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Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
Manage episode 422416658 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data.
Key points include the inefficacy of standalone newsletter signups, the benefits of integrating free registration prompts, and the necessity of nurturing readers through multiple engagement points.
The episode concludes with recommendations for a structured paywall approach to maximize subscriber conversion.
59 episodes
Achieving a 20% Conversion Rate: The Local Publisher’s Winning Formula
Paywall Podcast - Subscription strategies for news and magazine publishers
Manage episode 422416658 series 3263091
In this episode of the Paywall Podcast, sponsored by LeakyPaywall, Pete and Tyler discuss effective paywall and subscription strategies for news and magazine publishers. The discussion highlights the importance of free registrations as a pathway to paid subscriptions, revealing a 20% conversion rate with current data.
Key points include the inefficacy of standalone newsletter signups, the benefits of integrating free registration prompts, and the necessity of nurturing readers through multiple engagement points.
The episode concludes with recommendations for a structured paywall approach to maximize subscriber conversion.
59 episodes
All episodes
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