Laura Bashore and Mary Fain Brandt public
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We're your hosts and Business Coaching experts Mary Fain Brandt and Laura Bashore We’re sharing all our mistakes and insider tips from our 20+ years in business and how we successfully scaled up our businesses without losing our minds or our husbands. Sure you can piece it together and try to DIY your way to success OR you can listen to us every week and learn the shortcuts because we promise there are some.
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Are you ready to transform your business mindset and strategy? Explore the essential lessons we've learned in navigating growth and change, from shifting our focus from career coaching to honing our roles as business owners. Discover how letting go of tasks that no longer bring joy can foster a sense of relief and renewal, keeping your core vision …
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Unlock the secrets to sustainable business growth and personal development with insights from three groundbreaking books that have transformed our professional lives. Discover how "Profit First" by Mike Michalowicz can revolutionize your financial management approach, ensuring you prioritize profit and prevent fund misuse by setting up separate ban…
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Next week we have a brand new episode on goal setting. But its more than setting goals, its strategies to kick their butt. See below to sign up for brand new Webinar Mary and Laura have brewed up for you! Before that, we want to tease some of the great insights and strategies with this throw back episode on professional and personal goal setting. W…
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This week we are sharing a throwback episode from when we were the Redefine Your Career Journey Podcast. Why are we sharing this? Because many of you are still treating your business as a side hustle. Let's move you beyond that by examining the pros and cons of having your own business! Unlock the secrets of the gig economy and transform your side …
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Ever wondered how a to start your own podcast? Wondering if you have something of value to share? So did our guest, Matthew Blades, once at the pinnacle of a 27-year broadcasting career, he shares his personal journey of resilience and transformation. Matthew's story unfolds into the creation of "Learn from People Who Lived It," a strong support ne…
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What if your Facebook ads could do more than just gather likes and shares? Join us as Stacy Zeal, a fractional CMO and guru in paid social platforms, helps unravel the misconceptions around Facebook advertising. Were talking through the maze of Facebook's advertising landscape, demonstrating why it should be seen as an integral part of your marketi…
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Ever wondered how to find a virtual assistant who truly elevates your business? Join us as we chat with Stefan Van der Heyden, the brilliant founder of Virtue Staff. Stefan pulls back the curtain on his game-changing approach to sourcing top-tier virtual assistants, sharing just how his team filters through 40,000 applicants each month to bring you…
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Ready to supercharge your Black Friday sales strategies? Discover how to turn the biggest shopping event of the year into a golden opportunity for your business. You'll learn how to leverage online sales trends, capitalize on a 9% year-over-year increase in digital shopping, and understand the power of an average 31% discount rate to convert potent…
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Ever wondered how to become a podcast guest that hosts can't resist inviting back? Discover our top strategies for standing out and making the most of your guest appearances. In this episode of Scale Up Strategies, we share personal tales of navigating extreme weather and quirky Friday the 13th superstitions while diving into the booming world of p…
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Ever wondered how to turn casual browsers into loyal clients with just a click? Discover the power of lead magnets and why they are a game-changer for your business. In this episode of Scale Up Strategies, we dive into the world of lead magnets, from their humble beginnings as simple PDFs to their evolution into indispensable tools for building a r…
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We've got some exciting news to share! We have officially launched our YouTube Channel. We know you want to SEE us in action, now you can! Mary and Laura thought a fund blooper reel would be the way to kick things off. Head over and check us out. Subscribe to get past episodes and brand new episodes weekly! See you on YouTube: https://youtu.be/Rwc9…
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Curious about how AI can transform your business? Imagine cutting down hours of mundane tasks and enhancing customer interaction without needing to expand your team. Join us as we, your certified AI consultants, unpack the massive potential AI holds for coaches, consultants, and speakers. We’ll even weave in a cautionary tale about dental mishaps a…
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Can you imagine positioning your business so effectively online that potential clients can't help but find you? This episode of Scale Up Strategies promises to equip you with six powerful methods to make your business visible in the crowded online marketplace. From word-of-mouth marketing to a compelling website presence, Mary and Laura cover the e…
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Ever wondered how to build a personal brand that truly resonates? Join us as we sit down with Lauren Davies, a branding maestro and the visionary behind Lauren Davies Creative, who shares her transformative journey from a teenage vinyl record store owner to a personal branding powerhouse. Having met Lauren at various industry events and over deligh…
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Ever wondered how public speaking can transform your coaching or consulting business? Mary Fain Brandt and Laura Bashore are here to share their firsthand experiences and invaluable tips on selling from the stage. Our latest episode of Scale Up Strategies kicks off with a personal catch-up, as Laura reveals highlights from her family trip to London…
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Ever wondered if failure could actually be the secret ingredient to your success? Tune in to this enlightening episode of Scale Up Strategies, where we dissect the critical role of failure in entrepreneurship. We'll share eye-opening statistics about the high failure rates of startups and draw fascinating comparisons to the educational sector. List…
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Can email marketing still be your secret weapon for business growth? You bet it can! In this episode, we're thrilled to sit down with Eddie Garrison, an award-winning marketing strategist, to dispel the myth that email marketing is outdated. Eddie shares eye-opening statistics about the billions of emails circulating daily and how often people chec…
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Unlock the secrets of scaling your business through the power of authorship! Join us as we sit down with Richard Marks, the dynamic founder of RDM Management Group, to uncover the transformative potential of writing a book for business growth. We also dive deep with Mary and Laura as they share their personal journeys and the hurdles they faced in …
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Can a story truly transform your business? Discover the answer as we, Mary Fain Brandt and Laura Bashore, take you on an enlightening journey into the world of storytelling in marketing. In this episode of Scale Up Strategies, we reveal the psychological magic behind storytelling—how neural coupling and dopamine release can make your message unforg…
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Ready to transform your online presence into a magnet for potential clients and business opportunities? Tune into this episode of Scale Up Strategies. We share actionable tips to optimize your branding across multiple platforms and maintain a consistent professional image that resonates with your target audience. We've packed in some invaluable tip…
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What if your personal brand could be the key to unlocking long-term business growth and unwavering customer loyalty? Join us in this enlightening episode of Scale Up Strategies, where we dissect the essence of personal branding and its distinct difference from marketing. Learn how iconic brands like Apple have harnessed brand consistency to foster …
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Do you ever feel like a fraud, constantly worried that your success is undeserved? Welcome to the club of high achievers grappling with imposter syndrome! In this empowering episode, we unravel the psychological effects of feeling like an impostor, from self-doubt to the paralyzing fear of being exposed. Through heartfelt personal stories, even the…
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Can mastering your follow-up game after a networking event unlock doors to business success? This week on Scale Up Strategies, we tackle the crucial art of effective follow-up communications. Mary shares her secret weapon—AI-generated email templates—for crafting personalized and timely messages, while Laura emphasizes the importance of scheduling …
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Ever left a networking event and wondered, "What happened? Why did I attend?" You're not alone. Join us for an enlightening episode of Scale Up Strategies where Mary Fain Brandt and Laura Bashore, unpack the transformative power of strategic networking. It all starts with preparation! We'll reveal how I went from a timid networker to owning a succe…
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Ever feel like you're stuck in the endless cycle of daily tasks, making no real progress on your bigger business goals? It's time to break free! Discover the game-changing habit of CEO Days as Mary and Laura share their strategies for setting aside dedicated time to work on your business, not just in it. They reveal how this special practice can re…
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Unlock the ultimate productivity hack we've all been searching for – making the leap into outsourcing with virtual assistants can revolutionize your business! The truth is it doesn't matter how big your business is - if you run a business, you need a VA. Don't worry, Laura and Mary are here to share their journeys, tackling the common anxieties tha…
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Struggling to keep up with the relentless pace of your business ventures? Join Mary Fain Brandt and myself, Laura Bashore, as we crack the code to impeccable time management, vital for any entrepreneur juggling a myriad of tasks. Get ready to discover Mary's and my own experiences with the weekly grind and how we triage what's urgent from what's no…
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Welcome to our first episode. We may be shifting topics, but we are still sharing our best tips and advice. This is Scale Up Strategies: The Business Growth Podcast for Coaches, Consultants, and Speakers. How it started: Ever embarked on a path that led you somewhere completely unexpected? That's the story of our entrepreneurial voyage—a tapestry w…
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Embracing a new adventure can be thrilling, and that's exactly what we're doing on our podcast! Laura Bashore and Mary Fain Brandt here, with an armful of insights and a heart full of passion for the dynamic community of go-getters. As we turn the focus of our Podcast from career coaching, we're igniting conversations around scaling your business! …
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Facing job insecurity or simply looking to stay ahead in your career? We've got your roadmap right here. Amidst the turmoil of layoffs from tech behemoths like IBM, Google, and Microsoft, my guest and I dissect the factors leading to this unsettling trend. We're talking economic shifts post-pandemic, the rise of AI, and changes in various sectors l…
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Discover the transformative power of mindset mastery with special guest Jenny Harkleroad. We'll explore the essential nature of adaptability and periodic goal reassessment, ensuring that you're not just meeting targets but smashing them with strategic flexibility. Our special guest, Jenny shares her inspiring tale of personal challenges that reshap…
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Are you ready to navigate the ever-evolving landscape of hot careers and industry shifts? That's exactly what we unpack in this episode, where we bridge the gap between personal growth and professional transformation. Laura and Mary pull share from their own lives to demonstrate how adapting business operations and embracing new hobbies can refresh…
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Ever been left in the professional lurch after what you thought was a successful interview or networking event? Trust us, we've walked in those shoes too, and we're ready to share how we lace up and keep striding forward despite the silence. From the lively corridors of PodFest in Orlando to the nerve-wracking wait for a post-interview call, we pee…
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Discover your inner CEO and redefine your tech career trajectory with guidance from the unstoppable career-coaching trifecta - Laura, Mary and special guest Dr. Kyle Elliott. This episode is a treasure trove of insights for tech professionals bracing against the current of tech layoffs and AI upheaval. Kyle doesn't just spotlight the problems; he e…
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Picture this: you've snagged that dream job, and your LinkedIn profile is gathering digital dust. But wait—is your career journey really just about nabbing the next position? As your guides to professional excellence, we, Laura Beishor and Mary Fiend Brand, are here to reveal why an active LinkedIn presence remains your secret weapon for career gro…
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There's no filter on today's episode! Mary and Laura went LIVE to answer your questions. We're dissecting the fascinating rise in job creation and the contrasting tech sector layoffs, providing a nuanced understanding of these industry-specific movements. Get ready to sip your coffee and join us in a candid conversation that reveals the complexitie…
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Unlock the secrets to a thriving career with insights from Bez Rengifo, a recruitment visionary, who joined us to share his expertise on how personal connections can triumph over formal job applications. Our conversation with Bez is more than just a chat; it's a treasure trove of unconventional career wisdom and a testament to the power of networki…
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Cities transform, industries pivot, and the concept of the daily commute is being rewritten. Hybrid work is here to stay! Were you captivated by Stevie Nicks' enchanting vocals or Pink's acrobatic performance the last time they toured? Laura and I Mary were, and that's where our latest episode begins – sharing the magic of these live music experien…
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Navigating the job search maze requires more than just a polished resume; it's about selling your story and showing up as the CEO of your own career. Ever wondered how to edge out the competition in a job market that's as unpredictable as the stock market? Sharon Bondurant, the mastermind behind AZ Techfinders, joins us to share her invaluable insi…
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Ever felt like you're scrambling to regain your footing after the holiday extravaganza? Laura and Mary are here to guide you through the art of pressing the reset button in January, sharing stories of their own struggles and triumphs in returning to a healthy, organized lifestyle. Our candid conversation takes a crucial turn towards the growing inf…
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As we look back on the incredible journey of the 'Redefine Your Career Journey' podcast, we're bursting with pride and excitement. The past year has been a roller coaster of growth, learning, and connection, with episodes that have resonated with so many of you, reaching listeners in 24 countries! Whether you're contemplating a career shift or just…
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Can you say 'No' without feeling guilty? Do you ever wonder how to integrate gratitude and mindfulness into your children's routine, or perhaps wonder when it's time to seek professional help for mental health struggles? We, Laura Bashore and Mary Fain Brandt, are here to guide you through these questions and more while sharing our personal experie…
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Get on the cutting edge of the AI revolution with Jeff Hunter, AI pro and the brain behind a leading virtual assistant agency. We navigate the AI labyrinth, discussing the dramatic changes this technology brings to the job market, and the opportunities for those brave enough to embrace it. Jeff unfolds his own journey, revealing how AI has transfor…
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Ready to conquer your next performance evaluation and show your boss what you're really capable of? We've got you covered! In this episode, we transform our past experiences into practical advice and strategies that will equip you to excel in your performance reviews. My co-host Mary and I dig into the grading criteria, the importance of timing, an…
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Are you feeling stuck or frustrated in your current job? Have you ever considered that setting clear career goals could be your ticket to professional growth? As the hosts of this week's episode, we want you to think of yourself as the CEO of your own career, and we're here to guide you on that journey. Drawing from our personal experiences and pro…
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Get ready for an enlightening conversation with Kendra Krieg, a powerhouse in the recruitment industry. With the job market teeming with opportunities, Kendra shares how a well-versed recruiter can be your ally in landing the perfect job. She elaborates on how recruiters understand your career trajectory, technical prowess, personal objectives, and…
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Have you ever wondered how the gig economy might reshape your career journey? Buckle up, as we unravel the dynamics of this burgeoning sector in our latest episode. We tackle the pros and cons of gig work, highlighting the autonomy and flexibility it brings, while also shedding light on potential pitfalls such as lack of job security and benefits. …
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Ready for a career deep dive? Join us as we unearth the secrets of steering your career in the direction you desire, with none other than Lola Adeyemo, an expert voice in the realm of employee resource groups (ERGs) and an immigrant career strategist. Lola draws from her rich experiences to emphasize the profound impact ERGs can have on fostering i…
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Are you ready to navigate the exciting landscape of jobs and automation? We’ve got some startling statistics to share from the World Economic Forum and the Kinsey Global Institute, painting a picture of a future where half of all workers might need to re-skill by 2025, and a whopping 375 million may need to change their jobs by 2030. But don’t fret…
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Ever thought about the power of networking? From the outside looking in, it may seem like just another cog in the wheel of career development. But what if we told you, that cog holds more power than you could ever imagine? Laura and Mary are here to dispel the myth that networking is solely for job hunting. We're cracking open the conversation abou…
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