We discuss paywall strategies for content publishers. With over 1000 news, magazine, and content publishers running our Leaky Paywall platform we have learned quite a bit about what works (and doesn't) in digital publishing. Join Pete and Tyler for a deep dive that will help you grow your paid audience.
…
continue reading
1
Promote Subscription Benefits Over Features in Seconds using AI
25:28
25:28
Play later
Play later
Lists
Like
Liked
25:28
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler focus on the importance of emphasizing subscriber benefits over features for news and magazine publishers. The episode introduces a method using AI, specifically ChatGPT, to transform feature-centric language on subscription pages into compelling benefits that resonat…
…
continue reading
1
How to Boost Traffic, Build Your Email List, and Increase Subscriptions with the Right Paywall Strategy
46:50
46:50
Play later
Play later
Lists
Like
Liked
46:50
This episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis on how news and magazine publishers can increase website traffic, build email lists, and grow paid subscriptions with effective paywall strategies. Common concerns among publishers, such as the fear of paywalls reducing traffic and ad revenue…
…
continue reading
1
The Subscription Page Formula: Best Practices Blueprint
36:18
36:18
Play later
Play later
Lists
Like
Liked
36:18
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler provide an in-depth analysis of successful paywall strategies for news and magazine publishers. Highlighting examples like the Civil War Monitor and Salem Reporter, they stress the critical importance of simplifying subscription landing pages to enhance user experienc…
…
continue reading
1
Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
17:52
17:52
Play later
Play later
Lists
Like
Liked
17:52
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data. Key points include the ineffic…
…
continue reading
1
From YouTube Advertising to Boosting Paid Subscribers on Your Website: Strategies for Sustainable Growth
24:50
24:50
Play later
Play later
Lists
Like
Liked
24:50
In this episode of the Paywall Podcast, Pete and Tyler discuss a publisher's transition from relying solely on YouTube ad revenue to implementing reader revenue subscriptions on their website, intellamusica.com. The publisher, a musician and music instructor, noticed a decline in ad revenue on YouTube and sought to capture more revenue by offering …
…
continue reading
1
Maximizing Revenue and Reach: How KBIndependent Achieves Subscription Growth, Donations, and Free Content Distribution
17:59
17:59
Play later
Play later
Lists
Like
Liked
17:59
In this episode of the Paywall Podcast, Pete and Tyler discuss a unique nonprofit news subscription model implemented by Key Biz Camp. The model allows free access to content with a slight hurdle for readers and nudges them towards donations, emphasizing convenience and value in supporting local content.…
…
continue reading
1
Impact of accessibility laws on publishers websites and how to stay compliant
38:01
38:01
Play later
Play later
Lists
Like
Liked
38:01
This episode of the Paywall Podcast features a conversation about web accessibility with Bet Hannon, CEO and founder of AccessiCart. The discussion focuses on the definition of web accessibility, its importance, the legal implications, and the financial incentives. The conversation also covers practical steps for improving accessibility, including …
…
continue reading
1
Elevating Your Paywall Strategy: Essential Moves for 2024 and Beyond
37:44
37:44
Play later
Play later
Lists
Like
Liked
37:44
Pete and Tyler discuss what publishers should focus on in 2024 + current trends in the industry. Article Summary: In our latest episode of the Paywall Podcast, we delve into strategic priorities for publishers this year, navigating through the evolving digital landscape, the impact of AI, and shifts in social media dynamics. Our focus centers on th…
…
continue reading
1
Growing Paid Subscriptions with Facebook Ads: A Small Boats Magazine Case Study (part 3 of 3)
16:03
16:03
Play later
Play later
Lists
Like
Liked
16:03
In the final part of their promotion series, Pete and Tyler discuss how Small Boats Magazine is using Facebook ads to drive both paid and free subscriptions. Article Summary: In the 52nd episode of the Paywall Podcast, hosts discuss the potential of Facebook ads in driving paid subscriptions for publications. They delve into a case study involving …
…
continue reading
1
How to setup a successful holiday subscription promotion + results (Part 2 of 3)
20:15
20:15
Play later
Play later
Lists
Like
Liked
20:15
Pete and Tyler discuss how to set successful holiday promotions along with recent results from a publisher's Black Friday promotion.By Leaky Paywall
…
continue reading
1
10 Subscription Promotions That Work for Publishers (Part 1 of 3)
24:50
24:50
Play later
Play later
Lists
Like
Liked
24:50
Pete and Tyler discuss promotion strategies for publishers that actually work. Here are the key points they cover: Avoid Low-Value Promotions: Promoting subscriptions for a low price like one dollar undermines the perceived value of the content. It's better to avoid such steep discounts. Simplify Subscription Options: Presenting too many options or…
…
continue reading
1
Special Episode: Publisher Mastermind | How To Setup Your Newsletters To Grow Paid Subscriptions
27:37
27:37
Play later
Play later
Lists
Like
Liked
27:37
In this special episode, Leaky Paywall hosts the second Publisher Mastermind live webinar where Pete discusses strategies for how to setup newsletters to grow paid subscriptions. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
…
continue reading
1
Unlocking Success: Salem Reporter’s 5-Month Journey to Audience and Revenue Growth
31:17
31:17
Play later
Play later
Lists
Like
Liked
31:17
In this episode of the Paywall podcast, we dive into a case study on Salem Reporter, a local news publisher that has seen significant success in growing their revenue and audience through a strategic approach. Here’s what we discussed: Background on Salem Reporter: Salem Reporter is a digital-only publication based in Salem, Oregon, focusing on loc…
…
continue reading
1
Special Episode: Publisher Mastermind | How To Convert Your Casual Readers Into Paid Subscribers
26:13
26:13
Play later
Play later
Lists
Like
Liked
26:13
In this special episode, Leaky Paywall hosts the first-ever Publisher Mastermind live webinar where Pete discusses strategies for converting casual readers into paid subscribers. What is Publisher Mastermind? Every month Leaky Paywall customers are invited to join our Publisher Mastermind group to learn the strategy and tactics to grow both your au…
…
continue reading
1
Add more value to your publication with subscriber only commenting
19:29
19:29
Play later
Play later
Lists
Like
Liked
19:29
In this episode, Pete and Tyler discuss subscriber-only commenting and how it can be a value add for paid subscribers.By Leaky Paywall
…
continue reading
1
Special Episode: Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy
51:44
51:44
Play later
Play later
Lists
Like
Liked
51:44
Pete stops by the Powered By Coffee podcast to talk paywall monetization strategy. Here's an excerpt from Powered By Coffee: Discover the secrets of monetizing your readership and mastering paywall strategy with our special guest, Peter Ericson, founder and CEO of Zeen101, the maker of Leaky Paywall for WordPress. Peter shares the fascinating story…
…
continue reading
1
3 ways AI will shake up your reader revenue
27:33
27:33
Play later
Play later
Lists
Like
Liked
27:33
In this episode, Pete and Tyler discuss AI and how it relates to reader revenue for news and magazine publishers.By Leaky Paywall
…
continue reading
1
Special Episode: WordPress Publisher Sessions
1:14:48
1:14:48
Play later
Play later
Lists
Like
Liked
1:14:48
A repost of the third WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=cc1C-uFDKrwBy Leaky Paywall
…
continue reading
1
How magazine publishers should approach reader revenue
30:47
30:47
Play later
Play later
Lists
Like
Liked
30:47
In this episode, Pete and Tyler discuss how magazine publishers can grow paid subscriptions and maintain digital ad revenue at the same time.By Leaky Paywall
…
continue reading
1
Special Episode: Subscription Strategies with Pete Ericson
56:14
56:14
Play later
Play later
Lists
Like
Liked
56:14
A repost of the second WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=SC0wbYT2Xlo&tBy Leaky Paywall
…
continue reading
1
How to convert more readers with targeted messaging
25:27
25:27
Play later
Play later
Lists
Like
Liked
25:27
In this episode, Pete and Tyler discuss how you can convert more paid readers with targeted messaging.By Leaky Paywall
…
continue reading
1
How to motivate your free registered reader to become a full paying subscriber with a drip email campaign
32:06
32:06
Play later
Play later
Lists
Like
Liked
32:06
In episode 40, Peter and Tyler discuss how drip campaigns can be used to help motivate free registered readers into loyal paying subscribers.By Leaky Paywall
…
continue reading
1
38 | Can a pay per article option actually boost subscriptions?
25:40
25:40
Play later
Play later
Lists
Like
Liked
25:40
Peter and Tyler discuss how Intellimusica.com is using a pay per article option on their site.By Leaky Paywall
…
continue reading
1
39 | What percentage of your audience should be paid subscribers?
28:21
28:21
Play later
Play later
Lists
Like
Liked
28:21
Pete and Tyler discuss what percentage of your audience should be paid subscribers based on your market size.By Leaky Paywall
…
continue reading
1
37 | Is Your Free Registration Hurting Your Paid Subscriptions?
29:23
29:23
Play later
Play later
Lists
Like
Liked
29:23
Peter and Tyler discuss free registrations and if they are hurting your paid subscriptions.By Leaky Paywall
…
continue reading
1
35 | It’s your subscriber. It’s time to control your data.
28:17
28:17
Play later
Play later
Lists
Like
Liked
28:17
Pete and Tyler discuss the importance of owning your subscriber data.By Leaky Paywall
…
continue reading
1
34 | Special Episode: WordPress Publisher Sessions
1:12:27
1:12:27
Play later
Play later
Lists
Like
Liked
1:12:27
A repost of the first WordPress Publisher Sessions recording. Learn how to grow community and revenue with newsletters. https://www.youtube.com/watch?v=Ly9SVpMJwhM&ab_channel=WPPublisherSessionsBy Leaky Paywall
…
continue reading
1
33 | Subscriber Behavior: What insights do you need?
25:47
25:47
Play later
Play later
Lists
Like
Liked
25:47
Pete and Tyler discuss what kind of data you should be looking at to make informed decisions about your publication subscriptions.By Leaky Paywall
…
continue reading
In today's episode Pete and Tyler discuss their 2023 predictions for publishers and digital subscriptions.By Leaky Paywall
…
continue reading
1
31 | How to easily produce a premium newsletter to your paid subscribers
24:23
24:23
Play later
Play later
Lists
Like
Liked
24:23
Catch the video recording on YouTube.By Leaky Paywall
…
continue reading
1
30 | It’s time for your website to stop annoying your readers
23:51
23:51
Play later
Play later
Lists
Like
Liked
23:51
Pete and Tyler discuss 7 ways you can make your website less annoying and create a better reader experience.By Leaky Paywall
…
continue reading
1
29 | How your paywall helps you build relationships with your readers
24:59
24:59
Play later
Play later
Lists
Like
Liked
24:59
It might sound counterintuitive, but a paywall can be a helpful tool in building relationships with your readers.By Leaky Paywall
…
continue reading
1
28 | Will your paywall kill your website traffic? (and ad revenue)
33:56
33:56
Play later
Play later
Lists
Like
Liked
33:56
Are you a publisher nervous about implementing a paywall? Today Pete and Tyler discuss what to expect with traffic and ad revenue when you turn on your paywall.By Leaky Paywall
…
continue reading
1
27 | How would WE build a local news publication?
54:03
54:03
Play later
Play later
Lists
Like
Liked
54:03
Pete and Tyler discuss how they would build a local news publication from the ground up.By Leaky Paywall
…
continue reading
1
26 | Should you take donations or sell subscriptions/memberships?
34:25
34:25
Play later
Play later
Lists
Like
Liked
34:25
Have a question you'd like us to answer? Get in touch at leakypaywall.comBy Leaky Paywall
…
continue reading
1
25 | How to succeed digitally with local news: An interview with Tyler Channel
45:20
45:20
Play later
Play later
Lists
Like
Liked
45:20
Paywall Project Get the FREE Subscription Accelerator™ guideBy Leaky Paywall
…
continue reading
1
24 | Should you offer a subscription level that hides ads?
5:24
5:24
Play later
Play later
Lists
Like
Liked
5:24
Today Pete answers the question: Should you offer a subscription level that hides ads? Easily hide ads from Leaky Paywall subscribers with Ad Dropper.By Leaky Paywall
…
continue reading
1
Ep 23 | How many articles should you give away for free on your publication's website?
6:58
6:58
Play later
Play later
Lists
Like
Liked
6:58
Leaky PaywallBy Leaky Paywall
…
continue reading
1
Episode 22 | How to Monetize Your Free Registration Level
16:01
16:01
Play later
Play later
Lists
Like
Liked
16:01
Pete discusses the 5 ways to monetize your free registration level.By Leaky Paywall
…
continue reading
1
Episode 21 | Fix these 10 things on your paywall now
37:42
37:42
Play later
Play later
Lists
Like
Liked
37:42
Pete and Tyler discuss quick and easy ways to fix your paywall and increase your paid subscriptions.By Leaky Paywall
…
continue reading
1
Episode 20 | Subscription Accelerator™ Part 4: 15 New & Easy Publishing Tactics To Boost Your Subscription Revenue
37:30
37:30
Play later
Play later
Lists
Like
Liked
37:30
https://leakypaywall.com/ 1. Hide ads from your subscribers Ad Dropper 2. Have a donation level Name Your Price 3. Open up classified posting to Leaky Paywall subscribers lp shortcode help doc 4. Sell one off acccess to content via Pay Per Post Pay Per Post 5. Gift Subscriptions should be 20% of your subscriptions Gift Subscriptions 6. Reduce your …
…
continue reading
1
Episode 19 | Subscription Accelerator™ Part 3: Converting Casual Readers to Paid Subscribers
41:49
41:49
Play later
Play later
Lists
Like
Liked
41:49
Today we discuss three main topics for converting free users into paid subscribers. 1. Your messaging and benefits 2. Touchpoints and Targeting 3. Easy opportunities for adding benefits to your publication User Onboarding https://www.useronboard.com/ Features Vs. Benefits https://blog.hubspot.com/marketing/features-vs-benefits-messaging-ht The Good…
…
continue reading
1
Episode 18 | Subscription Accelerator™ Part 2: The Email Newsletter
36:07
36:07
Play later
Play later
Lists
Like
Liked
36:07
In this episode, Pete and Jeremy discuss the email newsletter for news and magazine publishers. Leaky Paywall Mailchimp Add-On UTM GeneratorBy Leaky Paywall
…
continue reading
1
Episode 17 | Subscription Accelerator™ Part 1: The Free Subscription Level
40:33
40:33
Play later
Play later
Lists
Like
Liked
40:33
We discuss the new ZEEN101 Subscription Accelerator™ and how you can use it to build your email list and grow subscriptions.By Leaky Paywall
…
continue reading
1
Episode 16 | 7 ways to successfully sell corporate, group, and bulk subscriptions
29:25
29:25
Play later
Play later
Lists
Like
Liked
29:25
We discuss 7 ways to successfully sell corporate, group, and bulk subscriptions with Leaky Paywall.By Leaky Paywall
…
continue reading
1
Episode 15 | Easy ways to level up your website to build paid subscriptions - Part 3
18:34
18:34
Play later
Play later
Lists
Like
Liked
18:34
Today we discuss new products you can offer to increase your revenue.By Leaky Paywall
…
continue reading
1
Episode 14 | Easy ways to level up your website to build paid subscriptions - Part 2
20:49
20:49
Play later
Play later
Lists
Like
Liked
20:49
Part 2 covers targeting the existing subscribers that you have, both free and paid.By Leaky Paywall
…
continue reading
1
Episode 13 | Easy ways to level up your website to build paid subscriptions - Part 1
17:42
17:42
Play later
Play later
Lists
Like
Liked
17:42
1. Touchpoints What are touchpoints? When a visitor lands on your website and they start to run into things like subscription nags, and then email notifications after they sign up. Those are touchpoints.By Leaky Paywall
…
continue reading
1
Episode 12 | Interview with Greg Grisolano of Land Line Media
1:03:02
1:03:02
Play later
Play later
Lists
Like
Liked
1:03:02
This episode of the Paywall Podcast is brought to you by ZEEN101, the makers of Leaky Paywall. Leaky Paywall is the most flexible WordPress subscription platform. Find out more at zeen101.com, where you can download Leaky Paywall for free.By Leaky Paywall
…
continue reading
1
Episode 11 | Paid subscriptions and virtual conferences with Hal Niedzviecki of Broken Pencil Magazine
1:03:02
1:03:02
Play later
Play later
Lists
Like
Liked
1:03:02
An interview with Hal Niedzviecki of Broken Pencil Magazine discussing lessons in paid subscriptions and with his his first ever virtual conference.By Leaky Paywall
…
continue reading