Managing your law practice can be challenging. Marketing, time management, attracting clients and all the things (besides the cases) that you need to do, but aren't billable. Welcome to this edition of "Un-Billable Hour" ...the law practice advisory podcast! This is where you'll get the information you need from expert guests and host Christopher T. Anderson.
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Community Table: CRMs, Hiring Done Right, and Value vs. Discounts
38:48
38:48
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38:48
In this episode’s discussions around the Community Table: Adding a Customer Relationship Management (CRM) program for your law firm? Hear the struggles one small firm is facing as it looks to automate CRM duties. Start with knowing what you need, how you’ll keep up with clients and follow up on leads. Software is just a tool. Without a plan, it’s u…
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Special Episode: Get Real. Stop Kidding Yourself. Make Your Firm Profitable
38:31
38:31
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38:31
In this special, high-energy episode, we’re getting down and dirty and talking about fixing your firm. Consider this is a “visit to the doctor.” What’s ailing your firm? Guest RJon Robins is the founder and CEO of the firm How To Manage A Small Law Firm. He fixes things. Get real about the cost of client acquisition, marketing, revenue building, fi…
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Community Table: Troublesome Employees, Offshoring, and Atypical Marketing
33:21
33:21
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33:21
In this episode’s discussions around the Community Table: A firm owner dealing with discipline problems stemming from her firm’s understaffing is frustrated. Feeling they have the upper hand, some employees are taking advantage of the situation. How can the owner regain control? What’s the best way to staff up? In-office, remote, or even offshoring…
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Engagement for Law Firm Leadership: Get the Most From Your Team
36:12
36:12
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36:12
Law firms often focus on revenue generation, client retention, and financial performance. But guest Tracy LaLone says true success is driven by the (very real) people who work at the firm. Firms that fail to engage and recognize their people, she says, can never reach their full potential. LaLonde is a corporate trainer who focuses on engagement wi…
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Community Table: Branding vs. Marketing (And How to Use Both)
31:02
31:02
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31:02
In this episode’s discussions around the Community Table: A lawyer who’s falling behind wants to know why her leads are down. Should she focus on “branding” or “marketing,” and what’s the difference? While they are both part of attracting new business, they aren’t one in the same. Branding is important. Be authentic. Who are you? What are your valu…
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It’s About You: Surviving (And Thriving) In Your High-Stress Career.
42:38
42:38
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42:38
Guest Charlène Gisèle is a former big-firm litigator turned professional high-performance coach. This show is about you. It’s about you being your best, taking better care of you, and avoiding burnout and other health issues. It’s no secret, the legal profession is a field filled with stress. Deadlines, precision, scheduling, marketing, and running…
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Community Table: Hiring Your First Employee And A “Second In Command”
28:47
28:47
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28:47
In this episode’s discussions around the Community Table: Who should a solo attorney hire first? You’re building your firm. Who’s the next person you add to add (and you want avoid the wrong hire)? For starters, what do you need? Where are you wasting time? From there, “hiring is marketing,” it’s crucial you attract the largest pool of great candid…
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The Nexus of Intake and Marketing. Convert Leads Into Clients
33:41
33:41
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33:41
Marketing and sales are keys to building your business. But where do they meet? It takes two to tango, and “Intake” is the junction. Good intake is always worth the effort. Guest Bo Royal is co-founder of Pareto Legal and has worked with several Fortune 1,000 companies and scores of law firms. He specializes in helping small and medium sized law fi…
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Community Table: Real AI Uses For Legal Work, Marketing ROI, and Paid Consultations
30:08
30:08
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30:08
In this episode’s discussions around the Community Table: AI is all the rage in the public media, but how are lawyers using it in real life? For starters, it can help you with written communications. Tone down an angry brief or client communication. Write advertising or blog communications. Even create Excel formulas. (But remember, it’s a tool, no…
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Good Growth (And Bad Growth): Build Your Business Intentionally
39:39
39:39
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39:39
Business and professional growth are at the core of your business. This episode is about growth. Growing your business intentionally. Are you working “for your business” or “in your business?” Guest and growth guru Rick Watson helps business owners – like you – go beyond daily tasks to focus on real growth. Watson started his consulting dynasty wit…
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Community Table: How To Measure Your Hiring, Avoid The Bull$#!*.
33:49
33:49
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33:49
In this episode’s discussions around the Community Table: We start with an attorney who wants to balance hiring and firm growth. What happens when you hire “too much” team for the work or have “too much work” for the team? It’s a delicate dance. Start with a business plan and control the one thing you can, the number of cases you accept. It’s OK to…
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The Human In The Machine, “Natural” VS. “Artificial” Intelligence
35:14
35:14
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35:14
Production and technology are inextricably intertwined. That doesn’t mean online tech replaces the human touch. It means today’s tech tools can help you better serve clients. But you still need to ask, anticipate, listen, and deliver. Guest Joey Seeber – an experienced litigator and the founder of the legal tech consulting and implementation compan…
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Community Table: The Dos and Don’ts of Law Firm Resolutions For 2024
31:13
31:13
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31:13
In this episode’s discussions around the Community Table: It’s a new year. The “Dos and Don’ts of New Year’s Resolutions.” It’s OK to set goals, heck, it’s great. But be reasonable, mindful even. There is no “magical thinking” that everything will change if you wish it. Review your past, understand yourself, share your vision. And if you need an un…
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Legal Tech, The End Of The Law As We Know It?
38:25
38:25
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38:25
Technology has quickly become a topic that touches everything in the legal world. You can’t escape it. While learning to embrace the latest in legal tech is vital to the success of your firm, it doesn’t have to be overwhelming. We’re talking on this episode about how today’s emerging tech trends impact every aspect of your law firm – from client ac…
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Community Table: Keys to an Effective Landing Page
31:11
31:11
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31:11
In this episode’s discussions around the Community Table: Building an effective landing page is critical to making the most of your pay-per-click marketing dollars. Getting “clicks” is one thing, but then what? Hear how to craft a landing page that drives visitors to the next step: hiring you. Go beyond “call now.” Show why you’re the lawyer for th…
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Separating The Wheat From The Chaff In Legal Tech (And AI)
40:22
40:22
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40:22
How to choose the legal tech that’s right for your firm, and how to reject the rest, without getting overwhelmed. What’s denying yourself and what’s overindulging? It can be overwhelming. Guest Jared Correia helps law firms understand available technology and separate what’s helpful from what’s simply bright and shiny. Correia looks at software fro…
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Community Table: Establishing Office Computer Policies (Think Security)
29:12
29:12
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In this episode’s discussions around the Community Table: A firm owner needs a computer policy for employees both in-office and working from home. What policies should she have for damage to the firm’s computers and client security? There’s insurance for physical damage. More important is protecting client data if a laptop is stolen or hacked. How …
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Training Lawyers For Success || Meeting The Need For Legal Education
41:21
41:21
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41:21
Throughout his career in “big law” and fintech, guest Abdi Shayesteh struggled with the legal profession’s lack of formal training. “It was sink or swim” with every new challenge, he says. There had to be another way to help associates become better lawyers. Law school may not fully prepare graduates to practice law, and the old apprenticeship mode…
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Community Table: A Compensation Plan For Associate Referrals
32:19
32:19
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32:19
In this episode’s discussions around the Community Table: We start with an attorney who wants to create a fair referral compensation policy for his associate, a “grinder” who does everything asked. Recently, through a contact, the associate started bringing in new business. How does a firm set up a referral fee schedule? What’s fair to the associat…
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In The Niches: Advanced SEO That Fuels Your Firm
46:11
46:11
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46:11
When it comes to law firm marketing, what is “niching?” Guest Chris Dreyer founded and leads the Search Engine Optimization (SEO) marketing firm Rankings.io. In a thoughtful, in-depth interview, Dreyer shares how to make your law firm stand out in a crowded field when you stop trying to be everything to everyone. Be memorable. Share what makes you …
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Community Table: When It’s Time To Grow, What To Do Next?
29:44
29:44
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29:44
In this episode’s discussions around the Community Table: We present an extended conversation with guest consultants Robert Leitner and Philip Fairley as they guide a lawyer ready to grow her personal injury and Social Security law firm and discuss how to hire the right people for a developing case load. Does she need another legal assistant, or a …
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Let’s talk about production and winning cases. It’s not only about acquiring new clients, but also acquiring new clients that can deliver results. A potential breakthrough using Artificial Intelligence, AI. How do we frame, understand, and implement the best of AI’s capabilities? Lawyers need to tread lightly, even as AI is becoming increasingly im…
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Community Table: Using Vacations to Strengthen Company Culture
29:10
29:10
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29:10
In this episode’s discussions around the Community Table: Our first topic is how to use vacations – including your own breaks – to affirm company culture. How do you get away without fully abandoning ship and leaving your team to fend for itself? You encourage team members to take vacations to renew and regroup, but what about you as the leader of …
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Lost In Translation? Marketing To Spanish Speaking Communities
31:29
31:29
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31:29
Is your marketing missing a key component, say, a way to reach Spanish speaking audiences? Many attorneys miss a large segment of their community that wants legal services, if only they would reach out. Guest Hugo Gomez founded and leads Abogados Now, a digital marketing company that helps connect attorneys in the U.S. with the Spanish-speaking com…
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Community Table: Making Changes And Getting Paid
28:09
28:09
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28:09
In this episode’s discussions around the Community Table: Our first question turned into a collaborative discussion around the Community Table with input from several other lawyers. How does a longtime attorney with her own firm finally shake things up, turn operations over to someone else, and focus on strategy and the practice of law? It’s hard t…
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When It’s Time To Produce, It’s About Your Team: Who’s Running The Show?
39:44
39:44
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39:44
Marketing, acquiring new business, and growing your firm are all important. But ultimately, any law firm has to produce results to scale, and that comes down to who you hire and how you manage, develop, and collaborate with your team. Guest Luis Scott is the owner and managing partner of Bader | Scott Injury Lawyers. In addition to running a firm r…
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Community Table: The Hiring (And Firing?) Edition
25:54
25:54
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25:54
In this episode’s discussions around the Community Table: Interview questions to ask that help you understand an applicant’s true motivations. Questions that dig a little deeper. And how to accept those answers at face value. Ever had a terrible experience hiring someone? There are tools to help you avoid mistakes, but you have to learn how to use …
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The Future Is Yours: Automation, Efficiency, And Scale
35:33
35:33
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35:33
In this episode, we’ll talk “big picture.” Are you ready to scale up, build your client base, and be more successful? Guest Sam Mollaei is passionate about creating scalable law firms and helping others understand and implement his blueprint for going big while disrupting the traditional law firm model. He challenges firms to embrace automation, in…
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Community Table: Closing The Sale! Plus, Stalking The Niche Client
28:45
28:45
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28:45
In this episode’s discussion around the Community Table: Getting from “yes” to “signing the check.” How to accelerate and bullet-proof your sales cycle. Getting the client to go from agreeing to hire you to actually turning over that retainer. Vaccinating the recruiter. Preparing a third-party recruiter with responses to a prospective employee’s ob…
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Follow Up, Or Fall Behind: Converting The Lead
44:19
44:19
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OK, you got the lead. The phone rang. But what happens next? How do you turn that lead into a client (and then retain that client for life)? Guest Philip Fairley is the founder of The Rainmaker Institute, a legal marketing firm dedicated to generating leads, and then turning leads into clients through a data-driven approach. You’re more than an att…
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Community Table: What To Fix When Revenue Dips || Designating Tasks, Trusting Your Team
31:21
31:21
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31:21
In this episode’s discussion around the Community Table: Why did your quarterly revenue plummet? Before you panic, look for anomalies like production capacity, weird payment timing, and changes in Google search algorithms. Fix what’s broken, but be rational. (What’s “Demand-Based Marketing?”) Stop personally handling every little issue and designat…
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Community Table: Say “No” Without Losing Clients || Expanding To A New Market
31:17
31:17
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31:17
In this episode’s discussion around the Community Table: How to say no to some cases (without losing clients). It’s great to “niche down” to your expertise, but never say no. Say, “I know someone who can help.” Be both – the lawyer and the referral source. When it’s time to grow into a new market, everything starts with location. Do the research, k…
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Can You Hear Me Now? Podcasts And Your (Legal) Marketing
45:17
45:17
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45:17
Let’s talk about marketing (because we know you love to, the numbers don’t lie). But let’s talk about how podcasting fits into your law firm’s marketing mix. Guest Robert Ingalls calls himself a “recovering attorney.” While he had a law degree and his own firm, Ingalls wasn’t happy and wanted to do something else. He landed on creating his own lega…
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Production: It Starts With Recruiting The Right People
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35:54
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Guest Sandrene “Sandy” Ryan is the senior director of recruiting at Level Legal. She’s built a unique process that focuses on quality and creating “the right match” over putting bodies into slots. Culture fit can be more important than a specific skill. You can teach a skill, but you can’t make the wrong person fit your own culture. Production is t…
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Community Table: What Does Your Firm Really Do? Plus, Doing The Math, Adding Staff Can Boost Profits
30:47
30:47
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30:47
This episode’s discussion around the Community Table: Sometimes when it comes to your brand and marketing, doing everything is doing nothing. What is it you want to be known for? On the fence about hiring support staff? Do the math. Would more staff create more business, better reviews, and happier clients? The next step could be more profit. Gamif…
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Community Table: Hiring a Contract Temp and Finding a “Serious” Job Applicant
34:22
34:22
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34:22
This episode’s discussion around the Community Table: Is hiring a temp I’ve already worked with previously a mistake? “It’s not personal,” it’s personnel. I need a body, even if s/he won’t stay with me. Is this reasonable? Sometimes, a contractor (even one you already know and know won’t stay with you) is the answer. Mr. Right vs. Mr. Right Now. Ho…
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Marketing Is Metrics: The Cost of New Business Acquisition
41:41
41:41
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41:41
Today's guests, Erik and Elliot, will be joining Christopher on our upcoming Community Table live Q&A on February 16, 2023 to discuss all things marketing. Sign up here (it's free) to join us so you can get your questions answered! ----- Acquisition, from cold lead to paying client, is the important stuff. Marketing is one of three pillars of a suc…
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Standing Still Is Not OK: Today’s Legal Tech
43:15
43:15
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43:15
Let’s look at your law firm’s culture when it comes to tech. It’s bottom up and top down, a full circle. You can’t delegate this stuff to one department or one level. Don’t be afraid of change. Embrace efficiencies. Be better. It’s not easy, but you can do this. Guests Anthony Seale and Isabel Parker understand today’s tech better than most, and th…
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Community Table: Focus Your Practice. Plus, Successfully “Offboarding” Fired Employees
34:23
34:23
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34:23
This episode’s discussion around the Community Table: How to focus your practice. If you’re not known for something, you aren’t known for anything. The one thing all clients in every business want: A better life. How do your services make my life better? The steps you must take after firing an employee. It’s not just about the employee, it’s also a…
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Business Systems: Stop Trying To Do Everything Yourself.
42:31
42:31
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42:31
In this episode: Law is intense, and you love your business. But are you trying to do everything? Trust the team you’ve hired. You can do too much, and you’re not that special. Make the best use of your time, don’t micromanage. It’s not sustainable and it’s not profitable. Learn about “calendar blocking,” building space for success. The habit you m…
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Community Table: Job Offers, Employee Contract Negotiations, and Evaluating New Hires
29:38
29:38
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This episode’s discussion around the Community Table: How to Determine if a New Hire Is a Success in the First 90 Days How To Master the Process of Employee Contract Negotiations How To Improve Your Job Offer to a Potential CandidateBy Legal Talk Network
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The Right Tech: Get Control of Your Practice Management Software
43:54
43:54
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Let’s talk about practice management, tech, and production. How do you find and apply the right tech tools that help you deliver what you’ve promised to your clients? Acquiring new clients, moving cases through the process, reaching successful outputs, and applying the right business metrics that help you understand your business performance all re…
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Community Table: When It’s Time To Fire An Employee…
31:00
31:00
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31:00
How To Decide A Timeline For Firing An Employee How To Craft A Good Job Package to Attract Better Quality Applicants How To Give An Employee An Ultimatum Before Firing ThemBy Legal Talk Network
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Acquisition Best Practices: Learning To Love Your Leads
39:19
39:19
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Acquisition, getting new clients “from contact to contract,” is vital to your success. So why are so many firms struggling at the most basic levels? Guest Adam Reiman, director of coaching and live events at Lawyer.com, explains. Signing a prospective client starts the instant you pick up the phone. Clients are won or lost in those critical first m…
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Community Table: Dissecting the Client Intake Process
28:22
28:22
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28:22
This episode’s discussion around the Community Table: How can a law firm effectively use the non-attorney salesperson in a way that meets client expectations?By Legal Talk Network
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Securing the Unstructured Castle: Protecting Your “Dark Data”
44:01
44:01
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44:01
Every attorney knows to lock client secrets behind sophisticated cybersecurity. But as guest Rich Hale explains, the data that’s hiding in plain sight, “Dark Data,” is just as important to your client relationships and your reputation. After this important episode, you’ll want to look around your office. What do you see? Passwords taped to keyboard…
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Community Table: Bookkeeping, Online Job Boards, and Internal Team Messaging
27:17
27:17
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27:17
This episode’s discussion around the Community Table: What do I need to consider to bring the firm’s outsource bookkeeping in-house? How can I utilize job boards more effectively to find quality candidates? What is the best way to script internal messaging to my team about a firing?By Legal Talk Network
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Steering the Course: Controlling Your Life and Career
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Feeling overwhelmed, like you’ve lost control of your life and your practice, like your job runs you instead of the other way around? You’re not alone and there are ways to overcome anxiety, doubt, and feeling overwhelmed. You can put you back in charge of you. Guest Monica Levi is a lawyer and former corporate HR executive who channels what she le…
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Community Table: Impending resignations, caseloads, and…hiring the neighbor?
27:08
27:08
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This episode’s discussion around the Community Table: How can I minimize the damage of an upcoming employee resignation? How do I decide which size cases my firm should pursue? How do I handle two employees that need to be hired/transferred?By Legal Talk Network
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Marketing is about message, not volume. Before big advertising spends, figure out who you are and what you want to say. What makes you special? Look inside your firm and understand your culture and passions. You don’t have to dress, act, and talk like every other firm. And you can’t buy authenticity. Guests April and Tyler Roberts are co-founders o…
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