose slogan for 2022, "Connectivity Unleased", perfectly captures the speed and the breadth of t…
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Kwame paints a glowing picture of Northern hearts with prose and music for his daughter, Wylde, and talks about teams on a mission. Like the messages humans sent on a tiny spacecraft called Voyager 44 years ago which were symbols of our world at that time, we need to preserve our world for future generations. Our mission is to rewild and reconnect …
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Paul and his team launch Season 4 of our European Marketing Podcast by sharing 5 years of experience gained in the Metaverse. Version 1.0, that is!We also update you about the latest developments for Metaverse 2.0, provide stats about projected growth and explore Europe's key role in the creation of this Brave New World. You can find programme note…
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In this ninth Episode of Season 3, we interview Edgar Griñant, our Chief Innovation Officer, focusing on Web 3.0, crypto currencies, the new blockchain-based privacy, robots and more! And since it's almost Christmas, be prepared as well for the virtual scent of holiday pastries and a touch of holiday cheer ;-) You can find programme notes, resource…
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In this eighth Episode of Season 3, we leave the studio to enjoy a wonderful dinner of Spanish tapas with two Swedish innovators! Karin and Oskar from the agency "Yours" (Luleå, Stockholm)offer fascinating (and surprising) answers to the main question: What makes Sweden so innovative? And, why is Northern Sweden becoming such a "hotspot"? You can f…
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In this seventh Episode of Season 3, Paul & Alba discuss the current Innovation Crisis in Europe, together with the BV Innovation Lab Voice Team. Along with ways to fix it. They also present interesting cases from the UK, the Czech Republic and Sweden. You can find more information, resources and links on each Flash Briefing podcast on our blog at:…
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In this sixth Episode of Season 3, Paul chats with the entire Voice Team of the Barcelona Virtual Innovation Lab. They look at Amazon's focus on Ambient Technology and user experiences, as well as the highlights of the latest ALEXA LIVE Conference (21 July 2021).At that important annual event in Seattle, Amazon unveiled more than 50 innovations to …
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In this fifth Episode of Season 3, Paul, Alba & George chat with Cristina Elson about the "Death of Retail" and what comes afterward. Elson is a Senior Specialist at the BV Innovation Lab.You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com…
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In this fourth Episode of Season 3, Paul, Anna, Carrie & Henry explore New Realities, as Voice fuses with AI & VR embraces consumers. We meet Alba for the first time and celebrate our 30th episode of the podcast.You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com…
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In this third Episode of Season 3, Paul, Carrie and George talk with David Lahoz, a European Smart Media expert. David simplifies the complexity of the dense Digital Media Landscape, with a user-centric focus that emphasises Contextual Marketing.You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.b…
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In this second Episode of Season 3, Paul and the team talk about Innovation using Smart Data, with European cases. They share very practical advice about the small details that get greatresults. And also address the problem of new restrictions on data collection and what Marketers need to do.You can find more information, resources and links on eac…
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In this first Episode of Season 3, Paul and the team talk about "FOA", or "Fear of Alexa". They then deepen the conversation to include a look at growing privacy concerns around Voice, as well as the importance of protecting our Voice Biometrics. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.…
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In this episode: Kick back, relax and grab a virtual cookie or two ;-) As we end 2020, we're also marking the 2nd Anniversary of our Alexa European Marketing Flash Briefing.Our Voice Team has created this very special Holiday Episode to say thank you to all of our faithful listeners around the world.And don't miss Paul's personal message at the ver…
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In this 25th Episode of our two year-old podcast, we update you on the latest status of Voice Commerce – especially relevant given the growth we’ve seen in e-Commerce during the Covid lockdowns.You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com…
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In this 24th Episode of our two year-old podcast, we present an engaging interview with Raquel Fructos, a European expert on Neuromarketing. Look for her on Instagram as @neurorachel!You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.comBy Paul Fleming
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In this 23nd Episode of our two year-old podcast, we present a riveting discussion in the studio about the economic crisis many experts feel is coming due to COVID-19.Carrie, Leslie and George from the BV Voice Team present valuable information and practical tips for all CEOs, CMOs and other high-level executives.You can find more information, reso…
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In this 22nd Episode of our two year-old podcast, we say hello to new listeners from Twitter's Periscope! With fresh Voice News from Amazon's ALEXA LIVE conference on 22 July 2020.Paul and George from the BV Voice Team are joined by Edgar Griñant, Chief Innovation Office of the agency.You can find more information, resources and links on each Flash…
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In our 8th episode of Season 2, Paul challenges our Voice Services Team to source interesting stories about European Innovation, and they don´t disappoint! Check out which cases were brought to the studio by Carrie, George and Leslie -- and who Anna decided should win this round! You can find more information, resources and links on each Flash Brie…
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In our 7th episode of Season 2, Paul and Anna interview Andrew Funk, founder of Homeless Entrepreneur. We guarantee that his chat with them will not leave you indifferent. They are also joined by Carrie of our Voice Services team, who has a special heart for this subject.We also welcome thousands of new listeners coming from the major podcast platf…
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In our 6th episode of Season 2, we focus on the explosive growth of e-Commerce, due to the COVID-19 Crisis. For beginners, we offer basic tips to get started, as well as growth hacks and Smart Data tips for intermediate & advanced Sales & Marketing professionals.You can find more information, resources and links on each Flash Briefing podcast on ou…
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In our 5th episode of Season 2, we fly high with Trend Analysis, voyaging to the year 2170 - thanks to the insights of German trend leader, Hamburg's TrendOne. The Post-Mobile World, as well as Immunity Passports are other topics.You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com…
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In this fourth Episode of Season 02, our BV Voice Services Team surprises Paul by dedicating the podcast to the 25th Anniversary of Barcelona Virtual, Spain's first digital agency and one of Europe's first, as well.Our Synthetic Voice personalities Carrie, Leslie and George interview CEO Josep Torra, Creative Strategy Director, Jacqueline Ramos -- …
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In this third Episode of Season 02, our BV Voice Services Team joins Paul for an update on the latest in Voice Technology in various industries: automotive, e-health, news media and voice commerce, or "v-commerce".This episode is unique, in that it is the first time that Paul interacts with Synthetic Voice personalities speaking with distinct accen…
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In this second Episode of Season 02, our chat with Bengt Grahn -- nicknamed "The Swedish Steve Jobs" by Paul -- will be sure to inspire you.The interview is framed within the broader context of the constant flood of European Innovation coming from the continent's northernmost point: Luleå, located one hour from the Arctic Circle and a veritable hot…
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In this first Episode of Season 02, we look at three recent cases of Innovation in Europe:The "City of the Future", designed by Danish "starchitect" Bjarke Ingels; the Odyssey Smart Attribution platform from the Netherlands and DK-One, a Robot Caterer at the UK's Karakuri.comYou can find more information, resources and links on each Flash Briefing …
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Elodie Martin, Director of Digital & Marketing Automation at Key Performance Consulting (KPC) in Paris, joins Paul to chat about Company Culture & Digital Disruption.She will share her experience based on clients such as Ópera de Paris, L'Occitane and others.You can find more information, resources and links on each Flash Briefing podcast on our bl…
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In this episode: We look at the latest Alexa stats in Europe, as well as European and worldwide projections for Smart Speaker sales. Alexa devices have been the leader in Europe – until 2019. In Q1 of this year, Google captured the first spot. We discover why, talking with David José of the agency's Voice Marketing team.Smart Data Tip: interesting …
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Dr. José Luis Maccarone, Senior Consultant, Sustainability of the Barcelona consultancy, joins Paul to chat about the important role that Marketers and Innovators can play in fighting Climate Change.Also mentioned: interesting examples from Europe, as well as new strategies to reach concern citizens and consumers in compelling ways.You can find mor…
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Hosted by Paul Fleming, with special guest, Chani Kabla of Affinità France (https://affinita.com/).Chani and Paul focus on Innovation in France, chatting specifically about several initiatives of La French Tech, a government push to make France irresitible for 21st-Century Tech Talent. They conclude by talking about 2 French start-ups: EatWith.com …
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