We discuss paywall strategies and tactics for publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
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1
How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy
46:50
46:50
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46:50
This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue…
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1
The Subscription Page Formula: Best Practices Blueprint
36:18
36:18
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36:18
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experienc…
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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
17:52
17:52
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17:52
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the ineffic…
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From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth
24:50
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24:50
In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering …
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Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
17:59
17:59
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17:59
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…
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Impact of accessibility laws on publishers websites and how to stay compliant
38:01
38:01
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38:01
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including …
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1
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
37:44
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Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on th…
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Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
16:03
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In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving …
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How to setup a successful holiday subscription promotion + results (Part 2 of 3)
20:15
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Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.By Leaky Paywall
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10 Subscription Promotions That Work for Publishers (Part 1 of 3)
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Pete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or…
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Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
27:37
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In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
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Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
31:17
31:17
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In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on loc…
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Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
26:13
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In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
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1
Add more value to your publication with subscriber only commenting
19:29
19:29
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In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.By Leaky Paywall
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Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
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Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story…
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3 ways AI will shake up your reader revenue
27:33
27:33
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In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.By Leaky Paywall
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Special Episode: WordPress Publisher Sessions
1:14:48
1:14:48
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A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrwBy Leaky Paywall
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1
How magazine publishers should approach reader revenue
30:47
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In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.By Leaky Paywall
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Special Episode: Subscription Strategies with Pete Ericson
56:14
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A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&tBy Leaky Paywall
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1
How to convert more readers with targeted messaging
25:27
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In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.By Leaky Paywall
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How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
32:06
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In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.By Leaky Paywall
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38 | Can a pay per article option actually boost subscriptions?
25:40
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Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.By Leaky Paywall
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39 | What percentage of your audience should be paid subscribers?
28:21
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Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.By Leaky Paywall
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37 | Is Your Free Registration Hurting Your Paid Subscriptions?
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Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.By Leaky Paywall
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35 | It’s your subscriber. It’s time to control your data.
28:17
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Pete and Tyler discuss the importance of owning your subscriber data.By Leaky Paywall
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34 | Special Episode: WordPress Publisher Sessions
1:12:27
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A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessionsBy Leaky Paywall
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33 | Subscriber Behavior: What insights do you need?
25:47
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Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.By Leaky Paywall
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In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.By Leaky Paywall
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31 | How to easily produce a premium newsletter to your paid subscribers
24:23
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Catch the video recording on YouTube.By Leaky Paywall
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30 | It’s time for your website to stop annoying your readers
23:51
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Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.By Leaky Paywall
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29 | How your paywall helps you build relationships with your readers
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It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.By Leaky Paywall
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28 | Will your paywall kill your website traffic? (and ad revenue)
33:56
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Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.By Leaky Paywall
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27 | How would WE build a local news publication?
54:03
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Pete and Tyler discuss how they would build a local news publication from the ground up.By Leaky Paywall
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26 | Should you take donations or sell subscriptions/memberships?
34:25
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Have a question you'd like us to answer? Get in touch at leakypaywall.comBy Leaky Paywall
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25 | How to succeed digitally with local news: An interview with Tyler Channel
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Paywall Project Get the FREE Subscription Accelerator™ guideBy Leaky Paywall
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24 | Should you offer a subscription level that hides ads?
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Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.By Leaky Paywall
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Ep 23 | How many articles should you give away for free on your publication's website?
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Leaky PaywallBy Leaky Paywall
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Episode 22 | How to Monetize Your Free Registration Level
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Pete discusses the 5 ways to monetize your free registration level.By Leaky Paywall
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Episode 21 | Fix these 10 things on your paywall now
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Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.By Leaky Paywall
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Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
37:30
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https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …
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Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
41:49
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Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…
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Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
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In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM GeneratorBy Leaky Paywall
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Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
40:33
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We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.By Leaky Paywall
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Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
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29:25
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We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.By Leaky Paywall
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Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
18:34
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Today we discuss new products you can offer to increase your revenue.By Leaky Paywall
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Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
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Part 2 covers targeting the existing subscribers that you have, both free and paid.By Leaky Paywall
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Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
17:42
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1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.By Leaky Paywall
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Episode 12 | Interview with Greg Grisolano of Land Line Media
1:03:02
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This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.By Leaky Paywall
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Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
1:03:02
1:03:02
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An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.By Leaky Paywall
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Episode 10 | Interview with Wally Wallace of 50Fish on Social Media Marketing
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On today's episode Pete and Wally discuss social media marketing and how it relates to digital publishing.By Leaky Paywall
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