The Storytelling Edge: From Stories to Sales, Elevate Your Brand's Narrative

Scale Up Strategies: The Business Podcast for Coaches, Consultants, and Speakers

Can a story truly transform your business?
Discover the answer as we, Mary Fain Brandt and Laura Bashore, take you on an enlightening journey into the world of storytelling in marketing.
In this episode of Scale Up Strategies, we reveal the psychological magic behind storytelling—how neural coupling and dopamine release can make your message unforgettable.
Listen as we highlight a LinkedIn post that skyrocketed engagement and opened new doors, demonstrating the power of authentic narratives to connect on a deeper level and drive meaningful results.
But that's not all. We also examine how storytelling can reshape entire industries and societal attitudes.
By reflecting on a groundbreaking campaign that celebrated diverse body sizes and skin conditions, we underline the importance of aligning your brand message with your core values.
Plus, get a sneak peek of our next episode with the insightful Richard Marks, who will share how storytelling in his book has amplified his business and created new revenue streams.
Join us for a conversation that celebrates good coffee, great conversations, and even greater success. Cheers!

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Chapters

1. The Storytelling Edge: From Stories to Sales, Elevate Your Brand's Narrative (00:00:00)

2. Power of Storytelling in Marketing (00:00:03)

3. Crafting Compelling Brand Stories (00:12:57)

4. Impactful Storytelling and Book Writing (00:25:35)