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The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice he’s gotten over the years from reading, asking questions, observing, and acting more like a sponge.
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Welcome back to another episode of the Breaking Boundaries podcast! Today, we are thrilled to welcome Chris Trott, also known as Trottie Golf. With over 15 years of experience in club fitting and a background working on tour with TaylorMade, Chris brings a wealth of knowledge and expertise to our conversation. Throughout his career, Chris has had t…
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Welcome back, folks, to another exciting episode of the Breaking Boundaries podcast! In today's installment, we're joined by the esteemed putting expert, Preston Combs, hailing from Orlando, Florida. With a focus on biomechanics and fair play, Preston coaches numerous players across the Corn Ferry Tours, PGA Tours, and LPGA Tours. On this episode, …
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Welcome back, everyone, to another captivating episode of the Breaking Boundaries podcast! This week, we're privileged to welcome Michael Schy, a highly regarded PGA professional based in the United States. With a distinguished career working alongside players of varying skill levels, Michael's most notable protege is none other than Bryson DeChamb…
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Welcome back to another captivating episode of the Breaking Boundaries podcast! Today, we're thrilled to have Claude Harmon III joining us. With a rich background steeped in golfing tradition, Claude shares invaluable insights gained from growing up in a golfing family and his experiences working alongside players like Dustin Johnson and Brooks Koe…
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In today's episode, we have the privilege of hosting Scott Fawcett, the ingenious creator of Decade Golf. Decade revolutionizes golf strategy by integrating shot dispersion patterns and PGA Tour scoring statistics into a comprehensive course management system. Understanding the principles behind Decade Golf is a game-changer, and this episode promi…
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On today's episode, we're thrilled to welcome Jon Sherman, the owner of Practical Golf, a website dedicated to helping everyday golfers improve their game without overhauling their swing mechanics. Jon is also the author of "The Four Foundations of Golf," a must-read for anyone looking to elevate their game. If you haven't already picked up a copy,…
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Welcome back to another thrilling installment of the Breaking Boundaries Podcast! This week, we're thrilled to introduce our esteemed guest, Rick Sessinghaus, recognized worldwide as one of the foremost golf instructors. Rick's expertise has steered countless players to significant victories, spanning from seasoned professionals to up-and-coming ju…
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Hello and welcome to another exciting episode of the Breaking Boundaries podcast! I'm thrilled to have you with us today. In this episode, we're diving into the world of poker with none other than Scott Blumstein, a true champion in the World Series of Poker. We'll be exploring the mind of one of poker's elite winners and shedding light on the stra…
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Welcome, everyone, to a special episode of our podcast! Today, we are honored to have a true luminary in the field of sport psychology, the renowned Karl Morris. With over three decades of experience, Karl has been a guiding force in the realm of sport performance. Throughout his illustrious career, Karl Morris has worked closely with some of the m…
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Welcome to another Breaking Boundaries podcast episode! Today, we're excited to feature Chris Ryan, a distinguished UK PGA Golf Coach and Director of Coaching at the Hit Golf Academy. With nearly two decades of coaching expertise, Chris is renowned as one of the top instructors on YouTube, nearing 250,000 subscribers and impacting over 50 million g…
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We have this New Year’s podcast with the distinguished Sean Foley, a golf coach renowned on a global scale. Sean's expertise goes beyond coaching legends such as Tiger Woods and Justin Rose; he's also a pioneer in the development of cutting-edge training aids like the Pro Sender. Thank you for joining us as we delve into the secrets of Foley's coac…
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Welcome, golf enthusiasts, to this week's Breaking Boundaries podcast! We're thrilled to have you join us with our special guests, Andy Proudman and Piers Ward, the dynamic duo behind the renowned "Me and My Golf." In this episode, we're diving headfirst into the fascinating world of golf, with Andy and Piers generously sharing their expertise, ins…
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Welcome, golf enthusiasts, to today's episode! We have the pleasure of being joined by none other than Gavin Parker, the esteemed CEO of Junior Golf. Gavin isn't just a CEO; he's a passionate golf instructor dedicated to introducing juniors and young enthusiasts to the captivating world of golf. With his infectious energy and new-age approach, Gavi…
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Welcome, everyone, to today's episode as we embark on a captivating journey into the life and career of the legendary Olympic swimmer, Roland Schoeman. His inspiring tale is one of determination, passion, and extraordinary talent that made waves in the world of swimming. Roland's journey is marked by highs and lows, victories and defeats, but throu…
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On today's episode, we are honored to welcome Sonia Greaves, a renowned naturopath with the privilege of working closely with none other than the great man himself, Cristiano Ronaldo. Join us as Sonia shares her insights into not only optimizing health and well-being but also her experiences in the unique world of professional athletes, particularl…
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Greetings and welcome to a special episode where we have the privilege of hosting the esteemed George Gankas, a true pioneer in the golf coaching realm. Revered for his groundbreaking techniques, George is here to lead us through the intricacies of powerful golf swings, offering invaluable insights to enhance your golfing expertise. George injects …
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Welcome to today's episode, where we embark on a journey into the realm of golf coaching with none other than the distinguished expert, Chris Mayson. In the next segment, we will meticulously unravel a myriad of techniques, strategic insights, and exclusive tips that have played an instrumental role in shaping some of the world's most accomplished …
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On today's episode, we're honored to have a world-renowned golf coach, Shauheen Nakhjavani. With an impressive portfolio coaching professionals from the PGA Tour, Charity's Tour, DP World Tour, and various other tours worldwide, Shauheen's expertise has made a significant impact on the golfing world. Not only does Shauheen work with elite tour prof…
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Welcome to a special episode featuring a football icon and Manchester United legend, Nicky Butt, an absolute maestro on the pitch whose skills and tenacity have left a substantial impact on the sport. Renowned for being part of the iconic Class of '92 team, Nicky has seamlessly transitioned from a stellar playing career to becoming the CEO of Salfo…
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Thinking about the future can be very stressful and intimidating but it's important in today's time. In today’s episode of Investverse, an investor education initiative by HDFC MF, Anupam will be in conversation with Ambi Parameswaran veteran AdMan, author, business historian, and co-host of The Last Brand Standing. They will be talking about Ambi’…
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"Re-frame the relationship into one of learning." On this final episode of the season, Ambi Parameswaran talks about re-framing every situation, especially customer relationships. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.to…
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"If you look around, you can actually learn from other people not necessarily the mighty but also the simple." This week on 'The Sponge Podcast', Ambi talks about the his experience with different types of people and tells us how a company can rise with 'over workers' like Ghouse bhai- the self-driven driver. Check out Ambi's latest book 'Sponge': …
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'If you are trying to control cost in your company, every small bit matters'. This week on 'The Sponge Podcast', Ambi talks about Mr. Azim Premji, the Indian business tycoon, philanthropist, and Chairman of Wipro Ltd. Ambi reminisces about the time he worked with Mr. Premji on Wipro's new logo and ethos. They also talk about cost control and econom…
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"Clients tend to take very long to make a decision." On this week's episode, Ambi highlights the most important quality of a CEO of an organization and the importance of quick decision making when it comes to brand communication. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows …
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This week on 'The Sponge Podcast', Ambi shares his work experience in the advertising agency as an account executive trainee in the year 1979. In this conversation, he talks about the 'F' word that we all get scared of- Fired. He also talks about leadership lessons he learnt from his clients, how one should not get bullied by their clients, and a l…
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“Better products, Better Value, Better Living, Nirma is all about that.” How did Karsanbhai Patel become a corporate pioneer and built an iconic detergent brand or maybe more than that, or how did it become a ‘Sabki Pasand’? Find out more on the recent episode of #TheSpongePodcast Check out Ambi’s latest book ‘Sponge’: https://ivm.today/SpongeBook …
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"Clients have to realize that celebrities need them as much as they need celebrities." Does having a celebrity associated with your brand giving it a competitive edge over others? He also shares some interesting celebrity stories and talks as to how clients get trapped in the brand-celebrity vicious cycle. Check out Ambi's latest book 'Sponge': htt…
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"People don't quit jobs, they quit their bosses." On this episode, Ambi talks about how working with entrepreneurs is different from working with large companies and how the famous Naukri.com 'Hari Sadu' advertisement was conceptualized. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesom…
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"Today, if India's image in the world has changed, it's largely due to the IT people." On this episode, Ambi shares his experience of working with Tata Consultancy Services (TCS) for over 15 years. In this conversation, he also talks about the journey and growth of TCS and how it placed itself in the global IT market. Check out Ambi's latest book '…
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In this episode, Ambi Parameswaran talks about his admiration for Vinita Bali and other successful women back in the 1980s. What's a foolscap paper? How did research and analysis happen back in the early 1980s? Listen to the episode to know more. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and oth…
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On this week's episode, Ambi Parameswaran talks about working with type designer and calligrapher R K Doshi - the brain behind many corporate logos and the core Indian fonts for Microsoft Windows. He also talks about the power of storytelling in designing logos and narrates the story behind the famous ITC-Bhadrachalam logo. Check out Ambi's latest …
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This week on The Sponge Podcast, Ambi Parameswaran reminisces about the time when he met Pradipta Mohapatra and how in their first conversation he struck a deal with the RPG group. They also talk about executive coaching and the various personality groups used in the 'Myers-Biggs Type Indicator' (MBTI) test. Check out Ambi's latest book 'Sponge': h…
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This week, Ambi Parameswaran talks about how working with UTI and LIC changed his perception towards PSUs. He also shares a story about the famous 'UTI country' campaign and how it came into being. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Andro…
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In this episode of The Sponge Podcast, Ambi Parameswaran explains why it is essential to demonstrate a greater degree of trust in a client and agency relationship. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or i…
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"There is always a lot of missed communication between the client and the agency. If you don't maintain this parallel dialogue going, you will never be able to manage things." In this episode of 'The Sponge Podcast', Ambi Parameswaran discusses the significance of keen awareness to read smoke signals from a client. Check out Ambi's latest book 'Spo…
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In this episode of The Sponge Podcast, Ambi Parameswaran recalls his memorable experience with India's first CEO CM, Mr. Chandrababu Naidu. He further talks about how forbearing leaders can change the blueprints of a country for the better. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awe…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about how the ability to accept mistakes and move forward through a show of humility and social intelligence sets great leaders apart. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podc…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about why it's crucial to turn down incompatible clients. He further talks about how voicing 'no' early on reduces the chances of damaging a company. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and im…
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Who decides what is classy or massy? Is a Creative Ad better than a Strategic Ad? What makes for a great client and agency relationship? How does one not get caught in intra-company cross fires? Find all these answers in this episode of The Sponge Podcast, where Ambi Parameswaran talks about numerous business lessons he learnt over his many years o…
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In this episode of The Sponge Podcast, Ambi Parameswaran speaks of a time when his agency had been assigned a Globally renowned client. He further sheds light on how an agency should build arguments and try harder to communicate more effectively. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and oth…
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In this episode of The Sponge Podcast, Ambi Parameswaran recounts his pleasant experience at a meeting with the Income Tax Department, where he was invited to present Tax collection/Communication strategies to the highest direct taxation body of the country. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this …
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In this episode of The Sponge Podcast, Ambi Parameswaran sketches out why it is consequential to set realistic goals and then slowly elevate them. He further talks about why leaders and organizations should set smart goals rather than impractical targets. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this sho…
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In this episode of The Sponge Podcast, Ambi Parameswaran talks about the 'Head' and 'Body' of marketing. Find out how each of them are significant in the world of advertising. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: ht…
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In this episode of The Sponge Podcast Ambi Parameswaran and Amit Doshi discuss what 'doing good. Fairly.' means in the most literal sense in the corporate world. They further chat about how wages are constant yet inconsistent in the collaborative joints. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show…
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From pharmaceutical companies to car manufacturing companies, Ambi Parmeswaran teaches us on how agencies innovate and create enthralling ways that help the clients take bolder risks and fly without a net. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and improved …
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In this episode of The Sponge Podcast, Ambi Parmeswaran throws light on how the stringent and well structured processes of armies like 'After Action Reports', 'Discipline', 'Task Management',etc helped him streamline his processes and tells us why it should be entailed into the corporate world. Check out Ambi's latest book 'Sponge': https://ivm.tod…
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What are the different kind of clients? How do you categorize your client into different archetypes? Is there an IIM Calcutta mafia in the brand business? Do you have what it takes to serve a customer? Ambi Parameswaran addresses all this and more in this week's episode. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can li…
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Ambi Parameswaran recounts his encounter with Mr. Ratan Tata during the launch of the car Indigo Marina, the valuable leadership lessons he soaked in from Mr. Tata and how he applied these lessons in his own life. Check out Ambi's latest book 'Sponge': https://ivm.today/SpongeBook You can listen to this show and other awesome shows on the new and i…
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Welcome to The Sponge Podcast - Leadership Lessons with Author and Veteran Adman with 40 years of experience in advertising - Ambi Parmeshwaran. Each episode is an in-depth conversation about a chapter from Ambi's new book Sponge - Leadership Lessons I Learnt From My Clients Host Amit Doshi sits down with Ambi as he shares some of the best advice h…
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