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We discuss paywall strategies and tactics for news and magazine publishers. With over 1000 publishers running our Leaky Paywall subscription platform we have learned quite a bit about the amazing things that work in digital publishing. Join Pete, Jeremy, and Tyler for a deep dive that will help you grow your paid audience.
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https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …
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Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…
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1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.By Leaky Paywall
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This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.By Leaky Paywall
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In today's episode we discuss whether you as a publisher should sell memberships, subscriptions, or ask for donations. In coversations over the last few months, we've talked with a lot of local news publishers who have leaned toward selling the concept of a membership rather than a subscription to entice their readers to pay for access. And some ar…
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Today Pete interviews Greg Wolfe of 4 String Media about how to generate more profits from your existing subscribers through some tactical methodology. Greg has been in the publishing space for over 25 years and brings a ton of knowledge from the print and digital world.By Leaky Paywall
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In today's show we discuss 6 different publishers that have launched new publications and products. Learn strategies and tactics that you can use in your own publication to grow your subscribers and revenue.By Leaky Paywall
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Today we talk about the strategy to setting up your paywall. Learn about the top four approaches to building your email lists and converting paid subscribers. We also talk about how to price your subscriptions and calls to action that motivate your readers.By Leaky Paywall
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